UK Single Lifestyles Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the UK Single Lifestyles market, including the behaviours, preferences and habits of the consumer.
The COVID-19 pandemic brought massive challenges to the social and dating lives of singles, with lockdowns and stay-at-home orders forcing many non-essential businesses to close. With many forced to remain at home, there were increased feelings of loneliness and isolation, with 71% of singles saying they have been actively looking to find a partner in the last 12 months.
Because of the limits to socialisation throughout 2020 and into 2021, more singles moved to socialise and date in virtual spaces. 43% of those looking for a partner have reported using a free dating app as a way of connecting with other singles. However, with 72% of singles reporting having more freedom without a partner, and 68% saying it is no longer taboo to be single, finding a partner is no longer seen as essential.
As the pandemic lifts, socialisation and face-to-face dating will return. This provides big opportunities for foodservice, leisure and entertainment sectors which have struggled from the lockdowns. There are other further opportunities for dating apps and platforms to help build up trust in their userbase, especially around the safety issues of meeting strangers online.
Read on to discover more details or take a look at all of our UK Leisure Time market research.
Brands: Bumble, Tinder, CJ CGV, Lululemon, Sweaty Betty, Muddy Matches.
Written by Katie Martin, a leading analyst in the Lifestyles and Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
There can be little doubt that singles were amongst the hardest hit by UK lockdowns; loneliness levels shot up due to the significant impact they had on both social and dating lives. In a post-lockdown society consumers are keen to once again experience face-to-face meetings. Marketers must ensure that in the coming months and years, they are able to highlight the central role their products and services can play in the resocialisation of society. Attitudes towards being single are also changing with a proportion of singles now prioritising their friendships over potential relationships, and relishing in the freedom single life brings them. Brands and services must therefore ensure they appeal to this group by not only focusing on romantic relationships but also platonic ones.
Katie Martin
Research Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.