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Shopping Locations - UK - June 2014

“The role of the high street is changing as consumers use town or city centres more for comparison shopping and as local collection points for online orders. City centres and local neighbourhoods are benefiting from growing usage of convenience stores instead of superstores as people do more of their top-up food shopping locally.”

– Tamara Sender, Senior Retail Analyst

Some questions answered in this report include:

  • How is online affecting physical shopping?
  • What do we expect to happen to out-of-town locations?
  • How is the role of the high street changing?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Structure of UK retailing (excluding fuel), 2013
            • Market factors
              • Vacancy rates stabilise
                • Shop prices see steady decline
                  • Figure 2: Shop prices year-on-year, 2013
                • Innovation
                  • The consumer
                    • In-town versus out-of-town shoppers
                      • Figure 3: Locations where people shop most frequently (At least once a month or more) by gender, age group and socio-economic group, March 2014
                    • In-town is convenient
                      • Figure 4: Correspondence analysis, June 2014
                    • Over-55s drawn to free parking
                      • Figure 5: Factors that would encourage people to shop more on their local high street or local city centre, March 2014
                    • Importance of new shops to draw consumers out of town
                      • Figure 6: Factors that would encourage people to shop more out of town, March 2014
                    • Online drives changes in shopping habits
                      • Figure 7: Consumers shopping at certain locations more than one year ago, by age group, March 2014
                    • What we think
                    • Issues and Insights

                        • How is online affecting physical shopping?
                          • The facts
                            • The implications
                              • What do we expect to happen to out-of-town locations?
                                • The facts
                                  • The implications
                                    • How is the role of the high street changing?
                                      • The facts
                                        • The implications
                                        • Trend Application

                                            • Trend: Collective Intelligence
                                              • Trend: Locavore
                                                • Futures: Old Gold
                                                • The High Street in Context

                                                  • Key points
                                                    • Trends in the marketplace
                                                      • Petrol prices
                                                        • Growth in online
                                                          • Growth in hard discounters
                                                            • The retail market by type of retailer
                                                                • Figure 8: Structure of UK retailing (excluding fuel), 2013
                                                              • The retail market by type of location
                                                                  • Figure 9: Retail market structure, 2008-13
                                                              • Online – Segmentation by Product Category

                                                                • Key points
                                                                  • Electricals, clothing and grocery dominate online
                                                                    • Figure 10: Breakdown of online retail sales by major category, 2014
                                                                    • Figure 11: Breakdown of online retail sales by major category (including VAT where applicable), in £ and % terms, 2013 and 2014
                                                                  • Proportion of sales online by category
                                                                    • Figure 12: Online sales as % of total category sales, 2013 and 2014
                                                                  • Review of major product categories
                                                                    • Electrical goods
                                                                      • Clothing and footwear
                                                                        • Grocery
                                                                        • Market Drivers

                                                                          • Key points
                                                                            • Shop vacancy rates
                                                                              • Figure 13: Shop vacancy rates, January 2012-October 2013
                                                                            • Shop prices
                                                                              • Figure 14: Shop prices year on year 2013
                                                                            • Trends in the age structure
                                                                              • Figure 15: Trends in the age structure of the UK population, 2009-19
                                                                            • Unemployment
                                                                              • Figure 16: UK unemployment rate, 2008-13
                                                                            • Consumer confidence
                                                                              • Figure 17: GFK NOP Consumer Confidence Index, January 1988-January 2014
                                                                            • Government policy and business rates
                                                                              • Parking
                                                                                • Footfall
                                                                                  • Figure 18: UK footfall, 2013
                                                                              • Who’s Innovating?

