Smoking Cessation and E-cigarettes - UK - January 2017
“After two years of disappointing sales performance, the smoking cessation sector has seen a rise in value in 2016 driven by NPD and a rise in advertising investment. In terms of E-cigarettes, overall usage remains the same despite a decline in usage as a smoking cessation method, suggesting reduced penetration in the sector. With users of E-cigarettes unlikely to use them in isolation, long-term growth to both sectors can come from cross-brand collaborations, promoting the use of E-cigarettes in tandem with NRT for example, to help smokers quit.”
– Roshida Khanom, Senior Beauty and Personal Care Analyst
This report looks at the following issues:
- Lack of E-cigarette brands in the smoking cessation sector
- NRT can be used in conjunction with E-cigarettes
This report covers smoking cessation products as well as electronic cigarettes (henceforth referred to as E-cigarettes).
Smoking cessation products are defined as those products intended to assist and support smokers who are attempting to quit smoking. This includes NRTs (Nicotine Replacement Therapies) which deliver a measured dose of nicotine to a smoker that replaces the nicotine usually obtained from cigarettes.
E-cigarettes are defined as electronic inhalers, designed to stimulate and act as a substitute for tobacco. The majority deliver nicotine when inhaled and are often designed to look like a tobacco cigarette.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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