Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Shopping for Men's and Women's Footwear - US - June 2012

Men’s and women’s footwear has fared well over the past few years and has proved to be fairly recession resistant. While sales growth slowed during 2008 and 2009, a rebound was seen in 2010 and 2011, and sales of men’s and women’s footwear grew by 4.6% in 2011, reaching $40 billion. The market is poised for growth over the next few years as a result of improved economic optimism, an increase in the Hispanic population, as well as purchases of footwear for fitness. These, as well as other factors, will help sales in the footwear market reach $52.4 billion by 2016.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • The market
                        • Type of footwear purchased, February 2012
                          • Figure 1: Fan chart forecast of total U.S. retail sales of men’s and women’s footwear, 2006-16
                        • Market Factors
                          • Improving consumer confidence bodes well for the footwear market
                            • Figure 2: University of Michigan’s index of consumer sentiment, March 2007-April 2012
                          • Growing Hispanic population will drive market for footwear
                            • Figure 3: Average annual expenditures per consumer unit on footwear, by Hispanic origin, 2010
                          • Health and wellness initiatives will create demand for athletic shoes
                            • Retail channels
                              • Most people buy footwear in physical stores rather than online.
                                • The consumer
                                  • More varieties of women’s shoes purchased than men’s
                                    • Figure 4: Type of footwear purchased, men’s vs. women’s, February 2012
                                  • Most buy footwear at department stores, mass merchandisers, discount shoe stores
                                    • Figure 5: Retailers where footwear is purchased, February 2012
                                    • Figure 6: Retailers where footwear is purchased, February 2012
                                  • Most buy footwear to replace old, worn out shoes
                                    • Figure 7: Reasons for purchasing footwear, February 2012
                                  • Footwear shoppers are creatures of habit, find a style, stick with it
                                    • Figure 8: Attitudes toward shoes/shoe shopping, February 2012
                                  • What we think
                                  • Issues in the Market

                                      • Will health and wellness initiatives drive sales of footwear?
                                        • Is online shopping changing the retail landscape for footwear?
                                          • What are the primary reasons people buy footwear?
                                            • What are the most important attributes when buying shoes?
                                            • Insights and Opportunities

                                              • Offer a sizing service to help footwear buyers find the best fit
                                                • Encourage online shopping for footwear purchases
                                                  • Promote fitness through footwear
                                                  • Inspire Insights

                                                      • Inspire Trend: Retired for Hire
                                                        • Inspire Trend: Guiding Choice
                                                        • Market Size and Forecast

                                                          • Key Points
                                                            • Favorable outlook for men’s and women’s footwear
                                                              • Figure 9: Total retail sales and forecast of men’s and women’s footwear, at current prices, 2006-16
                                                              • Figure 10: Total retail sales and forecast of men’s and women’s footwear, at inflation-adjusted prices, 2006-16
                                                            • Fan chart forecast
                                                                • Figure 11: Fan chart forecast of total U.S. retail sales of men’s and women’s footwear, 2006-16
                                                            • Market Drivers

                                                              • Key points
                                                                • Shifts in consumer confidence likely to impact spending on footwear
                                                                  • Figure 12: University of Michigan’s index of consumer sentiment, January 2007-April 2012
                                                                • Hispanic population growth will drive market for footwear
                                                                  • Figure 13: Population, by race and Hispanic origin, 2006-16
                                                                  • Figure 14: Hispanic males, by age, 2006-16
                                                                  • Figure 15: Hispanic females, by age, 2006-16
                                                                  • Figure 16: Average annual expenditures on apparel and footwear, by Hispanic origin, 2010
                                                                • Health and wellness initiatives will drive demand for athletic shoes
                                                                  • Figure 17: Prevalence of being overweight, obese, or extremely obese, among adults aged 20 or older, 1988-2008
                                                                • Athletic shoes as fashion drives footwear industry
                                                                • Segment Performance

