Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

The UK City and Short Break Market - September 2012

Some questions answered in the 'UK City and Short Break Market' report include:

  • Are overseas city breakers switching to ‘cheaper’ destinations?
  • How can companies maximise the greater year-round appeal of short breaks?
  • What is the potential for child-free breaks aimed at parents?
  • What is the potential for cross-Channel rail breaks?
  • How can high fuel prices offer an opportunity for new money-saving opportunities in the short break market?

Despite a long period of economic stagnation, consumers took almost 3 million more short break holidays in 2011 than they did before the UK’s first dip into recession four years earlier. However, growth was entirely driven by the domestic segment.

In 2011, the long decline in overseas breaks appeared to level out and start to climb for the first time in several years. Improving Pound/euro exchange rates and poor UK weather through much of 2012 have also offered opportunities for a further renewal ofshort breaks abroad. Deeper macroeconomic and demographic currents, however, continue to favour short breaks closer to home, at least for the foreseeable future.

This report analyses market trends, consumer preferences and attitudes towards short breaks, investigating the core market factors, key players, products and innovations in the industry.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Volume forecast of total short breaks, 2007-17
              • Figure 2: Value forecast of total short breaks, 2007-17*
            • Double dip in economy but not in short breaks
              • Growth has come from domestic trips
                • But overseas breaks on the up again?
                  • Market factors
                    • Regional impact
                      • But new routes still evolving
                        • Oil/petrol prices still riding high
                          • Figure 3: Trends in the price of unleaded petrol in the UK, January 2011-August 2012
                        • Currency boost for short breaks abroad
                          • Head East for value
                            • Figure 4: City break costs*, 2012
                          • Companies, brands and innovation
                            • Independently booked, fragmented supply
                              • Holiday centre breaks
                                • Budget hotel supply
                                  • Transport suppliers and intermediaries lead for overseas breaks
                                    • Short and slow…
                                      • …and post-Mo glow
                                        • The consumer
                                          • Older travellers take most UK breaks
                                            • Under-35s take most overseas trips
                                              • Half of short breakers go to the city
                                                • Figure 5: Type of location visited for last short break, July 2012
                                              • Six in ten stay in hotels/hostels
                                                • Figure 6: Type of accommodation used for last short break, July 2012
                                              • Solo short breakers
                                                • Figure 7: Travelling companions for last short break, July 2012
                                              • Variety is spice of short break life
                                                • Figure 8: Important short break factors, July 2012
                                              • Battery charge
                                                • Figure 9: Attitudes towards short breaks, July 2012
                                              • Experimentation
                                                • Holiday splitters
                                                  • Green concerns
                                                    • What we think
                                                    • Issues in the Market

                                                        • Are overseas city breakers switching to ‘cheaper’ destinations?
                                                          • How can companies maximise the greater year-round appeal of short breaks?
                                                            • What is the potential for child-free breaks aimed at parents?
                                                              • What is the potential for cross-Channel rail breaks?
                                                                • How can high fuel prices offer an opportunity for new money-saving opportunities in the short break market?
                                                                • Trend Applications

                                                                    • Trend: Eco and Ego
                                                                      • Trend: Many Mes
                                                                        • 2015: Old Gold
                                                                        • Market Drivers

