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Snack and Nutrition Bars - US - March 2014

“Even as snack and nutritional bars take on product attributes from each other and attempt to provide a range of attributes within a single product or brand, brands have an opportunity to stand out from their competitors by maintaining focus on a singular use. For example, energy bars can be just that and not strive to also be snack foods and meal supplements. Similarly, organic brands can build on that attribute to be distinct from other brands, rather than also trying to be small indulgences. Consumers know what they want and may be skeptical of brands that try to be too many things to too many people.”

– Marla Commons, Vice President of Research, Mintel Reports

Some questions answered in this report include:

  • Is the line blurring between segments hurting brand potential to stand out?
  • Is occasion-specific marketing still a powerful message?
  • How can cereal bars reverse the downward sales trend?
  • How can marketers reach Hispanic moms?

 

The US snack and nutritional bar market is forecast to grow slowly in the coming years, as the top segment—cereal and snack bars—declines and the nutritional bar segment grows rapidly but not enough to speed up overall market sales. The market is driven by demand for healthy foods, which likely hurts sales of many cereal and snack bar brands, as many contain high levels of sugar, but spurs sales of nutritional bars, which are perceived as healthier than snack and cereal bars. The growing snacking trend is also driving sales, as consumers lead busier lives and look for food products that conveniently hold them over between or occasionally take the place of meals, or provide them with a minor indulgence.
 
This report focuses on these factors, as well as the following: how demographic factors play into sales how the nutritional bar segment is outpacing growth in the cereal/snack bar segment the top companies in the market and their advertising and product development strategies innovations in the market, including focus on all-natural, whole grain, gluten-free, and indulgent product trends consumer buying behaviors, including their attitudes toward snack and nutritional bars, desired product attributes, and reasons for not buying snack and nutritional bars.
 
For the purposes of this report, snack and nutritional bars are covered as per the following definitions:
  • cereal and snack bars, such as Nutri-Grain; and granola bars, such as Nature Valley health/nutrition bars, including food bars that contain additional nutrients, such as fiber, protein, calcium, etc; 
  • bars meant for diet and weight loss/weight management, such as Slim-Fast and Zone bars;
  • athletic bars used for fuel during athletic endeavors or to enhance physical fitness or exercise, such as PowerBar. 
Excluded from this report are cookie/cake bars, nut-based confectionery bars, and other sugar confectionery.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                • Executive Summary

                  • Overview
                    • The market
                      • Figure 1: Total U.S. sales and fan chart forecast of snack and nutritional bars, at current prices, 2008-18
                    • Market driven by demand for healthy foods, growing snacking trend
                      • Demographics also play a role
                        • Key players
                          • The consumer
                            • Respondents most apt to buy cereal/breakfast bars
                              • Figure 2: Household purchases of cereal, snack, energy, and nutrition bars—any household purchase, January 2014
                            • Supermarkets are the top choice for buyers
                              • Figure 3: Retail outlets used for purchases of cereal, snack, energy, and nutrition bars—any bars, January 2014
                            • Respondents most likely to look for high protein, fiber
                              • Figure 4: Health/nutrition product attributes looked for, January 2014
                            • Price is the major obstacle to buying for many respondents
                              • Figure 5: Reasons for not buying cereal, snack, energy, or nutrition bars, January 2014
                            • What we think
                            • Issues and Insights

                                • Is the line blurring between segments hurting brand potential to stand out?
                                  • Insight: Occasion-specific marketing is still a powerful message
                                    • How can cereal bars reverse the downward sales trend?
                                      • Insight: Flavor focus can be the hallmark of cereal/snack bars
                                        • How can marketers reach Hispanic moms?
                                          • Insight: Catering to Hispanic moms’ concerns about their kids’ nutrition
                                          • Trend Application

                                              • Trend: Transumers
                                                • Trend: Many Mes
                                                  • Mintel futures: Access Anything Anywhere
                                                  • Market Size and Forecast

                                                    • Key points
                                                      • Future growth will be driven by health considerations, more snacking
                                                        • Demographics set to factor in sales in the near term
                                                          • Households with kids more apt to buy than households without
                                                            • Household income plays an important role in purchases
                                                              • Hispanics, Asians report most likelihood to purchase
                                                                • Sales and forecast of snack and nutritional bars
                                                                  • Figure 6: Total US retail sales and forecast of snack and nutritional bars, at current prices, 2008-18
                                                                  • Figure 7: Total US retail sales and forecast of snack and nutritional bars, at inflation-adjusted prices, 2008-18
                                                                • Fan chart forecast
                                                                    • Figure 8: Total U.S. sales and fan chart forecast of snack and nutritional bars, at current prices, 2008-18
                                                                • Market Drivers

