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Side Dishes - US - June 2009

In many households, side dishes are often an afterthought to the main course. However, in 2008, the segment grew by 10% compared to 2007 as cash-strapped consumers looked for ways to stretch their food dollars and add some variety to the in-home dining experience during tough economic times.

Products that offer convenience and ease of preparation are driving the market as shoppers are seemingly as strapped for time as they are for money. This stems from the fact that frozen side dishes are the fastest growing segment, albeit on a smaller sales basis than some of the other side dish types. Going forward the challenge will be for side dishes to build on the momentum created in 2008 as the segment aims to maintain its slice of the dining pie. Based on Mintel’s exclusive research, this report provides in-depth information on:

  • The effects of the recession, dining trends and other external factors that influence the side dish market
  • Analysis of product trends, including new product introductions, and consumer attitudes from the perspective of product developers, marketers, and retailers
  • Exploration of sales performances of the seven side dish segments, plus an in-depth look at leading manufacturers and brands, including promotional activity
  • Investigation of who side dish consumers are and what their perception is of the category
  • Insight into which products and brands consumers purchase and how these vary by demographic groups, specifically ethnicity, gender and income

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                  • Executive Summary

                    • Market at a glance
                      • Two-year trend shows nearly all side dishes make gains
                        • Rice is biggest side dish segment and drives overall category activity
                          • Side dishes split fairly evenly among top manufacturers
                            • Traditional supermarkets the destination of choice for side dishes
                              • Influence of age, income and children
                                • Consumers’ view of side dishes a good match for today’s environment
                                  • Influence of race/Hispanic origin and recession on side dishes
                                  • Insights and Opportunities

                                    • Staying in the complete meals game
                                      • Expanding marketing partnerships with restaurant chains
                                        • Side dishes for one or two
                                          • Cross-promotion of brands
                                            • Mothers’ role creates need to win them over
                                              • Location, location, location
                                              • Inspire Insights

                                                  • The Time Bubble Bursts
                                                    • What's it about?
                                                      • What we've seen
                                                        • Specifics
                                                          • Implications
                                                            • Home of the Senses
                                                              • What's it about?
                                                                • What we've seen
                                                                  • Specifics
                                                                    • Implications
                                                                      • Men Shopping Badly
                                                                        • What's it about?
                                                                          • What we've seen
                                                                            • Specifics
                                                                              • Implications
                                                                              • Market Size and Forecast

                                                                                • Key points
                                                                                  • Winning in the recession
                                                                                    • Big names need big ideas
                                                                                      • Side dishes – a private label haven?
                                                                                        • Market size and forecast
                                                                                          • Figure 1: FDMx sales of side dishes, at current prices, 2003-13
                                                                                          • Figure 2: FDMx sales of side dishes, at inflation-adjusted prices, 2003-13
                                                                                        • Walmart sales
                                                                                        • Competitive Context

                                                                                            • Side dishes and dining out
                                                                                              • Figure 3: Total U.S. systemwide sales of leading casual restaurant chains, at current prices, 2005-09
                                                                                            • Side dishes compete with at-home meals
                                                                                              • Snacks as a threat to side dishes
                                                                                              • Segment Performance

                                                                                                • Key points
                                                                                                  • Shoppers bulking up on pasta and rice
                                                                                                    • Stuffing left with empty feeling as consumers warm up to refrigerated and frozen side dishes
                                                                                                      • Sales of side dishes by segment
                                                                                                        • Figure 4: FDMx sales of side dishes at current prices, by segment, 2003-13
                                                                                                        • Figure 5: FDMx sales of side dishes, segmented by type, 2006 and 2008
                                                                                                    • Segment Performance—Rice

                                                                                                      • Key points
                                                                                                        • Ready-to-serve ready to take off?
                                                                                                          • Segment shift in the future?
                                                                                                            • Sales and forecast
                                                                                                              • Figure 6: FDMx sales of rice, 2003-13
                                                                                                          • Segment Performance—Refrigerated Side Dishes

                                                                                                            • Key points
                                                                                                              • Potatoes a budding success story
                                                                                                                • Refrigerated side dishes worth the price
                                                                                                                  • Sales and forecast
                                                                                                                    • Figure 7: FDMx sales of refrigerated side dishes, 2003-13
                                                                                                                • Segment Performance—Dry Macaroni and Cheese Mix

                                                                                                                  • Key points
                                                                                                                    • Macaroni and cheese evolving as a snack
                                                                                                                      • Healthier macaroni and cheese?
                                                                                                                        • Sales and forecast
                                                                                                                          • Figure 8: FDMx sales of dry macaroni and cheese mix, 2003-13
                                                                                                                      • Segment Performance—Baked Beans

