Small Kitchen Appliances - UK - December 2011
“There has been a proliferation of choice in small kitchen appliances and innovation has touched almost every aspect of product styling and design. Today’s consumers are met with a range of choices that span rock bottom value products right through to high-tech luxury items. Products are available that create the ultimate convenience and there are gadgets to suit most types of cook. Style and colour have entered the market, creating a splash of options that turn the appliances into the ultimate cool accessory for the kitchen. Arguably appliances can help put their owners on the map, helping build image as a cook, connoisseur or foodie.”
– Jane Westgarth, Senior Household Goods Analyst
Some questions answered in this report include:
- How has innovation helped to boost demand for small kitchen appliances?
- Which small kitchen appliances are most and least used by consumers?
- What are the key factors influencing consumer choices?
- How much does cooking style influence demand?
- How much online shopping is there for small cooking appliances?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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