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Skincare - China - September 2012

The Chinese skincare industry has experienced tremendous growth in the past decade. At present, the country’s skincare market is the second largest worldwide after Japan. Yet, there is still huge growth potential because of its largely untapped nature. Disposable income among the urban middle class has been increasing rapidly, and the country’s population of 1.3 billion offers a large consumer base. These huge changes are due to the rapid economic growth seen in China in the past 30 years as a result of urbanisation and industrialisation.

Furthermore, increasing urbanisation also attracts a great migration of Chinese into the urban cities from rural areas for the better working opportunities offered in the urban cities with much higher pay, and with increasing wealth, consumers are looking to trade up and are starting to demand more from the products they are paying for.

Meanwhile, as more foreign investors set up business in China, they bring in new technology and foreign culture as well. The Chinese thus become exposed to all the latest trends, new technology and even new culture. In particular, the younger generation is willing to try to purchase new products and adapt to new things and experiences.

These factors position China as a very attractive market to manufacturers of personal care products, both local and international. Also, the expansion and the development of the retail infrastructure have helped a lot in spreading the skincare market much wider across China regions.

Chinese women nowadays are receiving higher education, getting equal employment opportunities, and are gaining increasing financial independence. They are now looking at beauty purchases as investments for their successful careers, especially those who work in the higher tier cities.

These women are placing a lot of emphasis on facial skincare and their expectations are getting higher and higher, whether they live in Shanghai, Beijing or less developed areas, which indicates not only that research and development in China has become crucial to brands in creating excellent skincare products, but also that it is critical that companies understand these most demanding consumers and that products meet their needs.


Some questions answered in this report include:
  • How is the skincare market developing in China? What have international and local companies been doing in order to grow, given the fierce competition in the market?
  • With consumers having been exposed to so many chemical ingredient scares and experiencing sensitive skin, how can ingredient innovation win consumers’ confidence in products?
  • Is skincare product innovation fulfilling the needs of Chinese consumers, and given there are so many influences from the West and also from other regions. What are the main opportunities? How do brands stand out from the crowd?
  • Despite there being so many skincare products in the Chinese market, is these products’ usage being fully exploited? Can a company specialise itself in certain products, usage occasions or even consumer groups to differentiate itself in the crowded market?
  • How can brands distribute their products to meet consumer demand? There is a growing demand among women for de-stressing and skin pampering moments; what can skincare companies do to fulfil it?


Definitions

This skincare report covers the retail market for facial and body care products for women in the People’s Republic of China. Market value is based on sales to consumers through all retail channels including direct to consumer. It includes mass-market and prestige lines, but excludes the professional sector, including beauty salons.

The skincare market has two sub-sectors, which are defined below.

Facial care:

  • Moisturisers/Nourishers
  • Moisturisers and skin foods for daytime use under make-up or at night.
  • Serum applications for intensive moisturisation.
  • Anti-agers/Wrinkle fillers.
  • Cleansers/toners
  • Cleansing creams, lotions, gels and wipes for the face and eye area, used principally for cleaning the skin and removal of make-up.
  • Astringents, toners and fresheners, used as the second stage in ‘regime ranges’, claimed to remove the remains of cleanser and to tighten the pores after cleansing.
  • Facial scrubs and exfoliating creams/waxes, glycolic peels and microdermabrasion kits/products.
  • Masks
  • Facial packs/masks and exfoliating masks, used less frequently for deep cleansing.
  • Specialised
  • Specialist treatments for the lips, nose, eyes and neck.
  • Pore strips for cleansing.
  • Acne treatments.
  • BB cream.
Excluded: products targeted specifically at men, plus depilatories and bleaches (for facial hair), medicated products (including products for skin impurities or for problem skin), products specifically for babies, and suncare, even if it contains moisturiser.

