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Shopping for Groceries - US - July 2012

Total retail sales of groceries sold through supermarkets and drug stores reached $337.7 billion in 2011 and are expected to reach $347 billion in 2012. The grocery market saw a slight slowdown in 2009 and 2010 as a result of the recession, yet is positioned to grow annually through 2017.

This report provides data on grocery sales trends, profiles of major players in the U.S. grocery market, as well as a detailed exploration of consumer grocery shopping habits, behaviors, and attitudes, and can be used in conjunction with any of Mintel’s grocery-market-specific reports.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: Fan chart forecast of total U.S. retail sales of groceries sold through supermarkets and drug stores, 2007-17
                        • Market Factors
                          • Consumers’ interest in healthy eating will encourage grocery shopping
                            • Food deserts create opportunity for growth among grocery retailers
                              • Consumer price index for food at home increasing
                                • Figure 2: Changes in the Consumer Price Index for food, 2008-12
                              • Retail channels
                                • Despite a variety of channels, most shop for groceries at supermarkets
                                  • The consumer
                                    • Most consumers solely responsible for grocery shopping
                                      • Figure 3: Who is responsible for the household grocery shopping? March 2012
                                    • Traditional supermarkets shopped most regularly for groceries
                                      • Figure 4: Retailers shopped for groceries, March 2012
                                    • On average, club store shoppers spend the most per trip
                                      • Figure 5: Amount spent on groceries, by channel, March 2012
                                    • Most shop supermarkets for convenience, pleasant experience
                                      • Figure 6: Reasons for shopping at supermarkets, March 2012
                                    • Half of all shoppers look at fliers before going shopping
                                      • Figure 7: grocery shopping behavior, March 2012
                                    • What we think
                                    • Issues in the Market

                                        • How has the retail landscape for groceries shifted?
                                          • Where do people shop for groceries most often?
                                            • Why do consumers shop at supermarkets for groceries?
                                              • What innovations and improvements would shoppers like when grocery shopping?
                                              • Insights and Opportunities

                                                • Offer discounts on most frequently purchased items to increase loyalty
                                                  • Enhance sampling programs to offer larger-size portions
                                                    • Offer home delivery of items purchased in store
                                                    • Inspire Insights

                                                        • Inspire Trend: Carnivore, Herbavore…Locavore
                                                          • Inspire Trend: Access All Areas
                                                          • Market Size and Forecast

                                                            • Key points
                                                              • Consistent growth expected for groceries sold at supermarkets and drug stores
                                                                • Figure 8: Total retail sales and forecast of groceries sold through supermarkets and drug stores, at current prices, 2007-17
                                                                • Figure 9: Total retail sales and forecast of groceries sold through supermarkets and drug stores, at inflation-adjusted prices, 2007-17
                                                              • Fan chart forecast
                                                                  • Figure 10: Fan chart forecast of total U.S. retail sales of groceries sold through supermarkets and drug stores, 2007-17
                                                              • Market Drivers

                                                                • Key points
                                                                  • Consumers’ interest in healthy eating will encourage grocery shopping
                                                                    • Food deserts spur growth for grocery retailers
                                                                      • Interest in sustainable, natural, and organic foods will impact grocery shopping
                                                                        • Consumer price index increasing for food at home
                                                                          • Figure 11: Changes in the Consumer Price Index for food, by category, 2008-12
                                                                        • Other key drivers
                                                                        • Segment Performance—Supermarkets

                                                                          • Key points
                                                                            • Food and drink leading segment at supermarkets
                                                                              • Figure 12: Total U.S. retail sales and forecast of grocery products sold at supermarkets, by segment, at current prices, 2007-17
                                                                            • Food and drink represents majority of supermarkets’ sales
                                                                              • Figure 13: Total U.S. retail sales of groceries sold at supermarkets, by segment, 2010 and 2012
                                                                            • Stable growth predicted for food and drink category
                                                                              • Figure 14: Total U.S. retail sales and forecast of food and drink sold at supermarkets, at current prices, 2007-17
                                                                            • HBC smallest share of segments, expected to grow
                                                                              • Figure 15: Total U.S. retail sales and forecast of HBC sold at supermarkets, at current prices, 2007-17
                                                                            • Sales of other non-food at supermarkets expected to decline
                                                                              • Figure 16: Total U.S. retail sales and forecast of other non-food sold at supermarkets, at current prices, 2007-17
                                                                          • Segment Performance—Drug Stores