                                                                  • Key points
                                                                    • Both men’s and women’s footwear segments poised for growth
                                                                      • Figure 18: Total U.S. retail sales and forecast of men’s and women’s footwear, at current prices, by men’s vs. women’s, 2006-2016
                                                                    • Women’s footwear represents larger and growing share of sales
                                                                      • Figure 19: Total U.S. retail sales of men’s and women’s footwear, by men’s vs. women’s, 2009 and 2011
                                                                  • Segment Performance—Men’s Footwear

                                                                    • Key points
                                                                      • Strong growth predicted for men’s footwear segment
                                                                        • Figure 20: Total U.S. retail sales and forecast of men’s footwear, at current prices, 2006-16
                                                                    • Segment Performance—Women’s Footwear

                                                                      • Key points
                                                                        • Women’s footwear segment remains strong
                                                                          • Figure 21: Total U.S. retail sales and forecast of women’s footwear, at current prices, 2006-16
                                                                      • Retailer Overview

                                                                          • Department stores
                                                                            • Nordstrom
                                                                              • Macy’s Inc.
                                                                                • Figure 22: Bloomingdale’s flagship New York store’s shoe department
                                                                              • Kohl’s
                                                                                • JC Penney
                                                                                  • Market threats and opportunities for department stores
                                                                                    • Mass merchandisers
                                                                                      • Target
                                                                                        • Walmart
                                                                                          • Market threats and opportunities for mass merchandisers
                                                                                            • Specialty shoe retailers
                                                                                              • DSW
                                                                                                • Shoe Carnival
                                                                                                  • Payless
                                                                                                    • Steve Madden
                                                                                                      • Foot Locker
                                                                                                        • Finish Line
                                                                                                          • Market threats and opportunities for specialty footwear retailers
                                                                                                            • Online-only retailers
                                                                                                              • Zappos.com
                                                                                                                • Piperlime.com
                                                                                                                  • Endless.com
                                                                                                                    • Amazon.com
                                                                                                                      • Market threats and opportunities for online-only retailers
                                                                                                                        • Other retailers in the footwear space:
                                                                                                                        • Innovations and Innovators

                                                                                                                          • Shoe clubs bring excitement and changes to members
                                                                                                                            • Figure 23: ShoeMint ‘s welcome email, May 2012
                                                                                                                          • With TOMS shoppers give and receive
                                                                                                                            • Figure 24: Toms day without shoes, April 2012
                                                                                                                          • L.K. Bennett expands in the U.S.
                                                                                                                            • Nike innovates with technology
                                                                                                                              • Figure 25: Nike Arc Angels
                                                                                                                            • Onesole offers interchangeable shoes
                                                                                                                              • UGG opens men’s-only store, launches wedding collection
                                                                                                                                • Figure 26: UGG Australia “I Do” collection, spring 2012
                                                                                                                              • SneakerCon sees strong following
                                                                                                                                • Flip flops that simulate walking barefoot on grass
                                                                                                                                  • Figure 27: Kusa Grass Flip Flops
                                                                                                                              • Marketing Strategies

                                                                                                                                  • Television advertising
                                                                                                                                    • DSW
                                                                                                                                      • Figure 28: DSW TV ad, “Shoe Envy,” April 2012
                                                                                                                                    • Endless.com
                                                                                                                                      • Figure 29: Endless TV ad, “Shoes,” November 2011
                                                                                                                                    • Foot Locker
                                                                                                                                      • Figure 30: Foot Locker TV ad, “Wright Brothers,” August 2011
                                                                                                                                    • Macy’s
                                                                                                                                      • Figure 31: Macy’s TV ad, “Save Big,” April 2012
                                                                                                                                    • Payless
                                                                                                                                      • Figure 32: Payless TV ad, “Bubbly,” April 2012
                                                                                                                                    • Shoe Carnival
                                                                                                                                      • Figure 33: Shoe Carnival TV ad, “Great Deal,” December 2011
                                                                                                                                    • Social media reach
                                                                                                                                      • Figure 34: footwear retailers’ social media reach, as of May 8, 2012
                                                                                                                                    • Other marketing activity
                                                                                                                                      • Figure 35: Piperlime women’s email ad, May 2012
                                                                                                                                      • Figure 36: Piperlime men’s email ad, May 2012
                                                                                                                                      • Figure 37: Bloomingdale’s email ad, May 2012
                                                                                                                                  • Footwear Purchases