                                                                                                                        • Key points
                                                                                                                          • Baked beans should sustain growth levels
                                                                                                                            • Presence of leading marketers does not guarantee success
                                                                                                                              • Sales and forecast
                                                                                                                                • Figure 9: FDMx sales of baked beans, 2003-13
                                                                                                                            • Segment Performance—Shelf-stable Side Dish Mixes

                                                                                                                              • Key points
                                                                                                                                • Easy does it does not necessarily apply to SS side dish mixes
                                                                                                                                  • Ethnic flavors not translating into greater sales
                                                                                                                                    • Sales and forecast
                                                                                                                                      • Figure 10: FDMx sales of shelf-stable side dish mixes, 2003-13
                                                                                                                                  • Segment Performance—Stuffing Mixes

                                                                                                                                    • Key points
                                                                                                                                      • Holidays may be happy, but rest of year not so much for stuffing
                                                                                                                                        • Frozen stuffing not a difference maker
                                                                                                                                          • Sales and forecast
                                                                                                                                            • Figure 11: FDMx sales of stuffing mixes, 2003-13
                                                                                                                                        • Segment Performance— Frozen Side Dishes

                                                                                                                                          • Key points
                                                                                                                                            • Innovation welcome sight
                                                                                                                                              • Delivery company making new sales route
                                                                                                                                                • Sales and forecast
                                                                                                                                                  • Figure 12: FDMx sales of frozen side dishes, 2003-13
                                                                                                                                              • Retail Channels

                                                                                                                                                • Key points
                                                                                                                                                  • Food stores need to defend turf
                                                                                                                                                    • Drugstores/mass merchandisers to eclipse $100 million
                                                                                                                                                      • Figure 13: FDMx sales of side dishes, by retail channel, 2006 and 2008
                                                                                                                                                  • Retail Channels—Supermarket/Food Stores

                                                                                                                                                    • Key points
                                                                                                                                                      • Refrigerated/frozen items get warmer reception in supermarkets
                                                                                                                                                        • Supermarkets’ real estate makes a good home for side dishes
                                                                                                                                                          • Figure 14: U.S. retail sales of side dishes at supermarkets/food stores, 2003-08
                                                                                                                                                      • Retail Channels—Drug and Other

                                                                                                                                                        • Key points
                                                                                                                                                          • Mass merchandisers earning more side dish dollars
                                                                                                                                                            • Side dishes hardly the main course in drugstores
                                                                                                                                                              • Figure 15: U.S. retail sales of side dishes at drug and other FDMx stores, 2003-08
                                                                                                                                                          • Market Drivers

                                                                                                                                                            • Key points
                                                                                                                                                              • Recession’s impact on shopping habits
                                                                                                                                                                • Eating at home more with an appetite for healthier options
                                                                                                                                                                  • Figure 16: Incidence of cooking more at home and healthier eating, by age, October 2008
                                                                                                                                                                • Consumer confidence may be showing signs of rebounding
                                                                                                                                                                  • Saving time almost as important as saving money
                                                                                                                                                                  • Leading Companies

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Kraft still in control but vulnerable to economic conditions
                                                                                                                                                                        • Private label delivering on value proposition
                                                                                                                                                                          • Company sales
                                                                                                                                                                            • Figure 17: FDMx sales of leading side dish companies, 2007 and 2008
                                                                                                                                                                        • Selected Brand Analysis—Rice

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Rice stretching food dollars
                                                                                                                                                                              • Riviana brands growing across the board
                                                                                                                                                                                • Private label making inroads
                                                                                                                                                                                  • Company and brand sales
                                                                                                                                                                                    • Figure 18: Selected FDMx brand sales of rice in the U.S., 2008 and 2009
                                                                                                                                                                                • Selected Brand Analysis—Refrigerated Side Dishes

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Potato-based side dishes driving brand sales
                                                                                                                                                                                      • Bob Evans making itself at home
                                                                                                                                                                                        • Is private label waiting in the wings?
                                                                                                                                                                                          • Company and brand sales
                                                                                                                                                                                            • Figure 19: FDMx brand sales of refrigerated side dishes in the U.S., 2008 and 2009
                                                                                                                                                                                        • Selected Brand Analysis—Dry Macaroni and Cheese Mix

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Kraft clearly king
                                                                                                                                                                                              • Is there a market for natural/organic macaroni and cheese?
                                                                                                                                                                                                • Company and brand sales
                                                                                                                                                                                                  • Figure 20: FDMx brand sales of dry macaroni and cheese mix in the U.S., 2008 and 2009
                                                                                                                                                                                              • Selected Brand Analysis—Baked Beans

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Bush Brothers’ marketing efforts paying off
                                                                                                                                                                                                    • Private label weaker than expected
                                                                                                                                                                                                      • Refrigerated baked beans left out in the cold by shoppers
                                                                                                                                                                                                        • Company and brand sales
                                                                                                                                                                                                          • Figure 21: FDMx brand sales of baked beans in the U.S., 2008 and 2009
                                                                                                                                                                                                      • Selected Brand Analysis—Shelf-stable Side Dish Mixes

