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Shopping Malls - China - May 2015

“Shopping malls need to offer wider ranges of retail and non-retail outlets, including the familiar outlets people expect them to provide, and the excitement of new and niche products, brands and services. But they must also become easier to navigate and offer a more appealing shopping experience. Increasingly they need to use Big Data predictive analysis to engage more closely with their shoppers, and become more responsive to their rapidly changing needs. Those changing needs come from increasingly consumer diversity, which is creating demand for an ever broader mix of products and services, and the outlets that serve them.”
– Matthew Crabbe, Director of Research, Asia-Pacific

This report discusses the following key issues:

  • Variety is the spice of life
  • Give me room to breathe!
  • Speak with me!

The advent of rapid growth in online retailing has changed the way malls need to operate in China, and the way mall developments are designed and what they offer.

To counter the convenience of online shopping, malls need to deliver more of an experience, not just related to a wider variety of stores and eateries, but also more entertainments and leisure offerings. They must become more convenient to visit and move around, while also become more relaxing to invite those who find shopping at malls hard work.

Continued rapid urbanisation, especially in lower tier cities is also challenging malls to become communities in their own right, developing more mixed-use malls to integrate shopping with entertainment and leisure, as well as work and residence. As China’s cities look to develop more “smart city” concepts, the use of Big Data is becoming an issue that mall developers cannot ignore, and must plan to use to make their malls adapt and respond to consumer needs on an on-going basis.

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Table of contents

  1. Introduction

      • Definition
        • Methodology
          • Abbreviations
          • Executive Summary

              • The market
                • Figure 1: Share of shopping centres with gross floor area of more than 100,000 m2 among all shopping centres, June 2014
              • Companies and brands
                • Figure 2: China – Top-10 mall development companies ranked by numbers of completed malls, year-end 2014
              • The consumer
                • Key consumer groups
                  • Figure 3: Target groups, January 2015
                • Meet the Mintropolitans!
                  • Figure 4: Reasons for consumers visiting shopping malls in the past six months, by demographics, January 2015
                • Frequency of shopping at malls
                  • Figure 5: Frequency of visiting shopping malls in the past six months, January 2015
                • Reasons for visiting shopping malls
                  • Figure 6: Reasons for consumers visiting shopping malls in the past six months, January 2015
                • Choosing shopping malls by location
                  • Figure 7: Reasons for consumers visiting shopping malls in the past six months based on location, January 2015
                • Innovations and improvements sought from shopping malls
                  • Figure 8: Innovations and improvements sought by consumers from shopping malls, January 2015
                • Attitudes to shopping malls
                  • Figure 9: Consumer attitudes to shopping malls, January 2015
                • Shopping habits and preferences
                  • Figure 10: Consumer shopping habits and preferences, January 2015
                • Key issues
                  • Variety is the spice of life
                    • Give me room to breathe!
                      • Speak with me!
                        • What we think
                        • Issues and Insights

                          • Variety is the spice of life
                            • The facts
                              • The implications
                                • Give me room to breathe!
                                  • The facts
                                    • The implications
                                      • Speak with me!
                                        • The facts
                                          • The implications
                                          • Trend Application

                                            • Rebirth of Cities
                                              • Experience is all
                                                • Guiding choice
                                                • Market Size and Forecast

                                                  • Key points
                                                    • Shopping mall oversupply, or catching up with demand?
                                                      • Targeting the lower tiers
                                                        • Building bigger, providing more
                                                            • Figure 11: Share of shopping centres with gross floor area of more than 100,000 m2 among all shopping centres, June 2014
                                                        • Market Share

                                                          • Key points
                                                            • The Top-10 developers represent 9% of existing malls
                                                              • Figure 12: China – Top-10 mall development companies ranked by numbers of completed malls, year-end 2014
                                                          • Who’s Innovating?

