Shampoo, Conditioner and Hairstyling Products - US - April 2014
“The haircare category has experienced steady gains, though sales of styling products and treatments have struggled. Styling products and treatments that engage men and an aging population as well as reinforce healthy looking hair should help boost segment sales.”
– Shannon Romanowski, Senior Beauty and Personal Care Analyst
Some questions answered in this report include:
- How can brands improve sales in the struggling hairstyling segments?
- What opportunities are there to better engage an aging population?
- How can brands increase usage of hair treatments?
The shampoo, conditioner, and hairstyling products category experienced slow, yet steady, gains between 2008 and 2013, with steady rates of growth expected to continue through 2018. The haircare category is mature and saturated, but shifting consumer preferences toward more natural looking and less styled hair have helped boost sales of conditioner as well as sparked interest in formats that support healthy hair such as oils and BB creams. However, interest in less styled hair has led to struggles in the styling product segments.
This report builds on the analysis presented in Mintel’s Shampoo, Conditioners and Styling Products—US, April 2013, as well as the April 2012 report of the same title; Haircare—US, May 2011; Haircare: Shampoo, Conditioner, and Hair Styling Products—US, April 2010; and Shampoo and Conditioner—US, April 2008, March 2007, March 2006, and March 2005.
For the purposes of this report, the shampoo, conditioner, and hairstyling products market has been segmented as follows:
- Shampoo, including anti-dandruff formulas and dry shampoo
- Conditioner, including leave-in and rinse-out products
- Hairstyling products including gel, mousse, cream, oil, putty, and other texturizers
This report does not include hair color or other chemical treatments such as perms, relaxers, or keratin straighteners (see instead Mintel’s Home Hair Color—US, November 2013). In addition, this report only covers the at-home haircare market and does not include salon services.
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.