                                                                          • Key points
                                                                            • Economy still fails to scale Olympian heights
                                                                              • Figure 10: GDP quarterly percentage change, Q1 2004-Q2 2012
                                                                            • Back to reality
                                                                              • Figure 11: Domestic and overseas holidays volume, 2007-11
                                                                            • Raining on staycation parade
                                                                              • Regions hit most by travel recession…
                                                                                • Figure 12: Passenger growth* at UK airports, 2001 and 2011
                                                                              • …but new routes are still being launched
                                                                                  • Figure 13: New routes launched/scheduled to launch by easyJet in 2011-13
                                                                                  • Figure 14: New routes launched/scheduled to launch by Ryanair in 2011-12
                                                                                • Tunnel services – expansion delayed
                                                                                  • Oil prices still high
                                                                                    • Figure 15: Trends in the price of crude oil, 2006-12
                                                                                  • Motoring misery
                                                                                    • Figure 16: Trends in the price of unleaded petrol in the UK, January 2011-August 2012
                                                                                  • Rail fares to rise (again)
                                                                                    • Figure 17: Average change in rail fares, 2004-11
                                                                                  • Pound offers euro holiday boost…
                                                                                    • Figure 18: Monthly average exchange rates for Sterling against the US Dollar and euro, 2006-12
                                                                                    • Figure 19: Annual average exchange rates for Sterling against key currencies for short breaks, 2007 -12
                                                                                  • …but best value lies East
                                                                                    • Figure 20: City break costs*, 2010-12
                                                                                  • Secondary Spanish cities offer hotel value
                                                                                    • Figure 21: Hotel price comparison across the 50 most popular European cities, 2009-12
                                                                                  • Wash-out summer
                                                                                    • Figure 22: Average annual temperatures in Central England, 2000-11
                                                                                    • Figure 23: UK weather trends, 2006-11
                                                                                • Who’s Innovating?

                                                                                  • Key points
                                                                                    • New city break destinations
                                                                                      • Seeing the light
                                                                                        • Xmas markets by rail
                                                                                          • Mini cruise
                                                                                            • Riding the Olympic wave
                                                                                              • Unseen London
                                                                                                • Urban beach
                                                                                                  • Off the grid
                                                                                                  • Market Size and Forecast

                                                                                                    • Key points
                                                                                                      • Short break surge defies recession
                                                                                                        • Figure 24: Volume and value of the short break market, 2007-17
                                                                                                      • Forecast
                                                                                                        • Figure 25: Volume forecast of total short breaks, 2007-17
                                                                                                        • Figure 26: Value forecast of total short breaks, 2007-17*
                                                                                                        • Figure 27: Volume forecast of overseas short breaks, 2007-17
                                                                                                        • Figure 28: Value forecast of overseas short breaks, 2007-17*
                                                                                                        • Figure 29: Volume forecast of domestic short breaks, 2007-17
                                                                                                        • Figure 30: Value forecast of domestic short breaks, 2007-17*
                                                                                                      • Forecast methodology
                                                                                                      • Segment Performance

                                                                                                        • Key points
                                                                                                          • Short breaks abroad lift after heavy fall
                                                                                                            • Figure 31: Overseas short break market, by volume, value and average cost, 2007-17
                                                                                                            • Figure 32: Volume and value shares of the overseas short break market (1-3 nights), 2007-11
                                                                                                          • UK short breaks stay strong
                                                                                                            • Figure 33: Domestic short break market, by volume, value and average cost, 2007-17
                                                                                                            • Figure 34: Domestic short breaks as a percentage of total domestic holiday volume and value, 2007-11
                                                                                                          • Over-55s play key role in domestic market
                                                                                                            • Figure 35: Number of short breaks (up to four days) taken in the last 12 months, 2012
                                                                                                          • Short break spending patterns
                                                                                                            • Figure 36: Total cost of holidays or short breaks (up to four days – excluding spending money) in the last 12 months, 2012
                                                                                                          • Short breaks more evenly spread
                                                                                                            • Figure 37: Month holidays and short breaks (up to four days) began, 2012
                                                                                                          • Independent short breakers
                                                                                                            • Figure 38: Independent vs inclusive overseas short breaks, by volume, 2007-11
                                                                                                          • Tunnel still way below capacity
                                                                                                            • Figure 39: Overseas short break volume, by mode of travel, 2007-11
                                                                                                          • Three in ten short breaks are to France
                                                                                                            • Figure 40: Top 20 overseas short break destinations, 2007-11
                                                                                                          • London, Paris, Berlin are top international cities
                                                                                                            • Figure 41: Top 15 European cities visited, by international bed nights, 2011
                                                                                                          • 25-34s take most city breaks
                                                                                                            • Figure 42: Overseas short break volume, by age, 2007-11
                                                                                                          • Go West
                                                                                                            • Figure 43: Location of holidays/short break, 2012
                                                                                                        • Companies and Products

