Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Short and City Breaks - UK - July 2017

“Travel brands can curate an annual portfolio of regular trips for an emerging tribe of multi-short breakers, offering a mixed programme of holiday types including R&R, hedonistic, activity/adventure and special interest, and a variety of destinations in the UK and abroad.”
– John Worthington, Senior Analyst

This Report discusses the following key topics:

  • Targeting spontaneous bookers
  • Niche package opportunities
  • Greener city breaks for older travellers
  • Cutbacks, budget breaks and spirit of lagom

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • Short breaks abroad up 41% in three years but pace likely to slow
            • Figure 1: Domestic short break market volume forecast, 2012-22
            • Figure 2: Overseas short break market volume forecast, 2012-22
          • Breaks to Spain, Netherlands and Eastern Europe have risen
            • Figure 3: Top 10 countries for short breaks (1-3 nights) abroad, by volume, 2016
          • Beach/culture breaks offer value for money
            • Figure 4: Top 10 lowest city break costs* 2017
          • Luxury, rural and Northern Lights breaks have biggest potential
            • Figure 5: Types of short break taken in the past 12 months and future interest, May 2017
          • OTAs take half of overseas bookings
            • Figure 6: How last short break was booked, May 2017
          • History/culture, hidden places and lure of the live
            • Figure 7: Activities people are interested in doing on city breaks, May 2017
          • Gateway to the new
            • Figure 8: Agreement with further attitudinal statements towards short and city breaks, May 2017
          • What we think
          • Issues and Insights

            • Targeting spontaneous bookers
              • The facts
                • The implications
                  • Niche package opportunities
                    • The facts
                      • The implications
                        • Greener city breaks for older travellers
                          • The facts
                            • The implications
                              • Cutbacks, budget breaks and spirit of lagom
                                • The facts
                                  • The implications
                                    • Rural retreats
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Domestic breaks flat/overseas breaks surge in 2016
                                            • New era of uncertainty ahead
                                              • London could suffer similar impact to Paris
                                                • Breaks to Eastern Europe up 30% in 2016
                                                  • Consumers continue to benefit from low fares …
                                                    • …but city break costs are up 28% this year
                                                    • Market Size and Forecast

                                                      • Overall short break numbers up 2% in 2016
                                                        • Figure 9: Total short breaks (1-3 nights) taken by UK residents, by volume and value*, 2012-22
                                                        • Figure 10: Total short break market volume forecast, 2012-22
                                                        • Figure 11: Total short break market value* forecast, 2012-22
                                                      • Domestic short breaks remain flat …
                                                        • Figure 12: Domestic short breaks (1-3 nights) taken by UK residents, by volume and value, 2012-22
                                                        • Figure 13: Domestic short break market volume forecast, 2012-22
                                                        • Figure 14: Domestic short break market value* forecast, 2012-22
                                                      • …but short breaks abroad continue to surge
                                                        • Figure 15: Overseas short breaks (1-3 nights) taken by UK residents, by volume and value, 2012-22
                                                        • Figure 16: Overseas short break market volume forecast, 2012-22
                                                        • Figure 17: Overseas short break market value* forecast, 2012-22
                                                      • Slowdown expected as economic picture worsens
                                                      • Segment Performance

                                                        • South West/North West are leading UK regions
                                                          • Figure 18: Estimated number of domestic (1-3 night) short breaks, by region, 2016
                                                        • Trips to France have declined as Spain and Netherlands catch up
                                                          • Eastern Europe also a growth area
                                                            • Figure 19: Top 10 countries for short breaks (1-3 nights) abroad, by volume, 2014-16
                                                          • Flights take off but trips through Tunnel derailed
                                                            • Figure 20: Number of short breaks (1-3 nights) abroad, by mode of travel, 2012-16
                                                          • Package share has declined
                                                            • Figure 21: Number of short breaks (1-3 nights) abroad, independent versus package, 2012-16
                                                          • Year-round strength of short break market
                                                            • Figure 22: Percentage split by quarter of short breaks (1-3 nights) versus all holidays abroad, 2016
                                                            • Figure 23: Estimated percentage split by quarter of short breaks (1-3 nights) versus all domestic holidays, 2016
                                                          • Short breakers are high spenders
                                                            • Figure 24: Estimated spend per night of short breaks (1-3 nights) versus all holidays, 2016
                                                        • Market Background

