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Senior Lifestyles - US - December 2013

“Today’s seniors are living longer, are more connected and informed, and lead a more active lifestyle than they did a few decades ago. As the 76 million strong Baby Boomer generation shifts toward senior status, the future over-65s will be even more diverse, tech savvy, active in the workforce, and exert greater market power.”

– Fiona O’Donnell, Senior Lifestyles & Leisure Analyst

This report looks at the following areas:

  • How powerful is senior spending and what are they buying?
  • What is the impact of the internet and social media?
  • What are the top concerns and key issues that seniors face today?

In 2013, some 14.1% of the US population is aged 65+, which equates to about one in seven Americans who are considered a senior. By 2018, more than one in five adults will be part of the senior demographic, including nearly half of the Baby Boomer generation.

Despite a burgeoning population, marketing efforts inclusive of this demographic are less prevalent than one might expect – with the obvious exceptions of pharmaceuticals and retirement/investment products. Advertisements for consumer goods continue to focus on youth and family.

To ignore the senior population is to dismiss the consumption of nearly one fifth of the US adult population. Though seniors tend to spend less annually on consumer goods, basic household staples are purchased regularly, and brands that make an effort to speak to seniors in their advertising, to develop products that fulfill their needs, and make purchasing convenient, stand to benefit.

This report is the first from Mintel that investigates senior lifestyles. However, readers of this report may be interested in the analysis presented in Mintel’s Senior Purchasing Decisions – US, May 2010 and Seniors and Technology – US, April 2009.

For the purposes of this report, Mintel defines seniors as consumers aged 65+. The majority of Baby Boomers are not considered seniors, but are also discussed, when relevant to the discussion of seniors.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Abbreviations and terms
              • Abbreviations
                • Terms
                • Executive Summary

                    • Senior snapshot
                        • Figure 1: Total US population by age groups, 2013 versus 2018
                      • Senior spending
                        • Figure 2: Median household income, by average and seniors, 2012; median net worth of households, by under-35s and seniors, 2011
                      • The senior consumer
                        • Top plans for the next year include family time, a focus on health, and vacation
                          • Figure 3: Seniors' top five plans for the next 12 months, October 2013
                        • Most seniors do not follow a budget, are cautious with finances; four in 10 feel secure
                          • Seniors’ purchase decisions driven by a variety of factors
                            • Figure 4: Online seniors' top purchase considerations (“very important”), October 2013
                          • Seniors shop at preferred stores
                            • Figure 5: Seniors’ select attitudes toward shopping, by age, May 2012-June 2013
                          • Independence, health, and family are seniors’ top concerns
                            • Figure 6: Seniors' top five concerns for the future, October 2013
                          • Half of seniors use the internet at home; impact on use of traditional media
                            • Figure 7: Impact of internet use on other media use, all versus seniors, May 2012-June 2013
                          • What we think
                          • Issues and Insights

                              • How powerful is senior spending and what are they buying?
                                • The issues:
                                  • The implications:
                                    • What is the impact of the internet and social media?
                                      • The issues:
                                        • The implications:
                                          • What are the top concerns and key issues that seniors face today?
                                            • The issues:
                                              • The implications:
                                              • Trend Application

                                                  • Inspire Trend: No Resting Place
                                                    • Inspire Trend: Immaterial World
                                                    • Seniors by the Numbers

                                                      • Key points
                                                        • One in seven Americans is a senior in 2013
                                                          • Figure 8: Total US population, share by age, 2013
                                                        • More than one in five adults will be aged 65+ by 2018
                                                          • Figure 9: Total US population by age, 2008-18
                                                      • Demographic Characteristics of Seniors

                                                        • Key points
                                                          • Senior women outnumber men, men’s life expectancy on the rise
                                                            • Figure 10: US population, share and ratio of male/female by age group, 2013
                                                          • Most seniors aged 65-84 are married
                                                            • Figure 11: Marital status, all versus seniors by age group, 2012
                                                          • Fewer than three in 10 seniors live alone
                                                            • Figure 12: Family status and household relationship of seniors aged 65+, 2012
                                                          • Multigenerational living likely to increase among seniors
                                                            • Vast majority of seniors are White, diversity set to increase
                                                              • Figure 13: Race/Hispanic composition of seniors, 2008, 2013, 2018
                                                            • About eight in 10 seniors are homeowners
                                                              • Figure 14: Homeownership and mortgage holding, by age of reference person, all versus seniors by age group, 2011
                                                            • Where seniors live
                                                              • Figure 15: Share of population aged 65+ by county, 2010
                                                              • Figure 16: Change in population aged 65+ by county, 2000 versus 2010
                                                            • Six in 10 seniors have a high school diploma or less
                                                              • Figure 17: Educational attainment, people aged 25 or older versus seniors by age group, 2012
                                                          • Seniors’ Net Worth, Income, and Spending

