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Snack, Nutrition and Protein Bars - US - March 2015

“Consumers want healthy options. When asked to create their ideal bar, 65% of respondents built a bar they categorized as healthy (compared to 28% who built an indulgent bar).”
– Beth Bloom, Food and Drink Analyst

This report answers the following questions:

  • Do consumers see products in the category as healthy?
  • What will keep consumers reaching for bars over another option?
  • How interested are consumers in function?

Sales of snack, nutrition, and protein bars grew from 2009-14. The pace of growth has slowed, up only 2.3% over 2013 totals. A growing arrat of snack options from both food and drink categories compete for attention. Mintel predicts steady, but slowed frowth through 2019. Category players must boost the perception of health, efficacy, and good tast, and continue to promote the bars' convenience and portability. The promotion of functional claims and utilization of whole ingredients will meet consumer demand and help stave off competition. 

Bars are well-positioned for success, offering indulgent flavors with some attention paid to health, and some degree of functionality in a widely available, non-perishable, and highly portable package. However, offerings across segments have room for growth in boosting their perception among consumers across these measures. While some combination of health and good taste rise to the top among users, the percentage of respondents does not point to overwhelming support in any segment. While sales have been strong, a slowing of growth can be seen. This is largely due to expanding, competing offerings in other food (and drink) categories, which may do better to meet consumer interest in health and flavor. 

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                • Executive Summary

                    • The market
                      • Category sales are estimated to reach $6.2 billion in 2014
                        • Figure 1: Total US retail sales and forecast of snack, nutrition, and protein bars, at current prices, 2009-19
                      • Segment performance
                        • Snack bars lead; performance and nutrition bars see strong growth
                          • Figure 2: Total US retail sales of snack, nutrition, and protein bars, by segment*, at current prices ($ millions), 2009- 14 (plus percent change)
                        • Leading companies
                          • Kellogg saw 11.2% declines, KIND doubled in 2014
                            • Figure 3: MULO sales of snack, nutrition, and protein bars, by leading companies (plus percentage growth)*, rolling 52 weeks 2013 and 2014 ($ millions)
                          • The consumer
                            • 69% of consumers eat bars
                              • Figure 4: Any consumption, November 2014
                            • Snacking is main reason for use across all segments
                              • Figure 5: Usage occasion, by bar – any usage, November 2014
                            • What we think
                            • Issues and Insights

                                • Do consumers see products in the category as healthy?
                                  • Issue
                                    • Insight: Room exists to improve health perception.
                                      • What will keep consumers reaching for bars over another option?
                                        • Issue
                                          • Insight: The bar category needs to promote its strengths and boost its game
                                            • How interested are consumers in function?
                                              • Issue
                                                • Insight: Functional claims can help bars hit their target
                                                • Trend Application

                                                    • Trend: Transumers
                                                      • Trend: Help Me Help Myself
                                                        • Trend: Factory Fear
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Sales and forecast of snack, nutrition, and protein bars
                                                              • Figure 6: Total US retail sales and forecast of snack, nutrition, and protein bars, at current prices, 2009-19
                                                              • Figure 7: Total US retail sales and forecast of snack, nutrition, and protein bars, at inflation-adjusted prices, 2009-19
                                                            • Category growth will continue, but slow slightly
                                                              • Figure 8: Total US retail sales and forecast of snack, nutrition, and protein bars, at current prices, 2009-19
                                                            • Forecast methodology
                                                            • Market Drivers

                                                              • Increase in snacking is good news for bars
                                                                • Figure 9: Agreement with attitudes toward food, April 2008-June 2014
                                                              • Exercise trends favor category participation
                                                                • Figure 10: Physical activity, November 2014
                                                                • Figure 11: Consumption (any frequency), by physical activity, November 2014
                                                              • Nearly one third of consumers are trying to lose weight by dieting
                                                                • Figure 12: Weight management, November 2014
                                                              • General interest in health and wellness benefit category participation
                                                                • Figure 13: Personal goals in 2014, January 2014
                                                              • Half of consumers aim for a balanced diet
                                                                • Figure 14: Diet preferences, November 2014
                                                                • Figure 15: Consumption (any frequency), by diet preferences, November 2014
                                                              • Aging population suggests a need for nutritional support
                                                                • Figure 16: Population age 18+, by age, 2009-19
                                                              • Expanding Hispanic population means increases among key target group
                                                                • Figure 17: Population by race and Hispanic origin, 2009-19
                                                              • Continued economic uncertainty favors affordable tools
                                                                • Figure 18: Financial outlook: present vs. last 12 months, April 2008-June 2014
                                                            • Segment Performance