                                                                            • Key points
                                                                              • HBC leading segment at drug stores
                                                                                • Figure 17: Total U.S. retail sales and forecast of groceries sold at drug stores, at current prices, by segment, 2007-17
                                                                              • HBC represents more than half of drug stores’ sales
                                                                                • Figure 18: Total U.S. retail sales of groceries sold at drug stores, by segment, 2010 and 2012
                                                                              • Increased range of food and drink to drive drug store sales
                                                                                • Figure 19: Total U.S. retail sales and forecast of food and drinks sold at drug stores, at current prices, 2007-17
                                                                              • HBC leading sector among drug store sales
                                                                                • Figure 20: Total U.S. retail sales and forecast of HBC sold at drug stores, at current prices, 2007-17
                                                                              • Other non-food smallest share of drug store sales
                                                                                • Figure 21: Total U.S. retail sales and forecast of other non-food at drug stores, at current prices, 2007-17
                                                                            • Retailer Overview

                                                                                • Traditional Supermarkets
                                                                                  • Ahold USA
                                                                                    • Delhaize America
                                                                                      • Giant Eagle
                                                                                        • Kroger
                                                                                          • Publix Super Markets
                                                                                            • Safeway
                                                                                                • Figure 22: Safeway’s private label brands and positioning, June 2012
                                                                                              • Supervalu
                                                                                                • Figure 23: Supervalu’s store banners, number of stores, and key markets, June 2012
                                                                                              • Wegmans
                                                                                                • Whole Foods Market
                                                                                                  • Trader Joe’s
                                                                                                    • Market threats and opportunities for supermarkets
                                                                                                      • Mass Merchandisers and Supercenters
                                                                                                        • Target
                                                                                                          • Walmart
                                                                                                            • Meijer
                                                                                                              • Market threats and opportunities for mass merchandisers and supercenters
                                                                                                                • Warehouse Clubs
                                                                                                                  • Costco
                                                                                                                    • SAM’S CLUB
                                                                                                                      • BJ’s Wholesale Club
                                                                                                                        • Market threats and opportunities for warehouse clubs
                                                                                                                          • Drug Stores
                                                                                                                            • Walgreens
                                                                                                                              • CVS
                                                                                                                                • Rite Aid
                                                                                                                                  • Market threats and opportunities for drug stores
                                                                                                                                    • Dollar Stores and Discount Food Stores
                                                                                                                                      • ALDI
                                                                                                                                        • Bottom Dollar
                                                                                                                                          • Food 4 Less
                                                                                                                                            • Save-A-lot
                                                                                                                                              • Dollar General
                                                                                                                                                • Dollar Tree
                                                                                                                                                  • Family Dollar
                                                                                                                                                    • Market threats and opportunities for dollar stores and discount food stores
                                                                                                                                                      • Online Retailers
                                                                                                                                                        • Amazon.com
                                                                                                                                                          • Peapod.com
                                                                                                                                                            • FreshDirect.com
                                                                                                                                                              • Market threats and opportunities for online retailers
                                                                                                                                                                • Other notable grocery retailers
                                                                                                                                                                  • Farmers Markets
                                                                                                                                                                    • Figure 24: Number of operating farmers markets, 1994-2011
                                                                                                                                                                • Innovations and Innovators

                                                                                                                                                                  • Whole Foods Market tests smart cart
                                                                                                                                                                    • Peapod creates virtual shopping wall
                                                                                                                                                                      • Price Chopper debuts new concept with Limited store
                                                                                                                                                                        • Walmart expands its Express format
                                                                                                                                                                          • Grocers take note of men doing more shopping
                                                                                                                                                                            • United Supermarkets tests Red Mango in-store concept
                                                                                                                                                                              • Los Angeles bans plastic bags at supermarkets
                                                                                                                                                                                • Supermarkets take on the wedding market with custom-made cakes
                                                                                                                                                                                • Marketing Strategies

                                                                                                                                                                                    • Television advertising
                                                                                                                                                                                      • Albertsons
                                                                                                                                                                                        • Figure 25: Albertsons TV ad, “Fresh,” August 2011
                                                                                                                                                                                      • Kroger
                                                                                                                                                                                        • Figure 26: Kroger TV ad, “Save,” May 2012
                                                                                                                                                                                        • Figure 27: Kroger TV ad, “The best milk,” June 2012
                                                                                                                                                                                      • Publix Super Markets
                                                                                                                                                                                        • Figure 28: Publix Super Markets TV ad, “Meat department,” June 2012
                                                                                                                                                                                      • Safeway
                                                                                                                                                                                        • Figure 29: Safeway TV ad, “Simple nutrition,” August 2011
                                                                                                                                                                                      • Stop & Shop
                                                                                                                                                                                        • Figure 30: Stop & Shop TV ad, “Summer Savings,” July 2011
                                                                                                                                                                                      • Other marketing activity
                                                                                                                                                                                        • Figure 31: Peapod email ad, June 2012
                                                                                                                                                                                        • Figure 32: Garden Fresh LivingSocial deal, June 2012
                                                                                                                                                                                    • Who Is Responsible for the Grocery Shopping?

