Singles on Holiday - UK - March 2013
“The long-term decline in marriage as an institution has helped to destigmatise singlehood and given birth to a new breed of more self-confident, financially independent and freedom-loving singles. Travel is important to these singles as a form of self-determination and a powerful expression of identity and individuality. ‘Freedom holidays’ can be tailored to different life stages from footloose and fancy-free younger singles and affluent, self-actualising single professionals to post-divorce holidays enabling older singles to recapture a sense of liberation and self-(re)discovery.”
– John Worthington, Senior Analyst
Some questions answered in this report include:
- Outside of the groups market, is the mainstream travel offering for singles improving?
- Where are the key demographic opportunities in the singles market?
- How can group holidays attract more men?
- What is the potential for solo breaks taken by those who are not single?
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