Shampoos and Conditioners - Germany - June 2009
The German shampoos and conditioners market continues to grow steadily. In 2009, the market is worth an estimated €1,090 million, up 3% on 2008, thanks to sophisticated, specialised added-value products, such as anti-ageing haircare, colour protection and repair lines. Both sectors are doing well, with shampoos slightly outgrowing conditioners. Products for both men and women addressing hair loss are growing fastest.
Procter & Gamble, with the number one brand Pantene Pro-V, leading anti-dandruff brand Head & Shoulders, and Schwarzkopf & Henkel with the ever popular Schauma and Gliss Kur, head the rankings, together taking some two-fifths of overall value sales; they are followed by L’Oréal with Elvital and Garnier, and Beiersdorf with Nivea.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
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