Small Format Grocery Stores - Brazil - February 2014
“In Brazil, small format grocery retailing, which consists of gas station convenience stores, minimarkets, and bakeries, has a strong convenience positioning. Retailers can succeed in the segment through outlets that are well-located, with good presentation and a limited range of products of good quality and price.”
– Jean Manuel Gonçalves da Silva, Senior Food Analyst
This report will discuss the following questions:
- What are the main characteristics of the small format grocery store segment and the operators?
- How do consumers perceive the small format grocery store channel in Brazil and what are their expectations of it?
- How can gas station convenience stores increase shopping frequency among Brazilians?
- Which aspects of the stores and their product offerings can attract more local shoppers to convenience stores and minimarkets?
- How can strategies targeting the female public have a positive impact on increasing shopping frequency in convenience retail?
Small format grocery retailing in Brazil is broad and consists of gas station convenience stores as well as other channels not formally designated “convenience,” such as minimarkets and bakeries. The latter is the channel most frequented by Brazilians. This is traditionally driven by purchasing fresh bread, facilitating the purchase of other food items for home, as well as snacks.
Minimarkets also enjoy substantial market penetration among shoppers. Characterized by a large presence of independent establishments, the minimarket segment is now seeing minimarket chains such as Dia% and Minimercado Extra expand rapidly, demonstrating the potential of leading chains in the segment.
Gas station convenience stores are the convenience channel with the lowest market penetration among shoppers. While Brazil’s largest gas station brands are present in the segment, the store number remains low at just 6,904.
Store brands could be well-placed to tap into the high importance of quality and price to shoppers even in the convenience channel. Dia%, for example, already operates in Brazil with a product offering that consists of 30% of store brands. Furthermore, small format grocery store chains could take advantage of their stricter standards for tidiness to appeal to the more than half of the small format grocery store shoppers concerned about these aspects.
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.