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Self-catering Holidays - UK - February 2009

The market is currently experiencing a slight decline with the mainstream sector reporting a swing away from self-catering towards all-inclusive holidays. However, self-catering remains well placed to take advantage of the current economic gloom by offering affordable options to those looking to downsize their holiday plans. Moreover, the domestic market is set to benefit from the well-publicised ‘staycation’ trend, particularly in light of the strengthening euro.

Freedom to do what you want when you want remains a key selling point that attracts a large proportion of families. Greater space is another plus point but having to shop and cook is a turn-off for some. The trend for self-packaging and consumers’ desire for authenticity are also key drivers. Whilst second home ownership abroad presents challenges, it also represents substantial untapped potential for operators.

Despite the recession, taking a major foreign holiday is still the top spending priority for many consumers. Future growth in the most affluent groups of the population bodes well for the industry. The over-55s are a key growth sector and as such offer opportunities for operators promising a high-quality product.

This report examines the self-catering market both in the UK and abroad, identifying the key targets for self-catering holidays, assessing how the market has changed and highlighting consumers’ attitudes. It also explores the factors affecting growth, identifies current trends and innovations and outlines future developments.

Key report themes:
  • Who are the targets for self-catering holidays?

  • Will self-catering holidays benefit from prevailing economic conditions? Is this a good opportunity for the sector?

  • Are people worried about using independent sites as a result of the economy?

  • Are people switching to self-catering because it is (or is perceived as) a cheaper option?

  • Do people feel that self-catering gives them a more authentic experience? And are they pursuing that?

  • Do people resist self-catering holidays because they involve (or are thought to involve) too much work?

  • Is the strength of the euro/the weakness of the pound impacting self-catering? Are people switching destinations as a result? Are non-eurozone destinations becoming more popular?

  • Are people using their own homes/the homes of friends/contacts abroad instead of going on self-catering holidays?

  • To what extent are the big travel companies getting involved?

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Table of contents

  1. Issues in the Market

      • Main issues
        • Definitions
          • Abbreviations
          • Future Opportunities

            • Been there, seen it, done it
              • Local knowledge
                • Don’t want to shop
                  • The Real Thing
                    • Click before you go…
                    • Market in Brief

                      • Market slows
                        • Economic gloom may lead to domestic boom
                          • Freedom and families sells...
                            • ...but cooking and shopping is a turn-off
                              • The big get bigger
                                • The second way
                                  • The XL effect
                                    • ABC to luxury
                                      • Beach life
                                      • Internal Market Environment

                                        • Key points
                                          • Down on domestic
                                            • Figure 1: Domestic holidays and expenditure, 2003-08
                                          • Overseas slowing
                                            • Figure 2: Overseas holidays and expenditure, 2003-08
                                          • Mid-haul and non-eurozone growth
                                            • Figure 3: Outbound holiday visits, by region visited, 2003-08
                                          • The XL effect
                                          • Broader Market Environment

                                              • Key points
                                                • Economic squeeze
                                                  • Figure 4: Trends in personal disposable income and consumer expenditure, 2003-13
                                                • Upmarket opportunities
                                                  • Figure 5: Forecast adult population trends, by socio-economic group, 2003-13
                                                • Going for grey
                                                  • Figure 6: Forecast adult population trends, by lifestage, 2003-13
                                                • Living for the city
                                                  • Figure 7: Trends in the age structure of the UK population, by gender, 2003-13
                                                • Families getting smaller
                                                  • Figure 8: UK household sizes, 2003-13
                                                • Click to travel
                                                  • Figure 9: British internet penetration at home/work/place of study or elsewhere, by gender, age, socio-economic group, region and working status, 2003-08
                                                • Pound plummets
                                                  • Figure 10: Annual Sterling exchange rates, 2005-08
                                              • Competitive Context

                                                • Key points
                                                  • Priority number one
                                                    • Figure 11: UK spending priorities for year ahead, 2005-08
                                                  • Second chance
                                                    • Figure 12: English households with second home abroad 1998/99-2007/08
                                                • Strengths and Weaknesses in the Market

                                                    • Strengths
                                                      • Weaknesses
                                                      • Who's Innovating?