Body care:

  • Hand & Nail
  • Hand – Moisturising creams/lotions & Anti-ageing.
  • Nail – Nourisher/moisturiser & Cuticle cream/ridge filler.
  • Foot – Cream/balms/wipes
  • General – Body/Bust
  • Exfoliates/scrubs, eg polishing grains, scrubs.
  • Moisturisers/hydrators/nourishing in any formats and also including those that match or are line extensions to female fragrances – body butters.
  • Slimming/anti-cellulite/firming/re-shaping/anti-ageing.
  • Others (eg, body care sets).
Excluded: depilatories and bleaches, talcum powder, nail polish/varnish/cosmetics/colour, foot deodorants/talc/insoles. Medicated, products specifically for babies, therapeutic creams for skin conditions such as psoriasis and eczema, hardware products such as loofahs and massagers, salon treatments, which are applied by beauty therapists, aromatherapy oils, although body lotions or creams formulated with essential oils are included, and razors and blades

 

Liqueurs - UK - January 2012

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Table of contents

  1. Introduction

      • Definitions
        • Consumer research
        • Executive Summary

          • The market
            • Figure 1: Skincare sales value, by facial and body, 2007-12
          • The forecast
            • Figure 2: Forecast – value sales of skincare market in China, 2007-17
            • Figure 3: Forecast – value sales of facial care market in China, 2007-17
            • Figure 4: Forecast – value sales of body care market in China, 2007-17
          • The companies
            • Figure 5: Market share of leading ten facial care companies, 2009-11
            • Figure 6: Market share of leading ten body care companies, 2009-11
          • Issues in the Market
            • Competition within the skincare market
              • Figure 7: Annual growth in value sales of leading ten facial care companies, 2009-11
              • Figure 8: Annual growth in value sales of Leading ten body care companies, 2009-11
            • Product performance to meet consumer demands
              • Figure 9: Top ten claims in skincare products, 2008-11
            • Specialisation – the key in a crowded market
              • Figure 10: Usage frequency of skin and body care products, May 2012
            • Drive for natural ingredients
              • Figure 11: Selected attitudes towards skincare products, May 2012
            • Distribution strategies provide opportunities for brand expansion
              • Figure 12: Location of buying skin and body care products, by purchaser of skin and body care products, May 2012
          • Competition within the Skincare Market

            • Issues at a glance
              • Development of the skincare market
                • Competitive environment of skincare
                  • Figure 13: Comparison of market value and per capita amongst slected countries, 2010
                  • Figure 14: Agreement with statement ‘I am always interested in trying out new skincare brands’, May 2012
                  • Figure 15: Top ten brands of skin and body care products bought in the last 12 months, May 2012
                • Facial care
                  • Figure 16: Annual sales growth of leading ten facial care companies, 2009-11
                • Body care
                  • Figure 17: Annual sales growth of leading ten body care companies, 2009-11
                • International companies are pushing deeper into lower tier cities
                  • Acquisition by international companies to consolidate market segments
                    • Localisation of brands and services exclusively for Chinese market
                      • Local companies growing quickly
                        • Branding activities triggered Inoherb’s growth
                          • R&D and branding are both key for sustainable growth
                            • Strong local market position as a foundation to expand internationally
                              • What does it mean?
                              • Product Perform to Meet Consumer Demands

                                • Issue at a glance
                                  • Skin type problems arise
                                    • Figure 18: Types of skin problems/irritation currently experienced, May 2012
                                  • Geographical weather factor
                                      • Figure 19: Types of skin problems, by most popular cities, May 2012
                                      • Figure 20: Types of skin problems, by other cities, May 2012 (continued)
                                    • Air pollution factor
                                      • Figure 21: Top ten cities with worst air pollution based on PM10* index, 2011
                                      • Figure 22: Using skincare to protect skin from the environment, by types of skin problems, May 2012
                                    • Water pollution
                                      • Lifestyle factor
                                          • Figure 23: Reasons for purchasing skin and body care products, May 2012
                                        • Consumers demand specific performance-driven products to achieve healthy skin
                                            • Figure 24: Factors when buy skin and body care products, May 2012
                                            • Figure 25: Attitudes towards skincare products, May 2012
                                            • Figure 26: Reasons for purchasing skin and body care products, May 2012
                                          • Moisturising is the most popular product claim
                                            • Figure 27: Top ten claims in skincare new product launches, 2008-11
                                          • Fair skin implication of youth and wealthy
                                            • Figure 28: Reasons to purchase skin and body care products, May 2012
                                            • Figure 29: Whitening claim in skincare products, 2008-11
                                          • Consumers go “too white” about whitening performance
                                            • Potential to offer full range of whitening skincare products and solutions
                                                • Figure 30: Whitening claim in the body care category amongst new skincare product launches, 2008-11
                                              • Sensitive skin demands need to be met
                                                  • Figure 31: Claims for sensitive skin in skincare new product launches, 2008-11
                                                • Ageing worries amongst Chinese females
                                                  • Figure 32: Ageing-related reasons to purchase skin and body care products, May 2012
                                                  • Figure 33: Top two claims in skincare new product launches, 2008-11
                                                • What does it mean?
                                                • Specialisation – the Key in a Crowded Market

