Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Seniors and Health - US - September 2016

"The number of Seniors, adults aged 65+, is on the rise and by 2021 they will account for 17.3% of the total US population. Seniors are generally optimistic about the future and are investing in their health despite the health challenges that naturally come with aging. The current age of a Senior, younger (65-74) versus older (75+), influences attitudes toward health and future healthcare needs. The financial position of Seniors controls their outlook on healthcare, particularly as it relates to the rising costs of prescription medications, something many Seniors depend on in order to lead a healthy life."

- Marissa Gilbert, Health and Wellness Analyst

This report will cover the following areas:

  • The rising cost of prescription medications puts a strain on low-income Seniors
  • Health conditions affect Seniors’ daily lives, impacting their level of health
  • Seniors feel younger than they may be portrayed in advertising

This Report explores the consumer attitudes and behaviors of Seniors (aged 65+) toward personal health as well as attitudes toward professional healthcare services.

For the purposes of this Report, Mintel has used the following definitions:

  • Younger Seniors: internet users aged 65-74
  • Older Seniors: internet users aged 75+.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • The rising cost of prescription medications puts a strain on low-income Seniors
            • Figure 1: Rising cost of medication is a financial burden, by household income and age and income, June 2016
          • Health conditions affect Seniors’ daily lives, impacting their level of health
            • Figure 2: General health self-perceptions, June 2016
          • Seniors feel younger than they may be portrayed in advertising
            • Figure 3: Feel younger than my age self-perception, June 2016
          • The opportunities
            • Seniors have a positive outlook on life which results in their investment in health
              • Figure 4: Outlook on life and investment in health self-perceptions, June 2016
            • Seniors are exercising and express interest in exercise programs tailored to them
              • Figure 5: Interest in exercise programs, June 2016
            • Seniors plan to age in place, will need products and services to make this a reality
              • Figure 6: Aging in place, by age and primary residence, June 2016
            • What it means
            • Seniors – What You Need to Know

              • US Senior population is growing; Senior women outnumber men
                • The Senior population has little racial diversity
                  • Seniors have lower household incomes
                    • Married Seniors face the prospect of becoming widowed as they age
                      • General health status declines with age
                        • Seniors are covered by Medicare, but still likely paying some out-of-pocket costs for healthcare
                        • Seniors by the Numbers

                          • Seniors contributing to the most growth in the US population
                            • Figure 7: US population, by age, 2011-21
                          • Senior women outnumber men, particularly as they age
                            • Figure 8: US Senior population, by gender and age, 2016
                          • White Seniors are the clear majority; yet all races experiencing growth
                            • Figure 9: US Senior (65+) population, by race and Hispanic origin, 2011-21
                          • Household incomes of older Seniors skew lower
                            • Figure 10: Household income distribution, by age of householder, 2014
                          • Married Seniors face the prospect of becoming widowed as they age
                            • Figure 11: Marital status, by age, 2015
                        • Seniors Health Breakdown

                          • General health status declines with age
                            • Figure 12: Percentage of US persons who had excellent or very good health, by age, 2015
                          • Seniors are covered by Medicare; but likely still paying some out-of-pocket costs
                            • Figure 13: Percentage of people by type of health insurance coverage, by age, 2014
                        • Senior Segments

                          • Three segments of Seniors
                            • Healthy Futures
                              • Struggling Optimistics
                                • Isolated and Unhealthy
                                    • Figure 14: Senior cluster groups, June 2016
                                • Key Trends – What You Need to Know

                                  • Seniors are getting the flu vaccine
                                    • Advertisements portray real Seniors
                                      • Expensive prescription drugs and obesity are causes for concern
                                        • Robots the future of care for Seniors
                                          • Multivitamins targeting “real” Seniors – those who are 65+
                                          • What’s Working?

                                            • The majority of Seniors are getting the flu vaccine
                                              • Figure 15: Percentage of US persons who received an influenza vaccination during the past 12 months, by age, 2015
                                            • Humana puts a spotlight on healthy Seniors
                                              • Seniors are in on the joke
                                              • What’s Struggling?

                                                • The rising cost of prescription drugs puts a strain on Seniors
                                                  • Figure 16: Prescription drug usage in the past 12 months, by age, February 2015-March 2016
                                                • The number of obese Seniors is concerning
                                                  • Figure 17: Percentage of people aged 20 or older who are obese, by gender and age, 2003-14
                                              • What’s Next?