                                                        • Key points
                                                          • Get protected
                                                            • Adventure and fantasy
                                                              • Build your own
                                                                • Read the reviews
                                                                  • Embracing new family dynamics
                                                                    • Going green
                                                                    • Market Size and Forecast

                                                                      • Key points
                                                                        • Figure 13: Self-catering holiday market 2003-13
                                                                      • Past
                                                                        • Present
                                                                          • Future
                                                                            • Factors used in the Forecast
                                                                            • Segment Performance

                                                                              • Key points
                                                                                • Back to the beach
                                                                                  • Figure 14: Type of holiday taken for last holiday abroad, 2004-08
                                                                                • Beach package declining
                                                                                  • Figure 15: Type of package holiday taken for last holiday abroad, 2004-08
                                                                                • Multiple holidays set to change?
                                                                                  • Figure 16: Number of holidays taken, 2004-08
                                                                                • It’s not all about one or two weeks
                                                                                  • Figure 17: Length of last holiday abroad, 2004-08
                                                                                • Low-cost carriers dominate
                                                                                  • Figure 18: Main method of travel used for last holiday abroad, 2004-08
                                                                                • Self-catering in decline whilst all-inclusive on the up
                                                                                  • Figure 19: Type of accommodation for last holiday abroad, 2004-08
                                                                              • Companies and Products

                                                                                  • Key points
                                                                                    • The major travel groups
                                                                                      • Cosmos Group
                                                                                        • Hoseasons
                                                                                          • RCI Global Vacation Network
                                                                                            • Thomas Cook Group
                                                                                              • TUI Travel
                                                                                                • Independent self-catering specialists
                                                                                                  • Figure 20: Independent tour operators’ brochures featuring self-catering accommodation, 2009
                                                                                                • Timeshare ownership
                                                                                                  • Online booking agents
                                                                                                    • Holiday Lettings
                                                                                                      • Holiday-Rentals
                                                                                                        • Holiday Velvet
                                                                                                          • Interhome
                                                                                                            • Owners Direct
                                                                                                              • Camping and caravanning
                                                                                                                • Canvas Holidays
                                                                                                                  • Holidaybreak
                                                                                                                    • Siblu
                                                                                                                    • Distribution

                                                                                                                      • Key points
                                                                                                                        • Key change in booking methods
                                                                                                                          • Figure 21: Method used to book last holiday abroad, 2004-08
                                                                                                                        • Self-caterers go online
                                                                                                                          • Figure 22: Countries visited, number of family members on the holiday, nights spent away, method used to book holiday and month holiday began, 2008
                                                                                                                      • Self-catering Holidays Taken Abroad

                                                                                                                        • Key points
                                                                                                                          • Figure 23: Self-catering holidays taken, November 2008
                                                                                                                        • Well-heeled self-caterers
                                                                                                                          • The real deal
                                                                                                                            • Re-ignite interest from reluctant third agers
                                                                                                                              • It’s not what you know, it’s who you know
                                                                                                                                • Figure 24: Holidays taken in own/a friend’s/relative’s property abroad, November 2008
                                                                                                                            • Type of Self-catering Holiday Abroad

                                                                                                                              • Key points
                                                                                                                                • Figure 25: Self-catering holidays taken, by type, November 2008
                                                                                                                              • Beach apartments and villas for families
                                                                                                                                • Singles embrace city life
                                                                                                                                  • Destination hotel for young
                                                                                                                                    • A share of the beach
                                                                                                                                    • Attitudes Towards Self-Catering Holidays

