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Shampoo, Conditioner and Hairstyling Products - US - April 2014

“The haircare category has experienced steady gains, though sales of styling products and treatments have struggled. Styling products and treatments that engage men and an aging population as well as reinforce healthy looking hair should help boost segment sales.”

– Shannon Romanowski, Senior Beauty and Personal Care Analyst

Some questions answered in this report include:

  • How can brands improve sales in the struggling hairstyling segments?
  • What opportunities are there to better engage an aging population?
  • How can brands increase usage of hair treatments?

The shampoo, conditioner, and hairstyling products category experienced slow, yet steady, gains between 2008 and 2013, with steady rates of growth expected to continue through 2018. The haircare category is mature and saturated, but shifting consumer preferences toward more natural looking and less styled hair have helped boost sales of conditioner as well as sparked interest in formats that support healthy hair such as oils and BB creams. However, interest in less styled hair has led to struggles in the styling product segments.

This report builds on the analysis presented in Mintel’s Shampoo, Conditioners and Styling Products—US, April 2013, as well as the April 2012 report of the same title; Haircare—US, May 2011; Haircare: Shampoo, Conditioner, and Hair Styling Products—US, April 2010; and Shampoo and Conditioner—US, April 2008, March 2007, March 2006, and March 2005.

For the purposes of this report, the shampoo, conditioner, and hairstyling products market has been segmented as follows:

  • Shampoo, including anti-dandruff formulas and dry shampoo
  • Conditioner, including leave-in and rinse-out products
  • Hairstyling products including gel, mousse, cream, oil, putty, and other texturizers
  • Hairspray/spritz

This report does not include hair color or other chemical treatments such as perms, relaxers, or keratin straighteners (see instead Mintel’s Home Hair Color—US, November 2013). In addition, this report only covers the at-home haircare market and does not include salon services.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Overview
                      • The market
                        • Figure 1: Total US sales and fan chart forecast of shampoo, conditioner, and hairstyling products, at current prices, 2008-18
                      • Market factors
                        • Figure 2: University of Michigan’s index of consumer sentiment (ICS), 2007-14
                      • Segment performance
                        • Figure 3: Total US retail sales of shampoo, conditioner, and hairstyling products, by segment, at current prices, 2011 and 2013
                      • The consumer
                        • Haircare basics used by the majority of consumers, while penetration of specialty products is relatively low
                          • Figure 4: Product usage, January 2014
                        • Shoppers seek different benefits depending on product type
                          • Figure 5: Top five benefits sought, listed in accordance with shampoo and conditioner rankings, January 2014
                        • Fragrance is important to haircare consumers, regardless of product type
                          • Figure 6: Top five claims, listed in accordance with shampoo and conditioner rankings, January 2014
                        • Consumers interested in hair health, multiple-benefit products
                          • Figure 7: Any interest in top five new forms, January 2014
                        • What we think
                        • Issues and Insights

                            • How can brands improve sales in the struggling hairstyling segments?
                              • The issues
                                • The implications: Continue to engage men, focus on multiple benefits
                                  • What opportunities are there to better engage an aging population?
                                    • The issues
                                      • The implications: Reinforce benefits such as shine and volume, increase awareness
                                        • How can brands increase usage of hair treatments?
                                          • The issues
                                            • The implications: Target men, customized offerings
                                            • Trend Applications

                                                • Trend: Retire for Hire
                                                  • Trend: Prepare for the Worst
                                                    • Trend: Transumers
                                                    • Market Size and Forecast

                                                      • Key points
                                                        • Growth in the mature haircare market is slow, yet steady
                                                          • Steady growth expected to continue through 2018
                                                            • Sales and forecast of shampoo, conditioner, and hairstyling products
                                                              • Figure 8: Total US sales and forecast of shampoo, conditioner, and hairstyling products, at current prices, 2008-18
                                                              • Figure 9: Total US sales and forecast of shampoo, conditioner, and hairstyling products, at inflation-adjusted prices, 2008-18
                                                            • Fan chart forecast
                                                                • Figure 10: Total US sales and fan chart forecast of shampoo, conditioner, and hairstyling products, at current prices, 2008-18
                                                            • Market Drivers

