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Sexual Health - UK - August 2013

“As women take more control of their contraception, there is much the market can do to better target this demographic. Women are better informed about the dangers of unprotected sex, and are more likely to use condoms at the beginning of a relationship; however marketing is currently aimed more at men. As the baby boom continues, and with the rise of the over-50s, the market could see a boost in value from new parents and ‘silver separators”

– Roshida Khanom, OTC & Personal Care Analyst

Some questions answered in this report include:

  • How will changing population dynamics impact the market?
  • Why are people still having unprotected sex?
  • How can the market better target women?
  • What role will own-label play in this category?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Best and worst-case forecast of UK condoms and lubricants market, 2008-18
            • Market factors
              • Figure 2: Manufacturer shares of UK retail value sales of condoms, May 2013
            • Companies and innovation
              • Figure 3: New product launches in sexual health market by private and own-label, 2009-13*
            • The consumer
              • Figure 4: Selected views on contraception, July 2013
              • Figure 5: Most popular methods of contraception used
            • What we think
            • Issues in the Market

                • How will changing population dynamics impact the market?
                  • Why are people still having unprotected sex?
                    • How can the market better target women?
                      • What role will own-label play in this category?
                      • Trend Application

                        • Trend: Open Diary
                          • Trend: Man in the Mirror
                            • Mintel Futures: Old Gold
                            • Market Drivers

                              • Key points
                                • Rise in birth rates taking people out of the market
                                  • Figure 6: Key live birth data, 1981-2011
                                • Change in family dynamics
                                  • Figure 7: Families, by family type, UK, 1996 and 2012
                                • Age of motherhood
                                  • Figure 8: Live births, by age of mother, 2007-12
                                • A rise in STI rates in young people
                                  • Figure 9: New diagnoses of sexually transmitted infections in England and ratio of male to female, 2009-12
                                • Trends in contraception methods
                                  • Figure 10: Trends in primary contraceptive methods (England), 2007/08-2011/12*
                                • Population changes
                                  • Figure 11: Trends in the age structure of the UK population, by gender, 2008-18
                              • Who’s Innovating?

                                • Key points
                                  • Rise in own-label
                                    • Figure 12: New product launches in sexual health market, by private and own-label, 2009-13*
                                    • Figure 13: Own-label contraception products
                                  • Durex leads innovation
                                    • Figure 14: New product launches in sexual health market, by company, Jan 2009-June 2013
                                    • Figure 15: Range of products from durex
                                • Market Size and Forecast

                                  • Key points
                                    • Premium condoms and price rises contributing to growth
                                      • Figure 16: UK retail value sales of condoms and female lubricants*, at current and constant prices, 2008-18
                                    • Condom category is predicted continued growth
                                      • Figure 17: Best and worst-case forecast of UK sales of condoms and female lubricants, 2008-18
                                    • Forecast methodology
                                    • Market Share

                                      • Key points
                                        • RB dominates market share
                                          • Figure 18: Manufacturer shares of UK retail value sales of condoms, May 2012 to May 2013
                                      • Companies and Products

                                        • Reckitt Benckiser
                                            • Figure 19: Reckitt Benckiser Plc financial results summary, 2011-12
                                            • Figure 20: Reckitt Benckiser Plc financial Q1 results summary, 2013
                                            • Figure 21: Product launches by Reckitt Benckiser Plc in the UK sexual health market, January 2011-May 2013
                                          • Ansell Consumer Healthcare
                                              • Figure 22: Ansell Limited financial results summary, 2011-12
                                              • Figure 23: Ansell Limited, half year 2013 results summary
                                              • Figure 24: Product launches by Ansell Consumer Healthcare in the UK sexual health market, January 2009-May 2013
                                            • Pasante Healthcare
                                                • Figure 25: Product launches by Pasante Healthcare in the UK sexual health market, Jan 2009-May 2013
                                              • Church & Dwight
                                                  • Figure 26: Financial performance of Church & Dwight UK Ltd., 2010 and 2011
                                                • Creative Conceptions
                                                    • Figure 27: Product launches by Creative Conceptions Limited in the UK sexual health market, January 2009-May 2013
                                                • Brand Communication and Promotion

                                                  • Key points
                                                    • Ansell saw a rise in spending in 2012
                                                      • Figure 28: Main monitored media advertising expenditure on contraceptives, Jan 2011-May 2013
                                                    • Durex uses advertising to promote a fun yet caring image
                                                      • Figure 29: Main monitored media advertising expenditure on contraceptives, by manufacturer, Jan 2011-May 2013
                                                    • Using social media to engage the consumer
                                                      • Figure 30: Main monitored media advertising expenditure by media type, Jan 2011-May 2013
                                                  • Channels to Market

                                                    • Key points
                                                      • Grocery holds its market share
                                                        • Figure 31: UK retail value sales of condoms and female lubrication, by outlet type, 2011 and 2012
                                                      • The pharmacy and internet saw greatest growth
                                                      • The Consumer – Relationship Status and Sexual Orientation