                                                                                                                                      • Key points
                                                                                                                                          • Figure 26: Attitudes towards self-catering holidays, November 2008
                                                                                                                                        • Getting away from it all
                                                                                                                                          • Getting a good deal
                                                                                                                                            • Encourage the foodies
                                                                                                                                              • From the horse’s mouth
                                                                                                                                                • Beyond the eurozone
                                                                                                                                                  • Booking with confidence
                                                                                                                                                  • Targeting Opportunities

                                                                                                                                                    • Key points
                                                                                                                                                      • Self-caterers most likely to visit one type of location
                                                                                                                                                        • Figure 27: Number of types of locations visited on self-catering holidays abroad, November 2008
                                                                                                                                                      • Wealthy multiple self-caterers
                                                                                                                                                        • City comes in second after beach
                                                                                                                                                          • Figure 28: Number of types of locations visited whilst on self-catering holidays abroad, by type of location, November 2008
                                                                                                                                                        • Self-catering target groups
                                                                                                                                                          • Figure 29: Target groups based on attitudes towards self-catering holidays, November 2008
                                                                                                                                                        • Enthusiasts (14% of respondents or 7.1 million adults aged 16+)
                                                                                                                                                          • Family Suited (16% of respondent or 8.1 million adults aged 16+)
                                                                                                                                                            • Freedom/Space Motivated (20% of respondents or 10.1 million adults aged 16+)
                                                                                                                                                              • Self-catering Critics (15% of respondents or 7.6 million adults aged 16+)
                                                                                                                                                                • Apathetic (35% of respondents or 17.7 million adults aged 16+)
                                                                                                                                                                • Appendix – Self-Catering Holidays Taken Abroad

                                                                                                                                                                  • By demographics
                                                                                                                                                                    • Figure 30: Self-catering holidays taken, by detailed demographics, November 2008
                                                                                                                                                                    • Figure 31: Holidays taken in own/a friend’s/relative’s property abroad, by detailed demographics, November 2008
                                                                                                                                                                • Appendix – Type of Self-Catering Holiday Abroad

                                                                                                                                                                  • By demographics
                                                                                                                                                                    • Figure 32: Apartment self-catering holidays taken, by detailed demographics, November 2008
                                                                                                                                                                    • Figure 33: House self-catering holidays taken, by detailed demographics, November 2008
                                                                                                                                                                    • Figure 34: Villa self-catering holidays taken, by detailed demographics, November 2008
                                                                                                                                                                    • Figure 35: Hotel self-catering holidays taken, by detailed demographics, November 2008
                                                                                                                                                                    • Figure 36: Chalet self-catering holidays taken, by detailed demographics, November 2008
                                                                                                                                                                    • Figure 37: Timeshare property self-catering holidays taken, by detailed demographics, November 2008
                                                                                                                                                                    • Figure 38: Other self-catering holidays taken, by detailed demographics, November 2008
                                                                                                                                                                • Appendix – Attitudes towards Self-Catering Holidays

                                                                                                                                                                    • Figure 39: Most popular attitudes towards self-catering holidays, by detailed demographics, November 2008
                                                                                                                                                                    • Figure 40: Most popular attitudes towards self-catering holidays, by detailed demographics, November 2008
                                                                                                                                                                • Appendix – Targeting Opportunities

                                                                                                                                                                    • Figure 41: Number of types of locations visited for self-catering holidays abroad, by detailed demographics, November 2008
                                                                                                                                                                    • Figure 42: Target groups, by detailed demographics, November 2008
                                                                                                                                                                    • Figure 43: Target groups, by attitudes towards self-catering holidays, November 2008
                                                                                                                                                                    • Figure 44: Target groups, by holidays taken, November 2008