                                                              • Key points
                                                                • Haircare stands to benefit from improving economy
                                                                  • Figure 11: University of Michigan’s index of consumer sentiment (ICS), 2007-14
                                                                  • Figure 12: Product usage, by household income, January 2014
                                                                • Young men’s adoption of male-specific products drives sales growth
                                                                  • Figure 13: Number and ratio of males to females, by age, 2013
                                                                • Fashion, beauty, and celebrity trends impact haircare category
                                                                • Segment Performance

                                                                  • Key points
                                                                    • Shampoo and conditioner driving category growth
                                                                      • Styling products are struggling
                                                                        • Sales of shampoo, conditioner, and hairstyling products, by segment
                                                                          • Figure 14: Total US retail sales of shampoo, conditioner, and hairstyling products, by segment, at current prices, 2011 and 2013
                                                                      • Segment Performance – Shampoo

                                                                        • Key points
                                                                          • Shampoo growth is stable
                                                                            • Sales and forecast of shampoo
                                                                              • Figure 15: Total US sales and forecast of shampoo, at current prices, 2008-18
                                                                          • Segment Performance – Conditioner

                                                                            • Key points
                                                                              • Conditioner is strongest performing segment
                                                                                • Sales and forecast of conditioner
                                                                                  • Figure 16: Total US sales and forecast of conditioner, at current prices, 2008-18
                                                                              • Segment Performance – Hairstyling Products

                                                                                • Key points
                                                                                  • Growth stalls in styling products segment, though modest improvement expected
                                                                                    • Sales and forecast of hairstyling products
                                                                                      • Figure 17: Total US sales and forecast of hairstyling products, at current prices, 2008-18
                                                                                  • Segment Performance – Hairspray/Spritz

                                                                                    • Key points
                                                                                      • Hairspray/spritz struggles to remain relevant
                                                                                        • Sales and forecast of hairspray/spritz
                                                                                          • Figure 18: Total US sales and forecast of hairspray/spritz, at current prices, 2008-18
                                                                                      • Retail Channels

                                                                                        • Key points
                                                                                          • Stable category growth benefits all retail channels
                                                                                            • Creative merchandising could help drive sales
                                                                                              • Sales of shampoo, conditioner, and hairstyling products, by channel
                                                                                                • Figure 19: Sales of shampoo, conditioner, and hairstyling products, by channel, 2011 and 2013
                                                                                                • Figure 20: Total US retail sales of shampoo, conditioner, and hairstyling products, by channel, at current prices, 2008-13
                                                                                            • Leading Companies

                                                                                              • Key points
                                                                                                • Unilever leads haircare category with P&G close behind
                                                                                                  • Big gains posted by L'Oréal, Vogue International
                                                                                                    • Manufacturer sales of shampoo, conditioner, and hairstyling products
                                                                                                      • Figure 21: MULO sales of shampoo, conditioner, and hairstyling products, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                  • Brand Share – Shampoo

                                                                                                    • Key points
                                                                                                      • P&G sees sales, share decline but remains segment leader
                                                                                                        • Manufacturer sales of shampoo
                                                                                                          • Figure 22: MULO sales of shampoo, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                          • Figure 23: Key purchase measures for the top brands of regular shampoo, by household penetration, 52 weeks ending Dec. 29, 2013
                                                                                                          • Figure 24: Key purchase measures for the top brands of dandruff shampoo, by household penetration, 52 weeks ending Dec. 29, 2013
                                                                                                      • Brand Share – Conditioner

                                                                                                        • Key points
                                                                                                          • Unilever remains category leader
                                                                                                            • L'Oréal posts strong gains in sales, share
                                                                                                              • Manufacturer sales of conditioner
                                                                                                                • Figure 25: MULO sales of conditioner, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                • Figure 26: Key purchase measures for the top brands of conditioner, by household penetration, 52 weeks ending Dec. 29, 2013
                                                                                                            • Brand Share – Hairstyling Products

                                                                                                              • Key points
                                                                                                                • Unilever maintains lead in the hairstyling category
                                                                                                                  • Manufacturer sales of hairstyling products
                                                                                                                    • Figure 27: MULO sales of hairstyling products, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                    • Figure 28: Key purchase measures for the top brands of hairstyling products, by household penetration, 52 weeks ending Dec. 29, 2013
                                                                                                                • Brand Share – Hairspray/Spritz