                                                • Can robots provide Seniors with a better quality of life as they age?
                                                  • One A Day targets “real” Seniors – those 65+
                                                  • The Consumer – What You Need to Know

                                                    • Seniors have a positive outlook on life and a sense of control over health
                                                      • Life-threatening ailments are most concerning, but to Younger Seniors
                                                        • Healthcare information from a doctor draws the most attention
                                                          • Easy product packaging and services could make life easier
                                                            • Customized exercise programs have some appeal; technology less so
                                                              • Seniors take the medication recommendations of their doctor
                                                                • Most Seniors plan on aging in place; but few have long-term plans set in place
                                                                • Self-Perceptions

                                                                    • Seniors have a positive outlook on life
                                                                      • Figure 18: General self-perceptions, June 2016
                                                                      • Figure 19: Any agree (net) select general self-perceptions, by gender and current marital status and age, June 2016
                                                                    • There’s a sense of control over health, yet Seniors aren’t their healthiest
                                                                      • Figure 20: General health self-perceptions, June 2016
                                                                    • Seniors are investing in their health
                                                                      • Figure 21: Activity/weight control perceptions and paying for healthcare products, June 2016
                                                                      • Figure 22: Any agree (net) with activity/weight control perceptions and paying for healthcare products, by gender and age and age and income, June 2016
                                                                  • Health Concerns

                                                                      • Major health issues are most concerning
                                                                        • Figure 23: Health concerns, by any rank, June 2016
                                                                      • Some health concerns vary by gender
                                                                        • Figure 24: Select health concerns, any rank, by gender, June 2016
                                                                      • Older Seniors most concerned with ailments that impair physical abilities
                                                                        • Figure 25: Select health concerns, any rank, by age, June 2016
                                                                      • In their words
                                                                      • Communication of Healthcare

                                                                          • Seniors rely on professionals for healthcare information
                                                                            • Figure 26: Communication about healthcare, June 2016
                                                                          • Friends/family, TV commercials and funny ads draw the attention of young Senior women
                                                                            • Figure 27: Select healthcare communication sources, by gender and age, June 2016
                                                                          • Non-White Seniors more drawn to ads that look like them
                                                                            • Figure 28: Advertisement that features someone like me, by race, June 2016
                                                                          • Seniors gather health information from their doctor, far less online
                                                                            • Figure 29: Where health information is gathered, by age, February 2015-March 2016
                                                                        • Interest in Healthcare Products and Services

                                                                            • Ease-of-use features are important
                                                                              • Figure 30: Interest in packaging and product features, June 2016
                                                                            • Customized exercise programs have some appeal
                                                                                • Figure 31: Interest in exercise programs, June 2016
                                                                                • Figure 32: Any interest in exercise programs, by gender and age, June 2016
                                                                                • Figure 33: Any interest in exercise program designed for specific ailments, by custom clusters, June 2016
                                                                              • Services made available to Seniors appeal to some
                                                                                • Figure 34: Interest in healthcare services, June 2016
                                                                                • Figure 35: Any interest in services to take to appointments, by area, household income, and custom clusters, June 2016
                                                                              • Online cognitive games appeal mostly to women
                                                                                • Figure 36: Interest in online games to improve cognition, June 2016
                                                                                • Figure 37: Any interest in online games to improve cognition, by gender and age and income, June 2016
                                                                              • Seniors aren’t too keen on technology to manage their health
                                                                                  • Figure 38: Interest in wearable health-tracking devices, June 2016
                                                                                  • Figure 39: Use mobile app or website to track calories and/or exercise, by age, February 2015-March 2016
                                                                              • Attitudes toward Medications

                                                                                  • Seniors follow the medication advice of their doctor
                                                                                    • Figure 40: Attitudes toward medications, June 2016
                                                                                    • Figure 41: Agreement medication has made life better, by age, February 2015-March 2016
                                                                                  • Men inclined to take whatever prescribed; women avoid unless necessary
                                                                                    • Figure 42: Attitudes toward taking prescribed medications, avoiding medications and researching prescriptions, by gender and age, June 2016
                                                                                  • Lower-income households concerned most by rising cost of drugs
                                                                                    • Figure 43: Rising cost of medication is a financial burden, by household income and age and income, June 2016
                                                                                    • Figure 44: Rising cost of medication is a financial burden, by custom clusters, June 2016
                                                                                • Attitudes toward Healthcare

                                                                                    • The majority of Seniors plan on aging in place
                                                                                        • Figure 45: Aging in place, nursing home and future healthcare options, by age and primary residence, June 2016
                                                                                      • Costs of long-term healthcare most concerning among lower-income households
                                                                                        • Figure 46: Concern with paying for long-term healthcare, by household income, June 2016
                                                                                      • Only a few Seniors have a future plan if they can’t care for themselves
                                                                                        • Figure 47: Concern about paying for long-term healthcare, by age and household income and race, June 2016
                                                                                      • Healthy Futures have a plan, Isolated and Unhealthy Seniors are less prepared
                                                                                        • Figure 48: Healthcare plans, by custom clusters, June 2016
                                                                                    • Appendix – Data Sources and Abbreviations

                                                                                      • Data sources
                                                                                        • Consumer survey data
                                                                                          • Consumer qualitative research
                                                                                            • Abbreviations and terms
                                                                                              • Abbreviations
                                                                                              • Appendix – Consumer

                                                                                                  • Figure 49: Perceptions of medications, by household income, February 2015-March 2016
                                                                                                • Additional Qualitative Data
                                                                                                  • Nutritional changes and habits
                                                                                                    • Relationship with medical provider
                                                                                                      • Participation in online communities

                                                                                                      Companies Covered

                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                      Seniors and Health - US - September 2016

                                                                                                      £3,199.84 (Excl.Tax)