Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Seniors and Health - US - November 2017

The number of Seniors, adults aged 65+, is on the rise, and by 2022 will account for 17.7% of the total US population. Today’s Seniors are increasingly tech savvy, yet remain dedicated to the basics of health management. The current age of a Senior, younger (65-74) versus older (75+), influences their health attitudes and healthcare needs. Still, Seniors are engaged in proactive health measures that ease the impact of aging, which is generating positive health perceptions for the majority.

This report examines the following issues:

  • Growing Senior population and strong use strains healthcare providers
  • Seniors fall short of exercise guidelines; health issues may be getting in the way
  • Loneliness can have negative health implications

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Growing Senior population and strong use strains healthcare providers
            • Figure 1: Visited provider to treat at least yearly (net), August 2017
          • Seniors fall short of exercise guidelines; health issues may be getting in the way
            • Figure 2: Future outlook on personal health, by exercise focus, August 2017
          • Loneliness can have negative health implications
            • Figure 3: Feelings of loneliness, by health focuses, August 2017
          • The opportunities
            • Seniors are focused on and optimistic about their health
              • Figure 4: Any rank current focuses in life, August 2017
            • Products and services should target specific needs
              • Figure 5: Technology usage and interest, August 2017
            • Providers promote connection; wellness brands should tap into this relationship
              • Figure 6: Motivations in choosing healthcare provider, August 2017
            • What it means
            • The Market – What You Need to Know

              • Senior population is growing; its demographic composition uniform
                • Health is a priority, yet Seniors fall short of physical activity guidelines
                  • Government-sponsored health insurance is common
                    • Baby Boomers are aging into the Senior lifestage
                      • Not everyone lives with someone
                        • Many regularly shop online and use social media
                        • Seniors by the Numbers

                          • Seniors possess the strongest growth within the US population
                            • Figure 7: US population, by age, 2012-22
                          • Senior women continue to outnumber Senior men
                            • Figure 8: US population aged 65+, by gender, 2017-22
                          • The Senior population is less racially diverse
                            • Figure 9: US population aged 65+, by race and Hispanic origin, 2016
                          • Seniors possess the highest median household net worth
                            • Figure 10: Median household net worth, by age of householder, 2013-16
                        • Seniors’ Health Breakdown

                          • Seniors prioritize and optimistic about personal health
                            • Figure 11: Any rank current focuses in life, August 2017
                            • Figure 12: Personal health future optimism, August 2017
                          • Yet, Seniors fall short of physical activity guidelines
                            • Figure 13: Percentage of adults who met physical activity guidelines for aerobic activity, gender and age, 2016
                          • Seniors depend on government sponsored health insurance
                            • Figure 14: Type of health insurance coverage, by age, 2016
                        • Market Perspective

                          • The looming Baby Boomer impact
                            • Figure 15: Percent distribution of the projected US population, by age, 2015-30
                        • Market Factors

                          • Not all Seniors live with someone
                            • Figure 16: Distribution of households, by age of householder and type of household, 2016
                          • Half of Seniors regularly shop online and use social media
                            • Figure 17: Regular use of tech-based services, by age, August 2017
                        • Key Players – What You Need to Know

                          • Brands could partner with Senior programs, target specific needs, and enhance current offerings
                            • Seniors are set in their ways
                              • Technology assists, Seniors model wellness, yet loneliness looms
                              • What’s In?

                                • Partner with programs that understand Seniors
                                  • Seniors seek customized solutions and doctor endorsements
                                    • Figure 18: Select VMS claims perceptions, by age, July 2017
                                  • Enhance services to allow Seniors to age in place
                                  • What’s Struggling?

                                    • Loneliness can have a negative impact on health
                                      • Figure 19: Agree I sometimes feel lonely, August 2017
                                    • Seniors are set in their weight management ways
                                      • Figure 20: Weight management method, by age, July 2017
                                    • Some Seniors need modern day sex education
                                    • What’s Next?