                                                                                                                                                                Companies Covered

                                                                                                                                                                • Air Travel Organisers' Licensing (ATOL)
                                                                                                                                                                • Airtours Holidays
                                                                                                                                                                • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                • Archers Direct
                                                                                                                                                                • Asda Group Ltd
                                                                                                                                                                • Association of British Travel Agents (The)
                                                                                                                                                                • Association of Independent Travel Operators (AITO)
                                                                                                                                                                • Avro plc
                                                                                                                                                                • Blakes
                                                                                                                                                                • Boating Holidays Ltd
                                                                                                                                                                • Bowhills Villa and Farmhouse Holidays
                                                                                                                                                                • British Market Research Bureau (BMRB)
                                                                                                                                                                • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                • BT Group plc
                                                                                                                                                                • Butlins Skyline Limited
                                                                                                                                                                • Canvas Holidays Ltd
                                                                                                                                                                • Center Parcs
                                                                                                                                                                • Citalia Holidays Ltd
                                                                                                                                                                • Co-operative Group
                                                                                                                                                                • Cosmos Group (Globus group of companies)
                                                                                                                                                                • Cosmos Tourama
                                                                                                                                                                • Cresta Holidays Limited
                                                                                                                                                                • Crystal Holidays
                                                                                                                                                                • Direct Holidays
                                                                                                                                                                • Elegant Resorts
                                                                                                                                                                • Eurocamp
                                                                                                                                                                • Eurostar UK Ltd
                                                                                                                                                                • Eurotunnel Shuttle Services
                                                                                                                                                                • Facebook, Inc.
                                                                                                                                                                • First Choice Holidays & Flights Ltd
                                                                                                                                                                • Freeview
                                                                                                                                                                • Government Actuary's Department (GAD)
                                                                                                                                                                • Hilton Group plc
                                                                                                                                                                • Holiday Cottages Group Ltd
                                                                                                                                                                • Holidaybreak plc
                                                                                                                                                                • Hoseasons Holidays Ltd
                                                                                                                                                                • Hotelplan Limited
                                                                                                                                                                • ITV plc
                                                                                                                                                                • J. Sainsbury
                                                                                                                                                                • Keycamp
                                                                                                                                                                • Lake District National Park Authority
                                                                                                                                                                • Lidl (UK)
                                                                                                                                                                • Market & Opinion Research International (MORI)
                                                                                                                                                                • Marks & Spencer
                                                                                                                                                                • Marriott International, Inc.
                                                                                                                                                                • Meon Villas Ltd
                                                                                                                                                                • mmO2 plc
                                                                                                                                                                • Monarch Airlines
                                                                                                                                                                • MyTravel Group plc
                                                                                                                                                                • Neilson Active Holidays Limited
                                                                                                                                                                • Netto Foodstores Ltd
                                                                                                                                                                • Office for National Statistics
                                                                                                                                                                • Orange plc (UK)
                                                                                                                                                                • Panorama Holidays
                                                                                                                                                                • Pontin's Ltd
                                                                                                                                                                • Rightmove Plc
                                                                                                                                                                • Silverjet Aviation Limited
                                                                                                                                                                • Simply Travel
                                                                                                                                                                • Sovereign Holidays
                                                                                                                                                                • Style Holidays Ltd
                                                                                                                                                                • Sunset Faraway Holidays
                                                                                                                                                                • T-Mobile (UK) Ltd
                                                                                                                                                                • Tesco Plc
                                                                                                                                                                • The Association of Independent Tour Operators
                                                                                                                                                                • The Timeshare Consumer Association
                                                                                                                                                                • Thomas Cook Group PLC
                                                                                                                                                                • Thomson Holidays
                                                                                                                                                                • Tiscali UK
                                                                                                                                                                • TUI Travel PLC
                                                                                                                                                                • Virgin Group Ltd.
                                                                                                                                                                • Virgin Mobile
                                                                                                                                                                • Vodafone Group Plc (UK)
                                                                                                                                                                • Waitrose
                                                                                                                                                                • Wm Morrison Supermarkets
                                                                                                                                                                • World Tourism Organization
                                                                                                                                                                • Wyndham Worldwide Corporation
                                                                                                                                                                • YouTube, Inc.
                                                                                                                                                                • Zoom Airlines Ltd

                                                                                                                                                                Self-catering Holidays - UK - February 2009

                                                                                                                                                                £1,995.00 (Excl.Tax)