                                                  • Issue at a glance
                                                    • Variety of products have not yet fully exploited usage
                                                      • Figure 34: Usage frequency of skin and body care products, May 2012
                                                      • Figure 35: Subcategory of new product launch, 2008-11
                                                    • Brands succeed in the crowd through specialisation
                                                      • Figure 36: Usage frequency of skin and body care products, May 2012
                                                    • Opportunity to specialise in body care products
                                                      • Figure 37: Usage frequency of skin and body care products, May 2012
                                                      • Figure 38: Hand/nail and footcare new product launches as a percentage of all skin and body care new product launches, 2008-11
                                                    • Specialise in occasion: Chen revamped into a night skincare expert
                                                      • Figure 39: Usage frequency of skin and body care products, May 2012
                                                    • Extending specialisation segment
                                                      • Opportunity to specialise in teenage skincare products
                                                        • Figure 40: Teenagers’ claim for skincare new product launches, 2008-11
                                                      • What does it mean?
                                                      • Drive for Natural Ingredients

                                                        • Issue at a glance
                                                          • Evolution of product ingredients
                                                            • Recent profound ingredient safety problems stunt consumer confidence and awareness
                                                              • Figure 41: Attitudes towards skincare products, May 2012
                                                            • Full labelling becomes a legal requirement
                                                              • “Green” ingredients are gaining Chinese people’s confidence
                                                                • Figure 42: Agreement with statement “I tend to buy products with natural ingredients”, May 2012
                                                                • Figure 43: Top ten claims in skincare products, 2008-11
                                                              • TCM ingredients ride the trend despite its old image
                                                                • Opportunity for organic-certified products
                                                                  • Figure 44: Organic claim in new skincare product launches, 2008-11
                                                                • Other popular ingredient innovation excites consumers
                                                                  • Figure 45: Collagen claim in new skincare product launches, 2008-11
                                                                • Enforcement and education on skincare ingredients and sources
                                                                  • What does it mean?
                                                                  • Distribution Strategies Provide Opportunities for Brand Expansion

                                                                    • Issues at a glance
                                                                      • Hypermarkets, supermarkets and department stores are top purchase locations
                                                                        • Figure 46: Location of buying skin and body care products, by purchaser of skin and body care products, May 2012
                                                                      • Beating the online counterfeiters and converting it into an opportunity
                                                                        • Local brands gaining foothold through personal care and beauty retailers
                                                                          • Purchases in duty free stores or overseas due to high taxes in China
                                                                            • Figure 47: Location of buying skin and body care products, by purchaser of skin and body care products, May 2012
                                                                          • Exclusive services offered by specialty stores extended across China
                                                                            • What does it mean?
                                                                            • The Future

                                                                                • Figure 48: Forecast – value sales of skincare market in China, 2007-17
                                                                                • Figure 49: Forecast – value sales of facial care market in China, 2007-17
                                                                                • Figure 50: Forecast – value sales of body care market in China, 2007-17
                                                                              • Methodology
                                                                              • Market Size, Segmentation and Share

                                                                                  • Figure 51: Skincare sales value, by facial and body, 2007-12
                                                                                  • Figure 52: Market share of leading ten facial care companies, 2009-11
                                                                                  • Figure 53: Market share of leading ten body care companies, 2009-11
                                                                              • Market Forecast