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Most consumers solely responsible for grocery shopping
                                                                                                                                                                                          • Figure 33: Who is responsible for the household grocery shopping? March 2012
                                                                                                                                                                                        • Women are more likely to be primary grocery shoppers in household
                                                                                                                                                                                          • Figure 34: Who is responsible for the household grocery shopping? by gender, March 2012
                                                                                                                                                                                        • 18-24s least likely to be solely responsible for grocery shopping
                                                                                                                                                                                          • Figure 35: Who is responsible for the household grocery shopping? by age, March 2012
                                                                                                                                                                                        • Those in lower-income households less likely to share shopping responsibilities
                                                                                                                                                                                          • Figure 36: Who is responsible for the household grocery shopping? by household income, March 2012
                                                                                                                                                                                      • Retailers Shopped for Groceries

                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Traditional supermarkets shopped most regularly for groceries
                                                                                                                                                                                            • Figure 37: Retailers regularly shopped for groceries, March 2012
                                                                                                                                                                                          • Few demographic differences among supermarket shoppers
                                                                                                                                                                                            • Figure 38: Incidence of regularly shopping at supermarkets for groceries, by gender, age, and household income, March 2012
                                                                                                                                                                                          • Younger shoppers visit Walmart, Target more regularly than older shoppers
                                                                                                                                                                                            • Figure 39: Incidence of regularly shopping at mass merchandisers, Walmart, and Target for groceries, by gender, age, and household income, March 2012
                                                                                                                                                                                          • Men more likely than women to shop at club stores regularly for groceries
                                                                                                                                                                                            • Figure 40: Incidence of regularly shopping at club stores for groceries, by gender, age, and household income, March 2012
                                                                                                                                                                                        • Amount Spent on Groceries

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Club store shoppers spend most, convenience store shoppers spend least
                                                                                                                                                                                              • Figure 41: Amount spent on groceries, by named store or channel, March 2012
                                                                                                                                                                                            • 35-44s spend the most at supermarkets
                                                                                                                                                                                              • Figure 42: Average amount spent on groceries at supermarkets, by gender, age, and household income, March 2012
                                                                                                                                                                                            • The more people in household, the higher the spend on groceries
                                                                                                                                                                                              • Figure 43: Average amount spent on groceries at supermarkets, by marital status, presence of children, and household size, March 2012
                                                                                                                                                                                            • Walmart shoppers spend more than Target shoppers
                                                                                                                                                                                              • Figure 44: Average amount spent on groceries at Walmart and target, by gender, age, and household income, March 2012
                                                                                                                                                                                            • Spend correlates to household dynamics
                                                                                                                                                                                              • Figure 45: Average amount spent on groceries at Walmart and target, by marital status, presence of children, and household size, March 2012
                                                                                                                                                                                            • Club store shoppers spend the most on groceries compared to all other channels
                                                                                                                                                                                              • Figure 46: Average amount spent on groceries at club stores, by gender, age, and household income, March 2012
                                                                                                                                                                                            • Irrespective of household dynamics, club shoppers spend around $100 per trip
                                                                                                                                                                                              • Figure 47: Average amount spent on groceries at club stores, by marital status, presence of children, and household size, March 2012
                                                                                                                                                                                          • Retailers Shopped by Product Category

                                                                                                                                                                                              • Supermarkets shopped most often for fresh produce, meat, and dairy
                                                                                                                                                                                                • Figure 48: Where grocery items are purchased, March 2012
                                                                                                                                                                                            • Reasons for Grocery Shopping at Supermarkets

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Most shop supermarkets for convenience, pleasant experience
                                                                                                                                                                                                  • Figure 49: Reasons for shopping at supermarkets, March 2012
                                                                                                                                                                                                • Men and women have similar reasons for supermarket shopping
                                                                                                                                                                                                  • Figure 50: Reasons for shopping at supermarkets, by gender, March 2012
                                                                                                                                                                                                • Convenience, store cleanliness important to shoppers in all age groups
                                                                                                                                                                                                  • Figure 51: Reasons for shopping at supermarkets, by age, March 2012
                                                                                                                                                                                                • Few differences in sentiments toward supermarkets by income
                                                                                                                                                                                                  • Figure 52: Reasons for shopping at supermarkets, by household income, March 2012
                                                                                                                                                                                              • Grocery Shopping Behavior