                                                              • Key points
                                                                • Weight-loss bars are the only segment to decline over the period
                                                                  • Figure 19: Total US retail sales of snack, nutrition, and protein bars, by segment, at current prices, 2012 and 2014
                                                                • Snack bar sales grew 24% from 2009-14
                                                                  • US retail sales of snack bars
                                                                    • Figure 20: Total US retail sales and forecast of snack bars, at current prices, 2009-19
                                                                    • Figure 21: Total US retail sales and forecast of snack bars, at inflation-adjusted prices, 2009-19
                                                                  • Nutrition bar sales grew 62% from 2009-14
                                                                    • US retail sales of nutrition bars
                                                                      • Figure 22: Total US retail sales and forecast of nutrition bars, at current prices, 2009-19
                                                                      • Figure 23: Total US retail sales and forecast of nutrition bars, at inflation-adjusted prices, 2009-19
                                                                    • Weight loss bar sales fell by 6% in 2014
                                                                      • US retail sales of weight-loss bars
                                                                        • Figure 24: Total US retail sales and forecast of weight-loss bars, at current prices, 2009-19
                                                                        • Figure 25: Total US retail sales and forecast of weight-loss bars, at inflation-adjusted prices, 2009-19
                                                                      • Performance bar sales grew 83% from 2009-14
                                                                        • US retail sales of performance bars
                                                                          • Figure 26: Total US retail sales and forecast of performance bars, at current prices, 2009-19
                                                                          • Figure 27: Total US retail sales and forecast of performance bars, at inflation-adjusted prices, 2009-19
                                                                      • Retail Channels

                                                                        • Key points
                                                                          • Convenience stores see strongest growth
                                                                            • Bars may help retailers improve health profile
                                                                              • Total US retail sales of snack, nutrition, and protein bars
                                                                                • Figure 28: Total US retail sales of snack, nutrition, and protein bars, by channel, at current prices, 2012 and 2014
                                                                              • Supermarket sales grew 26% from 2009-14
                                                                                • Figure 29: US supermarket sales of snack, nutrition, and protein bars, at current prices, 2009-14
                                                                              • Convenience store sales grew 53% from 2009-14
                                                                                • Figure 30: US convenience store sales of snack, nutrition, and protein bars, at current prices, 2009-14
                                                                              • Other retail channel sales grew 29% from 2009-14
                                                                                • Figure 31: US sales of snack, nutrition, and protein bars through other retail channels, at current prices, 2009-14
                                                                              • Natural channel sales grew 31% from 2012-14
                                                                                • Natural channel sales of snack, nutrition, and protein bars
                                                                                  • Figure 32: Natural supermarket sales of snack, nutrition, and protein bars, at current prices, rolling 52 weeks 2012-2014
                                                                                • Nutrition bars lead sales at natural channels
                                                                                  • Figure 33: Natural supermarket sales of snack, nutrition, and protein bars, by segment, at current prices, rolling 52 weeks 2012 and 2014
                                                                                • Gluten free claims grow at natural channels
                                                                                  • Figure 34: Natural supermarket sales of snack, nutrition, and protein bars, by gluten-free labeling/certification, at current prices, rolling 52 weeks 2012 and 2014
                                                                              • Competitive Context

                                                                                • Consumers have a wide range of snack options from which to choose
                                                                                  • Figure 35: Snacks eaten in past six months—Any consumption, Top five, November 2013
                                                                                • Foodservice offerings satisfy cravings away from home
                                                                                  • Health interest challenges the category as much as it helps it
                                                                                    • Figure 36: Consumption, by weight management, November 2014
                                                                                  • Interest in protein/natural on the rise
                                                                                    • Interest in fiber sees slight decline
                                                                                      • Figure 37: Watching your diet (for health or weight) (%), top eight, April 2009-June 2014 (plus change)
                                                                                      • Figure 38: Attitudes/opinions about food, interest in fiber (%), July 2009-September 2014 (plus change)
                                                                                  • Leading Companies and Brand Analysis

