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Shelf-stable Meals and Meal Kits - US - September 2010

This report explores the shelf stable meal and meal kits market. The three types of products in this report: complete packaged dinner mixes (53%), can/jar spaghetti/macaroni (53%) and shelf-to-microwave dinners (53%) have each maintained the same level of market penetration within 2 points during the period 2004-09 indicating a mature market. As with other products in the food and beverage industry— cost, convenience, taste and health are all key drivers in influencing the purchase of shelf stable meals. This report explores these aspects of the market as well as others including:

  • The size of the market, its growth potential and how manufacturers can create differentiation between each segment
  • What manufacturers and retailers can do to expand the market to new users. This includes how products like prepared pasta can be made more appealing to adults and how canned chili and sloppy joe can be repositioned as a convenient option for lunch
  • Key brands’ performance in each segment, as well as challenges they face and how manufacturers are endeavoring to differentiate themselves from each other and other fast food competitors
  • The impact that demographic shifts among Hispanics and households with children had on product sales during 2005-10; how 2010-15 population projections will affect changes in the market
  • What innovative product positioning and attributes would best attract the time-starved health conscious society
  • What new features and cuisines consumers would like to see more of in shelf stable meals
  • What marketing strategies marketers are employing on television and online to reach consumers

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Recession yields mixed results for shelf-stable meals
                      • Market size and forecast
                        • Market drivers
                          • Competition for the food dollar from other “economical” meals
                            • Shelf-stable meals’ health and taste perceptions a hurdle in expanding user base
                              • Grocery stores command lion’s share of market
                                • Interest in SS meals cools in natural channel
                                  • Manufacturer and brand trends—top three dominate
                                    • Selected brand analysis
                                      • Dry macaroni and cheese
                                        • Prepared pasta dishes
                                          • Prepared chili and sloppy joe sauce
                                            • Microwaveable package dinners
                                              • Prepared dinners/entrées
                                                • Innovation driven by claims for convenience, purity, and environmentally friendly positioning
                                                  • The shelf-stable meal and meal kit consumer
                                                    • Consumers willing to pay more for organic and premium shelf-stable meals
                                                      • Taste of shelf-stable meal is the biggest barrier in growing consumer base
                                                        • Custom consumer groups: the impact of gender and income
                                                        • Inspire Insights

                                                            • Trend: Re-Teching the Past
                                                            • Market Size and Forecast

                                                              • Key points
                                                                • Return to restaurants in 2010 negatively affects sales
                                                                  • Mature category is challenged to attract new users
                                                                    • Health and taste perception hamper growth
                                                                      • Hispanic consumers important for future growth
                                                                        • Sales of shelf-stable meals and kits
                                                                          • Figure 1: FDMx sales of shelf-stable meals and kits, at current prices, 2005-15
                                                                          • Figure 2: FDMx sales of shelf-stable meals and kits, at inflation-adjusted prices, 2005-15
                                                                        • Walmart sales
                                                                        • Market Drivers

                                                                          • Key points
                                                                            • Households with children drive growth
                                                                              • Figure 3: Usage of complete packaged dinner mixes, by presence and number of children, November 2008-December 2009
                                                                              • Figure 4: Type of meal/meal preparation most used in household, by presence and number of children, July 2010
                                                                              • Figure 5: Households, by presence of children, 1999-2009
                                                                            • Fast growing Hispanic households mean more sales
                                                                              • Figure 6: Population, by race and Hispanic origin, 2005-15
                                                                              • Figure 7: Household consumption of complete packaged dinner mixes, by race/Hispanic origin, February 2009-March 2010
                                                                              • Figure 8: Mean number of shelf-stable and frozen meals eaten in household in past month, by type, by race/Hispanic origin, July 2010
                                                                            • Taste concerns may inhibit marketers from promoting healthier fare
                                                                              • Figure 9: Attributes diet watchers look for in food, 2006/07 and 2008/09
                                                                            • Recession benefit on shelf-stable meal sales less than expected
                                                                              • Figure 10: Impact of recession on consumption of shelf-stable and frozen meals, by type, July 2010
                                                                          • Competitive Context