                                                                                                                                    • Key points
                                                                                                                                      • More than half of all consumers bought footwear in past year
                                                                                                                                        • Figure 38: Incidence of buying footwear for self or others, February 2012
                                                                                                                                      • Women only slightly more likely to buy shoes than men
                                                                                                                                        • Figure 39: Footwear purchases for self, by gender, February 2012
                                                                                                                                      • Younger adults more likely to buy shoes than their older counterparts
                                                                                                                                        • Figure 40: Footwear purchases for self, by age, February 2012
                                                                                                                                      • Higher-income households most likely to buy shoes
                                                                                                                                        • Figure 41: Footwear purchases for self, by household income, February 2012
                                                                                                                                    • Type of Footwear Purchased

                                                                                                                                      • Key points
                                                                                                                                        • Women’s footwear
                                                                                                                                          • More varieties of women’s shoes purchased than men’s
                                                                                                                                            • Figure 42: Type of footwear purchased, men’s vs. women’s, February 2012
                                                                                                                                          • More than half of all women buy both athletic and casual shoes
                                                                                                                                            • Figure 43: Type of women's footwear purchased, by gender, February 2012
                                                                                                                                          • Athletic shoes and casual shoes for women favored by all age groups
                                                                                                                                            • Figure 44: Type of women's footwear purchased, by age, February 2012
                                                                                                                                          • Higher-income households likely to buy many types of women’s shoes
                                                                                                                                            • Figure 45: Type of women's footwear purchased, by household income, February 2012
                                                                                                                                          • Men’s footwear
                                                                                                                                            • Both men and women buy men’s shoes
                                                                                                                                              • Figure 46: Type of men's footwear purchased, by gender, February 2012
                                                                                                                                            • Regardless of age, dress/fashion boots are not commonly purchased by men’s footwear buyers
                                                                                                                                              • Figure 47: Type of men's footwear purchased, by age, February 2012
                                                                                                                                            • Men’s athletic shoes most commonly purchased across all household incomes
                                                                                                                                              • Figure 48: Type of men's footwear purchased, by household income, February 2012
                                                                                                                                            • Types of athletic/sports shoes bought
                                                                                                                                              • Casual sneakers purchased most often among athletic footwear
                                                                                                                                                • Figure 49: Type of athletic/sport shoes bought, by gender, October 2010-November 2011
                                                                                                                                            • Retailers Where Footwear is Purchased

                                                                                                                                              • Key points
                                                                                                                                                • Most buy footwear at department stores, mass merchandisers, discount shoe stores
                                                                                                                                                  • Figure 50: Retailers shopped for footwear, in-store vs. online, February 2012
                                                                                                                                                • Retailer preferences stay whether buying footwear for self or others
                                                                                                                                                  • Figure 51: Retailers shopped for footwear, in-store vs. online, for self vs. for others, February 2012
                                                                                                                                                • Department stores favored by men, women when shopping for shoes
                                                                                                                                                  • Figure 52: Retailers shopped for footwear (physical stores), by gender, February 2012
                                                                                                                                                • Department stores, mass merchandisers account for most footwear purchases across all age groups
                                                                                                                                                  • Figure 53: Retailers shopped for footwear (physical stores), by age, February 2012
                                                                                                                                                • Higher-income shoppers buy shoes at department stores, lower-income shoppers prefer mass merchandisers
                                                                                                                                                  • Figure 54: Retailers shopped for footwear (physical stores), by household income, February 2012
                                                                                                                                              • Reasons for Purchasing Footwear