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Side dish mixes has several new products
                                                                                                                                                                                                            • PepsiCo shows some pop in side dishes
                                                                                                                                                                                                              • Kraft not used to also-ran status
                                                                                                                                                                                                                • Company and brand sales
                                                                                                                                                                                                                  • Figure 22: FDMx brand sales of shelf-stable side dish mixes in the U.S., 2008 and 2009
                                                                                                                                                                                                              • Selected Brand Analysis—Stuffing Mixes

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Kraft looking to repeat success of macaroni and cheese segment
                                                                                                                                                                                                                    • Interstate finding stuffing mixes a bit of a bumpy road
                                                                                                                                                                                                                      • Private label stuffing filling up at expense of brand names
                                                                                                                                                                                                                        • Company and brand sales
                                                                                                                                                                                                                          • Figure 23: FDMx brand sales of stuffing mixes in the U.S., 2008 and 2009
                                                                                                                                                                                                                      • Selected Brand Analysis—Frozen Side Dishes

                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • Frozen side dishes tell “steamy” story
                                                                                                                                                                                                                            • Steamed varieties may be cannibalizing sales
                                                                                                                                                                                                                              • Birds Eye and H.J. Heinz gaining more than their fair share
                                                                                                                                                                                                                                • Company and brand sales
                                                                                                                                                                                                                                  • Figure 24: FDMx brand sales of frozen side dishes in the U.S., 2008 and 2009
                                                                                                                                                                                                                              • Brand Qualities

                                                                                                                                                                                                                                  • Kraft Macaroni & Cheese
                                                                                                                                                                                                                                    • Uncle Ben’s rice
                                                                                                                                                                                                                                      • Bush Brothers Baked Beans
                                                                                                                                                                                                                                      • Innovation and Innovators

                                                                                                                                                                                                                                        • Number of new products down
                                                                                                                                                                                                                                          • Figure 25: Launches of new side dish products in the U.S., 2005-08
                                                                                                                                                                                                                                        • Comfort side dishes
                                                                                                                                                                                                                                          • Figure 26: Top claims in U.S. comfort side dish launches (# of new products), 2005-08
                                                                                                                                                                                                                                        • Ethnic side dishes
                                                                                                                                                                                                                                          • Figure 27: Top claims in U.S. ethnic side dish launches (# of new products), 2005-08
                                                                                                                                                                                                                                        • Healthy side dishes
                                                                                                                                                                                                                                          • Figure 28: Top claims in U.S. healthy side dish launches (# of new products), 2005-08
                                                                                                                                                                                                                                          • Figure 29: Top sub-categories in U.S. healthy side dish launches (# of new products), 2005-08
                                                                                                                                                                                                                                      • Advertising and Promotion

                                                                                                                                                                                                                                        • Overview
                                                                                                                                                                                                                                          • Zatarain’s Rice Mixes
                                                                                                                                                                                                                                            • Figure 30: Zatarain’s television ad, March 19, 2009
                                                                                                                                                                                                                                          • Success Rice
                                                                                                                                                                                                                                            • Figure 31: Success rice television ad, January 29, 2009
                                                                                                                                                                                                                                          • Bush’s Baked Beans
                                                                                                                                                                                                                                            • Figure 32: Bush Brothers baked beans television ad, March 25, 2008
                                                                                                                                                                                                                                          • Goya Rice and Beans
                                                                                                                                                                                                                                            • Figure 33: Goya rice and beans television ad, June 2, 2008
                                                                                                                                                                                                                                        • Purchase and Consumption of Side Dishes

                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                            • Side dishes bought in past three months
                                                                                                                                                                                                                                              • Figure 34: Types of side dishes bought in past 3 months, by gender, March 2009
                                                                                                                                                                                                                                              • Figure 35: Types of side dishes bought in past 3 months, by age, March 2009
                                                                                                                                                                                                                                              • Figure 36: Types of side dishes bought in past 3 months, by household income, March 2009
                                                                                                                                                                                                                                              • Figure 37: Types of side dishes bought in past 3 months, by presence and number of children, March 2009
                                                                                                                                                                                                                                            • Frequency of eating side dishes
                                                                                                                                                                                                                                              • Figure 38: Frequency of eating various side dishes, part 1, March 2009
                                                                                                                                                                                                                                              • Figure 39: Frequency of eating various side dishes, part 2, March 2009
                                                                                                                                                                                                                                            • Frequency of eating plain rice and canned baked beans
                                                                                                                                                                                                                                              • Figure 40: Frequency of eating plain rice, by age, March 2009
                                                                                                                                                                                                                                              • Figure 41: Frequency of eating canned baked beans, by age, March 2009
                                                                                                                                                                                                                                          • Changes in Consumption of Side Dishes and Reasons for Change