                                                                            • Key points
                                                                              • Competition from within—private label
                                                                                • Growing battle for shelf space—shelf-stable side dishes
                                                                                  • Quick and tasty—competition from refrigerated frozen aisles
                                                                                    • External competition outside the retail space
                                                                                      • QSR fighting back
                                                                                      • Segment Performance

                                                                                        • Key points
                                                                                          • Macaroni and cheese was saving grace during 2008-10
                                                                                            • Segment sales
                                                                                              • Figure 11: FDMx sales of shelf-stable meals and kits, by segment, 2008 and 2010
                                                                                              • Figure 12: FDMx sales of shelf-stable meals and kits, by segment, 2005-15
                                                                                          • Segment Performance—Dry Macaroni and Cheese

                                                                                            • Key points
                                                                                              • Innovative line extensions encourage steady growth
                                                                                                • Benefiting from recession
                                                                                                  • Sales and forecast
                                                                                                    • Figure 13: FDMx sales and forecast of dry macaroni and cheese, at current prices, 2005-15
                                                                                                • Segment Performance—Prepared Pasta Dishes

                                                                                                  • Key points
                                                                                                    • Expand sales by reaching out to more adults
                                                                                                      • Sales and forecast
                                                                                                        • Figure 14: FDMx sales and forecast of prepared pasta dishes, at current prices, 2005-15
                                                                                                    • Segment Performance—Prepared Chili and Sloppy Joe Sauce

                                                                                                      • Key points
                                                                                                        • Mature market lacks innovation
                                                                                                          • Make sloppy joe and chili convenient for lunch
                                                                                                            • Sales and forecast
                                                                                                              • Figure 15: FDMx sales and forecast of prepared chili and sloppy joe sauce, at current prices, 2005-15
                                                                                                          • Segment Performance—Microwaveable Package Dinners

                                                                                                            • Key points
                                                                                                              • Healthy microwaveable meals offer alternative to fast food
                                                                                                                • Sales and forecast
                                                                                                                  • Figure 16: FDMx sales and forecast of microwaveable package dinners, at current prices, 2005-15
                                                                                                              • Segment Performance—Prepared Dinners/Entrées

                                                                                                                • Key points
                                                                                                                  • Microwaveable packaging beats the can for individual meals
                                                                                                                    • Sales and forecast
                                                                                                                      • Figure 17: FDMx sales and forecast of prepared dinners/entrées, at current prices, 2005-15
                                                                                                                  • Retail Channels

                                                                                                                    • Key points
                                                                                                                      • Mass merchandisers nibbling at share
                                                                                                                        • Figure 18: Where shelf-stable meals are normally bought, by gender, July 2010
                                                                                                                      • Sales of shelf-stable meals and meal kits, by channel
                                                                                                                        • Figure 19: FDMx sales of shelf-stable meals, by retail channel, 2008 and 2010
                                                                                                                    • Retail Channels—Supermarkets

                                                                                                                      • Key points
                                                                                                                        • Supermarkets finding success in variety and value
                                                                                                                          • Supermarkets stand up to fast food
                                                                                                                            • Figure 20: Supermarket sales of shelf-stable meals and meal kits, 2005-10
                                                                                                                        • Retail Channels—Drug and Mass

                                                                                                                          • Key points
                                                                                                                            • Walmart and Target are aggressively pursuing discount shoppers
                                                                                                                              • Figure 21: Drug and mass* sales of shelf-stable meals and meal kits, 2005-10
                                                                                                                          • Natural channel/SPINS