                                                                  • Key points
                                                                    • Health considerations drive sales of snack and nutritional bars
                                                                        • Figure 9: Cereal, snack, energy, and nutrition bar product attributes looked for, January 2014
                                                                      • Looking for ways to stand out as product attributes bleed over between segments
                                                                        • Snacking trends favor bars
                                                                          • Figure 10: Product attributes looked for, January 2014
                                                                        • Households with kids most apt to buy; most likely for 12-17s
                                                                          • Figure 11: Household purchases of cereal, snack, energy, and nutrition bars—any purchase, by presence of children under in household, January 2014
                                                                          • Figure 12: Household purchases of cereal, snack, energy, and nutrition bars for children, January 2014
                                                                        • Number of households with kids declines
                                                                          • Those with higher household income predisposed to use energy/diet bars
                                                                            • Figure 13: Consumption of energy/diet snacks and bars, by household income, July 2012-September 2013
                                                                          • Hispanics, Asians report most likelihood to buy bars of all types
                                                                            • Figure 14: Household purchases of cereal, snack, energy, and nutrition bars, by race/Hispanic region, January 2014
                                                                        • Competitive Context

                                                                          • Other snack foods compete for consumer attention
                                                                              • Figure 15: Reasons for not buying cereal, snack, energy, or nutrition bars, by gender, January 2014
                                                                            • Meal replacements represent competition for nutritional bars
                                                                              • Some users may opt for energy drinks over energy bars
                                                                                • Brands look for ways to distinguish themselves
                                                                                • Segment Performance

                                                                                  • Key points
                                                                                    • Snack and cereal bars lead, but nutritional bars gain share and sales
                                                                                      • Sales of snack and nutritional bars, by segment
                                                                                        • Figure 16: Sales of snack and nutritional bars, segmented by type, 2011 and 2013
                                                                                    • Segment Performance – Snack and Cereal Bars

                                                                                      • Key points
                                                                                        • Deteriorating sales performance as nutritional/health bars rise
                                                                                          • Sales and forecast of snack and cereal bars
                                                                                            • Figure 17: Total U.S. sales and forecast of snack and cereal bars, at current prices, 2008-18
                                                                                        • Segment Performance – Nutritional/health Bars

                                                                                          • Key points
                                                                                            • Nutritional bars grow sales through expanded positioning, new flavors
                                                                                              • Sales and forecast of nutritional/health bars
                                                                                                • Figure 18: Total U.S. sales and forecast of nutritional/health bars, at current prices, 2008-18
                                                                                            • Retail Channels

                                                                                              • Key points
                                                                                                • Respondents most likely to report buying at supermarkets
                                                                                                  • Figure 19: Retail outlets used for purchases of cereal, snack, energy, and nutrition bars, January 2014
                                                                                                  • Figure 20: Where consumers look for bars in-store, January 2014
                                                                                                • Supermarkets are the top individual channel in the market
                                                                                                  • Sales of snack and nutritional bars, by channel
                                                                                                    • Figure 21: Sales of snack and nutritional bars, by channel, 2011 and 2013
                                                                                                  • Supermarket sales grow steadily between 2008 and 2013
                                                                                                    • Figure 22: U.S. supermarket sales of snack and nutritional bars, 2008-13
                                                                                                  • Other channels also grow strongly; mass chains likely to benefit most
                                                                                                    • Figure 23: U.S. natural channel sales of snack and nutritional bars, 2012-14
                                                                                                  • Natural channel and nutritional bars are a natural fit
                                                                                                    • Figure 24: U.S. natural channel sales of snack and nutritional bars, 2012-14
                                                                                                • Leading Companies

                                                                                                  • Key points
                                                                                                    • General Mills Inc. and Kellogg Co. vie for most sales
                                                                                                      • CLIF Bar & Company gains most over review period
                                                                                                        • Other companies account for less than 10% share
                                                                                                          • Manufacturer sales of snack and nutritional bars
                                                                                                            • Figure 25: Manufacturer sales of snack and nutritional bars, 2012 and 2013
                                                                                                          • Brand loyalty key to sales success
                                                                                                            • Figure 26: Key purchase measures for the top snack and nutritional bar brands, by household penetration, 52 weeks ending Dec. 29, 2013 (current) and Dec. 2, 2012 (year ago)
                                                                                                        • Brand Share – Nutritional/health Bars