                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                              • Changes in consumption
                                                                                                                                                                                                                                                • Figure 42: Change in consumption of selected side dishes in past year, part 1, March 2009
                                                                                                                                                                                                                                                • Figure 43: Change in consumption of selected side dishes in past year, part 2, March 2009
                                                                                                                                                                                                                                              • Reasons for eating more
                                                                                                                                                                                                                                                • Figure 44: Reasons for eating more of selected side dishes in past year, part 1, March 2009
                                                                                                                                                                                                                                                • Figure 45: Reasons for eating more of selected side dishes in past year, part 2, March 2009
                                                                                                                                                                                                                                            • Perceptions of Side Dishes

                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                  • Figure 46: Way in which selected side dishes are perceived, part 1, March 2009
                                                                                                                                                                                                                                                  • Figure 47: Way in which selected side dishes are perceived, part 2, March 2009
                                                                                                                                                                                                                                                • Perceptions of plain rice
                                                                                                                                                                                                                                                  • Figure 48: Way in which plain rice is perceived, by gender, March 2009
                                                                                                                                                                                                                                                  • Figure 49: Way in which plain rice is perceived, by age, March 2009
                                                                                                                                                                                                                                                • Perceptions of mixed/flavored rice
                                                                                                                                                                                                                                                  • Figure 50: Way in which mixed/flavored rice is perceived, by age, March 2009
                                                                                                                                                                                                                                                  • Figure 51: Way in which mixed/flavored rice is perceived, by household income, March 2009
                                                                                                                                                                                                                                                • Perceptions of couscous/tabouli/other wheat or grain salad
                                                                                                                                                                                                                                                  • Figure 52: Way in which couscous/tabouli/other wheat or grain salad is perceived, by age, March 2009
                                                                                                                                                                                                                                                • Perceptions of macaroni and cheese (pre-made or ready made)
                                                                                                                                                                                                                                                  • Figure 53: Way in which macaroni and cheese (pre-made or ready made) is perceived, by gender, March 2009
                                                                                                                                                                                                                                                  • Figure 54: Way in which macaroni and cheese (pre-made or ready made) is perceived, by age, March 2009
                                                                                                                                                                                                                                                • Perceptions of canned baked beans
                                                                                                                                                                                                                                                  • Figure 55: Way in which canned baked beans are perceived, by age, March 2009
                                                                                                                                                                                                                                                • Perceptions of refrigerated baked beans
                                                                                                                                                                                                                                                  • Figure 56: Way in which refrigerated baked beans are perceived, by age, March 2009
                                                                                                                                                                                                                                                • Perceptions of refried beans
                                                                                                                                                                                                                                                  • Figure 57: Way in which refried beans are perceived, by age, March 2009
                                                                                                                                                                                                                                                • Perceptions of pasta mix (such as dry mac and cheese mix)
                                                                                                                                                                                                                                                  • Figure 58: Way in which pasta mix (such as dry mac and cheese mix) is perceived, by gender, March 2009
                                                                                                                                                                                                                                                  • Figure 59: Way in which pasta mix (such as dry mac and cheese mix) is perceived, by age, March 2009
                                                                                                                                                                                                                                                • Perceptions of frozen potato dishes
                                                                                                                                                                                                                                                  • Figure 60: Way in which frozen potato dishes (eg pierogis, twice-baked potatoes, potato skins) are perceived, by age, March 2009
                                                                                                                                                                                                                                                  • Figure 61: Way in which frozen potato dishes (eg pierogis, twice-baked potatoes, potato skins) are perceived, by household income, March 2009
                                                                                                                                                                                                                                                • Perceptions of prepared salad
                                                                                                                                                                                                                                                  • Figure 62: Way in which prepared salad (like refrigerated coleslaw, potato salad, or shelf stable potato salad) is perceived, by gender, March 2009
                                                                                                                                                                                                                                                  • Figure 63: Way in which prepared salad (like refrigerated coleslaw, potato salad, or shelf stable potato salad) is perceived, by age, March 2009
                                                                                                                                                                                                                                                • Perceptions of stuffing mixes
                                                                                                                                                                                                                                                  • Figure 64: Way in which stuffing mixes are perceived, by age, March 2009
                                                                                                                                                                                                                                                  • Figure 65: Way in which stuffing mixes are perceived, by household income, March 2009
                                                                                                                                                                                                                                                • Perceptions of refrigerated side dishes
                                                                                                                                                                                                                                                  • Figure 66: Way in which refrigerated side dishes are perceived, by age, March 2009
                                                                                                                                                                                                                                                  • Figure 67: Way in which refrigerated side dishes are perceived, by household income, March 2009
                                                                                                                                                                                                                                              • Changes in Eating Habits as a Result of the Recession