                                                                                                                            • Key points
                                                                                                                              • Sales of shelf-stable meals and meal kits in the natural channel
                                                                                                                                • Figure 22: Natural supermarket shelf-stable meals and meal kits, at current prices, 2008-10
                                                                                                                                • Figure 23: Natural supermarket sales of shelf-stable meals and meal kits, at inflation-adjusted prices, 2008-10
                                                                                                                              • Implications
                                                                                                                                • Natural channel sales by segment
                                                                                                                                  • Figure 24: Natural supermarket sales of shelf-stable meals and meal kits, by segment, 2008 and 2010
                                                                                                                                • Leading brands in segments of note
                                                                                                                                  • Natural channel sales of shelf-stable meals and meal kits by organic
                                                                                                                                    • Figure 25: Natural supermarket sales of shelf-stable meals and meal kits, by organic vs. non-organic, 2008 and 2010
                                                                                                                                  • Made with organic ingredients also strong
                                                                                                                                    • Natural channel sales of shelf-stable meals and meal kit segments by organic
                                                                                                                                      • Figure 26: Natural supermarket sales of shelf-stable meals and meal kits, by segment, by organic vs. non-organic, 2008-10
                                                                                                                                  • Leading Companies

                                                                                                                                    • Key points
                                                                                                                                      • Kraft Foods keeps products fresh
                                                                                                                                        • ConAgra Foods provides variety
                                                                                                                                          • Private label fails to thrive in a down economy
                                                                                                                                            • Figure 27: FDMx sales of shelf-stable meals and meal kits, by leading manufacturers, 2009 and 2010
                                                                                                                                        • Brand Share—Dry Macaroni and Cheese

                                                                                                                                          • Key points
                                                                                                                                            • Value and versatility are the key
                                                                                                                                              • Annie's Homegrown catering to better-for-you consumers
                                                                                                                                                • Manufacturer and brand shares
                                                                                                                                                  • Figure 28: FDMx brand sales of dry macaroni and cheese, 2009 and 2010
                                                                                                                                              • Brand Share—Prepared Pasta Dishes

                                                                                                                                                • Key points
                                                                                                                                                  • Leaders struggle to find place in a health-driven market
                                                                                                                                                    • Manufacturer and brand shares
                                                                                                                                                      • Figure 29: FDMx brand sales of prepared pasta dishes, 2009 and 2010
                                                                                                                                                  • Brand Share—Prepared Chili and Sloppy Joe Sauce

                                                                                                                                                    • Key points
                                                                                                                                                      • Current innovations need to push further
                                                                                                                                                        • Bush Brothers & Company pulling out?
                                                                                                                                                          • Manufacturer and brand shares
                                                                                                                                                            • Figure 30: FDMx brand sales of prepared chili and sloppy joe sauce, 2009 and 2010
                                                                                                                                                        • Brand Share—Microwaveable Package Dinners

                                                                                                                                                          • Key points
                                                                                                                                                            • Healthy image + international flavors = winning combination
                                                                                                                                                              • Private labels attract price-sensitive consumers
                                                                                                                                                                • Manufacturer and brand shares
                                                                                                                                                                  • Figure 31: FDMx brand sales of microwaveable package dinners, 2009 and 2010
                                                                                                                                                              • Brand Share—Prepared Dinners/Entrées

                                                                                                                                                                • Key point
                                                                                                                                                                  • Mary Kitchen makes meat and potatoes easy
                                                                                                                                                                    • Private label successful with low-cost meals
                                                                                                                                                                      • Manufacturer and brand shares
                                                                                                                                                                        • Figure 32: FDMx brand sales of prepared dinners/entrées, 2009 and 2010
                                                                                                                                                                    • Innovation and Innovators