                                                                                                            • Butlins
                                                                                                                • Figure 44: Key financials for Butlins Skyline Ltd, 2009 and 2010
                                                                                                              • Center Parcs
                                                                                                                  • Figure 45: Key financials for Center Parcs (Operating Company) Ltd, 2010 and 2011
                                                                                                                • easyJet
                                                                                                                    • Figure 46: Key financials for easyJet Plc, 2010 and 2011
                                                                                                                  • Eurostar
                                                                                                                    • Figure 47: Key financials for Eurostar International Ltd, 2009 and 2010
                                                                                                                  • Expedia
                                                                                                                      • Figure 48: Key financials for Expedia.com Ltd, 2009 and 2010
                                                                                                                    • Lastminute.com
                                                                                                                        • Figure 49: Key financials for Last Minute Network Ltd (lastminute.com), 2009 and 2010
                                                                                                                      • Premier Inn
                                                                                                                          • Figure 50: Key financials for Whitbread Plc*, 2011 and 2012
                                                                                                                        • Ryanair
                                                                                                                            • Figure 51: Key financials for Ryanair Holdings Plc, 2011 and 2012
                                                                                                                          • Superbreak
                                                                                                                            • Figure 52: Key financials for Superbreak Mini Holidays Ltd, 2009 and 2010
                                                                                                                          • Thomas Cook
                                                                                                                            • Figure 53: Key financials for Thomas Cook Group Plc, 2010 and 2011
                                                                                                                          • TUI Travel
                                                                                                                            • Figure 54: Key financials for TUI Travel Plc, 2010 and 2011
                                                                                                                          • Warner Leisure Hotels
                                                                                                                            • Figure 55: Key financials for Bourne Holidays Ltd (trading as Warner Leisure Hotels), 2009 and 2010
                                                                                                                        • Channels to Market

                                                                                                                          • Key points
                                                                                                                            • Not been there, not done that
                                                                                                                              • Figure 56: Sources of information used for holidays and short breaks, 2012
                                                                                                                            • Shorter booking windows for short breaks
                                                                                                                              • Figure 57: How far in advance holidays/short breaks were booked, 2012
                                                                                                                              • Figure 58: How holidays and short breaks were booked, 2012
                                                                                                                          • Short Breaks Taken in the UK

                                                                                                                            • Key points
                                                                                                                              • Figure 59: Short breaks taken in the UK during the past 12 months, July 2012
                                                                                                                            • Over-65s lead independent UK breaks
                                                                                                                              • Premium spenders
                                                                                                                              • Short Breaks Taken Abroad

                                                                                                                                • Key points
                                                                                                                                  • Male and 25-34 bias
                                                                                                                                    • Figure 60: Short breaks taken abroad during the past 12 months, July 2012
                                                                                                                                • Short Break Locations

                                                                                                                                  • Key points
                                                                                                                                    • Figure 61: Type of location visited for last short break, July 2012
                                                                                                                                  • Nearly half take city breaks
                                                                                                                                  • Short Break Accommodation

                                                                                                                                    • Key points
                                                                                                                                      • Figure 62: Type of accommodation used for last short break, July 2012
                                                                                                                                    • Six in ten stay in serviced accommodation
                                                                                                                                    • Short Break Travelling Companions

                                                                                                                                      • Key points
                                                                                                                                        • Figure 63: Travelling companions for last short break, July 2012
                                                                                                                                      • Break from the kids
                                                                                                                                        • ‘Bromance’ breaks
                                                                                                                                          • Older solos
                                                                                                                                          • Important Factors When Choosing a Short Break

                                                                                                                                            • Key points
                                                                                                                                                • Figure 64: Important short break factors, July 2012
                                                                                                                                              • Novelty is major attraction
                                                                                                                                                • Shopping, romance and luxury important for package breaks
                                                                                                                                                • Attitudes Towards Short Breaks

