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Shopping Trends - Brazil - November 2014

“Brazilians seek variety when shopping, and very few stick to one single shopping avenue. They are supported by a very vast network of stores, including more than 80,400 supermarkets/hypermarkets and 505 shopping centers. Online buyers also have extensive choice, with more than 21,000 certified online shops”
– Victor Fraga, Senior Analyst

This report looks at the following areas:

  • Anything, anywhere, anytime
  • Opening a sea of opportunities

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • A nation goes shopping
              • Companies and innovation
                • The consumer
                  • Figure 1: Online and offline purchases in the last 12 months, by product group, Brazil – July 2014
                  • Figure 2: Factors influencing shopping experience – July 2014
                • What we think
                • Trend Application

                    • Trend: FSTR HYPR
                      • Trend: Prove it
                        • Mintel Futures: Access Anything, Anywhere
                        • Issues and Insights

                            • Anything, anywhere, anytime
                              • The facts
                                • The implications
                                  • Opening a sea of opportunities
                                    • The facts
                                      • The implications
                                      • A Nation Goes Shopping

                                        • Key points
                                          • Shop till you drop
                                            • Generation shopping center
                                              • Figure 3: Share of Urban Population of total population in Brazil, by region, 1970-2010
                                            • Shopping into the future
                                            • Who’s Innovating

                                              • Key points
                                                • A window to the world
                                                  • Delivery especially for you
                                                    • Treasure hunt
                                                      • I shop, therefore I recycle
                                                        • Come fly with me
                                                        • CHAID Analysis – Shopping Trends – November 2014

                                                          • Methodology
                                                            • A temple for the young and rich
                                                              • Figure 4: Shopping Trends – CHAID – Tree output, August 2014
                                                              • Figure 5: Shopping trends – CHAID – Table output, August 2014
                                                          • The Consumer – Product Categories

                                                            • Key points
                                                              • Brazilians shop more often offline
                                                                  • Figure 6: Online and offline purchases in the last 12 months, by product group, Brazil – July 2014
                                                                • Travel tickets and hotel stays are more commonly purchased online
                                                                    • Figure 7: Online and offline purchases in the last 12 months, by product category, Brazil – July 2014
                                                                  • Those 55+ shop in stores less often…
                                                                      • Figure 8: Offline purchases in the last 12 months, by product group and age group – July 2014
                                                                    • …and also online
                                                                        • Figure 9: Online purchases in the last 12 months, by product group and age group – July 2014
                                                                      • The South-East drives online shopping
                                                                          • Figure 10: Online purchases in the last 12 months, by product group and region – July 2014
                                                                        • Consumers stick to few online product types
                                                                            • Figure 11: Number of purchase types in the last 12 months, online and offline – July 2014
                                                                        • The Consumer – Retail Avenues

                                                                          • Key points
                                                                            • Supermarkets/hypermarkets are most widely used
                                                                                • Figure 12: Offline retail avenues – July 2014
                                                                              • When size matters
                                                                                  • Figure 13: Online retail avenues – July 2014
                                                                                • A shopping temple for the young
                                                                                    • Figure 14: Purchases in the last 12 months, by age group – July 2014
                                                                                  • The South goes out shopping
                                                                                      • Figure 15: Online purchases in the last 12 months, by product group and region – July 2014
                                                                                  • The Consumer – Shopping Experience

                                                                                    • Key points
                                                                                      • Spoiled for choice
                                                                                          • Figure 16: Factors influencing shopping experience – July 2014
                                                                                        • Brands drive consumers in the South and South-East
                                                                                            • Figure 17: Factors influencing shopping experience, by region – July 2014
                                                                                          • Rich and demanding
                                                                                              • Figure 18: Factors influencing shopping experience, by socioeconomic group – July 2014
                                                                                          • The Consumer – Purchase Criteria

                                                                                            • Key points
                                                                                              • Running ahead of the competition
                                                                                                  • Figure 19: Purchasing criteria, by product group – July 2014
                                                                                                • When shopping gets physical
                                                                                                    • Figure 20: Sensorial purchasing criteria, by product group – July 2014
                                                                                                  • The essential and the superfluous
                                                                                                      • Figure 21: Product need as a purchasing criteria, by product group – July 2014
                                                                                                  • Appendix – Product Categories

                                                                                                      • Figure 22: Product categories, July 2014
                                                                                                      • Figure 23: Most popular product categories – Online, by demographics, July 2014
                                                                                                      • Figure 24: Next most popular product categories – Online, by demographics, July 2014
                                                                                                      • Figure 25: Other product categories – Online, by demographics, July 2014
                                                                                                      • Figure 26: Most popular product categories – Offline, by demographics, July 2014
                                                                                                      • Figure 27: Next most popular product categories – Offline, by demographics, July 2014
                                                                                                      • Figure 28: Other product categories – Offline, by demographics, July 2014
                                                                                                    • Online Repertoire
                                                                                                      • Figure 29: Repertoire of product categories, July 2014
                                                                                                    • Offline Repertoire
                                                                                                      • Figure 30: Repertoire of product categories, July 2014
                                                                                                  • Appendix – Retail Avenues

                                                                                                      • Figure 31: Retail avenues, July 2014
                                                                                                      • Figure 32: Most popular retail avenues, by demographics, July 2014
                                                                                                      • Figure 33: Next most popular retail avenues, by demographics, July 2014
                                                                                                  • Appendix – Shopping Experience

                                                                                                      • Figure 34: Shopping experience, July 2014
                                                                                                      • Figure 35: Most popular shopping experience, by demographics, July 2014
                                                                                                      • Figure 36: Next most popular shopping experience, by demographics, July 2014
                                                                                                      • Figure 37: Other shopping experience, by demographics, July 2014
                                                                                                  • Appendix – Purchasing Criteria – Digital Goods

                                                                                                      • Figure 38: Purchasing criteria – Digital goods, July 2014
                                                                                                      • Figure 39: Most popular purchasing criteria – Digital goods, by demographics, July 2014
                                                                                                      • Figure 40: Next most popular purchasing criteria – Digital goods, by demographics, July 2014
                                                                                                  • Appendix – Purchasing Criteria – Electronic Goods

                                                                                                      • Figure 41: Purchasing criteria – Electronic goods, July 2014
                                                                                                      • Figure 42: Most popular purchasing criteria – Electronic goods, by demographics, July 2014
                                                                                                      • Figure 43: Next most popular purchasing criteria – Electronic goods, by demographics, July 2014
                                                                                                      • Figure 44: Other purchasing criteria – Electronic goods, by demographics, July 2014
                                                                                                  • Appendix – Purchasing Criteria – Durable Goods

                                                                                                      • Figure 45: Purchasing criteria – Durable goods, July 2014
                                                                                                      • Figure 46: Most popular purchasing criteria – Durable goods, by demographics, July 2014
                                                                                                      • Figure 47: Next most popular purchasing criteria – Durable goods, by demographics, July 2014
                                                                                                      • Figure 48: Other purchasing criteria – Durable goods, by demographics, July 2014
                                                                                                  • Appendix – Purchasing Criteria – FMCG

                                                                                                      • Figure 49: Purchasing criteria – FMCG, July 2014
                                                                                                      • Figure 50: Most popular purchasing criteria – FMCG, by demographics, July 2014
                                                                                                      • Figure 51: Next most popular purchasing criteria – FMCG, by demographics, July 2014
                                                                                                      • Figure 52: Other purchasing criteria – FMCG, by demographics, July 2014

                                                                                                  Companies Covered

                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                  Shopping Trends - Brazil - November 2014

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