                                                        • Key points
                                                          • Almost seven in ten adults are in a relationship
                                                            • Figure 32: Relationship status, July 2013
                                                          • The influence of relationship status on attitudes towards sexual health
                                                            • Figure 33: Attitudes towards sexual health, by relationship status, July 2013
                                                        • The Consumer – Views on Contraception

                                                          • Key points
                                                            • Women taking charge
                                                              • Figure 34: Selected views on contraception, July 2013
                                                            • Older people less likely to use condoms
                                                              • Is embarrassment really a low factor?
                                                              • The Consumer – Methods of Contraception Used

                                                                • Key points
                                                                  • Youngest and oldest most likely to be sexually inactive
                                                                    • Figure 35: Most popular methods of contraception used, July 2013
                                                                  • Condoms are the preferred method of contraception
                                                                    • Oral contraceptives show the highest usage amongst 25-34-year-olds, with older people using more permanent methods
                                                                      • Younger people are more likely to use more than one type of contraception
                                                                      • The Consumer – Attitudes Towards Sexual Health

                                                                        • Key points
                                                                          • Young people want more education
                                                                            • Figure 36: Selected attitudes towards sexual health, July 2013
                                                                          • Condom usage declines in a long-term relationship
                                                                            • Figure 37: Reasons for using contraceptive methods, July 2013
                                                                        • Appendix – Market Size and Forecast

                                                                            • Figure 38: UK retail value sales of condoms and female lubricants*, at current and constant prices, 2008-18
                                                                            • Figure 39: UK retail volume sales of condoms and female lubricants, 2011-12
                                                                          • Condoms
                                                                            • Figure 40: UK retail value sales of condoms, at current and constant prices, 2008-18
                                                                            • Figure 41: Best and worst-case forecast of UK sales of condoms, 2008-18
                                                                          • Female lubricants
                                                                            • Figure 42: UK retail value sales of female lubricants, at current and constant prices, 2008-18
                                                                            • Figure 43: Best and worst-case forecast of UK sales of female lubricants, 2008-18
                                                                        • Appendix – The Consumer, Relationship Status and Sexual Orientation

                                                                            • Figure 44: Relationship status, July 2013
                                                                            • Figure 45: Most popular relationship status, by demographics, July 2013
                                                                            • Figure 46: Next most popular relationship status, by demographics, July 2013
                                                                            • Figure 47: Sexual orientation, July 2013
                                                                            • Figure 48: Sexual orientation, by demographics, July 2013
                                                                        • Appendix – The Consumer, Views on Contraception

                                                                            • Figure 49: Views on contraception, July 2013
                                                                            • Figure 50: Most popular views on contraception, by demographics, July 2013
                                                                            • Figure 51: Next most popular views on contraception, by demographics, July 2013
                                                                            • Figure 52: Other views on contraception, by demographics, July 2013
                                                                            • Figure 53: Views on contraception, by most popular relationship status, July 2013
                                                                            • Figure 54: Views on contraception, by other relationship status’, July 2013
                                                                        • Appendix – The Consumer – Methods of Contraception Used

                                                                            • Figure 55: Methods of contraception used, July 2013
                                                                            • Figure 56: Most popular methods of contraception used, by demographics, July 2013
                                                                            • Figure 57: Next most popular methods of contraception used, by demographics, July 2013
                                                                            • Figure 58: Methods of contraception used, by most popular relationship status, July 2013
                                                                            • Figure 59: Methods of contraception used, by least popular relationship status, July 2013
                                                                            • Figure 60: Repertoire of methods of contraception used, by demographics, July 2013
                                                                            • Figure 61: Most popular reasons for using contraceptive methods, by demographics, July 2013
                                                                            • Figure 62: Next most popular reasons for using contraceptive methods, by demographics, July 2013
                                                                        • Appendix – The Consumer – Attitudes Towards Sexual Health

                                                                            • Figure 63: Attitudes towards sexual health, July 2013
                                                                            • Figure 64: Most popular attitudes towards sexual health, by demographics, July 2013
                                                                            • Figure 65: Next most popular attitudes towards sexual health, by demographics, July 2013
                                                                            • Figure 66: Most popular reasons for using contraceptive methods, by demographics, July 2013
                                                                            • Figure 67: Next most popular reasons for using contraceptive methods, by demographics, July 2013
                                                                            • Figure 68: Reasons for using contraceptive methods, by relationship status, July 2013

                                                                        Companies Covered

                                                                        • Alliance Boots UK Retail
                                                                        • Ansell Limited
                                                                        • Asda Group Ltd
                                                                        • Carter-Wallace
                                                                        • Church & Dwight UK Ltd
                                                                        • Condomi Health (UK) Ltd
                                                                        • Creative Conceptions
                                                                        • Facebook, Inc.
                                                                        • Mates Healthcare
                                                                        • Pasante Healthcare Ltd
                                                                        • Reckitt Benckiser (UK)
                                                                        • Reckitt Benckiser plc
                                                                        • Superdrug Stores Plc
                                                                        • Tesco Plc
                                                                        • Twitter, Inc.
                                                                        • YouTube, Inc.

                                                                        Sexual Health - UK - August 2013

                                                                        £1,995.00 (Excl.Tax)