                                                                                • Key points
                                                                                  • Shopping centres
                                                                                    • The transforming dimensions of a shopping destination
                                                                                      • Keeping track and keeping connected
                                                                                        • Here today gone tomorrow
                                                                                          • High street entertainment
                                                                                            • Mall of the future?
                                                                                            • The Consumer – Where People Shop – Usage and Frequency

                                                                                              • Key points
                                                                                                • What we asked
                                                                                                  • High usage of in-town locations shows current state of high street
                                                                                                    • Figure 19: Locations where people shop by frequency, March 2014
                                                                                                  • Usage of retail parks picks up since recession
                                                                                                    • Revival of neighbourhoods continues
                                                                                                      • Majority shop in town once a month or more
                                                                                                        • Out-of-town usage less frequent
                                                                                                          • In-town versus out-of-town shoppers
                                                                                                            • Figure 20: Locations where people shop most frequently (At least once a month or more) by gender, age group and socio-economic group, March 2014
                                                                                                          • Students are main users of high streets
                                                                                                            • High earners shop most at local shops
                                                                                                              • Under-35s main users of in-town shopping centres
                                                                                                                • Retail parks favoured by 25-34s
                                                                                                                  • Under-35s shop most at out-of-town shopping centres
                                                                                                                    • Half have not been to a designer outlet
                                                                                                                      • Where people shop by where they live
                                                                                                                        • Figure 21: Locations where people shop most frequently (At least once a month or more) by region, March 2014
                                                                                                                      • Repertoire usage
                                                                                                                        • Figure 22: Repertoire of locations where people shop by frequency, March 2014
                                                                                                                    • The Consumer – Associations with Different Shopping Locations

                                                                                                                      • Key points
                                                                                                                        • What we asked
                                                                                                                          • Methodology
                                                                                                                            • Shopping centres have widest appeal
                                                                                                                              • Figure 23: Correspondence analysis, June 2014
                                                                                                                            • In-town is convenient
                                                                                                                              • Getting to a location
                                                                                                                                • Shopping centres provide an enjoyable experience
                                                                                                                                • The Consumer – How to get People to Shop More In Town?

                                                                                                                                  • Key points
                                                                                                                                      • Figure 24: Factors that would encourage people to shop more on their local high street or local city centre, March 2014
                                                                                                                                    • Over-55s drawn to free parking
                                                                                                                                      • Figure 25: Factors that would encourage people to shop more on their local high street or city centre, by age group, March 2014
                                                                                                                                    • Women want new shops
                                                                                                                                      • A third of women want independents
                                                                                                                                        • Parents with young kids look for loyalty schemes
                                                                                                                                          • Over-55s drawn to community events
                                                                                                                                            • Figure 26: Factors that would encourage people to shop more on their local high street or city centre, by age group, March 2014
                                                                                                                                          • 25% of under-35s want better restaurants
                                                                                                                                            • Females click-and-collect
                                                                                                                                              • What would draw people from different regions to shop in town
                                                                                                                                                • Figure 27: Factors that would encourage people to shop more on their local high street or city centre, by region, March 2014
                                                                                                                                            • The Consumer – How to Get People to Shop More Out of Town?

                                                                                                                                              • Key points
                                                                                                                                                  • Figure 28: Factors that would encourage people to shop more out-of-town, March 2014
                                                                                                                                                • Importance of new shops to draw consumers
                                                                                                                                                  • 25% want extended openings
                                                                                                                                                    • High earners want loyalty schemes
                                                                                                                                                      • Figure 29: Factors that would encourage people to shop more out of town, by age group, March 2014
                                                                                                                                                    • One fifth look for better local transport links
                                                                                                                                                      • Frequent shoppers look for more parking spaces
                                                                                                                                                        • Young want better food services
                                                                                                                                                          • Figure 30: Factors that would encourage people to shop more out of town, by age group, March 2014
                                                                                                                                                        • Females and young interested in special events
                                                                                                                                                          • Parents look for better click and collect options
                                                                                                                                                            • Factors by region
                                                                                                                                                              • Figure 31: Factors that would encourage people to shop more out of town, by region, March 2014
                                                                                                                                                          • The Consumer – Changes to Frequency of Shopping at Certain Locations

                                                                                                                                                            • Key points
                                                                                                                                                                • Figure 32: Changes to frequency of shopping at certain locations over the last year, March 2014
                                                                                                                                                              • Online drives changes in shopping habits
                                                                                                                                                                • Visits to in-town and out-of-town locations decline
                                                                                                                                                                  • Young people shopping more online
                                                                                                                                                                    • Under-35s and Londoners shop more in town
                                                                                                                                                                      • Figure 33: Consumers shopping at certain locations more than one year ago, by age group, March 2014
                                                                                                                                                                    • 25-34s use neighbourhood shops more
                                                                                                                                                                      • 45-54s shop less out-of town
                                                                                                                                                                        • Parents with under-fives use shopping centres less
                                                                                                                                                                        • Appendix – The Consumer – Where People Shop – Usage and Frequency

