Small Kitchen Appliances - US - December 2014
“Small kitchen appliances must, first and foremost, make food and beverage preparation faster and easier. However, once this core task is met, a host of other motivations and qualities may drive and shape SKA purchasing. How, where, and why different consumers ultimately select a given SKA is also shaped by cultural, generational, and lifestyle factors.”
– John Owen, Senior Household Analyst
This report answers the following key questions:
- For 25-34-year-olds, what drives purchase and what features are valued?
- How can SKA retailers maximize their appeal to aging Boomers?
- How is online researching and retailing changing the SKA market?
- How can suppliers and retailers best appeal to young Hispanics?
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