                                                                                                                                                                      • Overview
                                                                                                                                                                        • Figure 33: Number of new shelf-stable meal or meal kit product introductions, by subcategory, 2005-10
                                                                                                                                                                        • Figure 34: Top 10 claims in new shelf-stable meals and meal kit products, 2005-10
                                                                                                                                                                      • Convenient preparation
                                                                                                                                                                        • Convenient packaging
                                                                                                                                                                          • Purity claims
                                                                                                                                                                            • Ethical and environmentally friendly packaging
                                                                                                                                                                              • Innovative companies
                                                                                                                                                                                • Figure 35: Number of new shelf-stable meal or meal kit product introductions, by company, 2005-10
                                                                                                                                                                              • Innovations by segment
                                                                                                                                                                                • Instant noodle, pasta and rice—allergen-free claims
                                                                                                                                                                                  • Figure 36: New product claims in instant noodle, pasta and rice, 2005-10
                                                                                                                                                                                • Meal kits sport international flair
                                                                                                                                                                                  • Figure 37: New product claims in meal kits, 2005-10
                                                                                                                                                                                • Prepared meals for vegetarians
                                                                                                                                                                                  • Figure 38: New product claims in prepared meals, 2005-10
                                                                                                                                                                              • Marketing Strategies

                                                                                                                                                                                • Brand and merchandising strategies
                                                                                                                                                                                  • Shelf-stable meals go after lunch dollars
                                                                                                                                                                                    • Healthy Choice Fresh Mixers
                                                                                                                                                                                      • Figure 39: Healthy Choice Fresh Mixers, TV ad, 2010
                                                                                                                                                                                    • Hormel Compleats
                                                                                                                                                                                      • Figure 40: Hormel Compleats, TV ad, 2010
                                                                                                                                                                                    • Marie Callender's Home-Style Creations
                                                                                                                                                                                      • Figure 41: Marie Callender's Home-Style Creations, TV ad, 2009
                                                                                                                                                                                    • Targeting more than little kids
                                                                                                                                                                                      • Kraft Macaroni & Cheese Cheddar Explosion
                                                                                                                                                                                        • Figure 42: Kraft Macaroni & Cheese Cheddar Explosion, TV ad, 2010
                                                                                                                                                                                      • Kraft Homestyle Macaroni & Cheese
                                                                                                                                                                                        • Figure 43: Kraft Homestyle Macaroni & Cheese, TV ad, 2010
                                                                                                                                                                                      • Chef Boyardee Big Beef Ravioli
                                                                                                                                                                                        • Figure 44: Chef Boyardee Big Beef Ravioli, TV ad, 2010
                                                                                                                                                                                      • Online initiatives
                                                                                                                                                                                        • Hormel Stagg Chili
                                                                                                                                                                                          • Kraft
                                                                                                                                                                                            • Annie’s Homegrown
                                                                                                                                                                                              • ConAgra Foods and Campbell Soup Co.
                                                                                                                                                                                              • Household Consumption of Shelf-stable Meals and Mixes

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Overview trends
                                                                                                                                                                                                    • Figure 45: Household consumption of shelf-stable meals and mixes, 2004-10
                                                                                                                                                                                                  • Household consumption demographics
                                                                                                                                                                                                    • Figure 46: Household consumption of complete packaged dinner mixes, by household income, February 2009-March 2010
                                                                                                                                                                                                  • Brands of complete packaged dinner mixes eaten by household
                                                                                                                                                                                                    • Figure 47: Brands of complete packaged dinner mixes eaten by household, February 2009-March 2010
                                                                                                                                                                                                • Meal Consumption and Preparation

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • Type of meal/meal preparation most used in household
                                                                                                                                                                                                      • Figure 48: Type of meal/meal preparation most used in household, by gender, July 2010
                                                                                                                                                                                                      • Figure 49: Type of meal/meal preparation most used in household, by age, July 2010
                                                                                                                                                                                                    • Number of shelf-stable and frozen meals eaten
                                                                                                                                                                                                      • Figure 50: Mean number of shelf-stable and frozen meals eaten in household in past month, by type, by age, July 2010
                                                                                                                                                                                                  • Interest in New Meal Concepts