                                                            • Key points
                                                              • Median household income figures belie seniors’ net worth
                                                                • Half of seniors rely on social security for income
                                                                  • Figure 18: Median household income, by age of householder, 2012
                                                                • Seniors’ net worth far exceeds that of under-35s
                                                                    • Figure 19: Median net worth of households based on age of head of household, 2011
                                                                  • About one in 10 seniors are impoverished – less than the general population
                                                                    • Figure 20: Household income distribution <$50K, by age of householder, 2012
                                                                    • Figure 21: Household income distribution $50K+, by age of householder, 2012
                                                                  • Seniors’ household expenditures are about 80% compared to average
                                                                      • Figure 22: Top consumer spending categories’ share of annual expenditures, by age, 2011
                                                                    • But, seniors’ annual expenditures exceed median household incomes
                                                                      • Figure 23: Median household income (2012) and average annual expenditures (2011), by age of householder
                                                                  • Innovations and Innovators

                                                                      • Vodka brand targets retirement communities with “Sobieski Silver”
                                                                        • Services for seniors
                                                                          • Silver spas
                                                                            • Mather’s – More Than a Café keeps seniors connected
                                                                              • Figure 24: Mather’s – More Than a Café, 2013
                                                                            • Innovative senior-living products rooted in technology
                                                                              • Universal home design allows for aging in place
                                                                                • Figure 25: Interest in special home features, 2012 versus 2103
                                                                                • Figure 26: Interest in special function rooms, 2012 versus 2103
                                                                            • Marketing Strategies

                                                                              • Overview
                                                                                • Messaging should portray seniors’ “feel age” – not “real age”
                                                                                  • You’re only as old as you feel …
                                                                                    • … but seniors aren’t just “old teens”
                                                                                      • Figure 27: Taco Bell “We are young,” Super Bowl commercial, 2013
                                                                                    • Best practices for marketing to seniors
                                                                                      • Text elements
                                                                                        • Design elements
                                                                                          • Language elements
                                                                                            • Content elements
                                                                                              • Targeting
                                                                                                • Marketing channels: traditional and online
                                                                                                  • Ge•ron•to•pho•bia (noun): a fear of old people; a fear of old age
                                                                                                      • Figure 28: Quaker Oats logo change, March 2012
                                                                                                      • Figure 29: Betty Crocker portraits through the years, 1936-96
                                                                                                      • Figure 30: Cover images, What to Expect When You’re Expecting, 1988, 2002, 2008
                                                                                                    • “Aging up” to depict challenges and solutions for the oldest seniors can be effective
                                                                                                        • Figure 31: Swiffer Dusters, “Morty, are you listening?” TV ad, July 2013
                                                                                                      • Underlying messaging strategies
                                                                                                        • Build trust
                                                                                                          • Demonstrate an understanding of their values
                                                                                                            • Figure 32: Walmart, “Grandpa visit,” TV commercial, October 2013
                                                                                                          • Don’t forget the packaging
                                                                                                            • Color scheme and information overload
                                                                                                              • Pack design
                                                                                                              • Living Situation and Financial Support

                                                                                                                • Key points
                                                                                                                  • Most seniors live with a spouse or partner, or alone
                                                                                                                      • Figure 33: Who seniors live with, October 2013
                                                                                                                    • Younger senior men least likely to live alone
                                                                                                                      • Figure 34: Who seniors live with, by gender and age, October 2013
                                                                                                                    • Partnered seniors have higher household incomes
                                                                                                                      • Figure 35: Who seniors live with, by household income, October 2013
                                                                                                                    • Seniors more likely to provide than to receive financial support
                                                                                                                      • Figure 36: Seniors providing/receiving financial support, October 2013
                                                                                                                    • More seniors have difficulty saying no to their kids
                                                                                                                      • Figure 37: Seniors’ agreement that it is difficult to say no to their kids, by age, May 2012-June 2013
                                                                                                                    • Family is important to seniors
                                                                                                                      • Figure 38: Seniors’ attitudes toward family time, by age, May 2012-June 2013
                                                                                                                  • Plans and Life Events