                                                                                  • Figure 54: China’s skincare market actual and forecast value, 2007-17
                                                                                  • Figure 55: China’s facial care market actual and forecast value, 2007-17
                                                                                  • Figure 56: China’s body care market actual and forecast value, 2007-17
                                                                              • Description of Facial Skin

                                                                                  • Figure 57: Description of facial skin, May 2012
                                                                                  • Figure 58: Most popular description of facial skin, by demographics, May 2012
                                                                                  • Figure 59: Next most popular description of facial skin, by demographics, May 2012
                                                                              • Usage Frequency of Skin and Body Care Products

                                                                                  • Figure 60: Usage frequency of skin and body care products, May 2012
                                                                                  • Figure 61: Usage frequency of skin and body care products, May 2012
                                                                                  • Figure 62: Most popular usage frequency of soap and water products, by demographics, May 2012
                                                                                  • Figure 63: Next most popular usage frequency of soap and water products, by demographics, May 2012
                                                                                  • Figure 64: Most popular usage frequency of facial cleansers including make-up remover, by demographics, May 2012
                                                                                  • Figure 65: Next most popular usage frequency of facial cleansers including make-up remover, by demographics, May 2012
                                                                                  • Figure 66: Most popular usage frequency of facial cream, by demographics, May 2012
                                                                                  • Figure 67: Next most popular usage frequency of facial cream, by demographics, May 2012
                                                                                  • Figure 68: Most popular usage frequency of anti-ageing serum, by demographics, May 2012
                                                                                  • Figure 69: Next most popular usage frequency of anti-ageing serum, by demographics, May 2012
                                                                                  • Figure 70: Most popular usage frequency of facial toner/astringent products, by demographics, May 2012
                                                                                  • Figure 71: Next most popular usage frequency of facial toner/astringent products, by demographics, May 2012
                                                                                  • Figure 72: Most popular usage frequency of anti-acne products, by demographics, May 2012
                                                                                  • Figure 73: Next most popular usage frequency of anti-acne products, by demographics, May 2012
                                                                                  • Figure 74: Most popular usage frequency of BB creams, by demographics, May 2012
                                                                                  • Figure 75: Next most popular usage frequency of BB creams, by demographics, May 2012
                                                                                  • Figure 76: Most popular usage frequency of exfoliating scrubs, by demographics, May 2012
                                                                                  • Figure 77: Next most popular usage frequency of exfoliating scrubs, by demographics, May 2012
                                                                                  • Figure 78: Most popular usage frequency of eye cream/gels for fine lines/wrinkles, by demographics, May 2012
                                                                                  • Figure 79: Next most popular usage frequency of eye cream/gels for fine lines/wrinkles, by demographics, May 2012
                                                                                  • Figure 80: Most popular usage frequency of moisturiser with SPF, by demographics, May 2012
                                                                                  • Figure 81: Next most popular usage frequency of moisturiser with SPF, by demographics, May 2012
                                                                                  • Figure 82: Most popular usage frequency of tinted moisturiser, by demographics, May 2012
                                                                                  • Figure 83: Next most popular usage frequency of tinted moisturiser, by demographics, May 2012
                                                                                  • Figure 84: Most popular usage frequency of night cream, by demographics, May 2012
                                                                                  • Figure 85: Next most popular usage frequency of night cream, by demographics, May 2012
                                                                                  • Figure 86: Most popular usage frequency of masks or at-home peels, by demographics, May 2012
                                                                                  • Figure 87: Next most popular usage frequency of masks or at-home peels, by demographics, May 2012
                                                                                  • Figure 88: Most popular usage frequency of microdermabrasion kits, by demographics, May 2012
                                                                                  • Figure 89: Next most popular usage frequency of microdermabrasion kits, by demographics, May 2012
                                                                                  • Figure 90: Most popular usage frequency of home skin-cleansing devices, by demographics, May 2012
                                                                                  • Figure 91: Next most popular usage frequency of home skin-cleansing devices, by demographics, May 2012
                                                                                  • Figure 92: Most popular usage frequency of hand lotions/creams, by demographics, May 2012
                                                                                  • Figure 93: Next most popular usage frequency of hand lotions/creams, by demographics, May 2012
                                                                                  • Figure 94: Most popular usage frequency of foot lotions/creams, by demographics, May 2012
                                                                                  • Figure 95: Next most popular usage frequency of foot lotions/creams, by demographics, May 2012
                                                                                  • Figure 96: Usage frequency of body lotions/creams/oils, by demographics, May 2012
                                                                                  • Figure 97: Usage frequency of body lotions/creams/oils, by demographics, May 2012
                                                                                  • Figure 98: Usage frequency of body exfoliates/scrubs, by demographics, May 2012
                                                                                  • Figure 99: Usage frequency of body exfoliates/scrubs, by demographics, May 2012
                                                                              • Reasons for Purchasing Skin and Body Care Products

