Small Cars - US - June 2011
This report covers sales and leases of new cars by new car dealerships to consumers. Crossover vehicles are not included in this report, nor are sales of used small cars. The small car market is divided into three segments by Mintel:Lower-tier small cars typically run less than 170 inches in length and have a 2011 base MSRP between $12,500 and $15,000. Examples of cars of this type currently on the market include the Chevrolet Aveo, Kia Rio, and the Honda Fit.
Upper-tier small cars typically run between 170 and 180 inches in length with a 2011 base MSRP between $14,500 and $16,000. The Nissan Sentra, Volkswagen Golf, and Ford Focus fall into this category.
Specialty-tier small cars, a segment that includes two-seat vehicles, hybrids/electrics, and design-focused vehicles, is also measured here. Specialty compacts consist of vehicles in the $18,000-32,000 range. The BMW Mini Cooper, Volkswagen’s New Beetle, and the Nissan Leaf are prime examples of cars in this category.
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