                                                                                                                    • Key points
                                                                                                                      • Family time and personal health top list of plans for the next 12 months
                                                                                                                        • Figure 39: Seniors' plans for the next 12 months, October 2013
                                                                                                                      • Nine in 10 seniors plan to spend time with family over the next year
                                                                                                                        • Taking better care of personal health and exercise is a goal
                                                                                                                          • Half plan to travel, more than three in 10 plan to help take care of grandchildren
                                                                                                                            • Fewer than one in 10 plans to move to a different residence
                                                                                                                              • Demographic differences impact plans for the upcoming year
                                                                                                                                • Life events of the past 12 months
                                                                                                                                  • Figure 40: Seniors’ select life events of the past 12 months indexed to the average, by age, May 2012-June 2013
                                                                                                                              • Budgeting, Attitudes toward Personal Finances

                                                                                                                                • Key points
                                                                                                                                  • Most seniors do not follow a budget
                                                                                                                                    • Figure 41: Seniors’ budgeting habits, October 2013
                                                                                                                                  • Older seniors (aged 75+) are far less likely to follow a budget
                                                                                                                                    • Figure 42: Seniors’ budgeting habits, by gender and by age, October 2013
                                                                                                                                  • Seniors more likely than the average to feel financially secure
                                                                                                                                    • Figure 43: Feels financially secure, by age, May 2012-June 2013
                                                                                                                                  • Seniors are careful with their cash
                                                                                                                                    • Figure 44: Seniors’ select attitudes toward money and finances, by age, May 2012-June 2013
                                                                                                                                • Purchase Considerations, Attitudes toward Shopping

                                                                                                                                  • Key points
                                                                                                                                    • Seniors indicate a variety of factors impact their purchase decisions
                                                                                                                                      • Figure 45: Online seniors' purchase considerations, October 2013
                                                                                                                                    • Product selection more important to younger seniors, service to older
                                                                                                                                        • Figure 46: Seniors’ select attitudes toward shopping, by age, May 2012-June 2013
                                                                                                                                      • Seniors are sensitive to patronizing employees
                                                                                                                                        • Figure 47: Online seniors’ sensitivity to treatment by customer service representatives, by gender, age, household income, and survey method, October 2013
                                                                                                                                    • Concerns for the Future

                                                                                                                                      • Key points
                                                                                                                                        • Three quarters of seniors concerned with independent living
                                                                                                                                          • Figure 48: Seniors' top concerns for the future, October 2013
                                                                                                                                        • Opportunities in technology
                                                                                                                                          • Healthcare and companionship
                                                                                                                                              • Figure 49: Comfort Keepers In-Home Care TV ad, 2013
                                                                                                                                            • Construction
                                                                                                                                              • Retail
                                                                                                                                                • Family – children and grandchildren – are also top concerns
                                                                                                                                                  • More than four in 10 seniors are concerned with Alzheimer’s
                                                                                                                                                    • Demographic differences impact top concerns for the future
                                                                                                                                                    • Technology, the Internet, and Social Media

                                                                                                                                                      • Key points
                                                                                                                                                        • Half of seniors use the internet at home for activities other than email
                                                                                                                                                          • Figure 50: Used the internet at home and work for something other than email in the last seven days, total versus seniors by age, May 2012-June 2013
                                                                                                                                                        • More than half of online seniors use internet for finance, games, and travel planning
                                                                                                                                                          • In memory of …
                                                                                                                                                            • Figure 51: Online seniors’ use and interest in technology, October 2013
                                                                                                                                                          • About one in five seniors visit social networking sites
                                                                                                                                                            • Figure 52: Visits or belongs to any social media/networking websites, total versus seniors by age, May 2012-June 2013
                                                                                                                                                          • Half of social media-using seniors visit these sites at least once a day
                                                                                                                                                            • Figure 53: Frequency of visiting social media/networking websites, total versus seniors by age, May 2012-June 2013
                                                                                                                                                        • Print Media Reading