                                                                                    • Key points
                                                                                      • Kellogg sees 11.2% declines in 2014
                                                                                        • KIND sales increase by 111% in 2014
                                                                                          • Figure 39: MULO sales of snack, nutrition, and protein bars, by leading companies, rolling 52 weeks 2013 and 2014
                                                                                        • KIND saw strong snack bar growth in 2014
                                                                                          • MULO sales of snack bars
                                                                                            • Figure 40: MULO sales of snack bars, by leading companies and brands, rolling 52 weeks 2013 and 2014
                                                                                          • Fiber brands struggle in 2014
                                                                                            • MULO sales of nutrition bars
                                                                                              • Figure 41: MULO sales of nutrition bars, by leading companies and brands, rolling 52 weeks 2013 and 2014
                                                                                            • All weight loss bar leaders saw declines in 2014
                                                                                              • MULO sales of weight-loss bars
                                                                                                • Figure 42: MULO sales of weight-loss bars, by leading companies and brands, rolling 52 weeks 2013 and 2014
                                                                                              • Clif Bar sales grew 11% in 2014
                                                                                                • MULO sales of performance bars
                                                                                                  • Figure 43: MULO sales of performance bars, by leading companies and brands, rolling 52 weeks 2013 and 2014
                                                                                              • Innovations and Innovators

                                                                                                  • Savory flavors may open the market to non-sweet tooths
                                                                                                    • Healthy mix-ins can boost bar health profile
                                                                                                      • Health-focused brands bring familiarity/legitimacy to offerings
                                                                                                        • New product launches down in all segments
                                                                                                          • Figure 44: Snack bar launches, by launch type, 2010-15*
                                                                                                          • Figure 45: Nutrition bar launches, by launch type, 2010-15*
                                                                                                          • Figure 46: Performance bar launches, by launch type, 2010-15*
                                                                                                          • Figure 47: Weight loss bar launches, by launch type, 2010-15*
                                                                                                        • Gluten-free claims saw strong growth among all segment launches
                                                                                                          • Figure 48: Snack bar launches, by claims (top five), 2010-15*
                                                                                                          • Figure 49: Nutrition bar launches, by claims (top five), 2010-15*
                                                                                                          • Figure 50: Performance bar launches, by claims (top five), 2010-15*
                                                                                                          • Figure 51: Weight loss bar launches, by claims (top five), 2010-15*
                                                                                                        • Room for flavor variety exists across all segments
                                                                                                          • Figure 52: Snack bar launches, by flavor (top five), 2010-15*
                                                                                                          • Figure 53: Nutrition bar launches, by flavor (top five), 2010-15*
                                                                                                          • Figure 54: Performance bar launches, by flavor (top five), 2010-15*
                                                                                                          • Figure 55: Weight loss bar launches, by flavor (top five), 2010-15*
                                                                                                      • Bar Consumption

                                                                                                        • Key points
                                                                                                          • 63% of respondents eat snack bars
                                                                                                            • Figure 56: Any consumption, November 2014
                                                                                                          • Snack bars are consumed most often
                                                                                                            • Figure 57: Most often eat, by age, November 2014
                                                                                                          • …but nutritional and weight loss bar users most likely to use daily
                                                                                                            • Figure 58: Consumption frequency, by bar type, November 2014
                                                                                                          • Performance, weight loss, and nutritional bars appeal to men
                                                                                                            • Figure 59: Any consumption, by gender, November 2014
                                                                                                          • 25-34s are a key target group
                                                                                                            • Figure 60: Any consumption, by age, November 2014
                                                                                                          • Bar consumption corresponds with income
                                                                                                            • Figure 61: Any consumption, by household income, November 2014
                                                                                                          • Full-time workers most likely bar eaters
                                                                                                            • Figure 62: Consumption, by employment, November 2014
                                                                                                        • Reasons for Use

                                                                                                          • Key points
                                                                                                            • Snacking rules among bar users
                                                                                                              • Figure 63: Usage occasion, by age, November 2014
                                                                                                            • Respondents willing to make snacks of most bar types
                                                                                                              • Figure 64: Usage occasion, by bar – any usage, November 2014
                                                                                                            • Older respondents more likely to stick to snack use
                                                                                                              • Figure 65: Usage occasion, by age, November 2014
                                                                                                            • Bars useful as meals for employed respondents
                                                                                                              • Figure 66: Usage occasion, by employment, November 2014
                                                                                                            • Snack bars may benefit from functional positioning
                                                                                                              • Figure 67: Reasons for use, by bar – any usage, November 2014
                                                                                                            • Ideal bars suggest interest in snacking, breakfast, and workout bars
                                                                                                                • Figure 68: Consumers total ideal bar, by ideal bar use, November 2014
                                                                                                            • Attributes of Interest