                                                          • Wages squeezed in gig economy
                                                            • Figure 25: UK average weekly earnings (excluding bonuses)* vs CPI inflation, percentage change year on year, January 2014-May 2017
                                                          • Pound suffers double-digit drop since Referendum
                                                            • Figure 26: Spot exchange rate, Pound Sterling versus selected currencies, June 2016-June 2017
                                                          • Low oil price remains a helpful factor for travel …
                                                            • Figure 27: European Brent crude prices, January 2014-May 2017
                                                            • Figure 28: Petrol costs (unleaded 95 octane), January 2014-May 2017
                                                          • …but other city break costs have risen steeply
                                                            • Sunshine and sightseeing breaks offer relatively good value
                                                              • Eastern Europe still the cheapest
                                                                • Figure 29: City break costs* 2017 versus 2016
                                                            • Launch Activity – What You Need to Know

                                                              • Tour operators challenging OTAs
                                                                • New active short breaks
                                                                  • Special occasion families
                                                                    • Going underground and off-piste in the city
                                                                      • Online giants developing city break apps
                                                                      • Launch Activity and New Product Development

                                                                        • New packaged product challenges OTAs
                                                                          • Active UK mini-breaks
                                                                            • Multi-generational family breaks
                                                                              • Local experiences in the city
                                                                                • Battle of the city break apps
                                                                                  • All you can fly
                                                                                  • The Consumer – What You Need to Know

                                                                                    • Coast and city equally popular
                                                                                      • Escape to the country
                                                                                        • Seeing the light
                                                                                          • Millennials and well-off seniors are key groups
                                                                                            • One in four breaks booked last minute
                                                                                              • Hidden city
                                                                                                • Keeping it real
                                                                                                  • Uncertainties likely to affect market
                                                                                                    • Short breaks are associated with novelty
                                                                                                      • Shorter and sweeter
                                                                                                      • Participation and Interest

                                                                                                        • Six in ten adults take short breaks
                                                                                                          • Londoners go for luxury
                                                                                                            • Figure 30: Types of short break taken in the past 12 months and future interest, May 2017
                                                                                                          • Luxury, rural and Northern Lights breaks show largest growth potential
                                                                                                            • Figure 31: Percentage-point difference between types of short break taken in the past 12 months and future interest, May 2017
                                                                                                          • Serial Short Breakers
                                                                                                              • Figure 32: Number of short breaks taken in the past 12 months, May 2017
                                                                                                            • Millennials are the leading overseas short breakers
                                                                                                              • Figure 33: Destination of last short break, May 2017
                                                                                                          • Booking Short and City Breaks

                                                                                                            • Spirit of spontaneity
                                                                                                                • Figure 34: When last short break was booked, May 2017
                                                                                                              • Half of short breaks abroad booked via OTAs
                                                                                                                • Figure 35: How last short break was booked, May 2017
                                                                                                            • Preferred Activities on City Breaks

                                                                                                              • City breakers seek history, culture and hidden places
                                                                                                                • Figure 36: Activities people are interested in doing on city breaks, May 2017
                                                                                                              • Greening the city
                                                                                                                • Live action
                                                                                                                  • Career-change breaks
                                                                                                                    • Urban treasure hunts
                                                                                                                    • Short and City Breaks Attitudes

                                                                                                                      • Cost of living crisis could deter half of short breakers
                                                                                                                        • Security worries are a growing influence
                                                                                                                          • Figure 37: Agreement with attitudinal statements towards short and city breaks, May 2017
                                                                                                                        • Those who take just one or two breaks are most likely to cut back
                                                                                                                          • Figure 38: Agreement with attitudinalstatements towards short and city breaks, by numbers of breaks taken in past 12 months, May 2017
                                                                                                                        • Short breaks offer opportunity for diversification
                                                                                                                          • New little and often tribe is emerging
                                                                                                                            • Helping people to switch off
                                                                                                                              • Figure 39: Agreement with further attitudinal statements towards short and city breaks, May 2017
                                                                                                                          • CHAID Analysis

                                                                                                                            • Methodology
                                                                                                                              • Figure 40: Target groups based on attitudes towards short breaks – CHAID – Tree output, May 2017
                                                                                                                            • Young family consumers are the most likely to cut back
                                                                                                                            • Appendix

                                                                                                                              • Definitions
                                                                                                                                • Abbreviations

                                                                                                                                Short and City Breaks - UK - July 2017

                                                                                                                                US $2,648.76 (Excl.Tax)