                                                                                                                                                          • Key points
                                                                                                                                                            • Seniors’ use of print media less impacted by internet use
                                                                                                                                                              • Figure 54: Impact of internet use on other media use, total versus seniors by age, May 2012-June 2013
                                                                                                                                                            • Seniors enjoy newspapers and magazines
                                                                                                                                                              • Figure 55: Attitudes and use of newspapers, total versus seniors by age, May 2012-June 2013
                                                                                                                                                              • Figure 56: Attitudes and use of magazines, total versus seniors by age, May 2012-June 2013
                                                                                                                                                            • One in five seniors subscribe to a magazine specifically for seniors
                                                                                                                                                                • Figure 57: Seniors who subscribe to senior magazines, by gender, age, household income, and survey method, October 2013
                                                                                                                                                              • Most popular magazines are carried by newspapers
                                                                                                                                                                  • Figure 58: Top 10 magazines read or looked at in the last six months and top 10 index, all versus seniors by age, May 2012-June 2013
                                                                                                                                                              • Attitudes toward Advertising

                                                                                                                                                                • Key points
                                                                                                                                                                  • Seniors more negative than the average toward advertising in general
                                                                                                                                                                    • Figure 59: Attitudes toward advertising in general, and impact on shopping, total versus seniors by age, May 2012-June 2013
                                                                                                                                                                  • Four in 10 seniors “annoyed” by TV ads; three in 10 mute commercials
                                                                                                                                                                    • Figure 60: Attitudes toward TV advertising and commercials, total versus seniors by age, May 2012-June 2013
                                                                                                                                                                  • Seniors don’t want to be singled out in advertising based only on age
                                                                                                                                                                      • Figure 61: Seniors’ sensitivity to advertisements, by gender, age, household income, and survey method, October 2013
                                                                                                                                                                  • Diet and Health

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Seniors more likely to be watching their diet
                                                                                                                                                                        • Figure 62: Presently watching diet and reads product labels, all versus seniors by age, May 2012-June 2013
                                                                                                                                                                      • Seniors focus on fiber, freshness and overall nutrition in foods
                                                                                                                                                                        • Figure 63: Attitudes and opinions about food, all versus seniors by age, May 2012-June 2013
                                                                                                                                                                      • Breakfast is the most important meal of the day
                                                                                                                                                                        • Figure 64: Most important meal of the day, all versus seniors by age, May 2012-June 2013
                                                                                                                                                                      • Half of seniors use health-monitoring devices
                                                                                                                                                                        • Figure 65: Use of health-monitoring devices in the last 30 days, all versus seniors by age, May 2012-June 2013
                                                                                                                                                                      • Seniors more trusting – and more reliant on – doctor’s orders
                                                                                                                                                                        • Figure 66: Attitudes and opinions about food, all versus seniors by age, May 2012-June 2013
                                                                                                                                                                    • Leisure Time and Activities

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Seniors spend more than seven hours per day devoted to leisure
                                                                                                                                                                          • Figure 67: Average hours per day spent in primary activities, all versus seniors by age, 2012
                                                                                                                                                                        • About one third of a senior’s day is devoted to leisure
                                                                                                                                                                          • Figure 68: Seniors’ share of time spent in primary activities, by age group, 2012
                                                                                                                                                                        • Seniors spend about four hours per weekday watching TV
                                                                                                                                                                          • Figure 69: Average daily hours per day spent in leisure and sports activities, all versus seniors by age group, 2012
                                                                                                                                                                        • Seniors more likely to engage in solo leisure activities
                                                                                                                                                                          • Figure 70: Past 12 month participation in leisure hobbies/activities, all versus seniors by age, May 2012-June 2013
                                                                                                                                                                      • Custom Segments – Pre-, Mid-, and Older Seniors