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • High levels of interest in new concepts
                                                                                                                                                                                                        • Figure 51: Level of interest in various types of shelf-stable meal concepts, July 2010
                                                                                                                                                                                                      • Willingness to pay more for interesting new concepts
                                                                                                                                                                                                        • Figure 52: Willingness to pay more for shelf-stable meals concepts interested in, by age, July 2010
                                                                                                                                                                                                      • Types of international meals interested in seeing in food stores
                                                                                                                                                                                                        • Figure 53: Types of international shelf-stable meals interested in seeing in food stores, by age, July 2010
                                                                                                                                                                                                    • Source of Meals—Retailer Type

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Grocery channels dominate—but not for younger consumers
                                                                                                                                                                                                            • Figure 54: Where shelf-stable meals are normally bought, by age, July 2010
                                                                                                                                                                                                            • Figure 55: Where shelf-stable meals are normally bought, by household income, July 2010
                                                                                                                                                                                                        • Reasons for Not Using Shelf-stable Meals

                                                                                                                                                                                                            • Figure 56: Reasons for not using shelf-stable meals, by gender, July 2010
                                                                                                                                                                                                        • How Families Use Shelf-stable Meals

                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                            • Adult opinion on kids and shelf-stable meals
                                                                                                                                                                                                              • Figure 57: Adult opinion on kids and shelf-stable meals, July 2010
                                                                                                                                                                                                            • Attitudes towards food and cooking
                                                                                                                                                                                                              • Figure 58: Attitudes towards food and cooking, by age, July 2010
                                                                                                                                                                                                              • Figure 59: Attitudes towards food and cooking, by presence and number of children, July 2010
                                                                                                                                                                                                          • Impact of Race/Hispanic Origin

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Type of meal/meal preparation most used in household
                                                                                                                                                                                                                • Figure 60: Type of meal/meal preparation most used in household, by race/Hispanic origin, July 2010
                                                                                                                                                                                                              • Willingness to pay more for interesting new concepts
                                                                                                                                                                                                                • Figure 61: Willingness to pay more for shelf-stable meals concepts interested in, by race/Hispanic origin, July 2010
                                                                                                                                                                                                              • Types of international meals interested in seeing in food stores
                                                                                                                                                                                                                • Figure 62: Types of international shelf-stable meals interested in seeing in food stores, by race/Hispanic origin, July 2010
                                                                                                                                                                                                              • Source of meals—retailer type
                                                                                                                                                                                                                  • Figure 63: Where shelf-stable meals are normally bought, by race/Hispanic origin, July 2010
                                                                                                                                                                                                                • Attitudes towards food and cooking
                                                                                                                                                                                                                  • Figure 64: Attitudes towards food and cooking, by race/Hispanic origin, July 2010
                                                                                                                                                                                                              • Cluster Analysis

                                                                                                                                                                                                                  • Diversifiers
                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                                          • Savers
                                                                                                                                                                                                                            • Demographics
                                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                                • Opportunity
                                                                                                                                                                                                                                  • Traditionalists
                                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                                                          • Cluster characteristics
                                                                                                                                                                                                                                            • Figure 65: Shelf-stable clusters, July 2010
                                                                                                                                                                                                                                            • Figure 66: Level of interest in various types of shelf-stable meal concepts, by shelf-stable clusters, July 2010
                                                                                                                                                                                                                                            • Figure 67: Attitudes towards food and cooking, by shelf-stable clusters, July 2010
                                                                                                                                                                                                                                            • Figure 68: Mean number of shelf-stable and frozen meals eaten in household in past month, by shelf-stable clusters, July 2010
                                                                                                                                                                                                                                          • Cluster demographics
                                                                                                                                                                                                                                            • Figure 69: Shelf-stable clusters, by gender, July 2010
                                                                                                                                                                                                                                            • Figure 70: Shelf-stable clusters, by age, July 2010
                                                                                                                                                                                                                                            • Figure 71: Shelf-stable clusters, by household income, July 2010
                                                                                                                                                                                                                                            • Figure 72: Shelf-stable clusters, by race, July 2010
                                                                                                                                                                                                                                            • Figure 73: Shelf-stable clusters, by Hispanic origin, July 2010
                                                                                                                                                                                                                                          • Cluster methodology
                                                                                                                                                                                                                                          • Custom Consumer tables—Impact of Gender and Income