                                                                                  • Figure 100: Reasons for purchasing skin and body care products, May 2012
                                                                                  • Figure 101: Most popular reasons for purchasing skin and body care products, by demographics, May 2012
                                                                                  • Figure 102: Next most popular reasons for purchasing skin and body care products, by demographics, May 2012
                                                                                  • Figure 103: Other reasons for purchasing skin and body care products, by demographics, May 2012
                                                                              • Purchaser of Skin and Body Care Products

                                                                                  • Figure 104: Purchaser of skin and body care products, May 2012
                                                                                  • Figure 105: Purchaser of skin and body care products, by demographics, May 2012
                                                                              • Average Spending on Skin and Body Care Products Per Purchase

                                                                                  • Figure 106: Average high spend on skin and body care products per purchase, May 2012
                                                                                  • Figure 107: Average other spend on skin and body care products per purchase , May 2012
                                                                                  • Figure 108: Average high spend on soap and water products per purchase, by demographics, May 2012
                                                                                  • Figure 109: Average other spend on soap and water products per purchase, by demographics , May 2012
                                                                                  • Figure 110: Average high spend on facial cleansers including make-up remover per purchase, by demographics, May 2012
                                                                                  • Figure 111: Average other spend on facial cleansers including make-up remover per purchase, by demographics , May 2012
                                                                                  • Figure 112: Average lower spend on facial cleansers including make-up remover per purchase, by demographics , May 2012
                                                                                  • Figure 113: Average high spend on cream products per purchase, by demographics, May 2012
                                                                                  • Figure 114: Average other spend on cream products per purchase, by demographics , May 2012
                                                                                  • Figure 115: Average low spend on cream products per purchase, by demographics , May 2012
                                                                                  • Figure 116: Average high spend on anti-ageing serum per purchase, by demographics , May 2012
                                                                                  • Figure 117: Average other spend on anti-ageing serum per purchase, by demographics , May 2012
                                                                                  • Figure 118: Average low spend on anti-ageing serum per purchase, by demographics , May 2012
                                                                                  • Figure 119: Average high spend on facial toner/astringent products per purchase, by demographics, May 2012
                                                                                  • Figure 120: Average other spend on facial toner/astringent products per purchase, by demographics , May 2012
                                                                                  • Figure 121: Average low spend on facial toner/astringent products per purchase, by demographics , May 2012
                                                                                  • Figure 122: Average high spend on anti-acne products per purchase, by demographics, May 2012
                                                                                  • Figure 123: Average other spend on anti-acne products per purchase, by demographics , May 2012
                                                                                  • Figure 124: Average low spend on anti-acne products per purchase, by demographics , May 2012
                                                                                  • Figure 125: Average high spend on BB creams (ie blemish balms) per purchase, by demographics, May 2012
                                                                                  • Figure 126: Average other spend on BB creams (ie blemish balms) per purchase, by demographics , May 2012
                                                                                  • Figure 127: Average low spend on BB creams (ie blemish balms) per purchase, by demographics , May 2012
                                                                                  • Figure 128: Average high spend on exfoliating scrubs per purchase, by demographics, May 2012
                                                                                  • Figure 129: Average other spend on exfoliating scrubs per purchase, by demographics , May 2012
                                                                                  • Figure 130: Average low spend on exfoliating scrubs per purchase, by demographics , May 2012
                                                                                  • Figure 131: Average high spend on eye cream/gels for fine lines/wrinkles per purchase, by demographics, May 2012
                                                                                  • Figure 132: Average other spend on eye cream/gels for fine lines/wrinkles per purchase, by demographics , May 2012
                                                                                  • Figure 133: Average low spend on eye cream/gels for fine lines/wrinkles per purchase, by demographics , May 2012
                                                                                  • Figure 134: Average high spend on moisturiser with SPF per purchase, by demographics, May 2012