                                                                                                                  • Key points
                                                                                                                    • Unilever leads struggling segment
                                                                                                                      • Manufacturer sales of hairspray/spritz
                                                                                                                        • Figure 29: MULO sales of hairspray/spritz, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                        • Figure 30: Key purchase measures for the top brands of hairspray/spritz products, by household penetration, 52 weeks ending Dec. 29, 2013
                                                                                                                    • Innovations and Innovators

                                                                                                                      • New product launch trends
                                                                                                                        • Figure 31: Share of haircare launches, by subcategory, 2009-14
                                                                                                                        • Figure 32: Top 10 haircare claims, by share, 2009-14
                                                                                                                      • Category innovations
                                                                                                                        • Hair growth/thickening
                                                                                                                          • Hair oils
                                                                                                                            • Shampoo alternatives
                                                                                                                              • Time/speed
                                                                                                                                • Skincare trends influence haircare innovation
                                                                                                                                  • Masks
                                                                                                                                    • Multiple-benefit products
                                                                                                                                    • Marketing Strategies

                                                                                                                                      • Overview of the brand landscape
                                                                                                                                        • Popular brands extend into haircare
                                                                                                                                          • Innovative marketing campaigns
                                                                                                                                            • Technology
                                                                                                                                              • Pop-up shops
                                                                                                                                                • Partnering with events
                                                                                                                                                  • Charitable causes
                                                                                                                                                  • Social Media

                                                                                                                                                    • Key points
                                                                                                                                                      • Market overview
                                                                                                                                                        • Key social media metrics
                                                                                                                                                          • Figure 33: Key performance indicators, selected shampoo, conditioner, and hairstyling brands, March 17, 2013-March 16, 2014
                                                                                                                                                        • Brand usage and awareness
                                                                                                                                                          • Figure 34: Brand usage and awareness of shampoo, conditioner, and hairstyling products, January 2014
                                                                                                                                                        • Interaction with brands
                                                                                                                                                          • Figure 35: Interaction with of shampoo, conditioner, and hairstyling products, January 2014
                                                                                                                                                        • Leading online campaigns
                                                                                                                                                          • Cause marketing
                                                                                                                                                            • Real-time marketing
                                                                                                                                                              • Community response leads to global media campaign
                                                                                                                                                                • Leveraging the influence of celebrity
                                                                                                                                                                  • What we think
                                                                                                                                                                    • Online conversations
                                                                                                                                                                      • Figure 36: Online mentions, selected shampoo, conditioner, and hairstyling brands, March 17, 2013-March 16, 2014
                                                                                                                                                                    • Where are people talking about shampoo, conditioner, and hairstyling brands?
                                                                                                                                                                      • Figure 37: Blog topic cloud discussions, selected shampoo, conditioner, and hairstyling brands, March 17, 2013-March 16, 2014
                                                                                                                                                                      • Figure 38: Mentions by page type, selected shampoo, conditioner, and hairstyling brands, March 17, 2013-March 16, 2014
                                                                                                                                                                    • What are people talking about online?
                                                                                                                                                                      • Figure 39: Mentions by topic of conversation, selected shampoo, conditioner, and hairstyling brands, March 17, 2013-March 16, 2014
                                                                                                                                                                  • Use of and Shopping for Shampoo and Conditioner

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Shampoo use is nearly universal, though dry shampoo is still a niche item
                                                                                                                                                                        • Women drive usage of conditioners
                                                                                                                                                                          • Figure 40: Shampoo and conditioner usage, by gender, January 2014
                                                                                                                                                                          • Figure 41: Shampoo and conditioner usage, by gender and age, January 2014
                                                                                                                                                                        • Women seek hair health benefits, while men look for scalp care
                                                                                                                                                                          • Figure 42: Benefits sought among shampoo and conditioner users, by gender, January 2014
                                                                                                                                                                          • Figure 43: Benefits sought among shampoo and conditioner users, by gender and age, January 2014
                                                                                                                                                                        • Suave is most used brand of shampoo and conditioner
                                                                                                                                                                          • Figure 44: Brands of shampoo used, July 2007-September 2013
                                                                                                                                                                          • Figure 45: Brands of conditioner used, July 2007-September 2013
                                                                                                                                                                      • Use of and Shopping for Hairstyling Products