                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                              • High-earning women seek meal kits
                                                                                                                                                                                                                                                  • Figure 74: Type of meal/meal preparation most used in household, by gender and household income, July 2010
                                                                                                                                                                                                                                                • Number of shelf-stable and frozen meals eaten
                                                                                                                                                                                                                                                    • Figure 75: Mean number of shelf-stable and frozen meals eaten in household in past month, by type, by gender and household income, July 2010
                                                                                                                                                                                                                                                  • High-earning men eating more shelf-stable meals during recession
                                                                                                                                                                                                                                                      • Figure 76: Impact of recession on consumption of shelf-stable and frozen meals, by type, by gender and household income, July 2010
                                                                                                                                                                                                                                                    • Willingness to pay more for interesting new concepts
                                                                                                                                                                                                                                                        • Figure 77: Willingness to pay more for shelf-stable meals concepts interested in, by gender and household income, July 2010
                                                                                                                                                                                                                                                      • Types of international meals interested in seeing in food stores
                                                                                                                                                                                                                                                          • Figure 78: Types of international shelf-stable meals interested in seeing in food stores, by gender and household income, July 2010
                                                                                                                                                                                                                                                        • Source of meals by retailer type
                                                                                                                                                                                                                                                            • Figure 79: Where shelf-stable meals are normally bought, by gender and household income, July 2010
                                                                                                                                                                                                                                                          • Adult opinion on kids and shelf-stable meals
                                                                                                                                                                                                                                                              • Figure 80: Parent opinions on kids and shelf-stable meals, by gender and household income, July 2010
                                                                                                                                                                                                                                                          • IRI/Builders—Key Household Purchase Measures

                                                                                                                                                                                                                                                              • Overview of SS dinners
                                                                                                                                                                                                                                                                • SS prepared pasta dishes
                                                                                                                                                                                                                                                                  • Consumer insights on key purchase measures—SS prepared pasta dishes
                                                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                                                      • Figure 81: Brand map, selected brands of SS prepared pasta dishes buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                                                                        • Figure 82: Key purchase measures for the top brands of SS prepared pasta dishes, by household penetration, 2009*
                                                                                                                                                                                                                                                                      • SS prepared chili
                                                                                                                                                                                                                                                                        • Consumer insights on key purchase measures—SS prepared chili
                                                                                                                                                                                                                                                                          • Brand map
                                                                                                                                                                                                                                                                            • Figure 83: Brand map, selected brands of SS prepared chili buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                                          • Brand leader characteristics
                                                                                                                                                                                                                                                                            • Key purchase measures
                                                                                                                                                                                                                                                                              • Figure 84: Key purchase measures for the top brands of SS prepared chili, by household penetration, 2009*
                                                                                                                                                                                                                                                                            • SS microwaveable package dinners
                                                                                                                                                                                                                                                                              • Consumer insights on key purchase measures—SS microwaveable package dinners
                                                                                                                                                                                                                                                                                • Brand map
                                                                                                                                                                                                                                                                                  • Figure 85: Brand map, selected brands of SS microwaveable package dinners buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                                                • Brand leader characteristics
                                                                                                                                                                                                                                                                                  • Key purchase measures
                                                                                                                                                                                                                                                                                    • Figure 86: Key purchase measures for the top brands of SS microwaveable package dinner, by household penetration, 2009*
                                                                                                                                                                                                                                                                                • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                                                                  • Household consumption demographics
                                                                                                                                                                                                                                                                                      • Figure 87: Household consumption of complete packaged dinner mixes, by product type, by age, February 2009-March 2010
                                                                                                                                                                                                                                                                                    • Types of meals eaten by specific family members
                                                                                                                                                                                                                                                                                      • Figure 88: Types of meals eaten by specific family members, July 2010
                                                                                                                                                                                                                                                                                    • Type of meal/meal preparation most used in household
                                                                                                                                                                                                                                                                                        • Figure 89: Type of meal/meal preparation most used in household, by household income, July 2010
                                                                                                                                                                                                                                                                                        • Figure 90: Type of meal/meal preparation most used in household, by region, July 2010
                                                                                                                                                                                                                                                                                        • Figure 91: Mean number of shelf-stable and frozen meals eaten in household in past month, by type, by household income, July 2010
                                                                                                                                                                                                                                                                                      • Interest in new meal concepts
                                                                                                                                                                                                                                                                                        • Figure 92: Willingness to pay more for shelf-stable meals concepts interested in, by household income, July 2010
                                                                                                                                                                                                                                                                                        • Figure 93: Types of international shelf-stable meals interested in seeing in food stores, by household income, July 2010
                                                                                                                                                                                                                                                                                      • Source of meals by retailer type
                                                                                                                                                                                                                                                                                        • Figure 94: Where shelf-stable meals are normally bought, by presence and number of children, July 2010
                                                                                                                                                                                                                                                                                    • Appendix: Trade Associations