                                                                                                                                                  • Key points
                                                                                                                                                      • Figure 65: Attitudes towards short breaks, July 2012
                                                                                                                                                    • Revitalisation is key message
                                                                                                                                                      • Travel laboratory
                                                                                                                                                        • Short break addicts
                                                                                                                                                          • Green breaks
                                                                                                                                                          • Appendix – Market Size and Forecast

                                                                                                                                                              • Figure 66: Forecasts for short breaks total volume, best and worst case scenarios, 2012-17
                                                                                                                                                              • Figure 67: Forecasts for short breaks total value, best and worst case scenarios, 2012-17
                                                                                                                                                              • Figure 68: Forecasts for overseas short breaks volume, best and worst case scenarios, 2012-17
                                                                                                                                                              • Figure 69: Forecasts for overseas short breaks value, best and worst case scenarios, 2012-17
                                                                                                                                                              • Figure 70: Forecasts for domestic short breaks volume, best and worst case scenarios, 2012-17
                                                                                                                                                              • Figure 71: Forecasts for domestic short breaks value, best and worst case scenarios, 2012-17
                                                                                                                                                          • Appendix – Number of Short Breaks Taken

                                                                                                                                                              • Figure 72: Number of short breaks (up to four days) taken at British Isles in the last 12 months, by demographics, 2012
                                                                                                                                                              • Figure 73: Number of short breaks (up to four days) taken at abroad in the last 12 months, by demographics, 2012
                                                                                                                                                          • Appendix – Short Breaks Taken in the UK

                                                                                                                                                              • Figure 74: Short breaks taken in the UK during the past 12 months, by demographics, July 2012
                                                                                                                                                          • Appendix – Short Breaks Taken Abroad

                                                                                                                                                              • Figure 75: Short breaks taken abroad during the past 12 months, by short breaks taken in the UK during the past 12 months, July 2012
                                                                                                                                                              • Figure 76: Short breaks taken abroad during the past 12 months, by demographics, July 2012
                                                                                                                                                          • Appendix – Short Break Locations

                                                                                                                                                              • Figure 77: Type of location visited for last short break, by short breaks taken in the UK during the past 12 months, July 2012
                                                                                                                                                              • Figure 78: Type of location visited for last short break, by short breaks taken abroad during the past 12 months, July 2012
                                                                                                                                                              • Figure 79: Short breaks taken in the UK during the past 12 months, by demographics, July 2012
                                                                                                                                                          • Appendix – Short Break Accommodation

                                                                                                                                                              • Figure 80: Type of accommodation used for last short break, by short breaks taken in the UK during the past 12 months, July 2012
                                                                                                                                                              • Figure 81: Type of accommodation used for last short break, by short breaks taken abroad during the past 12 months, July 2012
                                                                                                                                                              • Figure 82: Type of accommodation used for last short break, by demographics, July 2012
                                                                                                                                                          • Appendix – Short Break Travelling Companions

                                                                                                                                                              • Figure 83: Travelling companions for last short break, by short breaks taken in the UK during the past 12 months, July 2012
                                                                                                                                                              • Figure 84: Travelling companions for last short break, by short breaks taken abroad during the past 12 months, July 2012
                                                                                                                                                              • Figure 85: Travelling companions for last short break, by type of location visited for last short break, July 2012
                                                                                                                                                              • Figure 86: travelling companions for last short break, by demographics, July 2012
                                                                                                                                                              • Figure 87: travelling companions for last short break, by demographics (continued), July 2012
                                                                                                                                                          • Appendix – Important Factors When Choosing a Short Break