                                                                                  • Figure 135: Average other spend on moisturiser with SPF per purchase, by demographics , May 2012
                                                                                  • Figure 136: Average low spend on moisturiser with SPF per purchase, by demographics , May 2012
                                                                                  • Figure 137: Average high spend on tinted moisturiser per purchase, by demographics, May 2012
                                                                                  • Figure 138: Average other spend on tinted moisturiser per purchase, by demographics , May 2012
                                                                                  • Figure 139: Average low spend on tinted moisturiser per purchase, by demographics , May 2012
                                                                                  • Figure 140: Average high spend on night cream per purchase, by demographics, May 2012
                                                                                  • Figure 141: Average other spend on night cream per purchase, by demographics , May 2012
                                                                                  • Figure 142: Average low spend on night cream per purchase, by demographics , May 2012
                                                                                  • Figure 143: Average high spend on masks or at-home peels per purchase, by demographics, May 2012
                                                                                  • Figure 144: Average low spend on masks or at-home peels per purchase, by demographics , May 2012
                                                                                  • Figure 145: Average high spend on microdermabrasion kits per purchase, by demographics, May 2012
                                                                                  • Figure 146: Average other spend on microdermabrasion kits per purchase, by demographics , May 2012
                                                                                  • Figure 147: Average low spend on microdermabrasion kits per purchase, by demographics , May 2012
                                                                                  • Figure 148: Average high spend on at-home skin-cleansing devices per purchase, by demographics, May 2012
                                                                                  • Figure 149: Average other spend on at-home skin-cleansing devices per purchase, by demographics , May 2012
                                                                                  • Figure 150: Average low spend on at-home skin-cleansing devices per purchase, by demographics , May 2012
                                                                                  • Figure 151: Average high spend on hand lotions/creams per purchase, by demographics, May 2012
                                                                                  • Figure 152: Average other spend on hand lotions/creams per purchase, by demographics, May 2012
                                                                                  • Figure 153: Average low spend on hand lotions/creams per purchase, by demographics , May 2012
                                                                                  • Figure 154: Average high spend on foot lotions/creams per purchase, by demographics, May 2012
                                                                                  • Figure 155: Average other spend on foot lotions/creams per purchase, by demographics, May 2012
                                                                                  • Figure 156: Average low spend on foot lotions/creams per purchase, by demographics, May 2012
                                                                                  • Figure 157: Average high spend on body lotions/creams/oils per purchase, by demographics, May 2012
                                                                                  • Figure 158: Average other spend on body lotions/creams/oils per purchase, by demographics, May 2012
                                                                                  • Figure 159: Average low spend on body lotions/creams/oils per purchase, by demographics, May 2012
                                                                                  • Figure 160: Average high spend on body exfoliates/scrubs per purchase, by demographics, May 2012
                                                                                  • Figure 161: Average other spend on body exfoliates/scrubs per purchase, by demographics, May 2012
                                                                                  • Figure 162: Average low spend on body exfoliates/scrubs per purchase, by demographics, May 2012
                                                                              • Location of Buying Skin and Body Care Products

                                                                                  • Figure 163: Location of buying skin and body care products, May 2012
                                                                                  • Figure 164: Most popular location of buying skin and body care products, by demographics, May 2012
                                                                                  • Figure 165: Next most popular location of buying skin and body care products, by demographics, May 2012
                                                                                  • Figure 166: Other location of buying skin and body care products, by demographics, May 2012
                                                                              • Factors Considered When Buying Skin and Body Care Products

                                                                                  • Figure 167: Factors considered when buying skin and body care products, May 2012
                                                                                  • Figure 168: Factors considered when buying top-ranked skin and body care products, by demographics, May 2012
                                                                              • Brands of Skin and Body Care Products Bought in the Last 12 Month