                                                                                                          • Key points
                                                                                                            • Fiber One tops segment, grows 23.2%
                                                                                                              • CLIF gains 22.4% as all CLIF products grow
                                                                                                                • Atkins increases sales with Atkins Advantage
                                                                                                                  • Carlyle drops as top brand Pure Protein declines
                                                                                                                    • Kellogg grows 7.2%; Fiber Plus bars triple sales
                                                                                                                      • Abbott’s top brand Zone Perfect falls 4.6%
                                                                                                                        • KIND more than doubles sales
                                                                                                                          • Post declines as its PowerBar products drop significantly
                                                                                                                            • Manufacturer sales of nutritional/health bars
                                                                                                                              • Figure 27: Manufacturer sales of nutritional health bars, 2012 and 2013
                                                                                                                          • Brand Share – Snack and Cereal Bars

                                                                                                                            • Key points
                                                                                                                              • Kellogg declines despite surge from Special K Pastry Crisps and Kashi
                                                                                                                                • Nature Valley, LÄRABAR increase but General Mills growth is moderate
                                                                                                                                  • Quaker Chewy brands are flat or decline; PepsiCo falls 4.3%
                                                                                                                                    • Other brands individually comprise less than 5% of the segment
                                                                                                                                      • Manufacturer sales of snack and cereal bars
                                                                                                                                        • Figure 28: Manufacturer sales of snack and cereal bars, 2012 and 2013
                                                                                                                                    • Innovations and Innovators

                                                                                                                                      • Gluten-free, all-natural, whole grain top product claims
                                                                                                                                        • Figure 29: Top 10 product claims, snack/cereal/energy bars, by percent of total claims, 2010-13
                                                                                                                                      • All-natural products
                                                                                                                                        • Gluten-free trend on the rise
                                                                                                                                          • Wholegrain positioning attracts health-conscious users
                                                                                                                                            • Indulgent bars offer a treat for less health-conscious consumers
                                                                                                                                            • Marketing Strategies

                                                                                                                                              • Overview of the brand landscape
                                                                                                                                                • Theme: Healthy positioning, energy for exercise
                                                                                                                                                  • Brand example: Fiber One
                                                                                                                                                    • Fiber One TV spot
                                                                                                                                                      • Figure 30: Fiber One television ad, 2014
                                                                                                                                                    • Brand example: Nature Valley
                                                                                                                                                      • Nature Valley TV spot
                                                                                                                                                        • Figure 31: Nature Valley television ad, 2013
                                                                                                                                                      • Brand example: CLIF Bar
                                                                                                                                                        • Theme: Start the morning right
                                                                                                                                                          • Brand example: Nutri-Grain
                                                                                                                                                            • Nutri-Grain TV spot
                                                                                                                                                              • Figure 32: Nutri-Grain television ad, 2013
                                                                                                                                                          • Social Media – Snack and Nutritional Bars