                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                  • More in-home diners create captive… and receptive audience?
                                                                                                                                                                                                                                                    • Oldest demographic groups equipped to handle recessionary effects
                                                                                                                                                                                                                                                      • Black and Hispanics may offer opportunities for growth
                                                                                                                                                                                                                                                        • Figure 68: Ways in which eating habits have changed as a result of the recession, by age, March 2009
                                                                                                                                                                                                                                                        • Figure 69: Ways in which eating habits have changed as a result of the recession, by household income, March 2009
                                                                                                                                                                                                                                                        • Figure 70: Ways in which eating habits have changed as a result of the recession, by race/Hispanic origin, March 2009
                                                                                                                                                                                                                                                    • The Impact of Race and Hispanic Origin

                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                        • Side dishes less appealing overall to “other race” group
                                                                                                                                                                                                                                                          • Rice may be popular but has much different perception profile among “Other Races”
                                                                                                                                                                                                                                                            • Refried beans popular with Hispanics
                                                                                                                                                                                                                                                              • Plain rice—frequency of eating and perception
                                                                                                                                                                                                                                                                • Figure 71: Frequency of eating plain rice, by race/Hispanic origin, March 2009
                                                                                                                                                                                                                                                                • Figure 72: Way in which plain rice is perceived, by race/Hispanic origin, March 2009
                                                                                                                                                                                                                                                              • Perception of other side dishes
                                                                                                                                                                                                                                                                • Figure 73: Way in which mixed/flavored rice is perceived, by race/Hispanic origin, March 2009
                                                                                                                                                                                                                                                                • Figure 74: Way in which pasta mix (such as dry mac and cheese mix) is perceived, by race/Hispanic origin, March 2009
                                                                                                                                                                                                                                                                • Figure 75: Way in which prepared salad (like refrigerated coleslaw, potato salad, or shelf stable potato salad) is perceived, by race/Hispanic origin, March 2009
                                                                                                                                                                                                                                                                • Figure 76: Way in which stuffing mixes are perceived, by race/Hispanic origin, March 2009
                                                                                                                                                                                                                                                                • Figure 77: Way in which refrigerated side dishes are perceived, by race/Hispanic origin, March 2009
                                                                                                                                                                                                                                                            • Cluster Analysis

                                                                                                                                                                                                                                                                • Recession-proof, shop and cook less
                                                                                                                                                                                                                                                                  • Who they are—characteristics
                                                                                                                                                                                                                                                                    • Who they are—Demographics
                                                                                                                                                                                                                                                                      • Opportunities
                                                                                                                                                                                                                                                                        • Frequent-shopping cookers
                                                                                                                                                                                                                                                                          • Who they are—characteristics
                                                                                                                                                                                                                                                                            • Who they are—Demographics
                                                                                                                                                                                                                                                                              • Opportunities
                                                                                                                                                                                                                                                                                • Heritage and background detached
                                                                                                                                                                                                                                                                                  • Who they are—characteristics
                                                                                                                                                                                                                                                                                    • Who they are—Demographics
                                                                                                                                                                                                                                                                                      • Opportunities
                                                                                                                                                                                                                                                                                        • Multiple and enthusiastic side-dishers
                                                                                                                                                                                                                                                                                          • Who they are—characteristics
                                                                                                                                                                                                                                                                                            • Who they are—Demographics
                                                                                                                                                                                                                                                                                              • Opportunities
                                                                                                                                                                                                                                                                                                • Cluster characteristics
                                                                                                                                                                                                                                                                                                  • Figure 78: Side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 79: Share of food shopping, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 80: Share of cooking, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 81: Types of side dishes bought in past 3 months, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 82: Way in which plain rice is perceived, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 83: Way in which rice mix or flavored rice is perceived, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 84: Way in which couscous, tabouli, or other wheat or grain salad item is perceived, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 85: Way in which macaroni and cheese (pre-made or ready-made) is perceived, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 86: Way in which canned baked beans are perceived, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 87: Way in which refrigerated baked beans are perceived, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 88: Way in which refried beans are perceived, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 89: Way in which pasta mix is perceived, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 90: Way in which instant mashed potato is perceived, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 91: Way in which au gratin, scalloped or other potato mix is perceived, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 92: Way in which frozen potato dishes* are perceived, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 93: Way in which prepared salad* is perceived, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 94: Way in which stuffing mix is perceived, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 95: Way in which refrigerated side dishes* are perceived, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 96: Ways in which eating habits have changed as a result of the recession, by side dish clusters, March 2009
                                                                                                                                                                                                                                                                                                • Cluster demographics
                                                                                                                                                                                                                                                                                                  • Figure 97: Side dish clusters, by gender, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 98: Side dish clusters, by age group, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 99: Side dish clusters, by household income, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 100: Side dish clusters, by race, March 2009
                                                                                                                                                                                                                                                                                                  • Figure 101: Side dish clusters, by Hispanic origin, March 2009
                                                                                                                                                                                                                                                                                                • Cluster methodology
                                                                                                                                                                                                                                                                                                • Custom Consumer Groups

