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Shampoo - Europe - September 2010

The phrase “bad hair day” was coined by trichologist Philip Kingsley nearly 50 years ago but it still resonates today. Hair can have a vital psychological impact on how people feel about themselves, something the haircare industry is more than aware of.

Today’s crop of haircare products not only claim to look after the hair, they also offer more subtle emotional messages – and shampoo is where these messages start.

This combination of technical and emotional care has largely protected shampoo sales over the last, troubled year. Whereas European shampoo sales have posted steady year-on-year growth overall, with the largest market, Germany, set to hit €735 million in 2010, the premium-oriented French and Italian markets have been adversely affected by the economic recession.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

All you need to know about your market

Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

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Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
        • Market in Brief

          • German market the most valuable
            • Market segmentation adds value
              • Back to nature
                • From a commodity to an experience
                  • Universal use
                    • Salon shampoo
                      • Critical mass
                      • European Market Size and Forecast

                        • Key points
                          • Shampoo
                            • Figure 1: Retail value sales of shampoo, by country, 2005-13
                            • Figure 2: Retail value sales of shampoo, by country, 2004-13
                            • Figure 3: Spend per capita, by country, 2004-09
                        • Market Segmentation

                          • Key points
                            • Shampoo
                              • Figure 4: Market segmentation, by value, France, 2009
                              • Figure 5: Market segmentation, by value, Germany, 2009
                              • Figure 6: Market segmentation, by value, Italy, 2009
                              • Figure 7: Market segmentation, by value, Spain, 2009
                              • Figure 8: Market segmentation, by value, UK, 2009
                              • Figure 9: Market segmentation, by value, Poland, 2009
                              • Figure 10: Market segmentation, by value, Russia, 2009
                          • Companies and Product Innovation

                            • Key points
                              • Global region
                                • Figure 11: Percenatge of new product launches, by region, 2009
                              • European region
                                • Figure 12: Percentage of new product launches, by European country, 2009
                              • Shampoo by top claims
                                • Figure 13: Percentage of new product launches by top five claims, by the ‘Big 5’ European countries, 2009
                              • Shampoo by top fragrances
                                • Figure 14: Percentage of new product launches by top five fragrances*, by the ‘Big 5’ European countries, 2009
                              • France – Shampoo
                                • Figure 15: Top five claims in new product development, France, 2006-09
                                • Figure 16: Top five fragrances on new product development, France, 2006-09
                              • Hair recovery
                                • Male order
                                  • Gentler components
                                    • Fighting dandruff
                                      • Germany – Shampoo
                                        • Figure 17: Top five claims on new product development, Germany, 2006-09
                                        • Figure 18: Top five fragrances on new product development, Germany, 2006-09
                                      • Volume boost
                                        • Caffeine shampoos
                                          • Organics on the move
                                            • After-sun shampoo
                                              • Italy – Shampoo
                                                • Figure 19: Top five claims on new product development, Italy, 2006-09
                                                • Figure 20: Top five fragrances on new product development, Italy, 2006-09
                                              • Dry shampoo
                                                • Eco-friendly
                                                  • Protective products
                                                    • Specialist care for coloured hair
                                                      • Spain – Shampoo
                                                        • Figure 21: Top five claims on new product development, Spain, 2006-09
                                                        • Figure 22: Top five fragrances on new product development, Spain, 2006-09
                                                      • Eco-therapy
                                                        • Double effect
                                                          • Kids’ shampoos
                                                            • Anti-hair loss
                                                              • Light touch
                                                                • UK – Shampoo
                                                                  • Figure 23: Top five claims on new product development, UK, 2006-09
                                                                  • Figure 24: Top five fragrances on new product development, UK, 2006-09
                                                                • Extra moisture
                                                                  • For a limited time only
                                                                    • Longer hair that shines for longer
                                                                    • The Consumer

                                                                      • Key points
                                                                        • Different countries, different demands
                                                                          • Figure 25: Natural hair colour, by country, 2009
                                                                          • Figure 26: Condition of hair, by country, 2009
                                                                          • Figure 27: Condition of hair, by country, 2009
                                                                          • Figure 28: Hair treatments, by country, 2009
                                                                          • Figure 29: Conditions prone to, by country, 2009
                                                                          • Figure 30: Conditions prone to, by country, 2009
                                                                        • A toiletry essential
                                                                          • Figure 31: Penetration of shampoo, by country, women, 2009
                                                                          • Figure 32: Penetration of shampoo, by country, men, 2009
                                                                          • Figure 33: Sort of shampoo used, by country, women, 2009
                                                                          • Figure 34: Sort of shampoo used, by country, men, 2009
                                                                        • Exclusive consumer research
                                                                          • Figure 35: Statements on hair style, by country, March 2010
                                                                          • Figure 36: Hair care routine at home, by country, March 2010
                                                                          • Figure 37: Hair care routine when there is a lack of time/inclination, by country, March 2010
                                                                          • Figure 38: Attitudes towards hair, by country, March 2010
                                                                          • Figure 39: Statements on shampoos and conditioners, by country, March 2010
                                                                      • Appendix – Demographics

                                                                          • Figure 40: France demographics, use shampoo, 2009
                                                                          • Figure 41: Germany demographics, use shampoo, 2009
                                                                          • Figure 42: Spain demographics, use shampoo, 2009
                                                                          • Figure 43: GB demographics, use shampoo, 2009
                                                                          • Figure 44: Attitudinal statements towards personal appearance, women, 2009
                                                                          • Figure 45: Attitudinal statements towards personal appearance, men, 2009
                                                                          • Figure 46: Most popular hair care routine at home, by demographics, UK, March 2010
                                                                          • Figure 47: Most popular hair care routine at home, by demographics, Germany, March 2010
                                                                          • Figure 48: Most popular hair care routine at home, by demographics, France, March 2010
                                                                          • Figure 49: Most popular hair care routine at home, by demographics, Spain, March 2010
                                                                          • Figure 50: Most popular hair care routine at home, by demographics, Italy, March 2010
                                                                      • Appendix – Market Size and Forecast Data

                                                                          • Figure 51: Retail value sales of shampoo, by country, 2005-13
                                                                          • Figure 52: Retail value sales of shampoo, by country, 2004-13
                                                                          • Figure 53: Spend per capita, by country, 2004-09

                                                                      Companies Covered

                                                                      To learn more about the companies covered in this report please contact us.

                                                                      Shampoo - Europe - September 2010

                                                                      £1,877.00 (Excl.Tax)