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Shaving Products and Depilatories - Italy - December 2009

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Slow growth
              • Wet shaving hardware the largest market
                • High concentration
                  • Mass-market leads distribution
                    • Future
                    • Internal Market Environment

                      • Key points
                        • Seasonal sales
                          • Fashion trends support sales
                            • Innovation
                              • New technology
                              • Broader Market Environment

                                • Key points
                                  • Ageing consumers
                                    • Figure 1: Trends in Italian population, by age, 2003-13
                                  • Rise in female employment
                                    • Figure 2: Trends in Italian employment, 2002-07
                                  • Consumer expenditure
                                    • Figure 3: Trends in Italian PDI (at constant prices), consumer expenditure and GDP (at current prices), 2004-14
                                • Who’s Innovating?

                                  • Key points
                                    • Figure 4: Percentage of new product launches, by country, 2006-09
                                    • Figure 5: Percentage of new product launches, Italy, by category, 2006-09
                                    • Figure 6: Percentage of new product launches, Italy, by manufacturer, 2006-09
                                  • NPD trends
                                    • Figure 7: New product launches, Italy, by claim, 2006-09
                                • Market Size and Forecast

                                  • Key points
                                    • Figure 8: Italian retail value sales of shaving products and depilatories, at current and constant prices, 2004-14
                                    • Figure 9: Italian retail value sales of shaving products and depilatories, by type, 2007-09
                                    • Figure 10: Italian retail value sales of shaving products and depilatories, by type, 2007-09
                                  • The future
                                    • Factors used in the forecast
                                    • Segment Performance

                                      • Key points
                                        • Shaving preparations and depilatories
                                          • Figure 11: Italian retail value sales of shaving preparations and other hair removal products for women, at current and constant prices, 2004-14
                                          • Figure 12: Italian retail value sales of shaving preparations, by type, 2007-09
                                          • Figure 13: Italian retail value sales of shaving preparations for men, by type, 2007-09
                                          • Figure 14: Italian retail value sales of shaving preparations and other hair removal products for women, by type, 2007-09
                                        • Wet shaving hardware
                                          • Figure 15: Italian retail value sales of wet shaving hardware, at current and constant prices, 2004-14
                                          • Figure 16: Italian retail value sales of wet shaving hardware, by type, 2007-09
                                          • Figure 17: Italian retail value sales of wet shaving hardware for men, by type, 2007-09
                                          • Figure 18: Italian retail value sales of wet shaving hardware for women*, by type, 2007-09
                                        • Electric hardware
                                          • Figure 19: Italian retail value sales of electric hardware, at current and constant prices, 2004-14
                                          • Figure 20: Italian retail value sales of electric hardware, by type, 2007-09
                                      • Market Share

                                        • Key points
                                          • Wet shaving hardware
                                            • Figure 21: Manufacturers’ value shares of wet shaving hardware for men, 2007-09
                                          • Shaving preparations
                                            • Figure 22: Brands’ value shares of shaving preparations for men, 2007-09
                                            • Figure 23: Manufacturers’ value shares of shaving preparations and other hair removal products for women, 2007-09
                                          • Electric hardware
                                          • Companies and Products

                                            • Gillette
                                              • Wilkinson Sword
                                                • BIC
                                                  • Reckitt Benckiser
                                                    • Philips
                                                      • Braun
                                                      • Channels to Market

                                                        • Key points
                                                          • Figure 24: Italian retail value sales of shaving preparations, by outlet type, 2007-09
                                                          • Figure 25: Italian retail value sales of wet shaving hardware, by outlet type, 2007-09
                                                        • Electric hardware

                                                        Companies Covered

                                                        To learn more about the companies covered in this report please contact us.

                                                        Shaving Products and Depilatories - Italy - December 2009

                                                        £495.00 (Excl.Tax)