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Half of all shoppers look at fliers before going shopping
                                                                                                                                                                                                    • Figure 53: Grocery shopping behavior, March 2012
                                                                                                                                                                                                  • Women more price sensitive compared to men
                                                                                                                                                                                                    • Figure 54: Grocery shopping behavior, by gender, March 2012
                                                                                                                                                                                                  • Younger shoppers least likely to plan for shopping trips
                                                                                                                                                                                                    • Figure 55: Grocery shopping behavior, by age, March 2012
                                                                                                                                                                                                  • Shopping behavior similar across all household income groups
                                                                                                                                                                                                    • Figure 56: Grocery shopping behavior, by household income, March 2012
                                                                                                                                                                                                  • Store brochures/fliers most influential on purchase decisions
                                                                                                                                                                                                    • Figure 57: Influences when food shopping, by gender, October 2010-November 2011
                                                                                                                                                                                                • Coupon Use

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • Most shoppers redeem coupons at supermarkets
                                                                                                                                                                                                      • Figure 58: Use of cents-off coupons, by retailer type, October 2010-November 2011
                                                                                                                                                                                                    • Most use coupons to save money
                                                                                                                                                                                                      • Figure 59: Reasons for using cents-off coupons, October 2010-November 2011
                                                                                                                                                                                                    • Coupons most commonly used for food/grocery products
                                                                                                                                                                                                      • Figure 60: Types of coupons used/products coupons are used for, by gender, October 2010-November 2011
                                                                                                                                                                                                  • Innovations/Improvements Desired in Grocery Shopping

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • More than half of primary grocery shoppers want coupons mailed to them
                                                                                                                                                                                                        • Figure 61: Grocery shopping innovations and improvement desired, March 2012
                                                                                                                                                                                                      • Women seek more innovations/improvements in grocery shopping compared to men
                                                                                                                                                                                                        • Figure 62: Grocery shopping innovations and improvement desired, by gender, March 2012
                                                                                                                                                                                                      • Regardless of age, all shoppers seek more coupons and promotions
                                                                                                                                                                                                        • Figure 63: Grocery shopping innovations and improvement desired, by age, March 2012
                                                                                                                                                                                                      • Despite household income differences, all groups seek coupons
                                                                                                                                                                                                        • Figure 64: Grocery shopping innovations and improvement desired, by household income, March 2012
                                                                                                                                                                                                    • Impact of Race/Hispanic Origin

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Most respondents in all race/ethnic groups are primary shoppers
                                                                                                                                                                                                          • Figure 65: Who is responsible for the household grocery shopping? by race/Hispanic origin, March 2012
                                                                                                                                                                                                        • Hispanics and non-Hispanics likely to shop at supermarkets
                                                                                                                                                                                                          • Figure 66: Incidence of shopping at supermarkets for groceries, by race/Hispanic origin, March 2012
                                                                                                                                                                                                        • Hispanics more likely than non-Hispanics to shop mass merchandisers
                                                                                                                                                                                                          • Figure 67: Incidence of shopping at mass merchandisers, Walmart, and Target for groceries, by race/Hispanic origin, March 2012
                                                                                                                                                                                                        • Asians most likely to regularly shop at club stores for groceries
                                                                                                                                                                                                          • Figure 68: Incidence of shopping at club stores for groceries, by race/Hispanic origin, March 2012
                                                                                                                                                                                                        • Average amount spent highest at club stores, lowest at Target
                                                                                                                                                                                                          • Figure 69: Amount spent on groceries at specific stores/store types, by race/Hispanic origin, March 2012
                                                                                                                                                                                                        • Convenience, clean stores appeal to shoppers in all race/ethnic groups
                                                                                                                                                                                                          • Figure 70: Reasons for shopping at supermarkets, by race/Hispanic origin, March 2012
                                                                                                                                                                                                        • Whites most likely to look at store fliers before shopping
                                                                                                                                                                                                          • Figure 71: Grocery shopping behavior, by race/Hispanic origin, March 2012
                                                                                                                                                                                                        • Hispanics least likely to use coupons for food/groceries
                                                                                                                                                                                                          • Figure 72: Types of coupon used/products coupons are used for, by race/Hispanic origin, October 2010-November 2011
                                                                                                                                                                                                        • Hispanics less likely influenced than non-Hispanics by promotional tactics
                                                                                                                                                                                                          • Figure 73: Influences when food shopping, by race/Hispanic origin, October 2010-November 2011
                                                                                                                                                                                                        • Whites prefer traditional coupons via mail, Hispanics would like to use coupons via smartphone
                                                                                                                                                                                                          • Figure 74: Grocery shopping innovations and improvement desired, by race/Hispanic origin, March 2012
                                                                                                                                                                                                      • Cluster Analysis