                                                                                                              • Key points
                                                                                                                • Fiber and protein lead attributes of interest
                                                                                                                  • Figure 69: Attributes of interest, November 2014
                                                                                                                • Natural important to young users, fiber key among older respondents
                                                                                                                  • Figure 70: Attributes of interest, by age, November 2014
                                                                                                                • Protein important for performance bar users; low carb key for weight-loss bars
                                                                                                                  • Figure 71: Attributes of interest, by bar – any usage, November 2014
                                                                                                                • Snackers interested in natural; protein important for meal users
                                                                                                                    • Figure 72: Statements related to snack, nutrition, and protein bars, by usage occasion, November 2014
                                                                                                                • Opinions toward Bars

                                                                                                                  • Key points
                                                                                                                    • Snack bars lead for taste, but room for improvement exists
                                                                                                                      • Figure 73: Opinions toward snack bars (%), by snack bar usage, November 2014
                                                                                                                    • Less than one third of meal replacement bar users think they are healthy
                                                                                                                      • Figure 74: Opinions toward meal replacement bars (%), by meal replacement bar usage, November 2014
                                                                                                                    • Performance bars could do a better job of hitting their target
                                                                                                                      • Figure 75: Opinions toward performance bars (%), by performance bar usage, November 2014
                                                                                                                    • Nutrition bars lead for health
                                                                                                                      • Figure 76: Opinions toward nutritional bars (%), by nutritional bar usage, November 2014
                                                                                                                    • Weight-loss bars struggle with the perception of efficacy
                                                                                                                      • Figure 77: Opinions toward weight-loss bars (%), by weight loss bar usage, November 2014
                                                                                                                  • Ideal Bar

                                                                                                                    • Key points
                                                                                                                      • Respondents desire healthy bars
                                                                                                                        • Figure 78: ideal bar categorization, November 2014
                                                                                                                      • Base/texture
                                                                                                                        • Chewy bars rule
                                                                                                                          • Figure 79: Desired base/texture, November 2014
                                                                                                                        • Young respondents prefer chewy, crunchy appeals to older eaters
                                                                                                                          • Figure 80: Desired base/texture, by age, November 2014
                                                                                                                        • Mix-ins
                                                                                                                          • Fruit leads sweet mix-ins of interest
                                                                                                                            • Figure 81: Desired sweet mix-ins, November 2014
                                                                                                                          • Older consumers prefer fruit, chocolate appeals to younger respondents
                                                                                                                            • Figure 82: Desired sweet mix-ins, by age, November 2014
                                                                                                                          • Fruit and yogurt pass as healthy mix-ins
                                                                                                                            • Figure 83: Desired sweet mix-ins, by ideal bar categorization, November 2014
                                                                                                                          • Salted nuts lead savory/other mix-ins
                                                                                                                            • Figure 84: Desired savory/other mix-ins, November 2014
                                                                                                                          • Snack bar users less interested in non-traditional mix-ins
                                                                                                                            • Figure 85: Desired savory/other mix-ins, by bar type, November 2014
                                                                                                                          • Salted nuts, pretzels appear indulgent; grains appear as healthy
                                                                                                                            • Figure 86: Desired savory/other mix-ins, by ideal bar categorization, November 2014
                                                                                                                          • Functional attributes
                                                                                                                            • One third of respondents interested in low sugar bars
                                                                                                                              • Figure 87: Desired function/attributes, November 2014
                                                                                                                            • Functional claims may resonate with women
                                                                                                                              • Figure 88: Desired function/attributes, by gender, November 2014
                                                                                                                            • Low-in claims appeal to older respondents, energy key for 18-34s
                                                                                                                              • Figure 89: Desired function/attributes, by age, November 2014
                                                                                                                            • Claims should do well among bar buyers
                                                                                                                              • Figure 90: Desired function/attributes, by ideal bar categorization, November 2014
                                                                                                                            • Protein source
                                                                                                                              • Half of consumers are interested in nut protein
                                                                                                                                • Figure 91: Desired protein source, November 2014
                                                                                                                              • Desired calories
                                                                                                                                • The majority of respondents want bars less than 150 calories
                                                                                                                                  • Figure 92: Desired calories, November 2014
                                                                                                                                • Women are particularly interested in bars less than 100 calories
                                                                                                                                  • Figure 93: Desired calories, by gender, November 2014
                                                                                                                                • …as are respondents age 65+
                                                                                                                                  • Figure 94: Desired calories, by age, November 2014
                                                                                                                                • Respondents interested in lower calories for snack bars
                                                                                                                                  • Figure 95: Desired calories, by bar type, November 2014
                                                                                                                              • Purchase for Kids