                                                                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                                                                      • Albertsons Inc.
                                                                                                                                                                                                                                                                                      • Aldi (USA)
                                                                                                                                                                                                                                                                                      • Amy's Kitchen Inc.
                                                                                                                                                                                                                                                                                      • Annie's Homegrown Inc.
                                                                                                                                                                                                                                                                                      • Burger King Corporation
                                                                                                                                                                                                                                                                                      • Bush Brothers & Company
                                                                                                                                                                                                                                                                                      • Campbell Soup Company
                                                                                                                                                                                                                                                                                      • Canned Food Alliance
                                                                                                                                                                                                                                                                                      • Carrefour
                                                                                                                                                                                                                                                                                      • ConAgra Foods, Inc
                                                                                                                                                                                                                                                                                      • El Pollo Loco Holdings, Inc.
                                                                                                                                                                                                                                                                                      • Facebook, Inc.
                                                                                                                                                                                                                                                                                      • Food Marketing Institute
                                                                                                                                                                                                                                                                                      • General Mills Inc
                                                                                                                                                                                                                                                                                      • Grocery Manufacturers Association (GMA)
                                                                                                                                                                                                                                                                                      • Hormel
                                                                                                                                                                                                                                                                                      • Kraft Foods Inc. (U.S.A.)
                                                                                                                                                                                                                                                                                      • Maruchan
                                                                                                                                                                                                                                                                                      • National Pasta Association
                                                                                                                                                                                                                                                                                      • Pinnacle Foods Group Inc.
                                                                                                                                                                                                                                                                                      • Safeway Inc
                                                                                                                                                                                                                                                                                      • SAM's Club
                                                                                                                                                                                                                                                                                      • Signature Brands LLC
                                                                                                                                                                                                                                                                                      • Taco Bell Corp.
                                                                                                                                                                                                                                                                                      • Target Corporation
                                                                                                                                                                                                                                                                                      • The Kroger Co.
                                                                                                                                                                                                                                                                                      • Trader Joe's Company Inc
                                                                                                                                                                                                                                                                                      • Twitter, Inc.
                                                                                                                                                                                                                                                                                      • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                                                      • U.S. Department of Agriculture
                                                                                                                                                                                                                                                                                      • Walmart Stores (USA)
                                                                                                                                                                                                                                                                                      • Whole Foods Market Inc
                                                                                                                                                                                                                                                                                      • YouTube, Inc.

                                                                                                                                                                                                                                                                                      Shelf-stable Meals and Meal Kits - US - September 2010

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