                                                                                                                                                                                                          • Focused Buyers
                                                                                                                                                                                                            • Demographics
                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                • Opportunity
                                                                                                                                                                                                                  • Savvy Shoppers
                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                                          • Deal Seekers
                                                                                                                                                                                                                            • Demographics
                                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                                • Opportunity
                                                                                                                                                                                                                                  • Indifferents
                                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                                                          • Cluster characteristic tables
                                                                                                                                                                                                                                            • Figure 75: Shopping for groceries cluster groups, March 2012
                                                                                                                                                                                                                                            • Figure 76: Who is responsible for the household grocery shopping? by cluster groups, March 2012
                                                                                                                                                                                                                                            • Figure 77: Amount spent on groceries, by cluster groups, March 2012
                                                                                                                                                                                                                                            • Figure 78: Reasons for shopping at supermarkets, by cluster groups, March 2012
                                                                                                                                                                                                                                            • Figure 79: Grocery shopping behavior, by cluster groups, March 2012
                                                                                                                                                                                                                                            • Figure 80: Grocery shopping innovations and improvement desired, by cluster groups, March 2012
                                                                                                                                                                                                                                          • Cluster demographic tables
                                                                                                                                                                                                                                            • Figure 81: Shopping for groceries, cluster group demographics, part 1, March 2012
                                                                                                                                                                                                                                            • Figure 82: Shopping for groceries, cluster group demographics, part 2, March 2012
                                                                                                                                                                                                                                            • Figure 83: Shopping for groceries, cluster group demographics, part 3, March 2012
                                                                                                                                                                                                                                          • The supermarket(s) I shop at has a loyalty card that helps me save money
                                                                                                                                                                                                                                          • Appendix—Other Useful Consumer Tables

                                                                                                                                                                                                                                            • Who is responsible for the household grocery shopping?
                                                                                                                                                                                                                                              • Figure 84: Who is responsible for the household grocery shopping? by marital/relationship status, March 2012
                                                                                                                                                                                                                                              • Figure 85: Who is responsible for the household grocery shopping? by presence of children in household, March 2012
                                                                                                                                                                                                                                              • Figure 86: Who is responsible for the household grocery shopping? by household size, March 2012
                                                                                                                                                                                                                                            • Retailers Shopped for Groceries
                                                                                                                                                                                                                                              • Figure 87: Incidence of shopping at supermarkets for groceries, by marital/relationship status, March 2012
                                                                                                                                                                                                                                              • Figure 88: Incidence of shopping at supermarkets for groceries, by presence of children in household, March 2012
                                                                                                                                                                                                                                              • Figure 89: Incidence of shopping at supermarkets for groceries, by education, March 2012
                                                                                                                                                                                                                                              • Figure 90: Incidence of shopping at mass merchandisers for groceries, by marital status, March 2012
                                                                                                                                                                                                                                              • Figure 91: Incidence of shopping at mass merchandisers for groceries, by presence of children in household, March 2012
                                                                                                                                                                                                                                              • Figure 92: Incidence of shopping at mass merchandisers for groceries, by household size, March 2012
                                                                                                                                                                                                                                              • Figure 93: Incidence of shopping at club stores for groceries, by marital/relationship status, March 2012
                                                                                                                                                                                                                                              • Figure 94: Incidence of shopping at club stores for groceries, by education, March 2012
                                                                                                                                                                                                                                              • Figure 95: Incidence of shopping at club stores for groceries, by household size, March 2012
                                                                                                                                                                                                                                            • Reasons for Shopping at Mass Merchandisers
                                                                                                                                                                                                                                              • Figure 96: Reasons for shopping at mass merchandisers (net any agree), March 2012
                                                                                                                                                                                                                                              • Figure 97: Reasons for shopping at mass merchandisers, by gender, March 2012
                                                                                                                                                                                                                                              • Figure 98: Reasons for shopping at mass merchandisers, by age, March 2012
                                                                                                                                                                                                                                              • Figure 99: Reasons for shopping at mass merchandisers, by household income, March 2012
                                                                                                                                                                                                                                              • Figure 100: Reasons for shopping at mass merchandisers, by race/Hispanic origin, March 2012
                                                                                                                                                                                                                                              • Figure 101: Reasons for shopping at mass merchandisers, by marital/relationship status, March 2012
                                                                                                                                                                                                                                              • Figure 102: Reasons for shopping at mass merchandisers, by presence of children in household, March 2012
                                                                                                                                                                                                                                              • Figure 103: Reasons for shopping at mass merchandisers, by household size, March 2012
                                                                                                                                                                                                                                            • Grocery Shopping Behavior
                                                                                                                                                                                                                                              • Figure 104: Grocery shopping behavior, by marital/relationship status, March 2012
                                                                                                                                                                                                                                              • Figure 105: Grocery shopping behavior, by household size, March 2012
                                                                                                                                                                                                                                            • Innovations/Improvements Desired in Grocery Shopping
                                                                                                                                                                                                                                              • Figure 106: Grocery shopping innovations and improvement desired, by marital/relationship status, March 2012
                                                                                                                                                                                                                                              • Figure 107: Grocery shopping innovations and improvement desired, by presence of children in household, March 2012
                                                                                                                                                                                                                                              • Figure 108: Grocery shopping innovations and improvement desired, by household size, March 2012
                                                                                                                                                                                                                                          • Appendix—Trade Associations