                                                                                                                                                                                                                                                                                                  • Children’s influence on eating habits
                                                                                                                                                                                                                                                                                                    • Figure 102: Ways in which eating habits have changed as a result of the recession, by gender and presence of children, March 2009
                                                                                                                                                                                                                                                                                                  • Unmarried with children eating out less
                                                                                                                                                                                                                                                                                                    • Figure 103: Ways in which eating habits have changed as a result of the recession, by marital status and presence of children, by gender, March 2009
                                                                                                                                                                                                                                                                                                  • Affluent men changing eating habits less than women
                                                                                                                                                                                                                                                                                                    • Figure 104: Ways in which eating habits have changed as a result of the recession, by gender and income, March 2009
                                                                                                                                                                                                                                                                                                  • Age and gender’s role during recessionary times
                                                                                                                                                                                                                                                                                                    • Figure 105: Ways in which eating habits have changed as a result of the recession, by gender and age, March 2009
                                                                                                                                                                                                                                                                                                • IRI/Builders—Key Household Purchase Measures

                                                                                                                                                                                                                                                                                                  • Baked beans
                                                                                                                                                                                                                                                                                                    • Consumer insights on key purchase measures—baked beans
                                                                                                                                                                                                                                                                                                      • Brand map
                                                                                                                                                                                                                                                                                                          • Figure 106: Brand map, selected brands of baked beans, buying rate by household penetration, 2008*
                                                                                                                                                                                                                                                                                                        • Brand leader characteristics
                                                                                                                                                                                                                                                                                                          • Key purchase measures
                                                                                                                                                                                                                                                                                                            • Figure 107: Key purchase measures for the top brands of baked beans, by household penetration, 2008*
                                                                                                                                                                                                                                                                                                          • Dry packaged dinners—overview
                                                                                                                                                                                                                                                                                                            • Dry macaroni and cheese
                                                                                                                                                                                                                                                                                                              • Consumer insights on key purchase measures—dry macaroni and cheese
                                                                                                                                                                                                                                                                                                                • Brand map
                                                                                                                                                                                                                                                                                                                  • Figure 108: Brand map, selected brands of dry macaroni and cheese, buying rate, by household penetration, 2008*
                                                                                                                                                                                                                                                                                                                • Brand leader characteristics
                                                                                                                                                                                                                                                                                                                  • Key purchase measures
                                                                                                                                                                                                                                                                                                                    • Figure 109: Key purchase measures for the top brands of dry macaroni and cheese, by household penetration, 2008*
                                                                                                                                                                                                                                                                                                                  • Dry salad/side dish mixers
                                                                                                                                                                                                                                                                                                                    • Consumer insights on key purchase measures—dry salad/side dish mixes
                                                                                                                                                                                                                                                                                                                      • Brand map
                                                                                                                                                                                                                                                                                                                        • Figure 110: Brand map, selected brands of dry salad/side dish mixes, buying rate, by household penetration, 2008*
                                                                                                                                                                                                                                                                                                                      • Brand leader characteristics
                                                                                                                                                                                                                                                                                                                        • Key purchase measures
                                                                                                                                                                                                                                                                                                                          • Figure 111: Key purchase measures for the top brands of dry salad/side dish mixes, by household penetration, 2008*
                                                                                                                                                                                                                                                                                                                        • Rice—overview
                                                                                                                                                                                                                                                                                                                          • Dry rice
                                                                                                                                                                                                                                                                                                                            • Consumer insights on key purchase measures—dry rice
                                                                                                                                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                                                                                                                                  • Figure 112: Brand map, selected brands of dry rice, buying rate, by household penetration, 2008*
                                                                                                                                                                                                                                                                                                                                • Brand leader characteristics
                                                                                                                                                                                                                                                                                                                                  • Key purchase measures
                                                                                                                                                                                                                                                                                                                                    • Figure 113: Key purchase measures for the top brands of dry rice, by household penetration, 2008*
                                                                                                                                                                                                                                                                                                                                  • Dry rice mixes
                                                                                                                                                                                                                                                                                                                                    • Consumer insights on key purchase measures—dry rice mixes
                                                                                                                                                                                                                                                                                                                                      • Brand map
                                                                                                                                                                                                                                                                                                                                        • Figure 114: Brand map, selected brands of dry rice mixes, buying rate, by household penetration, 2008*
                                                                                                                                                                                                                                                                                                                                      • Brand leader characteristics
                                                                                                                                                                                                                                                                                                                                        • Key purchase measures
                                                                                                                                                                                                                                                                                                                                          • Figure 115: Key purchase measures for the top brands of dry rice mixes, by household penetration, 2008*
                                                                                                                                                                                                                                                                                                                                        • Ready-to-serve rice
                                                                                                                                                                                                                                                                                                                                          • Consumer insights on key purchase measures—ready-to-serve rice
                                                                                                                                                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                                                                                                                                                              • Figure 116: Brand map, selected brands of ready-to-serve rice, buying rate, by household penetration, 2008*
                                                                                                                                                                                                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                                                                                                                                                                                                              • Key purchase measures
                                                                                                                                                                                                                                                                                                                                                • Figure 117: Key purchase measures for the top brands of ready-to-serve rice, by household penetration, 2008*
                                                                                                                                                                                                                                                                                                                                            • Appendix: IRI/Builders Panel Data Definitions