                                                                                                                                                            • Key points
                                                                                                                                                              • Social media metrics
                                                                                                                                                                • Figure 33: Key social media metrics, Feb. 2014
                                                                                                                                                              • Market overview
                                                                                                                                                                • Brand usage and awareness
                                                                                                                                                                  • Figure 34: Brand usage and awareness among selected snack and nutrition bars, Jan. 2014
                                                                                                                                                                • Interaction with snack and nutrition bars
                                                                                                                                                                  • Figure 35: Interactions with selected snack and nutrition bar brands, Jan. 2014
                                                                                                                                                                • Online conversations
                                                                                                                                                                  • Figure 36: Online conversations around selected snack and nutrition bar brands, by month, Feb. 1, 2013-Jan. 31, 2014
                                                                                                                                                                • Where are people talking about snack and nutrition bar brands?
                                                                                                                                                                  • Figure 37: Online conversations around selected snack and nutrition bar brands, by page type, Feb. 1, 2013-Jan. 31, 2014
                                                                                                                                                                • What are people talking about?
                                                                                                                                                                  • Figure 38: Online conversations around selected topics, Feb. 1, 2013-Jan. 31, 2014
                                                                                                                                                                • Analysis by brand
                                                                                                                                                                  • CLIF Bar
                                                                                                                                                                    • Figure 39: Social media metrics—CLIF Bar, Feb. 2014
                                                                                                                                                                  • Key online campaigns
                                                                                                                                                                    • What we think
                                                                                                                                                                      • Nature Valley
                                                                                                                                                                        • Figure 40: Social media metrics—Nature Valley, Feb. 2014
                                                                                                                                                                      • Key online campaigns
                                                                                                                                                                        • What we think
                                                                                                                                                                          • Special K
                                                                                                                                                                            • Figure 41: Social media metrics—Special K, Feb. 2014
                                                                                                                                                                          • Key online campaigns
                                                                                                                                                                            • What we think
                                                                                                                                                                              • LÄRABAR
                                                                                                                                                                                • Figure 42: Social media metrics—Feb. 2014
                                                                                                                                                                              • Key online campaigns
                                                                                                                                                                                • What we think
                                                                                                                                                                                  • PowerBar
                                                                                                                                                                                    • Figure 43: Social media metrics—PowerBar, Feb. 2014
                                                                                                                                                                                  • Key online campaigns
                                                                                                                                                                                    • What we think
                                                                                                                                                                                      • Quaker Chewy
                                                                                                                                                                                        • Figure 44: Social media metrics—Feb. 2014
                                                                                                                                                                                      • Key online campaigns
                                                                                                                                                                                        • What we think
                                                                                                                                                                                        • Household Purchases of Snack/cereal and Nutrition/energy Bars

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Three quarters of respondents have purchased in the last three months
                                                                                                                                                                                              • Figure 45: Household purchases of cereal, snack, energy, and nutrition bars, January 2014
                                                                                                                                                                                            • Purchases decline with age
                                                                                                                                                                                              • Figure 46: Household purchases of cereal, snack, energy, and nutrition bars—any purchase, by age, January 2014
                                                                                                                                                                                            • Respondents likely to wish all types of bars were resealable
                                                                                                                                                                                              • Figure 47: Household purchases of cereal, snack, energy, and nutrition bars—any purchase, by attitudes toward cereal and/or snack bars, January 2014
                                                                                                                                                                                            • Respondents who feel bars are too big most likely to buy all types of bars
                                                                                                                                                                                              • Figure 48: Household purchases of cereal, snack, energy, and nutrition bars—any purchase, by attitudes toward cereal and/or snack bars, January 2014
                                                                                                                                                                                            • Many buy bars per occasion (snack, meal replacement, before a workout)
                                                                                                                                                                                              • Figure 49: Household purchases of cereal, snack, energy, and nutrition bars—any purchase, by attitudes toward cereal and/or snack bars, January 2014
                                                                                                                                                                                          • Retail Outlets and Store Sections Used for Snack/cereal and Nutrition/energy Bar Purchases

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • Respondents most apt to look for cereal/breakfast bars in the breakfast aisle
                                                                                                                                                                                                • Figure 50: Where consumers look for bars in-store—cereal/breakfast bars, by retail outlets used for purchases of cereal, snack, energy, and nutrition bars—cereal/breakfast bars, January 2014
                                                                                                                                                                                              • Most look for granola bars in the breakfast aisle at supermarkets
                                                                                                                                                                                                • Figure 51: Where consumers look for bars in-store—chewy/crunchy granola snack bars, by retail outlets used for purchases of cereal, snack, energy, and nutrition bars—chewy/crunchy granola snack bars, January 2014
                                                                                                                                                                                              • Respondents most apt to look for energy/nutrition bars in nutritional food aisle
                                                                                                                                                                                                • Figure 52: Where consumers look for bars in-store—energy/nutrition bars, by retail outlets used for purchases of cereal, snack, energy, and nutrition bars—energy/nutrition bars, January 2014
                                                                                                                                                                                            • Brands Used

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Top brands used share theme of fueling athleticism through nutrition
                                                                                                                                                                                                  • Figure 53: Brands of diet/energy snacks and bars eaten in last 30 days, by gender, July 2012-September 2013
                                                                                                                                                                                                • CLIF Bars appeal to younger, middle-aged users
                                                                                                                                                                                                  • Figure 54: Brands of diet/energy snacks and bars eaten in last 30 days, by age, July 2012-September 2013
                                                                                                                                                                                              • Snack/cereal and Nutrition/energy Bar Product Attributes Looked For