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Women are heavier users of most styling products
                                                                                                                                                                              • Figure 46: Hairstyling product usage, by gender, January 2014
                                                                                                                                                                              • Figure 47: Hairstyling product usage, by gender and age, January 2014
                                                                                                                                                                            • Styling product users seek volume, curl definition, and shine
                                                                                                                                                                              • Figure 48: Benefits sought among hairstyling product users, by gender, January 2014
                                                                                                                                                                              • Figure 49: Benefits sought among hairstyling product users, by gender and age, January 2014
                                                                                                                                                                            • Suave, TRESemmé are most used styling product brands
                                                                                                                                                                              • Figure 50: Brands of hairstyling products used, July 2007-September 2013
                                                                                                                                                                              • Figure 51: Brands of hairspray used, July 2007-September 2013
                                                                                                                                                                          • Use of and Shopping for Hair Treatments, Serums, and Oils

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Younger women drive usage of hair treatments, serums, and oils
                                                                                                                                                                                • Figure 52: Hair treatment, serum, and oil usage, by gender, January 2014
                                                                                                                                                                                • Figure 53: Hair treatment, serum, and oil usage, by gender and age, January 2014
                                                                                                                                                                              • Women want healthy looking hair, men seeking scalp and thickening benefits
                                                                                                                                                                                  • Figure 54: Benefits sought among hair treatment, serum, and oil users, by gender, January 2014
                                                                                                                                                                              • Importance of Claims

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • A pleasant fragrance is paramount to haircare users
                                                                                                                                                                                    • Figure 55: Importance of claims, by product type, January 2014
                                                                                                                                                                                  • Shampoo and conditioner are viewed as functional
                                                                                                                                                                                    • Figure 56: Importance of claims among shampoo and conditioner users, by gender, January 2014
                                                                                                                                                                                    • Figure 57: Importance of claims among shampoo and conditioner users, by age, January 2014
                                                                                                                                                                                  • Gender-specific claims important to male hairstyling product users
                                                                                                                                                                                    • Figure 58: Importance of claims among hairstyling product users, by gender, January 2014
                                                                                                                                                                                    • Figure 59: Importance of claims among hairstyling product users, by age, January 2014
                                                                                                                                                                                  • Natural ingredients motivate users of treatments, serums, and oils
                                                                                                                                                                                    • Figure 60: Importance of claims hair treatments, serums, and oils, by gender, January 2014
                                                                                                                                                                                • Choosing Haircare Products

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Brand loyalty is modest in haircare category
                                                                                                                                                                                        • Figure 61: Choosing haircare, by gender, January 2014
                                                                                                                                                                                      • Young women want salon-quality results, seek recommendations
                                                                                                                                                                                        • Figure 62: Choosing haircare, by gender and age, January 2014
                                                                                                                                                                                    • Interest in New Forms

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Consumers interested in multiple-benefit products
                                                                                                                                                                                            • Figure 63: Interest in new forms, January 2014
                                                                                                                                                                                          • Opportunities to engage men, older shoppers
                                                                                                                                                                                            • Figure 64: Any interest in new forms, by gender, January 2014
                                                                                                                                                                                            • Figure 65: Any interest in new forms, by gender and age, January 2014
                                                                                                                                                                                        • Attitudes toward Haircare and Hair Treatments

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Older shoppers agree that hair changes with age
                                                                                                                                                                                                • Figure 66: Attitudes toward haircare and hair treatments, by gender, January 2014
                                                                                                                                                                                              • Price is barrier to use of treatments, though young women interested in customized options
                                                                                                                                                                                                • Figure 67: Attitudes toward haircare and hair treatments, by gender and age, January 2014
                                                                                                                                                                                            • Race and Hispanic Origin