                                      • The future is connected, particularly for Seniors
                                        • Health and wellness brands should utilize Senior spokespeople
                                          • Relieving mental impairment with VR
                                          • The Consumer – What You Need to Know

                                            • Health perceptions improve with health optimism
                                              • There’s a focus on proactive care
                                                • Seniors are engaged in their health care
                                                  • Seniors want to be connected with healthcare providers
                                                    • Most take medications; few use “elderly” products
                                                      • Specific diagnostic devices used most; overall health tech use is low
                                                      • Health Status

                                                        • More than half of Seniors feel healthier than their peers
                                                          • Figure 21: Health status, by gender and age, August 2017
                                                        • Healthier adults focused on proactive health behaviors
                                                            • Figure 22: Health status, by select health focus, August 2017
                                                          • Seniors with something to look forward to are healthier
                                                            • Figure 23: Senior attitudes toward loneliness and the future, by health status, August 2017
                                                          • Optimism drives up health perceptions
                                                            • Figure 24: Future outlook on personal health, by health status, August 2017
                                                        • Health Focuses

                                                          • More Seniors focus on proactive care
                                                            • Figure 25: Health focuses, by gender and age, August 2017
                                                          • Setting the goal to improve health escalates current focuses
                                                            • Figure 26: Personal goals, by health focuses, August 2017
                                                          • Outlook on health impacts current health focuses
                                                            • Figure 27: Future outlook on personal health, by health focuses, August 2017
                                                          • Loneliness impacts health focuses
                                                            • Figure 28: Feelings of loneliness, by health focuses, August 2017
                                                        • Frequency of Care

                                                          • Seniors are active participants in their healthcare
                                                            • Figure 29: Frequency of care, August 2017
                                                          • Women are steady, men’s frequency jumps as they age
                                                            • Figure 30: Frequency of general health and women’s/men’s wellness treatment, by gender and age, August 2017
                                                          • Dental health is a priority for Seniors
                                                            • Figure 31: Frequency of dental health treatment, by gender and age and household income, August 2017
                                                        • Motivations in Choosing a Healthcare Provider

                                                          • Seniors want to be connected with their healthcare providers
                                                            • Figure 32: Motivations in choosing healthcare provider, August 2017
                                                          • Men and women have varying requirements
                                                            • Figure 33: Motivations in choosing healthcare provider, by gender and age, August 2017
                                                          • Location impacts provider preferences
                                                            • Figure 34: Select motivations in choosing healthcare provider, by area, August 2017
                                                          • Focus on the future increases need for comprehensive care
                                                            • Figure 35: Improving health is personal goal in the next five years, by comprehensive care is motivation in choosing healthcare provider, August 2017
                                                        • Healthcare Products

                                                          • Most Seniors take medications; few use “elderly” products
                                                            • Figure 36: Healthcare product usage, August 2017
                                                          • Increased age brings on more product use
                                                            • Figure 37: Healthcare product usage, by gender and age, August 2017
                                                          • Healthier Seniors require less reactive healthcare products
                                                            • Figure 38: Health status, by healthcare product usage, August 2017
                                                          • The use of health aids correlates to pessimistic health outlook
                                                            • Figure 39: Future outlook on personal health, by select health product usage, August 2017
                                                        • Technology

                                                          • Specific technology tools used most; overall usage is low
                                                              • Figure 40: Technology usage and interest, August 2017
                                                            • Older Seniors embrace the basics; younger Seniors more tech-savvy
                                                              • Figure 41: Blood pressure monitor and heart rate monitor usage and interest, by gender and age, August 2017
                                                              • Figure 42: General health app, fitness app, and wearable device, any usage or interest (net), by gender and age, August 2017
                                                          • Appendix – Data Sources and Abbreviations

                                                            • Data sources
                                                              • Consumer survey data
                                                                • Consumer qualitative research
                                                                  • Abbreviations and terms
                                                                    • Abbreviations
                                                                    • Appendix – The Consumer

                                                                        • Figure 43: Table – TURF analysis – Healthcare provider, August 2017
                                                                      • Methodology
                                                                        • Qualitative quotes

                                                                        Companies Covered

                                                                        To learn more about the companies covered in this report please contact us.

                                                                        Seniors and Health - US - November 2017

                                                                        US $3,995.00 (Excl.Tax)