                                                                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                                                                            • Ahold USA
                                                                                                                                                                                                                                            • Albertsons Inc.
                                                                                                                                                                                                                                            • Aldi (USA)
                                                                                                                                                                                                                                            • Amazon.com Inc
                                                                                                                                                                                                                                            • BJ's Wholesale Club, Inc
                                                                                                                                                                                                                                            • Costco Wholesale Corporation
                                                                                                                                                                                                                                            • CVS Caremark Corporation
                                                                                                                                                                                                                                            • Delhaize America
                                                                                                                                                                                                                                            • Dollar Tree Stores Inc
                                                                                                                                                                                                                                            • Dominick's Finer Foods
                                                                                                                                                                                                                                            • Eckerd Drugstores
                                                                                                                                                                                                                                            • Fresh & Easy
                                                                                                                                                                                                                                            • FreshDirect Inc
                                                                                                                                                                                                                                            • Genuardi's Family Markets Inc.
                                                                                                                                                                                                                                            • Hy-Vee, Inc
                                                                                                                                                                                                                                            • Kellogg Company
                                                                                                                                                                                                                                            • Kimberly-Clark Corporation
                                                                                                                                                                                                                                            • Meijer
                                                                                                                                                                                                                                            • Nash Finch Company
                                                                                                                                                                                                                                            • Peapod
                                                                                                                                                                                                                                            • Price Chopper
                                                                                                                                                                                                                                            • Procter & Gamble USA
                                                                                                                                                                                                                                            • Publix Super Markets
                                                                                                                                                                                                                                            • Rite Aid Corporation
                                                                                                                                                                                                                                            • Roundy's, Inc
                                                                                                                                                                                                                                            • Safeway Stores
                                                                                                                                                                                                                                            • SAM's Club
                                                                                                                                                                                                                                            • Spartan Stores, Inc
                                                                                                                                                                                                                                            • Starbucks Corporation
                                                                                                                                                                                                                                            • Stater Bros. Holdings Inc
                                                                                                                                                                                                                                            • Stop & Shop
                                                                                                                                                                                                                                            • Supervalu Inc
                                                                                                                                                                                                                                            • Taco Bell Corp.
                                                                                                                                                                                                                                            • Target Corporation
                                                                                                                                                                                                                                            • The Kroger Co.
                                                                                                                                                                                                                                            • Trader Joe's Company Inc
                                                                                                                                                                                                                                            • Wakefern Food Corporation
                                                                                                                                                                                                                                            • Walgreen Co
                                                                                                                                                                                                                                            • Walmart Stores (USA)
                                                                                                                                                                                                                                            • Wegmans Food Markets, Inc
                                                                                                                                                                                                                                            • Weis Markets Inc
                                                                                                                                                                                                                                            • Whole Foods Market Inc
                                                                                                                                                                                                                                            • Winn-Dixie Stores

                                                                                                                                                                                                                                            Shopping for Groceries - US - July 2012

                                                                                                                                                                                                                                            £3,174.67 (Excl.Tax)