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Flavor, price, high protein looked for more than other bar attributes
                                                                                                                                                                                                    • Figure 55: Snack/cereal and nutrition/energy bar product attributes looked for, January 2014
                                                                                                                                                                                                  • 18-34 report most likelihood to look for specific attributes
                                                                                                                                                                                                    • Figure 56: Product attributes looked for—any type of bar, by age, January 2014
                                                                                                                                                                                                  • Households with children most likely to look for health attributes
                                                                                                                                                                                                    • Figure 57: Product attributes looked for—any type of bar, by presence of children in household, January 2014
                                                                                                                                                                                                  • Blacks and Hispanics apt to look for nutritious attributes
                                                                                                                                                                                                    • Figure 58: Snack/cereal and nutritional/health bar product attributes looked for—any type of bar, by race/Hispanic origin, January 2014
                                                                                                                                                                                                • Attitudes toward Snack/cereal bars and Nutrition/health Bars

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • Roughly six in 10 agree that bars make good treats
                                                                                                                                                                                                        • Figure 59: Attitudes toward cereal and/or snack bars, by gender, January 2014
                                                                                                                                                                                                    • Attitudes toward Consumption of Snack/cereal bars and Nutritional/health Bars by Children and Teens

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • More than half consider bars BFY snacks for kids
                                                                                                                                                                                                          • Figure 60: Attitudes toward child consumption of cereal bar and/or snack bars, January 2014
                                                                                                                                                                                                        • Young parents report most concern about nutrition in bars for their kids
                                                                                                                                                                                                          • Figure 61: Attitudes toward child consumption of cereal bar and/or snack bars, by age, January 2014
                                                                                                                                                                                                      • Reasons for Not Buying Snack/cereal and Nutrition/health Bars

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • More than four in 10 do not buy bars because they find them overpriced
                                                                                                                                                                                                            • Figure 62: Reasons for not buying cereal, snack, energy, or nutrition bars, by gender, January 2014
                                                                                                                                                                                                          • Seniors most apt to find bars overpriced
                                                                                                                                                                                                            • Figure 63: Reasons for not buying cereal, snack, energy, or nutrition bars, by age, January 2014
                                                                                                                                                                                                        • Appendix – Market Drivers

                                                                                                                                                                                                          • Health and lifestyle
                                                                                                                                                                                                            • Figure 64: American adults by weight category as determined by body mass index (BMI), 2008-Oct. 28, 2013
                                                                                                                                                                                                          • Childhood and teen obesity—highest in decades
                                                                                                                                                                                                              • Figure 65: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
                                                                                                                                                                                                            • Consumer confidence
                                                                                                                                                                                                              • Figure 66: University of Michigan’s index of consumer sentiment (ICS), 2007-14
                                                                                                                                                                                                            • Unemployment
                                                                                                                                                                                                              • Figure 67: US Unemployment Rate, by month, 2002-14
                                                                                                                                                                                                              • Figure 68: US unemployment and underemployment rates, 2007-14
                                                                                                                                                                                                              • Figure 69: Number of employed civilians in US 2007-14
                                                                                                                                                                                                            • Retail channels
                                                                                                                                                                                                              • Figure 70: Distribution of expenditures on food for off-premise consumption, by channel, 1993-2012
                                                                                                                                                                                                            • Racial, ethnic population growth
                                                                                                                                                                                                                • Figure 71: US population by race and Hispanic origin, 2009, 2014, and 2019
                                                                                                                                                                                                                • Figure 72: Households with children, by race and Hispanic origin of householder, 2013
                                                                                                                                                                                                              • Shifting US demographics
                                                                                                                                                                                                                • Figure 73: US population, by age, 2009, 2014, and 2019
                                                                                                                                                                                                                • Figure 74: US households, by presence of own children, 2003-13
                                                                                                                                                                                                            • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                              • Household purchases of snack/cereal and energy/nutrition bars
                                                                                                                                                                                                                • Figure 75: Household purchases of cereal, snack, energy, and nutrition bars – Any purchase, by gender, January 2014
                                                                                                                                                                                                                • Figure 76: Household purchases of cereal, snack, energy, and nutrition bars – Any purchase, by household income, January 2014
                                                                                                                                                                                                                • Figure 77: Household purchases of cereal, snack, energy, and nutrition bars – For self, by race/Hispanic origin, January 2014
                                                                                                                                                                                                                • Figure 78: Index – Household purchases of cereal, snack, energy, and nutrition bars – For self, Hispanics versus all, January 2013
                                                                                                                                                                                                                • Figure 79: Brands of diet/energy snacks and bars eaten in the last 30 days, by race/Hispanic origin, July 2012-September 2013
                                                                                                                                                                                                                • Figure 80: Index – Brands of diet/energy snacks and bars eaten in the last 30 days, Hispanics versus all, July 2012-September 2013
                                                                                                                                                                                                                • Figure 81: Retail outlets used for purchases of cereal, snack, energy, and nutrition bars – Cereal / breakfast bars and energy nutrition bars, Hispanics versus all, January 2013
                                                                                                                                                                                                              • Where consumers look for snack/cereal and nutrition/health bars in-store
                                                                                                                                                                                                                • Figure 82: Where consumers look for bars in-store—Any type of bar, by gender, January 2014
                                                                                                                                                                                                                • Figure 83: Where consumers look for bars in-store—any type of bar, by age, January 2014
                                                                                                                                                                                                                • Figure 84: Where consumers look for bars in-store—any type of bar, by household income, January 2014
                                                                                                                                                                                                                • Figure 85: Where consumers look for bars in-store – Any, by presence of children in household, January 2014
                                                                                                                                                                                                              • Snack/cereal and nutrition/energy bar product attributes looked for
                                                                                                                                                                                                                • Figure 86: Product attributes looked for—any type of bar, by gender, January 2014
                                                                                                                                                                                                                • Figure 87: Product attributes looked for—any type of bar, by household income, January 2014
                                                                                                                                                                                                              • Attitudes toward snack/cereal bars and nutrition/health bars
                                                                                                                                                                                                                • Figure 88: Attitudes toward cereal and/or snack bars, by age, January 2014
                                                                                                                                                                                                                • Figure 89: Attitudes toward cereal and/or snack bars, by household income, January 2014
                                                                                                                                                                                                              • Attitudes toward child consumption of snack/cereal bars and nutrition/health bars
                                                                                                                                                                                                                • Figure 90: Attitudes toward child consumption of cereal bar and/or snack bars, by household income, January 2014
                                                                                                                                                                                                            • Appendix – Social Media – Snack and Nutritional Bars