                                                                                                                                • Key points
                                                                                                                                  • 77% of respondents purchase bars for kids
                                                                                                                                      • Figure 96: Purchase for kids, November 2014
                                                                                                                                    • Moms gravitate toward snack bars, dads are open
                                                                                                                                      • Figure 97: Purchase for kids, by parental status with presence of children in household, November 2014
                                                                                                                                  • Impact of Race and Hispanic Origin

                                                                                                                                    • Key points
                                                                                                                                      • Hispanics are more likely to eat all bar types
                                                                                                                                        • Figure 98: Consumption, by race/Hispanic origin, November 2014
                                                                                                                                        • Figure 99: Purchase for kids, by race/Hispanic origin, November 2014
                                                                                                                                      • Fiber appeals to Black consumers, natural is of interest to Hispanics
                                                                                                                                        • Figure 100: Attributes of interest, by race/Hispanic origin, November 2014
                                                                                                                                      • Asian respondents select for nut bases
                                                                                                                                        • Figure 101: Desired base/texture, by race/Hispanic origin, November 2014
                                                                                                                                      • Black respondents interested in caramel, Hispanics drawn to yogurt
                                                                                                                                        • Figure 102: Desired sweet mix-ins, by race/Hispanic origin, November 2014
                                                                                                                                      • Nut mix-ins appeal to Asians; Blacks may try non-traditional bars
                                                                                                                                        • Figure 103: Desired savory/other mix-ins, by race/Hispanic origin, November 2014
                                                                                                                                      • Energy boosting appeals to Hispanics; low fat and dairy free of interest to Asians
                                                                                                                                        • Figure 104: Desired function/attributes (top 11), by race/Hispanic origin, November 2014
                                                                                                                                    • Appendix – Other Useful Tables