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Black consumers are highly engaged in the haircare category
                                                                                                                                                                                                  • Figure 68: Product usage, by race/Hispanic origin, January 2014
                                                                                                                                                                                                  • Figure 69: Benefits sought among shampoo and conditioner users, by race/Hispanic origin, January 2014
                                                                                                                                                                                                  • Figure 70: Importance of claims among shampoo and conditioner users, by race/Hispanic origin, January 2014
                                                                                                                                                                                                • Multicultural respondents express strong interest in new formats
                                                                                                                                                                                                  • Figure 71: Interest in new forms— Any interest, by race/Hispanic origin, January 2014
                                                                                                                                                                                                • Black haircare users value brand trust, professional results
                                                                                                                                                                                                  • Figure 72: Choosing haircare, by race/Hispanic origin, January 2014
                                                                                                                                                                                                  • Figure 73: Attitudes toward haircare and hair treatments, by race/Hispanic origin, January 2014
                                                                                                                                                                                              • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                • Usage of haircare products
                                                                                                                                                                                                  • Figure 74: Haircare usage, by age, January 2014
                                                                                                                                                                                                  • Figure 75: Product usage, by household income, January 2014
                                                                                                                                                                                                  • Figure 76: Types of shampoo used, by gender, July 2012-September 2013
                                                                                                                                                                                                  • Figure 77: Types of conditioner used, by gender, July 2012-September 2013
                                                                                                                                                                                                  • Figure 78: Brands of shampoo used, by gender, July 2012-September 2013
                                                                                                                                                                                                  • Figure 79: use of hairspray, July 2007-September 2013
                                                                                                                                                                                                • Haircare benefits sought
                                                                                                                                                                                                  • Figure 80: Benefits sought, January 2014
                                                                                                                                                                                                  • Figure 81: Benefits sought among shampoo and conditioner users, by age, January 2014
                                                                                                                                                                                                  • Figure 82: Benefits sought among hairstyling product users, by age, January 2014
                                                                                                                                                                                                  • Figure 83: Benefits sought among hair treatment, serum, and oil users, by age, January 2014
                                                                                                                                                                                                  • Figure 84: Benefits sought among hairstyling product users, by race/Hispanic origin, January 2014
                                                                                                                                                                                                  • Figure 85: Benefits sought among users of hair treatments, serums, and oils, by race/Hispanic origin, January 2014
                                                                                                                                                                                                • Importance of claims
                                                                                                                                                                                                  • Figure 86: Importance of claims among shampoo and conditioner users, by household income, January 2014
                                                                                                                                                                                                  • Figure 87: Importance of claims among hairstyling product users, by household income, January 2014
                                                                                                                                                                                                  • Figure 88: Importance of claims among hair treatment, serum, and oil users, by age, January 2014
                                                                                                                                                                                                  • Figure 89: Importance of claims among hairstyling product users, by race/Hispanic origin, January 2014
                                                                                                                                                                                                  • Figure 90: Importance of claims among users of hair treatments, serums, and oils, by race/Hispanic origin, January 2014
                                                                                                                                                                                                • Choosing haircare products
                                                                                                                                                                                                  • Figure 91: Choosing haircare, by household income, January 2014
                                                                                                                                                                                                • Interest in new forms
                                                                                                                                                                                                  • Figure 92: Interest in new forms—Very interested, by gender, January 2014
                                                                                                                                                                                                • Attitudes toward haircare and hair treatments
                                                                                                                                                                                                  • Figure 93: Attitudes toward haircare and hair treatments, by household income, January 2014
                                                                                                                                                                                              • Appendix – Social Media