                                                            • Key points
                                                              • “Intelligent” malls
                                                                • “Museum” malls
                                                                  • Malls with unusual sports facilities
                                                                    • “Playground” malls
                                                                      • Retailers turned mall developers
                                                                      • Companies and Brands

                                                                        • Retailers
                                                                          • Grandbuy Department Store
                                                                            • Aeon Co. Ltd
                                                                              • Shandong Commercial Group Co., Ltd.
                                                                                • New World Department Store China Ltd
                                                                                  • Dashang Group Co., Ltd.
                                                                                    • Chongqing General Trading Group
                                                                                      • Beijing Wangfujing Department Store Co., Ltd.
                                                                                        • Parkson Retail Group Ltd.
                                                                                          • Intime Department Store
                                                                                            • Shopping mall developers
                                                                                              • Wanda Commercial Properties
                                                                                                • CapitaMalls Asia (China)
                                                                                                  • YangGuang Co., Ltd.
                                                                                                    • SCPG Yinli Group
                                                                                                      • Joy City Property Limited
                                                                                                        • Longfor Properties Co., Ltd.
                                                                                                          • Sun Hung Kei Properties Ltd.
                                                                                                            • Bailian Group Co., Ltd.
                                                                                                              • China Resources Land Ltd.
                                                                                                                • Century Golden Resources Group
                                                                                                                  • Hang Lung Properties Ltd.
                                                                                                                    • Shui On Land Ltd.
                                                                                                                    • The Consumer – Key Consumer Groups

                                                                                                                      • Key points
                                                                                                                        • Equal split between those who love malls, avoid them or are ambivalent
                                                                                                                          • Figure 13: Target groups, January 2015
                                                                                                                        • The “Mall Aficionados”
                                                                                                                          • Who they are
                                                                                                                            • What they like
                                                                                                                              • How to market to them
                                                                                                                                • The “Mall Avoiders”
                                                                                                                                  • Who they are
                                                                                                                                    • What they like
                                                                                                                                      • How to market to them
                                                                                                                                        • The “Mall Ambivalents”
                                                                                                                                          • Who they are
                                                                                                                                            • What they like
                                                                                                                                              • How to market to them
                                                                                                                                              • The Consumer – Meet the Mintropolitans

                                                                                                                                                • Key points
                                                                                                                                                  • Why Mintel sought out the Mintropolitans
                                                                                                                                                    • Who are the Mintropolitans?
                                                                                                                                                      • Figure 14: Reasons for consumers visiting shopping malls in the past six months, by demographics, January 2015
                                                                                                                                                      • Figure 15: Consumer classification, by demographics, January 2015
                                                                                                                                                    • Mintropolitans are high-frequency mall shoppers
                                                                                                                                                        • Figure 16: Frequency of visiting shopping malls in the past six months, by demographics, January 2015
                                                                                                                                                        • Figure 17: Reasons for consumers visiting shopping malls in the past six months, by demographics, January 2015
                                                                                                                                                        • Figure 18: Reasons for consumers visiting shopping malls in the past six months based on location, by demographics, January 2015
                                                                                                                                                        • Figure 19: Innovations and improvements sought by consumers from shopping malls, by demographics, January 2015
                                                                                                                                                        • Figure 20: Consumer attitudes to shopping malls, by demographics, January 2015
                                                                                                                                                        • Figure 21: Consumer shopping habits and preferences, by demographics, January 2015
                                                                                                                                                        • Figure 22: Key consumer groups, by demographics, January 2015
                                                                                                                                                    • The Consumer – Frequency of Shopping at Malls

                                                                                                                                                      • Key points
                                                                                                                                                        • Most consumers shop at malls two or three times a month
                                                                                                                                                          • Figure 23: Frequency of visiting shopping malls in the past six months, January 2015
                                                                                                                                                        • Younger shoppers are the most frequent mall visitors
                                                                                                                                                            • Figure 24: Frequency of visiting shopping malls in the past six months, by age group and gender, January 2015
                                                                                                                                                          • Frequency of shopping by income
                                                                                                                                                              • Figure 25: Frequency of visiting shopping malls in the past six months, by monthly household income group, January 2015
                                                                                                                                                            • Frequency of shopping by city
                                                                                                                                                                • Figure 26: Frequency of visiting shopping malls in the past six months, by city, January 2015
                                                                                                                                                            • The Consumer – Reasons for Visiting Shopping Malls

