Shaving and Hair Removal Products - US - September 2014
“Today’s shaving and hair removal product consumer wants convenience and economy. Although the biggest innovations came in cartridge razors, the only segment to grow in the last two years was disposable razors, as consumers demonstrate a continual willingness to use products that are “good enough” and affordable, rather than the best products on the market.”
– Shannon Romanowski, Senior Beauty and Personal Care Analyst
This report looks at the following areas:
- Disposables are good enough; premium is not worth the price
- Hair removal services going mainstream among young consumers
- Depilatories have developed a bad odor
- Consumers are generally unengaged in the shaving category, not interested in "doing it right" or following a regimen
For the purposes of this report, the shaving and hair removal market has been segmented as follows:
Disposable and cartridge (non-disposable) razors – men's and women's
Replacement blades and cartridges for cartridge (non-disposable) razors
Shaving creams and gels
Depilatory creams/lotions and waxing products designed for home use
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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