Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Shampoos and Conditioners - Germany - June 2009

The German shampoos and conditioners market continues to grow steadily. In 2009, the market is worth an estimated €1,090 million, up 3% on 2008, thanks to sophisticated, specialised added-value products, such as anti-ageing haircare, colour protection and repair lines. Both sectors are doing well, with shampoos slightly outgrowing conditioners. Products for both men and women addressing hair loss are growing fastest.

Procter & Gamble, with the number one brand Pantene Pro-V, leading anti-dandruff brand Head & Shoulders, and Schwarzkopf & Henkel with the ever popular Schauma and Gliss Kur, head the rankings, together taking some two-fifths of overall value sales; they are followed by L’Oréal with Elvital and Garnier, and Beiersdorf with Nivea.

The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.

European Consumer Goods Intelligence

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

Each report contains comprehensive analysis into:

  • Market sizes
  • Market trends
  • Leading manufacturers
  • Consumer trends
  • Sales forecasts

This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Steady market growth continues
              • Usage of conditioners comparatively low
                • High NPD activity for conditioners and treatments
                  • Multinationals dominate the market
                    • Specialisation will continue
                    • Internal Market Environment

                      • Key points
                        • Light hair colours predominate in Germany
                          • Figure 1: Hair colour, by women, 2008
                          • Figure 2: Scalp conditions prone to, by gender, 2008
                        • Back to normal
                          • Figure 3: Trends in hair type, by women, 2004-08
                          • Figure 4: Trends in hair type, by men, 2004-08
                        • High demand for hair protection and repair
                          • Figure 5: Permed or coloured hair, by women, by age, 2008
                        • Keep fit
                          • Figure 6: In the last month have you done any of the following and if so how often, by women, 2004-08
                          • Figure 7: In the last month have you done any of the following and if so how often, by men, 2004-08
                        • Hair fashions influence sales
                          • Women choose price over brand
                            • Figure 8: Purchasing behaviour for haircare, by women, 2004-08
                        • Broader Market Environment

                          • Key points
                            • An ageing population
                              • Figure 9: Trends in German population, by age, 2003-13
                            • Recession could slow growth
                              • Figure 10: Trends in German PDI, consumer expenditure and GDP, at current prices, 2003-08
                            • REACH makes suppliers work harder
                            • Who’s Innovating?

                              • Key points
                                • Innovation at a low
                                  • Figure 11: Percentage of new product launches in haircare, by country, 2006-08
                                  • Figure 12: Percentage of new product launches in haircare, by category, 2006-08
                                • Natural still leads
                                  • Figure 13: Number of new product launches in haircare, by positioning, 2006-08
                                  • Figure 14: Percenatge of new product launches in haircare, by company, 2006-08
                              • Market Size and Forecast

                                • Key points
                                  • Market growth continues
                                    • Figure 15: German retail value sales of shampoos and conditioners, at current and constant prices, 2004-14
                                  • Series extension takes off
                                    • Anti-ageing
                                      • Organic and natural
                                        • Colour-specific lines
                                          • Prospects
                                            • Factors used in the forecast
                                            • Segment Performance

                                              • Key points
                                                • Shampoos diversify
                                                  • Figure 16: German retail value sales of shampoos and conditioners, by type, 2007-09
                                                  • Figure 17: German retail value sales of shampoos, at current and constant prices, 2004-14
                                                  • Figure 18: German retail value sales of shampoos, by type, 2007-09
                                                • Conditioners and treatments
                                                  • Figure 19: German retail value sales of conditioners and treatments, at current and constant prices, 2004-14
                                                  • Figure 20: German retail value sales of conditioners and treatments, by type, 2007-09
                                                  • Figure 21: German retail value sales of conditioners, by type, 2007-09
                                                  • Figure 22: German retail value sales of conditioning treatments, by type, 2007-09
                                              • Market Share

                                                • Key points
                                                  • Procter & Gamble leads the market
                                                    • Figure 23: Brands' shares in sales of shampoos and conditioners, 2007-09
                                                  • Top brands
                                                    • Figure 24: Brands' shares in sales of shampoos, 2007-09
                                                    • Figure 25: Popularity of shampoo brands, 2004-08
                                                  • Gliss Kur leads in conditioners
                                                    • Figure 26: Brands' shares in sales of conditioners, 2007-09
                                                    • Figure 27: Popularity of hair rinse/conditioner brands, 2004-08
                                                  • Pantene and Nivea compete
                                                    • Figure 28: Popularity of intensive care treatments, 2004-08
                                                • Companies and Products

                                                  • Beiersdorf
                                                    • L'Oréal
                                                      • Procter & Gamble
                                                        • Schwarzkopf & Henkel
                                                          • Unilever
                                                          • Channels to Market

                                                            • Key points
                                                              • Figure 29: German retail value sales of shampoos and conditioners, by outlet type, 2007-09
                                                            • Self-service druggists lead
                                                              • Salons have a high share of at-home haircare sales
                                                                • Natural
                                                                  • Discounters strong for shampoos
                                                                    • Figure 30: German retail value sales of shampoos, by outlet type, 2007-08
                                                                  • Salons second for conditioners
                                                                    • Figure 31: German retail value sales of conditioners, by outlet type, 2007-08
                                                                • The Consumer – Pan-European Overview

                                                                  • Key points
                                                                      • Figure 32: Penetration and frequency of using shampoos and conditioner, by women, by country, 2008
                                                                      • Figure 33: Penetration and frequency of using shampoos and conditioner, by men, by country, 2008
                                                                  • The Consumer – Trends in Germany

                                                                    • Key points
                                                                        • Figure 34: Trends in penetration of shampoo and conditioner, by women, by type, 2004-08
                                                                        • Figure 35: Trends in penetration of shampoo and conditioner, by men, by type, 2004-08
                                                                    • The Consumer – Usage

                                                                      • Key points
                                                                        • Appealing to ageing population
                                                                          • High usage among professionals and families
                                                                            • Detailed demographics
                                                                              • Figure 36: Penetration and frequency of using shampoo, by women, 2008
                                                                              • Figure 37: Penetration and frequency of using conditioner, by women, 2008
                                                                              • Figure 38: Penetration and frequency of using shampoo, by men, 2008
                                                                              • Figure 39: Penetration and frequency of using conditioner, by men, 2008
                                                                          • The Consumer – Attitudes

                                                                            • Key points
                                                                              • The importance of looking good
                                                                                • Figure 40: Trends in attitudes towards cosmetics and toiletries, by women, 2004-08
                                                                                • Figure 41: Attitudes towards cosmetics and toiletries, by haircare users, by women, 2008
                                                                                • Figure 42: Trends in attitudes towards cosmetics and toiletries, by men, 2004-08
                                                                                • Figure 43: Attitudes towards cosmetics and toiletries, by haircare users, by men, 2008

                                                                            Companies Covered

                                                                            To learn more about the companies covered in this report please contact us.

                                                                            Shampoos and Conditioners - Germany - June 2009

                                                                            US $663.15 (Excl.Tax)