Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Shampoos and Conditioners - Spain - June 2009

In 2009, the Spanish retail market for shampoos and conditioners came to an estimated €567 million, a 3% rise on 2008 figures. Increased segmentation and the launch of ever more specific products have helped to generate healthy growth over the 2004-09 review period. However, with the economy in the midst of a recession and consumers cutting down on their spending, growth is slowing down.

The market is led by the multinationals; Procter & Gamble’s Pantene Pro-V and Head & Shoulders lead in shampoos, while L’Oréal’s Garnier Fructis and Elvive are best-sellers in conditioners. Own-labels have posted dynamic growth thanks to a difficult economic scenario.

The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.

European Consumer Goods Intelligence

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

Each report contains comprehensive analysis into:

  • Market sizes
  • Market trends
  • Leading manufacturers
  • Consumer trends
  • Sales forecasts

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Slower growth
              • Sophisticated segmentation
                • Own-labels gaining ground
                  • Multinationals dominate concentrated market
                    • Conditioner penetration still low
                      • Opportunities in anti-ageing haircare
                      • Internal Market Environment

                        • Key points
                          • Opportunities for specific hair treatments
                            • Figure 1: Hair colour, by women, 2008
                            • Figure 2: Permed or coloured hair, by women, by age, 2008
                            • Figure 3: Trends in hair type, by women, 2004-08
                            • Figure 4: Trends in hair type, by men, 2004-08
                          • Hair loss more common amongst women than men
                            • Figure 5: Scalp condition, by women, 2008
                            • Figure 6: Scalp condition, by men, 2008
                          • Regular exercising increases conditioner use
                            • Figure 7: Attitudes towards sport and exercise, by gender, 2008
                          • C&T universe
                            • Chemicals regulation
                            • Broader Market Environment

                              • Key points
                                • Declining number of under-35s is negative news
                                  • Figure 8: Trends in the age structure of the Spanish population, by gender, 2003-13
                                • Economic recession cuts down consumer spending
                                  • Figure 9: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2003-08
                                  • Figure 10: Trends in Spanish employment, by gender, 2001-05
                                • Family-sized products adversely affected by shrinking household size
                                  • Figure 11: Trends in number of Spanish households, by size, 2000-04
                              • Who’s Innovating?

                                • Key points
                                  • Modest launch activity in Spain
                                    • Figure 12: Percentage of new product launches in shampoos and conditioners, by country, 2006-08
                                  • Greater attention on hair treatments
                                    • Figure 13: Percentage of new product launches in shampoos and conditioners, by category, 2006-08
                                  • Trend towards natural products reflected in new launches
                                    • Figure 14: New product launches in shampoos and conditioners in Spain, by positioning, 2006-08
                                    • Figure 15: Percentage of new product launches in shampoos and conditioners in Spain, by company, 2006-08
                                  • Smaller suppliers important in natural products
                                    • Deep-cleansing, but gentle shampoos
                                      • Segmented conditioners
                                        • International inspiration
                                        • Market Size and Forecast

                                          • Key points
                                            • Growth moderate
                                              • Figure 16: Spanish retail value sales of shampoos and conditioners, at current and constant prices, 2004-14
                                            • Potential to expand consumer base for conditioners
                                              • Anti-ageing haircare offers opportunities
                                                • Cosmeceutical challenge
                                                  • Factors used in the forecast
                                                  • Segment Performance

                                                    • Key points
                                                      • Increasing segmentation supports sales
                                                        • Figure 17: Spanish retail value sales of shampoos and conditioners, by sector, 2007-09
                                                      • Mature shampoos sector
                                                        • Figure 18: Spanish retail value sales of shampoos, at current and constant prices, 2004-14
                                                        • Figure 19: Spanish retail value sales of shampoos, by type, 2007-09
                                                      • Intensive hair treatments boost conditioners
                                                        • Figure 20: Spanish retail value sales of conditioners, at current and constant prices, 2004-14
                                                        • Figure 21: Spanish retail value sales of conditioners, by type, 2007-09
                                                    • Market Share

                                                      • Key points
                                                        • High level of concentration
                                                          • Figure 22: Manufacturers’ retail value shares of shampoos and conditioners, 2007-09
                                                        • Procter & Gamble leads in shampoos...
                                                          • Figure 23: Brands’ retail value shares of shampoos, 2007-09
                                                        • ...while L’Oréal takes top spot in conditioners
                                                          • Figure 24: Brands’ retail value shares of conditioners, 2007-09
                                                      • Companies and Products

                                                        • Procter & Gamble
                                                          • L’Oréal
                                                            • Unilever
                                                              • Henkel
                                                                • Colomer Group
                                                                • Channels to Market

                                                                  • Key points
                                                                    • Grocery multiples dominate
                                                                      • Figure 25: Spanish retail value sales of shampoos and conditioners, by outlet type, 2007-09
                                                                  • The Consumer – Pan-European Overview

                                                                    • Key points
                                                                      • Potential to boost parallel use
                                                                        • Figure 26: Penetration and frequency of using shampoos and conditioners, by women, by country, 2008
                                                                      • Men unconvinced by conditioning
                                                                        • Figure 27: Penetration and frequency of using shampoos and conditioners, by men, by country, 2008
                                                                    • The Consumer – Trends in Usage

                                                                      • Key points
                                                                        • Growing number of women use conditioner...
                                                                          • Figure 28: Trends in penetration and frequency of using shampoo and conditioner, by women, 2004-08
                                                                        • ...while men wash their hair more frequently
                                                                          • Figure 29: Trends in penetration and frequency of using shampoo and conditioner, by men, 2004-06
                                                                      • The Consumer – Usage

                                                                        • Key points
                                                                          • Under 25-year-olds key to volume sales
                                                                            • Conditioner use low amongst older consumers
                                                                              • Detailed demographics
                                                                                • Figure 30: Penetration and frequency of using shampoo, by women, by demographic sub-group, 2008
                                                                                • Figure 31: Penetration and frequency of using shampoo, by men, by demographic sub-group, 2008
                                                                                • Figure 32: Penetration and frequency of using conditioner, by women, by demographic sub-group, 2008
                                                                                • Figure 33: Penetration and frequency of using conditioner, by men, by demographic sub-group, 2008
                                                                            • The Consumer – Attitudes

                                                                              • Key points
                                                                                • Keeping up appearances
                                                                                  • Figure 34: Trends in attitudes towards personal appearance, by women, 2004-08
                                                                                  • Figure 35: Trends in attitudes towards personal appearance, by men, 2004-08
                                                                                • Quality counts
                                                                                  • Figure 36: Trends in attitudes towards brands and quality, by women, 2004-08
                                                                                • Women still shop for the other half
                                                                                  • Figure 37: Trends in attitudes towards brands and quality, by men, 2004-08
                                                                                • Vanity fare
                                                                                  • Figure 38: Attitudes towards personal appearance, by women, by shampoo and conditioner users, 2008
                                                                                  • Figure 39: Attitudes towards personal appearance, by men, by shampoo and conditioner users, 2008
                                                                                • Concern for animal welfare
                                                                                  • Figure 40: Attitudes towards brands and quality, by women, by shampoo and conditioner users, 2008
                                                                                  • Figure 41: Attitudes towards brands and quality, by men, by shampoo and conditioner users, 2008

                                                                              Companies Covered

                                                                              To learn more about the companies covered in this report please contact us.

                                                                              Shampoos and Conditioners - Spain - June 2009

                                                                              £495.00 (Excl.Tax)