Shampoo - Europe - September 2010
The phrase “bad hair day” was coined by trichologist Philip Kingsley nearly 50 years ago but it still resonates today. Hair can have a vital psychological impact on how people feel about themselves, something the haircare industry is more than aware of.
Today’s crop of haircare products not only claim to look after the hair, they also offer more subtle emotional messages – and shampoo is where these messages start.
This combination of technical and emotional care has largely protected shampoo sales over the last, troubled year. Whereas European shampoo sales have posted steady year-on-year growth overall, with the largest market, Germany, set to hit €735 million in 2010, the premium-oriented French and Italian markets have been adversely affected by the economic recession.
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