                                                                                                                                                                            • Figure 34: Locations where people shop by frequency – Any-in-town, by demographics, March 2014
                                                                                                                                                                            • Figure 35: Locations where people shop by frequency – Nearest town or city centre high street, by demographics, March 2014
                                                                                                                                                                            • Figure 36: Locations where people shop by frequency – Local parade of shops, by demographics, March 2014
                                                                                                                                                                            • Figure 37: Locations where people shop by frequency – Covered shopping centre in a town or city centre, by demographics, March 2014
                                                                                                                                                                            • Figure 38: Locations where people shop by frequency – Any out-of-town, by demographics, March 2014
                                                                                                                                                                            • Figure 39: Locations where people shop by frequency – Retail park, by demographics, March 2014
                                                                                                                                                                            • Figure 40: Locations where people shop by frequency – Covered shopping centre out of town, by demographics, March 2014
                                                                                                                                                                            • Figure 41: Locations where people shop by frequency – Designer outlet/factory outlet, by demographics, March 2014
                                                                                                                                                                        • Appendix – The Consumer – Associations with Different Shopping Locations

                                                                                                                                                                            • Figure 42: Shopping locations, June 2014
                                                                                                                                                                        • Appendix – The Consumer – How to get People to Shop More in Town

                                                                                                                                                                            • Figure 43: Most popular factors that would encourage people to shop more on your local town high street or local city centre, by demographics, March 2014
                                                                                                                                                                            • Figure 44: Next most popular factors that would encourage people to shop more on your local town high street or local city centre, by demographics, March 2014
                                                                                                                                                                            • Figure 45: Other factors that would encourage people to shop more on your local town high street or local city centre, by demographics, March 2014
                                                                                                                                                                        • Appendix – The Consumer – How to get People to Shop More out of Town

                                                                                                                                                                            • Figure 46: Most popular factors that would encourage people to shop more out of town, by demographics, March 2014
                                                                                                                                                                            • Figure 47: Next most popular factors that would encourage people to shop more out of town, by demographics, March 2014
                                                                                                                                                                            • Figure 48: Other factors that would encourage people to shop more out of town, by demographics, March 2014
                                                                                                                                                                        • Appendix – The Consumer – Changes to Frequency of Shopping at Certain Locations

                                                                                                                                                                            • Figure 49: Changes to frequency of shopping at certain locations over the last year – All online, by demographics, March 2014
                                                                                                                                                                            • Figure 50: Changes to frequency of shopping at certain locations over the last year – Online from home, by demographics, March 2014
                                                                                                                                                                            • Figure 51: Changes to frequency of shopping at certain locations over the last year – Online while out and about, by demographics, March 2014
                                                                                                                                                                            • Figure 52: Changes to frequency of shopping at certain locations over the last year – Town/city centre high street, by demographics, March 2014
                                                                                                                                                                            • Figure 53: Changes to frequency of shopping at certain locations over the last year – Local parade of shops, by demographics, March 2014
                                                                                                                                                                            • Figure 54: Changes to frequency of shopping at certain locations over the last year – Retail parks, by demographics, March 2014
                                                                                                                                                                            • Figure 55: Changes to frequency of shopping at certain locations over the last year – Shopping centers, by demographics, March 2014

                                                                                                                                                                        Companies Covered

                                                                                                                                                                        • Amazon UK
                                                                                                                                                                        • Asda Group Ltd
                                                                                                                                                                        • BT Group plc
                                                                                                                                                                        • House of Fraser Plc
                                                                                                                                                                        • La Redoute (pre 20xx)
                                                                                                                                                                        • Tesco (UK)
                                                                                                                                                                        • Toyota Motor Corporation
                                                                                                                                                                        • Waitrose
                                                                                                                                                                        • Westfield Group

                                                                                                                                                                        Shopping Locations - UK - June 2014

                                                                                                                                                                        £1,995.00 (Excl.Tax)