                                                                                                                                                • Key points
                                                                                                                                                  • Most buy footwear to replace old, worn out shoes
                                                                                                                                                    • Figure 55: Reasons for purchasing footwear, February 2012
                                                                                                                                                  • Men buy shoes as replacement items, women buy for many reasons
                                                                                                                                                    • Figure 56: Reasons for purchasing footwear, by gender, February 2012
                                                                                                                                                  • Younger shoppers buy on impulse, older shoppers buy for fit
                                                                                                                                                    • Figure 57: Reasons for purchasing footwear, by age, February 2012
                                                                                                                                                  • Regardless of household income, footwear buyers buy shoes as replacements
                                                                                                                                                    • Figure 58: Reasons for purchasing footwear, by household income, February 2012
                                                                                                                                                • Attributes Sought in Footwear

                                                                                                                                                  • Key points
                                                                                                                                                    • Comfort and durability most important factors among footwear buyers
                                                                                                                                                      • Figure 59: Important product attributes when buying footwear, February 2012
                                                                                                                                                    • Women more likely than men to seek stylish, fashionable shoes
                                                                                                                                                      • Figure 60: Important product attributes when buying footwear, by gender, February 2012
                                                                                                                                                    • Older shoppers seek comfort, younger shoppers look for style
                                                                                                                                                      • Figure 61: Important product attributes when buying footwear, by age, February 2012
                                                                                                                                                    • Across all household incomes, comfort and durability dominate
                                                                                                                                                      • Figure 62: Important product attributes when buying footwear, by household income, February 2012
                                                                                                                                                  • Attitudes Toward Shoes/Shoe Shopping

                                                                                                                                                    • Key points
                                                                                                                                                      • Footwear shoppers are creatures of habit, find a style, stick with it
                                                                                                                                                        • Figure 63: Attitudes toward shoes/shoe shopping, February 2012
                                                                                                                                                      • Women enjoy shoe shopping more than men
                                                                                                                                                        • Figure 64: Attitudes toward shoes/shoe shopping, by gender, February 2012
                                                                                                                                                      • Older shoppers will pay more for comfort, younger buyers seek style
                                                                                                                                                        • Figure 65: Attitudes toward shoes/shoe shopping, by age, February 2012
                                                                                                                                                      • Footwear buyers in all income groups try to buy shoes on sale
                                                                                                                                                        • Figure 66: Attitudes toward shoes/shoe shopping, by household income, February 2012
                                                                                                                                                    • Attitudes Toward Shopping for and Wearing Shoes

                                                                                                                                                      • Key points
                                                                                                                                                        • Many footwear buyers browse styles online before shopping in stores
                                                                                                                                                          • Figure 67: Attitudes toward shopping for and wearing shoes, February 2012
                                                                                                                                                        • Women more likely than men to browse shoe styles online before shopping
                                                                                                                                                          • Figure 68: Attitudes toward shopping for and wearing shoes, by gender, February 2012
                                                                                                                                                        • Younger footwear buyers research and buy footwear online
                                                                                                                                                          • Figure 69: Attitudes toward shopping for and wearing shoes, by age, February 2012
                                                                                                                                                        • Few differences in attitudes toward shoes across income groups
                                                                                                                                                          • Figure 70: Attitudes toward shopping for and wearing shoes, by household income, February 2012
                                                                                                                                                      • Reasons for Purchasing Athletic Shoes

                                                                                                                                                        • Key points
                                                                                                                                                          • Most buy athletic shoes as replacement for old/worn out pairs
                                                                                                                                                            • Figure 71: Reasons for purchasing athletic shoes, February 2012
                                                                                                                                                          • Men more likely to be avid athletes than women, buy multiple pairs
                                                                                                                                                            • Figure 72: Reasons for purchasing athletic shoes, by gender, February 2012
                                                                                                                                                          • Younger adults buy athletic footwear for many reasons
                                                                                                                                                            • Figure 73: Reasons for purchasing athletic shoes, by age, February 2012
                                                                                                                                                          • Replacement purchases of athletic shoes common across all incomes
                                                                                                                                                            • Figure 74: Reasons for purchasing athletic shoes, by household income, February 2012
                                                                                                                                                        • Brands of Athletic Footwear Purchased