                                                                                                                                      • From Market Drivers
                                                                                                                                        • Figure 105: Activity level, November 2014
                                                                                                                                        • Figure 106: Consumption, by physical activity, November 2014
                                                                                                                                        • Figure 107: Weight management, November 2014
                                                                                                                                        • Figure 108: Diet preferences, November 2014
                                                                                                                                        • Figure 109: Consumption, by diet preferences, November 2014
                                                                                                                                      • From Competitive Context
                                                                                                                                        • Figure 110: Consumption, by weight management, November 2014
                                                                                                                                        • Figure 111: Watching your diet (for health or weight), April 2009-June 2014
                                                                                                                                        • Figure 112: Attitudes/opinions about food, July 2009-September 2014
                                                                                                                                      • From Innovations and Innovators
                                                                                                                                        • Figure 113: Snack bar launches, by launch type, 2010-15*
                                                                                                                                        • Figure 114: Nutrition bar launches, by launch type, 2010-15*
                                                                                                                                        • Figure 115: Performance bar launches, by launch type, 2010-15*
                                                                                                                                        • Figure 116: Weight loss bar launches, by launch type, 2010-15*
                                                                                                                                        • Figure 117: Snack bar launches, by claims (top 10), 2010-15*
                                                                                                                                        • Figure 118: Nutrition bar launches, by claims (top 10), 2010-15*
                                                                                                                                        • Figure 119: Performance bar launches, by claims (top 10), 2010-15*
                                                                                                                                        • Figure 120: Weight loss bar launches, by claims (top 10), 2010-15*
                                                                                                                                        • Figure 121: Snack bar launches, by flavor (top 10), 2010-15*
                                                                                                                                        • Figure 122: Nutrition bar launches, by flavor (top 10), 2010-15*
                                                                                                                                        • Figure 123: Performance bar launches, by flavor (top 10), 2010-15*
                                                                                                                                        • Figure 124: Weight loss bar launches, by flavor (top 10), 2010-15*
                                                                                                                                      • From Bar Consumption
                                                                                                                                        • Figure 125: Any consumption, November 2014
                                                                                                                                        • Figure 126: Most often eat, by age, November 2014
                                                                                                                                        • Figure 127: Consumption frequency, by bar type, November 2014
                                                                                                                                        • Figure 128: Any consumption, by gender, November 2014
                                                                                                                                        • Figure 129: Any consumption, by age, November 2014
                                                                                                                                        • Figure 130: Any consumption, by household income, November 2014
                                                                                                                                        • Figure 131: Consumption, by employment, November 2014
                                                                                                                                      • From Reasons for Use
                                                                                                                                        • Figure 132: Usage occasion, by bar – any usage, November 2014
                                                                                                                                        • Figure 133: Usage occasion, by age, November 2014
                                                                                                                                        • Figure 134: Usage occasion, by employment, November 2014
                                                                                                                                        • Figure 135: Reasons for use, by bar – any usage, November 2014
                                                                                                                                        • Figure 136: Ideal bar use, November 2014
                                                                                                                                      • From Attributes of Interest
                                                                                                                                        • Figure 137: Attributes of interest, November 2014
                                                                                                                                        • Figure 138: Attributes of interest, by age, November 2014
                                                                                                                                        • Figure 139: Attributes of interest, by bar – any usage, November 2014
                                                                                                                                        • Figure 140: Statements related to snack, nutrition, and protein bars, by usage occasion, November 2014
                                                                                                                                      • From Opinions Toward Bars
                                                                                                                                        • Figure 141: Opinions toward snack bars, by snack bar usage, November 2014
                                                                                                                                        • Figure 142: Opinions toward meal replacement bars, by meal replacement bar usage, November 2014
                                                                                                                                        • Figure 143: Opinions toward performance bars, by performance bar usage, November 2014
                                                                                                                                        • Figure 144: Opinions toward nutritional bars, by nutritional bar usage, November 2014
                                                                                                                                        • Figure 145: Opinions toward weight-loss bars, by weight loss bar usage, November 2014
                                                                                                                                      • From Ideal Bar
                                                                                                                                        • Figure 146: Ideal bar categorization, November 2014
                                                                                                                                        • Figure 147: Desired base/texture, by age, November 2014
                                                                                                                                        • Figure 148: Desired sweet mix-ins, by age, November 2014
                                                                                                                                        • Figure 149: Desired sweet mix-ins, by ideal bar categorization, November 2014
                                                                                                                                        • Figure 150: Desired savory/other mix-ins, by bar type, November 2014
                                                                                                                                        • Figure 151: Consumers total ideal bar, by ideal bar categorization, November 2014
                                                                                                                                        • Figure 152: Desired function/attributes, by gender, November 2014
                                                                                                                                        • Figure 153: Desired function/attributes, by age, November 2014
                                                                                                                                        • Figure 154: Desired function/attributes, by ideal bar categorization, November 2014
                                                                                                                                        • Figure 155: Desired protein source, by gender, November 2014
                                                                                                                                        • Figure 156: Desired calories, by gender, November 2014
                                                                                                                                        • Figure 157: Desired calories, by age, November 2014
                                                                                                                                        • Figure 158: Desired calories, by bar type, November 2014
                                                                                                                                      • From Purchase for Kids
                                                                                                                                        • Figure 159: Purchase for kids, by parental status with presence of children in household, November 2014
                                                                                                                                      • From Impact of Race and Hispanic Origin
                                                                                                                                        • Figure 160: Consumption (any consumption), by race/Hispanic origin, November 2014
                                                                                                                                        • Figure 161: Purchase for kids, by race/Hispanic origin, November 2014
                                                                                                                                        • Figure 162: Attributes of interest, by race/Hispanic origin, November 2014
                                                                                                                                        • Figure 163: Desired base/texture, by race/Hispanic origin, November 2014
                                                                                                                                        • Figure 164: Desired sweet mix-ins, by race/Hispanic origin, November 2014
                                                                                                                                        • Figure 165: Desired savory/other mix-ins, by race/Hispanic origin, November 2014
                                                                                                                                        • Figure 166: Desired function/attributes, by race/Hispanic origin, November 2014
                                                                                                                                    • Appendix – Trade Associations

                                                                                                                                        • American Association of Cereal Chemists (AACC)
                                                                                                                                          • The Food Institute (FI)
                                                                                                                                            • Food Marketing Institute (FMI)
                                                                                                                                              • Grocery Manufacturers Association (GMA)
                                                                                                                                                • National Association of Convenience Stores (NACS)
                                                                                                                                                  • Natural Products Association (NPA)
                                                                                                                                                    • Organic Trade Association (OTA)
                                                                                                                                                      • Private Label Manufacturers Association (PLMA)

                                                                                                                                                      Companies Covered

                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                      Snack, Nutrition and Protein Bars - US - March 2015

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