                                                                                                                                                                                                • Online conversations
                                                                                                                                                                                                  • Figure 94: Online mentions, selected shampoo, conditioner, and hairstyling brands, March 17, 2013-March 16, 2014
                                                                                                                                                                                                • Brand analysis
                                                                                                                                                                                                  • Figure 95: Pantene key social media indicators, March 2014
                                                                                                                                                                                                  • Figure 96: TRESemmé key social media indicators, March 2014
                                                                                                                                                                                                  • Figure 97: Head & Shoulders key social media indicators, march 2014
                                                                                                                                                                                                  • Figure 98: Garnier Fructis key social media indicators, March 2014
                                                                                                                                                                                                  • Figure 99: Nexxus key social media indicators, March 2014
                                                                                                                                                                                                  • Figure 100: PureOlogy key social media indicators, March 2014
                                                                                                                                                                                                • Brand usage or awareness
                                                                                                                                                                                                  • Figure 101: Brand usage or awareness, January 2014
                                                                                                                                                                                                  • Figure 102: Pantene usage or awareness, by demographics, January 2014
                                                                                                                                                                                                  • Figure 103: TRESemmé usage or awareness, by demographics, January 2014
                                                                                                                                                                                                  • Figure 104: PureOlogy usage or awareness, by demographics, January 2014
                                                                                                                                                                                                  • Figure 105: Head & Shoulders usage or awareness, by demographics, January 2014
                                                                                                                                                                                                  • Figure 106: Garnier Fructis usage or awareness, by demographics, January 2014
                                                                                                                                                                                                  • Figure 107: Nexxus usage or awareness, by demographics, January 2014
                                                                                                                                                                                                • Activities done
                                                                                                                                                                                                  • Figure 108: Activities done, January 2014
                                                                                                                                                                                                  • Figure 109: Pantene—Activities done—I have looked up/talked about this brand online on social media, by demographics, January 2014
                                                                                                                                                                                                  • Figure 110: Pantene—Activities done—I have contacted/interacted with the brand online on social media to, by demographics, January 2014
                                                                                                                                                                                                  • Figure 111: Pantene—Activities done—I follow/like the brand on social media because, by demographics, January 2014
                                                                                                                                                                                                  • Figure 112: Pantene—Activities done—I have researched the brand on social media to, by demographics, January 2014
                                                                                                                                                                                                  • Figure 113: TRESemmé—Activities done—I have looked up/talked about this brand online on social media, by demographics, January 2014
                                                                                                                                                                                                  • Figure 114: TRESemmé—Activities done—I have contacted/interacted with the brand online on social media to, by demographics, January 2014
                                                                                                                                                                                                  • Figure 115: TRESemmé—Activities done—I follow/like the brand on social media because, by demographics, January 2014
                                                                                                                                                                                                  • Figure 116: TRESemmé—Activities done—I have researched the brand on social media to, by demographics, January 2014
                                                                                                                                                                                                  • Figure 117: PureOlogy—Activities done—I have looked up/talked about this brand online on social media, by demographics, January 2014
                                                                                                                                                                                                  • Figure 118: Head & Shoulders—Activities done—I have looked up/talked about this brand online on social media, by demographics, January 2014
                                                                                                                                                                                                  • Figure 119: Head & Shoulders—Activities done—I have contacted/interacted with the brand online on social media to, by demographics, January 2014
                                                                                                                                                                                                  • Figure 120: Head & Shoulders—Activities done—I follow/like the brand on social media because, by demographics, January 2014
                                                                                                                                                                                                  • Figure 121: Head & Shoulders—Activities done—I have researched the brand on social media to, by demographics, January 2014
                                                                                                                                                                                                  • Figure 122: Garnier Fructis—Activities done—I have looked up/talked about this brand online on social media, by demographics, January 2014
                                                                                                                                                                                                  • Figure 123: Garnier Fructis—Activities done—I have contacted/interacted with the brand online on social media to, by demographics, January 2014
                                                                                                                                                                                                  • Figure 124: Garnier Fructis—Activities done—I follow/like the brand on social media because, by demographics, January 2014
                                                                                                                                                                                                  • Figure 125: Garnier Fructis—Activities done—I have researched the brand on social media to, by demographics, January 2014
                                                                                                                                                                                                  • Figure 126: Nexxus—Activities done—I have looked up/talked about this brand online on social media, by demographics, January 2014
                                                                                                                                                                                                  • Figure 127: Nexxus—Activities done—I have contacted/interacted with the brand online on social media to, by demographics, January 2014
                                                                                                                                                                                                  • Figure 128: Nexxus—Activities done—I have researched the brand on social media to, by demographics, January 2014
                                                                                                                                                                                              • Appendix – Information Resources Inc. Builders Panel Data Definitions

                                                                                                                                                                                                  • Information Resources Inc. Consumer Network Metrics
                                                                                                                                                                                                  • Appendix – Trade Associations

                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                    • Family Dollar Stores, Inc
                                                                                                                                                                                                    • Johnson & Johnson
                                                                                                                                                                                                    • Kao Corporation
                                                                                                                                                                                                    • L'Oréal USA
                                                                                                                                                                                                    • Nexxus
                                                                                                                                                                                                    • Procter & Gamble Company (The)
                                                                                                                                                                                                    • Procter & Gamble USA
                                                                                                                                                                                                    • Unilever USA
                                                                                                                                                                                                    • Vidal Sassoon
                                                                                                                                                                                                    • Walmart Stores (USA)

                                                                                                                                                                                                    Shampoo, Conditioner and Hairstyling Products - US - April 2014

                                                                                                                                                                                                    £3,199.84 (Excl.Tax)