                                                                                                                                                                                                              • Brand usage or awareness
                                                                                                                                                                                                                • Figure 91: Brand usage or awareness, January 2014
                                                                                                                                                                                                                • Figure 92: CLIF usage or awareness, by demographics, January 2014
                                                                                                                                                                                                                • Figure 93: Power Bar usage or awareness, by demographics, January 2014
                                                                                                                                                                                                                • Figure 94: Larabar usage or awareness, by demographics, January 2014
                                                                                                                                                                                                                • Figure 95: Quaker Chewy usage or awareness, by demographics, January 2014
                                                                                                                                                                                                                • Figure 96: Nature Valley usage or awareness, by demographics, January 2014
                                                                                                                                                                                                                • Figure 97: Kellogg’s Special K usage or awareness, by demographics, January 2014
                                                                                                                                                                                                              • Online conversations
                                                                                                                                                                                                                • Figure 98: Online conversations around selected snack and nutrition bar brands, by month, Feb. 1, 2013-Jan. 31, 2014
                                                                                                                                                                                                                • Figure 99: Online conversations around selected snack and nutrition bar brands, by page type, Feb. 1, 2013-Jan. 31, 2014
                                                                                                                                                                                                                • Figure 100: Online conversations around selected topics, Feb. 1, 2013-Jan. 31, 2014
                                                                                                                                                                                                            • Appendix – Information Resources Inc. Builders Panel Data Definitions

                                                                                                                                                                                                                • Information Resources Inc. Consumer Network Metrics
                                                                                                                                                                                                                • Appendix – Trade Associations

                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                  • Abbott Laboratories
                                                                                                                                                                                                                  • Atkins Nutritionals, Inc.
                                                                                                                                                                                                                  • Carlyle Group (The)
                                                                                                                                                                                                                  • Clif Bar Inc.
                                                                                                                                                                                                                  • Costco Wholesale Corporation
                                                                                                                                                                                                                  • General Mills Inc
                                                                                                                                                                                                                  • Kellogg Company
                                                                                                                                                                                                                  • Nature Valley
                                                                                                                                                                                                                  • PepsiCo Inc
                                                                                                                                                                                                                  • Quaker
                                                                                                                                                                                                                  • Walmart Stores (USA)

                                                                                                                                                                                                                  Snack and Nutrition Bars - US - March 2014

                                                                                                                                                                                                                  £3,277.28 (Excl.Tax)