                                                                                                                                                              • Figure 88: Important short break factors, by short breaks taken in the UK during the past 12 months, July 2012
                                                                                                                                                              • Figure 89: Important short break factors, by short breaks taken abroad during the past 12 months, July 2012
                                                                                                                                                              • Figure 90: Important short break factors, by type of location visited for last short break, July 2012
                                                                                                                                                              • Figure 91: Important short break factors, by type of accommodation used for last short break, July 2012
                                                                                                                                                              • Figure 92: Important short break factors, by travelling companions for last short break, July 2012
                                                                                                                                                              • Figure 93: Important short break factors, by next most popular travelling companions for last short break (continued), July 2012
                                                                                                                                                              • Figure 94: Most popular short break factors, by demographics, July 2012
                                                                                                                                                              • Figure 95: Next most popular short break factors, by demographics, July 2012
                                                                                                                                                              • Figure 96: Other short break factors, by demographics, July 2012
                                                                                                                                                          • Appendix – Attitudes Towards Short Breaks

                                                                                                                                                              • Figure 97: Attitudes towards short breaks, by short breaks taken in the UK during the past 12 months, July 2012
                                                                                                                                                              • Figure 98: Attitudes towards short breaks, by short breaks taken abroad during the past 12 months, July 2012
                                                                                                                                                              • Figure 99: Attitudes towards short breaks, by type of location visited for last short break, July 2012
                                                                                                                                                              • Figure 100: Attitudes towards short breaks, by most popular short break factors, July 2012
                                                                                                                                                              • Figure 101: Attitudes towards short breaks, by next most popular short break factors, July 2012
                                                                                                                                                              • Figure 102: Attitudes towards short breaks, by other short break factors, July 2012
                                                                                                                                                              • Figure 103: Attitudes towards short breaks, agreement with most popular statements, by demographics, July 2012
                                                                                                                                                              • Figure 104: Attitudes towards short breaks, agreement with next most popular statements, by demographics, July 2012
                                                                                                                                                              • Figure 105: Attitudes towards short breaks, agreement with next most popular statements (continued), by demographics, July 2012

                                                                                                                                                          Companies Covered

                                                                                                                                                          • Aer Lingus Group Plc
                                                                                                                                                          • Air Travel Organisers' Licensing (ATOL)
                                                                                                                                                          • Bourne Leisure Group
                                                                                                                                                          • Butlins Skyline Limited
                                                                                                                                                          • Center Parcs
                                                                                                                                                          • Cox and Kings
                                                                                                                                                          • Cresta Holidays Limited
                                                                                                                                                          • Eurocamp
                                                                                                                                                          • Eurostar UK Ltd
                                                                                                                                                          • Expedia Inc.
                                                                                                                                                          • Expedia.co.uk
                                                                                                                                                          • Facebook, Inc.
                                                                                                                                                          • First Choice Holidays & Flights Ltd
                                                                                                                                                          • Galeries Lafayette (Group)
                                                                                                                                                          • Haven Holidays
                                                                                                                                                          • Holidaybreak plc
                                                                                                                                                          • isango!
                                                                                                                                                          • Keycamp
                                                                                                                                                          • lastminute.com plc
                                                                                                                                                          • London & Continental Stations & Property Ltd
                                                                                                                                                          • MyTravel Group plc
                                                                                                                                                          • Nectar
                                                                                                                                                          • Orient-Express Hotels, Trains & Cruises
                                                                                                                                                          • PGL Adventure Holidays Ltd
                                                                                                                                                          • Premier Travel Inn
                                                                                                                                                          • Ryanair Holdings plc
                                                                                                                                                          • Sabre Holdings Corporation
                                                                                                                                                          • Siemens plc
                                                                                                                                                          • Société Nationale des Chemins de Fer Français
                                                                                                                                                          • Superbreak Mini Holidays
                                                                                                                                                          • The Hertz Corporation
                                                                                                                                                          • Thomas Cook Group PLC
                                                                                                                                                          • Thomson Holidays
                                                                                                                                                          • TripAdvisor LLC
                                                                                                                                                          • TUI AG
                                                                                                                                                          • TUI Travel PLC
                                                                                                                                                          • TUI UK
                                                                                                                                                          • Virgin Trains
                                                                                                                                                          • Warner Holiday Resorts & Hotels Group
                                                                                                                                                          • Whitbread PLC

                                                                                                                                                          The UK City and Short Break Market - September 2012

                                                                                                                                                          US $2,570.96 (Excl.Tax)