                                                                                                                                                              • Key points
                                                                                                                                                                • Mall shopping reasons are many and diverse
                                                                                                                                                                  • Figure 27: Reasons for consumers visiting shopping malls in the past six months, January 2015
                                                                                                                                                                • Mall shopping reasons by lifestage
                                                                                                                                                                    • Figure 28: Reasons for consumers visiting shopping malls in the past six months, by gender and age group, January 2015
                                                                                                                                                                    • Figure 29: Reasons for consumers visiting shopping malls in the past six months, by marital status and children in household, January 2015
                                                                                                                                                                  • Mall shopping reasons by income
                                                                                                                                                                      • Figure 30: Reasons for consumers visiting shopping malls in the past six months, by monthly household income group, January 2015
                                                                                                                                                                    • Mall shopping reasons by city
                                                                                                                                                                        • Figure 31: Reasons for consumers visiting shopping malls in the past six months, by city (A), January 2015
                                                                                                                                                                        • Figure 32: Reasons for consumers visiting shopping malls in the past six months, by city (B), January 2015
                                                                                                                                                                    • The Consumer – Choosing Shopping Malls by Location

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Close proximity and urban malls strongly preferred
                                                                                                                                                                          • Figure 33: Reasons for consumers visiting shopping malls in the past six months based on location, January 2015
                                                                                                                                                                        • Shopping mall location choice by life stage
                                                                                                                                                                          • Figure 34: Reasons for consumers visiting shopping malls in the past six months based on location, by gender and age group, January 2015
                                                                                                                                                                          • Figure 35: Reasons for consumers visiting shopping malls in the past six months based on location, by marital status and children in household, January 2015
                                                                                                                                                                        • Shopping mall location choice by income
                                                                                                                                                                          • Figure 36: Reasons for consumers visiting shopping malls in the past six months based on location, by monthly household income group, January 2015
                                                                                                                                                                        • Shopping mall location choice by city
                                                                                                                                                                          • Figure 37: Reasons for consumers visiting shopping malls in the past six months based on location, by city (A), January 2015
                                                                                                                                                                          • Figure 38: Reasons for consumers visiting shopping malls in the past six months based on location, by city (B), January 2015
                                                                                                                                                                      • The Consumer – Innovations and Improvements Sought from Shopping Malls

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Consumers looking for a wide range of mall innovations
                                                                                                                                                                            • Figure 39: Innovations and improvements sought by consumers from shopping malls, January 2015
                                                                                                                                                                          • Innovations and improvements sought by gender and age group
                                                                                                                                                                              • Figure 40: Innovations and improvements sought by consumers from shopping malls, by gender and age group, January 2015
                                                                                                                                                                            • Innovations and improvements sought by income
                                                                                                                                                                              • Figure 41: Innovations and improvements sought by consumers from shopping malls, by monthly household income group, January 2015
                                                                                                                                                                            • Innovations and improvements sought by location
                                                                                                                                                                                • Figure 42: Innovations and improvements sought by consumers from shopping malls, by city tier, January 2015
                                                                                                                                                                            • The Consumer – Attitudes to Shopping Malls

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Malls must entertain and surprise consumers to keep their interest
                                                                                                                                                                                  • Figure 43: Consumer attitudes to shopping malls, January 2015
                                                                                                                                                                                • Consumer attitudes by life stage
                                                                                                                                                                                    • Figure 44: Consumer attitudes to shopping malls, by gender and age group, January 2015
                                                                                                                                                                                    • Figure 45: Consumer attitudes to shopping malls, by marital status and children in household, January 2015
                                                                                                                                                                                  • Consumer attitudes by income
                                                                                                                                                                                      • Figure 46: Consumer attitudes to shopping malls, by monthly household income group, January 2015
                                                                                                                                                                                    • Consumer attitudes by location
                                                                                                                                                                                        • Figure 47: Consumer attitudes to shopping malls, by tier-1 city, January 2015
                                                                                                                                                                                        • Figure 48: Consumer attitudes to shopping malls, by tier-2 & -3 city, January 2015
                                                                                                                                                                                    • The Consumer – Shopping Habits and Preferences

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Making shopping a social event
                                                                                                                                                                                          • Figure 49: Consumer shopping habits and preferences, January 2015
                                                                                                                                                                                        • Consumer shopping habits by life stage
                                                                                                                                                                                            • Figure 50: Consumer shopping habits and preferences, by gender and age group, January 2015
                                                                                                                                                                                          • Consumer shopping habits by income
                                                                                                                                                                                              • Figure 51: Consumer shopping habits and preferences, by monthly household income group, January 2015
                                                                                                                                                                                            • Consumer shopping habits by location
                                                                                                                                                                                              • Figure 52: Consumer shopping habits and preferences, by city tier, January 2015

                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                          Shopping Malls - China - May 2015

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