                                                                                                                                                                                                                                                                                                                                                • IRI Consumer Network Metrics
                                                                                                                                                                                                                                                                                                                                                • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                                                                                                                                  • Perceptions of plain rice
                                                                                                                                                                                                                                                                                                                                                    • Figure 118: Way in which plain rice is perceived, by household income, March 2009
                                                                                                                                                                                                                                                                                                                                                  • Perceptions of mixed/flavored rice
                                                                                                                                                                                                                                                                                                                                                    • Figure 119: Way in which mixed/flavored rice is perceived, by gender, March 2009
                                                                                                                                                                                                                                                                                                                                                  • Perceptions of couscous/tabouli/other wheat or grain salad
                                                                                                                                                                                                                                                                                                                                                    • Figure 120: Way in which couscous/tabouli/other wheat or grain salad is perceived, by gender, March 2009
                                                                                                                                                                                                                                                                                                                                                    • Figure 121: Way in which couscous/tabouli/other wheat or grain salad is perceived, by household income, March 2009
                                                                                                                                                                                                                                                                                                                                                    • Figure 122: Way in which couscous/tabouli/other wheat or grain salad is perceived, by race/Hispanic origin, March 2009
                                                                                                                                                                                                                                                                                                                                                  • Perceptions of macaroni and cheese (pre-made or ready made)
                                                                                                                                                                                                                                                                                                                                                    • Figure 123: Way in which macaroni and cheese (pre-made or ready made) is perceived, by household income, March 2009
                                                                                                                                                                                                                                                                                                                                                    • Figure 124: Way in which macaroni and cheese (pre-made or ready made) is perceived, by race/Hispanic origin, March 2009
                                                                                                                                                                                                                                                                                                                                                  • Perceptions of canned baked beans
                                                                                                                                                                                                                                                                                                                                                    • Figure 125: Way in which canned baked beans are perceived, by gender, March 2009
                                                                                                                                                                                                                                                                                                                                                    • Figure 126: Way in which canned baked beans are perceived, by household income, March 2009
                                                                                                                                                                                                                                                                                                                                                    • Figure 127: Way in which canned baked beans are perceived, by race/Hispanic origin, March 2009
                                                                                                                                                                                                                                                                                                                                                  • Perceptions of refrigerated baked beans
                                                                                                                                                                                                                                                                                                                                                    • Figure 128: Way in which refrigerated baked beans are perceived, by gender, March 2009
                                                                                                                                                                                                                                                                                                                                                    • Figure 129: Way in which refrigerated baked beans are perceived, by household income, March 2009
                                                                                                                                                                                                                                                                                                                                                    • Figure 130: Way in which refrigerated baked beans are perceived, by race/Hispanic origin, March 2009
                                                                                                                                                                                                                                                                                                                                                  • Perceptions of refried beans
                                                                                                                                                                                                                                                                                                                                                    • Figure 131: Way in which refried beans are perceived, by gender, March 2009
                                                                                                                                                                                                                                                                                                                                                    • Figure 132: Way in which refried beans are perceived, by household income, March 2009
                                                                                                                                                                                                                                                                                                                                                    • Figure 133: Way in which refried beans are perceived, by race/Hispanic origin, March 2009
                                                                                                                                                                                                                                                                                                                                                  • Perceptions of pasta mix (such as dry mac and cheese mix)
                                                                                                                                                                                                                                                                                                                                                    • Figure 134: Way in which pasta mix (such as dry mac and cheese mix) is perceived, by household income, March 2009
                                                                                                                                                                                                                                                                                                                                                  • Perceptions of frozen potato dishes
                                                                                                                                                                                                                                                                                                                                                    • Figure 135: Way in which frozen potato dishes (eg pierogis, twice-baked potatoes, potato skins) are perceived, by gender, March 2009
                                                                                                                                                                                                                                                                                                                                                    • Figure 136: Way in which frozen potato dishes (eg pierogis, twice-baked potatoes, potato skins) are perceived, by race/Hispanic origin, March 2009
                                                                                                                                                                                                                                                                                                                                                  • Perceptions of prepared salad
                                                                                                                                                                                                                                                                                                                                                    • Figure 137: Way in which prepared salad (like refrigerated coleslaw, potato salad, or shelf stable potato salad) are perceived, by household income, March 2009
                                                                                                                                                                                                                                                                                                                                                  • Perceptions of stuffing mixes
                                                                                                                                                                                                                                                                                                                                                    • Figure 138: Way in which stuffing mixes are perceived, by gender, March 2009
                                                                                                                                                                                                                                                                                                                                                  • Perceptions of refrigerated side dishes
                                                                                                                                                                                                                                                                                                                                                    • Figure 139: Way in which refrigerated side dishes are perceived, by gender, March 2009
                                                                                                                                                                                                                                                                                                                                                  • Changes in eating habits as a result of the recession
                                                                                                                                                                                                                                                                                                                                                    • Figure 140: Ways in which eating habits have changed as a result of the recession, by gender, March 2009
                                                                                                                                                                                                                                                                                                                                                • Appendix: Trade Associations