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Fewer than one quarter of pre-seniors (aged 50-64) surveyed live alone
                                                                                                                                                                            • Figure 71: Who seniors aged 50+ live with, by age group, October 2013
                                                                                                                                                                          • Nearly six in 10 pre-seniors are providing financial support to householders
                                                                                                                                                                            • Figure 72: Online adults aged 50+ providing/receiving financial support, by age group, October 2013
                                                                                                                                                                          • Pre-seniors are full of plans for the next 12 months
                                                                                                                                                                            • Figure 73: Online adults aged 50+ plans for the next 12 months, by age group, October 2013
                                                                                                                                                                          • Purchase considerations are generally similar for pre- and mid-seniors
                                                                                                                                                                            • Figure 74: Online adults aged 50+ purchase considerations, by age group, October 2013
                                                                                                                                                                          • In general, pre-seniors’ concerns are similar to seniors
                                                                                                                                                                            • Figure 75: Online adults aged 50+ top concerns for the future, by age group, October 2013
                                                                                                                                                                          • Pre-senior women have the most concerns
                                                                                                                                                                            • Figure 76: Online adults aged 50+ top concerns for the future, by gender and age group, October 2013
                                                                                                                                                                          • Pre-seniors conducting business online, fewer playing games
                                                                                                                                                                            • Figure 77: Online adults aged 50+ use and interest in technology, by age group, October 2013
                                                                                                                                                                        • Appendix – Other Useful Tables

                                                                                                                                                                          • Seniors by the numbers
                                                                                                                                                                            • Figure 78: Total US population by age, 2008-18
                                                                                                                                                                            • Figure 79: Household income distribution, by age of householder, 2012
                                                                                                                                                                          • Demographic characteristics of seniors
                                                                                                                                                                            • Figure 80: US population, share and ratio of male/female by age group, 2013
                                                                                                                                                                            • Figure 81: Marital status, by age, 2012
                                                                                                                                                                            • Figure 82: Family status and household relationship of people, all versus seniors by age group 2012
                                                                                                                                                                            • Figure 83: Educational attainment of people aged 25 or older, by age, 2012
                                                                                                                                                                          • Seniors’ net worth, income, and spending
                                                                                                                                                                            • Figure 84: Median household income, by age of householder, 2012
                                                                                                                                                                            • Figure 85: Household income distribution, by age of householder, 2012
                                                                                                                                                                            • Figure 86: Share of average annual expenditures, by age of reference person, 2011
                                                                                                                                                                            • Figure 87: Average annual expenditures, by age of reference person, 2011
                                                                                                                                                                            • Figure 88: Median household income (2012) and average annual expenditures (2011), by age of householder
                                                                                                                                                                        • Appendix – Other Useful Consumer Tables