                                                                                                                                                          • Key points
                                                                                                                                                            • Nike favored by both men and women
                                                                                                                                                              • Figure 75: Brands of athletic/sports shoes bought, by gender, October 2010-November 2011
                                                                                                                                                            • Nike, Adidas preferred by younger shoppers, New Balance appeals to 65+
                                                                                                                                                              • Figure 76: Brands of athletic/sports shoes bought, by age, October 2010-November 2011
                                                                                                                                                            • Reebok favored by lower-income shoppers, Asics bought by higher-income shoppers
                                                                                                                                                              • Figure 77: Brands of athletic/sports shoes bought, by household income, October 2010-November 2011
                                                                                                                                                          • Impact of Race and Hispanic Origin

                                                                                                                                                            • Key points
                                                                                                                                                              • Whites and Asians more likely than Hispanics to have bought shoes for themselves
                                                                                                                                                                • Figure 78: Footwear purchases for self and someone else, by race/Hispanic origin, February 2012
                                                                                                                                                              • Black and Hispanic women’s shoe buyers seek dress shoes and boots
                                                                                                                                                                • Figure 79: Type of women's footwear purchased, by race/Hispanic origin, February 2012
                                                                                                                                                              • Hispanics buy casual men’s shoes, blacks buy men’s dress shoes
                                                                                                                                                                • Figure 80: Type of men's footwear purchased, by race/Hispanic origin, February 2012
                                                                                                                                                              • Blacks and Hispanics shop at discount shoe retailers
                                                                                                                                                                • Figure 81: Retailers shopped for footwear (physical stores), by race/Hispanic origin, February 2012
                                                                                                                                                              • Hispanics most likely to shop for shoes online
                                                                                                                                                                • Figure 82: Retailers shopped for footwear (online stores), by race/Hispanic origin, February 2012
                                                                                                                                                              • All groups buy shoes as replacement for old/worn out items
                                                                                                                                                                • Figure 83: Reasons for purchasing footwear, by race/Hispanic origin, February 2012
                                                                                                                                                              • Hispanics and blacks seek stylish, fashionable shoes
                                                                                                                                                                • Figure 84: Important product attributes when buying footwear, by race/Hispanic origin, February 2012
                                                                                                                                                              • Hispanics and blacks seek sizing service for shoes
                                                                                                                                                                • Figure 85: Attitudes toward shoes/shoe shopping, by race/Hispanic origin, February 2012
                                                                                                                                                              • Hispanics and blacks browse styles online, buy in-store
                                                                                                                                                                • Figure 86: Attitudes toward shopping for and wearing shoes, by race/Hispanic origin, February 2012
                                                                                                                                                              • Blacks buy athletic shoes for fashion
                                                                                                                                                                • Figure 87: Reasons for purchasing athletic shoes, by race/Hispanic origin, February 2012
                                                                                                                                                              • Blacks most likely to buy basketball shoes
                                                                                                                                                                • Figure 88: Type of athletic/sport shoes bought, by race/Hispanic origin, October 2010-November 2011
                                                                                                                                                              • Nike dominates across all groups
                                                                                                                                                                • Figure 89: Brands of athletic/sports shoes bought, by race/Hispanic origin, October 2010-November 2011
                                                                                                                                                            • Cluster Analysis