                                                                                                                                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                                                                                                                                  • Annie's Homegrown Inc.
                                                                                                                                                                                                                                                                                                                                                  • Birds Eye Foods
                                                                                                                                                                                                                                                                                                                                                  • Bob Evans Farms Inc.
                                                                                                                                                                                                                                                                                                                                                  • Bush Brothers & Company
                                                                                                                                                                                                                                                                                                                                                  • Campbell Soup Company
                                                                                                                                                                                                                                                                                                                                                  • ConAgra Foods, Inc
                                                                                                                                                                                                                                                                                                                                                  • Eden Foods Inc.
                                                                                                                                                                                                                                                                                                                                                  • Facebook, Inc.
                                                                                                                                                                                                                                                                                                                                                  • Food Institute
                                                                                                                                                                                                                                                                                                                                                  • Food Marketing Institute
                                                                                                                                                                                                                                                                                                                                                  • General Mills Inc
                                                                                                                                                                                                                                                                                                                                                  • George Weston Bakeries Inc.
                                                                                                                                                                                                                                                                                                                                                  • Goya Foods, Inc.
                                                                                                                                                                                                                                                                                                                                                  • Greenfield Online
                                                                                                                                                                                                                                                                                                                                                  • Grocery Manufacturers Association (GMA)
                                                                                                                                                                                                                                                                                                                                                  • HJ Heinz Company
                                                                                                                                                                                                                                                                                                                                                  • Interstate Bakeries Corporation
                                                                                                                                                                                                                                                                                                                                                  • Kashi Co. Inc.
                                                                                                                                                                                                                                                                                                                                                  • Kmart Corporation
                                                                                                                                                                                                                                                                                                                                                  • Kraft Foods Inc. (U.S.A.)
                                                                                                                                                                                                                                                                                                                                                  • McCormick & Company, Inc.
                                                                                                                                                                                                                                                                                                                                                  • McDonald's U.S.A.
                                                                                                                                                                                                                                                                                                                                                  • Michael Foods Inc.
                                                                                                                                                                                                                                                                                                                                                  • MySpace.com
                                                                                                                                                                                                                                                                                                                                                  • National Broadcasting Company, Inc. (NBC)
                                                                                                                                                                                                                                                                                                                                                  • National Pasta Association
                                                                                                                                                                                                                                                                                                                                                  • Nestlé USA
                                                                                                                                                                                                                                                                                                                                                  • Peapod
                                                                                                                                                                                                                                                                                                                                                  • PepsiCo Inc
                                                                                                                                                                                                                                                                                                                                                  • Quaker
                                                                                                                                                                                                                                                                                                                                                  • Riviana Foods Inc.
                                                                                                                                                                                                                                                                                                                                                  • Signature Brands LLC
                                                                                                                                                                                                                                                                                                                                                  • Simon & Schuster, Inc.
                                                                                                                                                                                                                                                                                                                                                  • The Conference Board
                                                                                                                                                                                                                                                                                                                                                  • The Hain Celestial Group, Inc.
                                                                                                                                                                                                                                                                                                                                                  • The Schwan Food Company
                                                                                                                                                                                                                                                                                                                                                  • Trader Joe's Company Inc
                                                                                                                                                                                                                                                                                                                                                  • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                                                                                                                  • Unilever USA
                                                                                                                                                                                                                                                                                                                                                  • Walgreen Co
                                                                                                                                                                                                                                                                                                                                                  • Walmart Stores (USA)
                                                                                                                                                                                                                                                                                                                                                  • YouTube, Inc.

                                                                                                                                                                                                                                                                                                                                                  Side Dishes - US - June 2009

                                                                                                                                                                                                                                                                                                                                                  £3,174.67 (Excl.Tax)