                                                                                                                                                                          • Living situation and financial support
                                                                                                                                                                            • Figure 89: Who seniors live with, by gender and by age, October 2013
                                                                                                                                                                            • Figure 90: Who seniors live with, by gender and age, October 2013
                                                                                                                                                                            • Figure 91: Who seniors live with, by household income, October 2013
                                                                                                                                                                            • Figure 92: Who seniors live with, by online and offline survey sample, October 2013
                                                                                                                                                                            • Figure 93: Who seniors live with (online), by marital status, October 2013
                                                                                                                                                                            • Figure 94: Who seniors live with (online), by employment status, October 2013
                                                                                                                                                                            • Figure 95: Who seniors aged 50+ live with (online), by age group, October 2013
                                                                                                                                                                            • Figure 96: Attitudes toward family time and relationship with kids, all versus 55+ by age group, May 2012-June 2013
                                                                                                                                                                          • Plans and life events
                                                                                                                                                                            • Figure 97: Seniors' plans for the next 12 months, by gender and by age, October 2013
                                                                                                                                                                            • Figure 98: Seniors' plans for the next 12 months, by gender and age, October 2013
                                                                                                                                                                            • Figure 99: Seniors' plans for the next 12 months, by household income, October 2013
                                                                                                                                                                            • Figure 100: Seniors' plans for the next 12 months, by online and offline survey sample, October 2013
                                                                                                                                                                            • Figure 101: Online seniors' plans for the next 12 months, by marital status, October 2013
                                                                                                                                                                            • Figure 102: Online seniors' plans for the next 12 months, by employment status, October 2013
                                                                                                                                                                            • Figure 103: Online adults aged 50+ plans for the next 12 months, by age group, October 2013
                                                                                                                                                                            • Figure 104: Life events of the past 12 months, by all and aged 55+, May 2012-June 2013
                                                                                                                                                                          • Budgeting, attitudes toward personal finances
                                                                                                                                                                            • Figure 105: Attitudes toward money and finances, all versus aged 55+ by age group, May 2012-June 2013
                                                                                                                                                                          • Purchase considerations, attitudes toward shopping
                                                                                                                                                                            • Figure 106: Attitudes toward shopping, all versus aged 55+ by age group, May 2012-June 2013
                                                                                                                                                                          • Purchase considerations, attitudes toward shopping
                                                                                                                                                                            • Figure 107: Online seniors’ purchase considerations, by gender and by age, October 2013
                                                                                                                                                                            • Figure 108: Online seniors’ purchase considerations, by gender and age, October 2013
                                                                                                                                                                            • Figure 109: Online seniors’ purchase considerations, by household income, October 2013
                                                                                                                                                                            • Figure 110: Online seniors’ purchase considerations, by marital status, October 2013
                                                                                                                                                                            • Figure 111: Online seniors’ purchase considerations, by gender and age, October 2013
                                                                                                                                                                            • Figure 112: Online adults aged 50+ purchase considerations, by age group, October 2013
                                                                                                                                                                            • Figure 113: Online adults aged 50+ purchase considerations, by gender and age group, October 2013
                                                                                                                                                                          • Concerns for the future
                                                                                                                                                                            • Figure 114: Seniors’ top concerns for the future, by gender and by age, October 2013
                                                                                                                                                                            • Figure 115: Seniors’ top concerns for the future, by gender and age, October 2013
                                                                                                                                                                            • Figure 116: Seniors’ top concerns for the future, by household income, October 2013
                                                                                                                                                                            • Figure 117: Seniors’ top concerns for the future, by online and offline survey sample, October 2013
                                                                                                                                                                            • Figure 118: Online seniors’ top concerns for the future, by marital status, October 2013
                                                                                                                                                                            • Figure 119: Online seniors’ top concerns for the future, by employment status, October 2013
                                                                                                                                                                            • Figure 120: Online adults aged 50+ top concerns for the future, by age group, October 2013
                                                                                                                                                                            • Figure 121: Online adults aged 50+ top concerns for the future, by gender and age group, October 2013
                                                                                                                                                                          • Technology, the internet, and social media
                                                                                                                                                                            • Figure 122: Online seniors’ use and interest in technology, by gender and by age, October 2013
                                                                                                                                                                            • Figure 123: Online seniors’ use and interest in technology, by gender and age, October 2013
                                                                                                                                                                            • Figure 124: Online seniors’ use and interest in technology, by household income, October 2013
                                                                                                                                                                            • Figure 125: Online seniors’ use and interest in technology, by gender and age, October 2013
                                                                                                                                                                            • Figure 126: Online seniors’ use and interest in technology, by employment status, October 2013
                                                                                                                                                                            • Figure 127: Online adults aged 50+ use and interest in technology, by age group, October 2013
                                                                                                                                                                            • Figure 128: Online adults aged 55+ use and interest in technology, by gender and age group, October 2013
                                                                                                                                                                          • Print media reading
                                                                                                                                                                            • Figure 129: Impact of internet use on other media use, all versus aged 55+ by age group, May 2012-June 2013
                                                                                                                                                                            • Figure 130: Attitudes and use of newspapers and magazines, all versus aged 55+ by age group, May 2012-June 2013
                                                                                                                                                                            • Figure 131: Magazines read or looked at in the last six months (part I), all versus seniors by age, May 2012-June 2013
                                                                                                                                                                            • Figure 132: Magazines read or looked at in the last six months (part II), all versus seniors by age, May 2012-June 2013
                                                                                                                                                                            • Figure 133: Magazines read or looked at in the last six months (part III), all versus seniors by age, May 2012-June 2013
                                                                                                                                                                            • Figure 134: Magazines read or looked at in the last six months (part IV), all versus seniors by age, May 2012-June 2013
                                                                                                                                                                          • Attitudes toward advertising
                                                                                                                                                                            • Figure 135: Attitudes toward advertising, all versus aged 55+ by age group, May 2012-June 2013
                                                                                                                                                                          • Leisure time and activities
                                                                                                                                                                            • Figure 136: Average hours per day spent in primary activities, by age – part I, 2012
                                                                                                                                                                            • Figure 137: Average hours per day spent in primary activities, by age – part II, 2012
                                                                                                                                                                        • Appendix – Senior Associations

                                                                                                                                                                          Companies Covered

                                                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                                                          Senior Lifestyles - US - December 2013

                                                                                                                                                                          £3,277.28 (Excl.Tax)