Smoking Cessation and E-cigarettes - UK - February 2015
“Vaping has become a lifestyle choice, whether by choice due to health or money-saving benefits, or from long-term use as a smoking cessation method. Changing legislation will help consumers understand how to use it as a smoking cessation method, which may impact long-term usage. The smoking cessation market could learn from the experiential and personalised shopping experience offered by many E-cigarette retailers, as well as focusing more on innovation to bring attention back to smoking cessation brands and products.”
Roshida Khanom, Senior Personal Care Analyst
This report covers the following issues:
- E-cigarettes; a lifestyle choice
- Expertise and personalisation drive shopping
- Big pharmas are slow to respond to E-cigarettes
The smoking cessation market declined in 2014, the first decline in the last five years. This is attributed to the lack of innovation by manufacturers, reduced investment in advertising as well as stiff competition from E-cigarettes. Consumer data shows that although E-cigarette usage is limited to smokers only; it is used as a lifestyle choice for some. Attitudes towards E-cigarettes show the support for some regulation, with just over half of adults agreeing that all E-cigarettes should be regulated by the NHS.
Within this report we investigate the people’s smoking and vaping statuses, as well as plans towards quitting smoking. We will also investigate reasons for vaping, places of purchase of non-prescription NRT (Nicotine Replacement Therapy) products and E-cigarettes as well as long-term usage of both. Attitudes towards E-cigarettes will also be investigated.
This report covers smoking cessation products as well as electronic cigarettes (henceforth referred to as E-cigarettes). Smoking cessation products are defined as those products intended to assist and support smokers who are attempting to quit smoking. This includes NRTs which deliver a measured dose of nicotine to a smoker that replaces the nicotine usually obtained from cigarettes.
E-cigarettes are defined as electronic inhalers, designed to stimulate and act as a substitute for tobacco. The majority deliver nicotine when inhaled and are often designed to look like a tobacco cigarette. Sales data for smoking cessation gum, tablets and patches is included in the Market Size and Forecast, Channels to Market and Market Share sections. However, due to the unavailability of data, E-cigarettes sales data has not been included in these sections, although an estimate of the value of the market has been provided.
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