                                                                                  • Figure 169: Brands of skin and body care products bought in the last 12 months, May 2012
                                                                                  • Figure 170: Most popular foreign brand of skin and body care products bought in the last 12 months, by demographics, May 2012
                                                                                  • Figure 171: Next most popular foreign brands of skin and body care products bought in the last 12 months, by demographics, May 2012
                                                                                  • Figure 172: Other foreign brands of skin and body care products bought in the last 12 months, by demographics, May 2012
                                                                                  • Figure 173: Least popular foreign brands of skin and body care products bought in the last 12 months, by demographics, May 2012
                                                                                  • Figure 174: Most popular local brands of skin and body care products bought in the last 12 months, by demographics, May 2012
                                                                                  • Figure 175: Next popular local brand of skin and body care products bought in the last 12 months, by demographics, May 2012
                                                                              • Number of Brands of Facial and Body Care Products Bought

                                                                                  • Figure 176: Number of brands of skin and body care products bought in the last 12 months, May 2012
                                                                                  • Figure 177: Number of foreign brands of skin and body care products bought in the last 12 months, by demographics, May 2012
                                                                                  • Figure 178: Number of local brands of skin and body care products bought in the last 12 months, by demographics, May 2012
                                                                                  • Figure 179: Number of brands of skin and body care products bought in the last 12 months, by foreign brands of skin and body care products bought in the last 12 months, May 2012
                                                                                  • Figure 180: Number of brands of skin and body care products bought in the last 12 months, by local brands of skin and body care products bought in the last 12 months, May 2012
                                                                              • Attitudes Towards Skincare and Body Care Products

                                                                                  • Figure 181: Attitudes towards skincare and body care products, May 2012
                                                                                  • Figure 182: Agreement with the statements ‘There is not much difference between international brands and local brands of skincare products’ and ‘I am always interested in trying out new skincare brands’, by demographics, May 2012
                                                                                  • Figure 183: Agreement with the statements ‘It is important to have a good and healthy-looking skin’ and ‘I always check the ingredients of skincare products before buying it’, by demographics, May 2012
                                                                                  • Figure 184: Agreement with the statements ‘I only consider premium skincare brands’ and ‘I buy skincare products from specialty stores only’, by demographics, May 2012
                                                                                  • Figure 185: Agreement with the statements ‘I pay great attention to my skincare these days’ and ‘I prefer to buy imported skincare products’, by demographics, May 2012
                                                                                  • Figure 186: Agreement with the statements ‘I am getting more concerned about the safety of skincare products’ and ‘I tend to buy skincare brands and products that are on promotion’, by demographics, May 2012
                                                                                  • Figure 187: Agreement with the statements ‘I tend to be influenced by friends or peers when deciding which skincare product to buy’ and ‘I tend to choose skincare products based on their smell’, by demographics, May 2012
                                                                                  • Figure 188: Agreement with the statements ‘I prefer to buy skincare products in bulk’ and ‘I tend to buy products with natural ingredients’, by demographics, May 2012
                                                                                  • Figure 189: Agreement with the statement ‘I like to try skincare brands endorsed by celebrities’, by demographics, May 2012
                                                                                  • Figure 190: Most popular attitude towards skincare and body care products (any agree), by demographics, May 2012
                                                                                  • Figure 191: Next most popular attitude towards skincare and body care products (any agree), by demographics, May 2012
                                                                                  • Figure 192: Other attitudes towards skincare and body care products (any agree), by demographics, May 2012
                                                                              • Types of Skin Problems/Irritation Currently Experienced

                                                                                  • Figure 193: Types of skin problems/irritation currently experienced, May 2012
                                                                                  • Figure 194: Types of facial skin problems/irritation currently experienced, by demographics, May 2012
                                                                                  • Figure 195: Types of body skin problems/irritation currently experienced, by demographics, May 2012
                                                                                  • Figure 196: Types of hand skin problems/irritation currently experienced, by demographics, May 2012

                                                                              Companies Covered

                                                                              To learn more about the companies covered in this report please contact us.

                                                                              Skincare - China - September 2012

                                                                              £3,273.18 (Excl.Tax)