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Shaving Products and Depilatories - France - December 2009

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • More drive in women's products
              • Vorsprung durch technik
                • Multi-blade technology
                  • Image and appearance
                    • Future
                    • Internal Market Environment

                      • Key points
                        • Shaving as grooming
                          • Skincare
                            • It's the fashion
                              • We have the technology
                                • Shaving habits
                                  • Figure 1: Methods of hair removal, by women, 2004-08
                                  • Figure 2: Methods of hair removal, by men, 2005-08
                              • Broader Market Environment

                                • Key points
                                  • The older imperative
                                    • Figure 3: Trends in French population, by age, 2003-13
                                  • Money's tighter than ever
                                    • Figure 4: Trends in French PDI, consumer expenditure and GDP, at current prices, 2004-14
                                  • Working consumers want convenience
                                    • Figure 5: Trends in French employment, by gender, 2002-06
                                  • Singles more concerned with appearances?
                                    • Figure 6: The changing french household structure, 2003-07
                                • Who’s Innovating?

                                  • Key points
                                    • France leads for NPD
                                      • Figure 7: Percentage of new product launches, by country, 2006-09
                                    • Shaving preparations get most attention
                                      • Figure 8: Percentage of new product launches, France, by category, 2006-09
                                    • NPD for that cutting edge
                                      • Figure 9: Percentage of new product launches, France, by manufacturer, 2006-09
                                    • Naturally botanical
                                      • Figure 10: New product launches, France, by claim, 2006-09
                                    • Hydration against irritation
                                      • Reducing irritation
                                        • But some beards are hard
                                          • Formats of convenience
                                            • Premium shaving for the sophisticated
                                              • Shaving the soul
                                                • The face
                                                  • Organic makes its presence felt
                                                    • Shave The Planet
                                                      • We have the technology
                                                      • Market Size and Forecast

                                                        • Key points
                                                          • No real growth can be good news
                                                            • Figure 11: Retail value sales of shaving products, at current and constant prices, 2004-14
                                                            • Figure 12: Retail value sales of shaving products, by sector, 2007-09
                                                          • The future
                                                            • Factors used in the forecast
                                                            • Segment Performance

                                                              • Key points
                                                                • The more blades, the better
                                                                  • Figure 13: Retail value sales of men's shaving products, at current and constant prices, 2004-14
                                                                  • Figure 14: Retail value sales of men's shaving products, by type, 2007-09
                                                                  • Figure 15: Retail value sales of men's razors, at current and constant prices, 2004-14
                                                                  • Figure 16: Retail value sales of men's razors, by type, 2007-09
                                                                  • Figure 17: Retail value sales of men's razor blades & systems, by type, 2007-09
                                                                  • Figure 18: Retail value sales of men's disposable razors, by type, 2007-09
                                                                • Whilst skincare makes an impression
                                                                  • Figure 19: Retail value sales of men's shaving preparations, at current and constant prices, 2004-14
                                                                  • Figure 20: Retail value sales of men's shaving preparations, by type, 2007-09
                                                                  • Figure 21: Retail value sales of shaving gels and mousses, by type, 2007-09
                                                                • The girls leave the toys to the boys
                                                                  • Figure 22: Retail value sales of women's shaving products, at current and constant prices, 2004-14
                                                                  • Figure 23: Retail value sales of women's shaving products, by type, 2007-09
                                                                  • Figure 24: Retail value sales of depilatories, at current and constant prices, 2004-14
                                                                  • Figure 25: Retail value sales of depilatories, by type, 2007-09
                                                                  • Figure 26: Retail value sales of depilatory waxes, by type, 2007-09
                                                                • It's results that count
                                                                  • Figure 27: Retail value sales of women's razors, at current and constant prices, 2004-14
                                                                  • Figure 28: Retail value sales of women's razors, by type, 2007-09
                                                                  • Figure 29: Retail value sales of depilatory appliances, at current and constant prices, 2004-14
                                                                  • Figure 30: Retail value sales of depilatory appliances, by type, 2007-09
                                                              • Market Share

                                                                • Key points
                                                                  • At the court of King Gillette
                                                                    • Figure 31: Manufacturers’ value shares of men's disposable razors, by value, 2007-09
                                                                    • Figure 32: Manufacturers’ value shares of men's razor blades and systems, by value, 2007-09
                                                                  • Gillette gels – with Williams and Mennen
                                                                    • Figure 33: Manufacturers’ value shares of shaving preparations, by value, 2007-09
                                                                • Companies and Products

                                                                  • Gillette
                                                                    • Wilkinson Sword
                                                                      • Groupe BIC
                                                                        • Sara Lee
                                                                          • LaScad/L'Oréal
                                                                            • Reckitt Benckiser
                                                                              • Beiersdorf
                                                                              • Channels to Market

                                                                                • Key points
                                                                                  • It's a clean shave for grocery
                                                                                    • Figure 34: Retail sales of shaving products, by outlet channel, value, 2007-09
                                                                                • The Consumer – Pan-European Overview

                                                                                  • Key points
                                                                                    • French women are not electric
                                                                                      • Figure 35: Penetration of women’s hair removal products, by country, 2008
                                                                                    • But then, neither are the men…
                                                                                      • Figure 36: Penetration of men’s shaving products, by country, 2008
                                                                                  • The Consumer – Trends in France

                                                                                    • Key points
                                                                                      • Women shavers stable, but more men are doing it
                                                                                        • Figure 37: Penetration and frequency of hair removers/razors, by women, France, 2004-08
                                                                                        • Figure 38: Penetration of razors & razor blades & electric shavers, by men, France, 2004-08
                                                                                    • The Consumer – Usage

                                                                                      • Key points
                                                                                        • Depilation is for the young
                                                                                          • Figure 39: Penetration and frequency of hair remover/razors, by women, 2008
                                                                                        • Whilst shaving seems to be an older man's thing
                                                                                          • Figure 40: Penetration and frequency of razors & razor blades & electric shavers, by men, 2008
                                                                                          • Figure 41: Penetration of electric shavers, 2008
                                                                                          • Figure 42: Penetration of shaving foam/gel/cream & sticks, by men, 2008
                                                                                      • The Consumer – Attitudes

                                                                                        • Key points
                                                                                          • Depilation – it's all about looks. And feel
                                                                                            • Figure 43: Attitudes, by women, 2008
                                                                                          • Electric shavers distinctly upmarket
                                                                                            • Figure 44: Attitudes, by men, 2008

                                                                                        Companies Covered

                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                        Shaving Products and Depilatories - France - December 2009

                                                                                        £495.00 (Excl.Tax)