                                                                                                                                                                • Shoe Fanatics
                                                                                                                                                                  • Demographics
                                                                                                                                                                    • Characteristics
                                                                                                                                                                      • Opportunity
                                                                                                                                                                        • Comfort and Style Seekers
                                                                                                                                                                          • Demographics
                                                                                                                                                                            • Characteristics
                                                                                                                                                                              • Opportunity
                                                                                                                                                                                • Function over Fashion
                                                                                                                                                                                  • Demographics
                                                                                                                                                                                    • Characteristics
                                                                                                                                                                                      • Opportunity
                                                                                                                                                                                        • Cluster characteristic tables
                                                                                                                                                                                          • Figure 90: Men’s and women’s footwear cluster groups, February 2012
                                                                                                                                                                                          • Figure 91: Footwear purchases—Yes, bought for myself, by men’s and women’s footwear cluster groups, February 2012
                                                                                                                                                                                          • Figure 92: Footwear purchases—Yes, bought for someone else, by men’s and women’s footwear cluster groups, February 2012
                                                                                                                                                                                          • Figure 93: Demographics—Retailers shopped for footwear (physical stores), by men’s and women’s footwear cluster groups, February 2012
                                                                                                                                                                                          • Figure 94: Retailers shopped for footwear (online stores), by men’s and women’s footwear cluster groups, February 2012
                                                                                                                                                                                          • Figure 95: Reasons for purchasing footwear, by men’s and women’s footwear cluster groups, February 2012
                                                                                                                                                                                          • Figure 96: Importance of product attributes when buying footwear men’s and women’s footwear cluster groups, February 2012
                                                                                                                                                                                          • Figure 97: Attitudes toward shoes/shoe shopping, by men’s and women’s footwear cluster groups, February 2012
                                                                                                                                                                                          • Figure 98: Attitudes toward shopping for and wearing shoes, by men’s and women’s footwear cluster groups, February 2012
                                                                                                                                                                                        • Cluster demographics
                                                                                                                                                                                          • Figure 99: Men’s and women’s footwear cluster group demographics (part 1), February 2012
                                                                                                                                                                                          • Figure 100: Men’s and women’s footwear cluster group demographics (part 2), February 2012
                                                                                                                                                                                        • Cluster methodology
                                                                                                                                                                                        • Appendix—Other Useful Consumer Tables

                                                                                                                                                                                            • Footwear Purchases
                                                                                                                                                                                              • Figure 101: Footwear purchases, by marital/relationship status, February 2012
                                                                                                                                                                                              • Figure 102: Footwear purchases for others, by education, February 2012
                                                                                                                                                                                              • Figure 103: Footwear purchases for others, by employment, February 2012
                                                                                                                                                                                              • Figure 104: Footwear purchases for others, by marital/relationship status, February 2012
                                                                                                                                                                                              • Figure 105: Footwear purchases for others, by presence of children in household, February 2012
                                                                                                                                                                                              • Figure 106: Footwear purchases for others, by education, February 2012
                                                                                                                                                                                              • Figure 107: Footwear purchases for others, by employment, February 2012
                                                                                                                                                                                            • Type of Footwear Purchased
                                                                                                                                                                                              • Figure 108: Type of women's footwear purchased, by marital/relationship status, February 2012
                                                                                                                                                                                              • Figure 109: Type of women's footwear purchased, by education, February 2012
                                                                                                                                                                                              • Figure 110: Type of women's footwear purchased, by employment, February 2012
                                                                                                                                                                                              • Figure 111: Type of men's footwear purchased, by marital/relationship status, February 2012
                                                                                                                                                                                              • Figure 112: Type of men's footwear purchased, by education, February 2012
                                                                                                                                                                                              • Figure 113: Type of men's footwear purchased, by employment, February 2012
                                                                                                                                                                                            • Physical retailers shopped for footwear
                                                                                                                                                                                              • Figure 114: Retailers shopped for footwear (physical stores), by marital/relationship status, February 2012
                                                                                                                                                                                              • Figure 115: Retailers shopped for footwear (physical stores), by presence of children in household, February 2012
                                                                                                                                                                                              • Figure 116: Retailers shopped for footwear (physical stores), by education, February 2012
                                                                                                                                                                                              • Figure 117: Retailers shopped for footwear (physical stores), by employment, February 2012
                                                                                                                                                                                            • Online retailers shopped for footwear
                                                                                                                                                                                              • Figure 118: Retailers shopped for footwear (online stores), by gender, February 2012
                                                                                                                                                                                              • Figure 119: Retailers shopped for footwear (online stores), by age, February 2012
                                                                                                                                                                                              • Figure 120: Retailers shopped for footwear (online stores), by household income, February 2012
                                                                                                                                                                                              • Figure 121: Retailers shopped for footwear (online stores), by marital/relationship status, February 2012
                                                                                                                                                                                              • Figure 122: Retailers shopped for footwear (online stores), by presence of children in household, February 2012
                                                                                                                                                                                              • Figure 123: Retailers shopped for footwear (online stores), by education, February 2012
                                                                                                                                                                                              • Figure 124: Retailers shopped for footwear (online stores), by employment, February 2012
                                                                                                                                                                                            • Reasons for purchasing footwear
                                                                                                                                                                                              • Figure 125: Reasons for purchasing footwear, by marital/relationship status, February 2012
                                                                                                                                                                                              • Figure 126: Reasons for purchasing footwear, by presence of children in household, February 2012
                                                                                                                                                                                              • Figure 127: Reasons for purchasing footwear, by education, February 2012
                                                                                                                                                                                              • Figure 128: Reasons for purchasing footwear, by employment, February 2012
                                                                                                                                                                                            • Footwear Attributes
                                                                                                                                                                                              • Figure 129: Importance of product attributes when buying footwear, by marital/relationship status, February 2012
                                                                                                                                                                                              • Figure 130: Importance of product attributes when buying footwear, by education, February 2012
                                                                                                                                                                                              • Figure 131: Importance of product attributes when buying footwear, by employment, February 2012
                                                                                                                                                                                            • Attitudes Toward Shoes/Shoe Shopping
                                                                                                                                                                                              • Figure 132: Attitudes toward shoes/shoe shopping, by race/Hispanic origin, February 2012
                                                                                                                                                                                            • Attitudes Toward Shopping for and Wearing Shoes
                                                                                                                                                                                              • Figure 133: Attitudes toward shopping for and wearing shoes, by marital/relationship status, February 2012
                                                                                                                                                                                              • Figure 134: Attitudes toward shopping for and wearing shoes, by education, February 2012
                                                                                                                                                                                              • Figure 135: Attitudes toward shopping for and wearing shoes, by employment, February 2012
                                                                                                                                                                                            • Reasons for Purchasing Athletic Shoes
                                                                                                                                                                                              • Figure 136: Reasons for purchasing athletic shoes, by martial/relationship status, February 2012
                                                                                                                                                                                              • Figure 137: Reasons for purchasing athletic shoes, by education, February 2012
                                                                                                                                                                                              • Figure 138: Reasons for purchasing athletic shoes, by employment, February 2012
                                                                                                                                                                                          • Appendix—Trade Associations

                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                            • Adidas (USA)
                                                                                                                                                                                            • Amazon.com Inc
                                                                                                                                                                                            • American Apparel & Footwear Association (AAFA)
                                                                                                                                                                                            • American Apparel Producers Network
                                                                                                                                                                                            • American Medical Association (AMA)
                                                                                                                                                                                            • Bureau of Economic Analysis
                                                                                                                                                                                            • Converse, Inc
                                                                                                                                                                                            • DSW Inc.
                                                                                                                                                                                            • Facebook, Inc.
                                                                                                                                                                                            • Fila USA, Inc
                                                                                                                                                                                            • Foot Locker U.S.
                                                                                                                                                                                            • Gap (USA)
                                                                                                                                                                                            • J C Penney Company, Inc
                                                                                                                                                                                            • K Swiss Inc.
                                                                                                                                                                                            • Kohl's Corporation
                                                                                                                                                                                            • Lacoste
                                                                                                                                                                                            • Macy's, Inc.
                                                                                                                                                                                            • Missoni S.p.A
                                                                                                                                                                                            • National Retail Federation (NRF)
                                                                                                                                                                                            • New Balance Athletic Shoe, Inc.
                                                                                                                                                                                            • Nike
                                                                                                                                                                                            • PUMA AG Rudolf Dassler Sport
                                                                                                                                                                                            • Reebok International Ltd
                                                                                                                                                                                            • Skechers USA Inc
                                                                                                                                                                                            • Target Corporation
                                                                                                                                                                                            • Twitter, Inc.
                                                                                                                                                                                            • U.S. Bureau of Labor Statistics
                                                                                                                                                                                            • Vera Wang
                                                                                                                                                                                            • Walmart Stores (USA)

                                                                                                                                                                                            Shopping for Men's and Women's Footwear - US - June 2012

                                                                                                                                                                                            US $3,995.00 (Excl.Tax)