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Snacking in Foodservice - US - June 2015

The limited service specialty snack segment is growing, as consumers continue to snack on-the-go and enjoy the variety of foods and beverages that snack shops offer. Snacking in LSRs (limited-service restaurants) can be healthful or indulgent, but customization is the key focus. Portability and convenience are important in the segment, meaning presentation and packaging also are important considerations. Consumers like the affordability snacks offer, as they are an economical way to enjoy a dining out experience, especially as many consumers still struggle to find more disposable income.

This report looks at the following issues:

  • Specialty snack shops have lower appeal among non-Millennials
  • Specialty snack shops need to increase appeal among women
  • Higher-income consumers reduce snack shop visits

This report focuses on specialty concepts within the LSR segment. This includes singular-focused concepts within the quick service and fast casual segments including: ice cream, frozen yogurt, smoothie, juice, tea, snack, and baked good shops. The report focuses on usage, ordering method, consumption place, changes in behavior, deal motivators, drivers determining operator decision, and attitudes of consumers. Respondents for the survey of this report were asked about their attitudes and behaviors with respect to limited service specialty snack shops, with a focus on restaurant usage, places of consumption, use of promotions and discounts, desired restaurant characteristics, and change in behaviors compared to the previous year.

Consumers are changing the way they eat and this means they have many questions about the ingredients in their food as well as how indulgent items fit into a healthful diet. While specialty snacks shops have been a destination for special, calorie-laden treats, there is a growing consumer desire for delicious indulgences that are healthful, well-balanced, and reasonable within a normal diet. This is where the new opportunities lie.

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Specialty snack shops have lower appeal among non-Millennials
            • Figure 1: LSR specialty snack shop usage, by generation, March 2015
          • Specialty snack shops need to increase appeal among women
            • Figure 2: LSR specialty snack shop usage, by gender, March 2015
          • Higher-income consumers reduce snack shop visits
            • Figure 3: LSR Specialty snack shops – Type of shops visited, by income, March 2015
          • The opportunities
            • Positioning specialty snacks as healthful meal replacements for older demographics
              • Figure 4: LSR specialty snack shops – Changes in behavior – More, by age, March 2015
            • Appeal to women through smaller portion sizes and more healthful traits
              • Figure 5: LSR specialty snack shop usage, by gender and age, March 2015
            • Specialty snacks that are more healthful and premium are next opportunity
              • Figure 6: Attitudes toward LSR specialty snack concepts, by type of LSR specialty snacks visited, March 2015
            • What it means
            • The Market – What You Need to Know

              • Millennials continue to drive snacking popularity
                • American snack companies are expanding internationally
                  • In an uneven recovery, many consumers still reluctant to spend
                    • Families seek a budget-friendly dining-out experience
                    • Market Size and Forecast

                      • Sales of “other” limited service restaurants
                        • Figure 7: Total US sales and forecast of “other” limited service restaurants, at current prices, 2009-19
                        • Figure 8: Total US sales and fan chart forecast of “other”* limited service restaurants, at current prices, 2009-19
                        • Figure 9: Total US market share of restaurants and other eating places, by segment, at current prices, 2014
                    • Market Factors

                      • Millennials like restaurants, but are frugal
                        • Figure 10: LSR specialty snack shops – Type of shop usage, by generation, March 2015
                        • Figure 11: Median household income in US dollars, by age of householder, 2013
                      • Brands expand both domestically and internationally
                        • For most, wages have not risen since 2007
                          • Figure 12: US median household income, in inflation-adjusted dollars, 2003-13
                        • Despite wage stagnation, family wages are higher
                          • Figure 13: Median household income of US families with children, in inflation-adjusted dollars, 2003-13
                      • Key Players – What You Need to Know

                        • New menu items are an important marketing strategy
                          • Consumers are questioning the naturalness of their foods
                            • Consumers seeking help with their diets
                            • What’s Working?

                              • New menu items, sports partnerships and apps help with exposure
                              • What’s Next?

                                • All-natural properties and health gaining focus
                                  • Figure 14: LSR specialty snack shops – Attitudes – Any agree, March 2015
                              • The Consumer – What You Need to Know

                                • Men and fathers are spending more
                                  • Hispanics show technological acumen
                                    • BOGOs mostly appeal to adults
                                      • Middle-income households turn to specialty snacks for affordable indulgences
                                      • Specialty Snack Shops are Not a Destination

                                        • Most purchases are eaten at home
                                          • Figure 15: LSR specialty snack shops – Place of consumption, by area, March 2015
                                          • Figure 16: LSR specialty snack shops – Place of consumption, by generation – March 2015
                                          • Figure 17: LSR specialty snack shops – Place of consumption, by income – March 2015
                                      • Most To-go Orders are Placed In-store

                                        • Convenience and portability are most important traits
                                          • Figure 18: LSR specialty snack shops – Ordering methods, by parents, March 2015
                                          • Figure 19: LSR specialty snack shops – Ordering methods, by generation, March 2015
                                      • Consumers are Visiting Tea Shops More

                                        • Health drives interest in tea, and local and sustainable foods
                                            • Figure 20: LSR specialty snack shops – Changes in behavior – More, by type of LSR specialty snack shop visited – March 2015
                                            • Figure 21: LSR specialty snack shops – Changes in behavior – More, by generation – March 2015
                                        • Indulgence for Those with Middle Incomes

                                          • But there’s room for healthful products for higher-income guests
                                            • Figure 22: LSR Specialty snack shops - Type of shop usage, by income, March 2015
                                        • Men and Fathers Spend More

                                          • Disposable income is hard for many women to find
                                            • Figure 23: LSR specialty snack shops – Changes in behavior – More, by gender, March 2015
                                            • Figure 24: LSR specialty snack shops – Changes in behavior – More, by parents, March 2015
                                        • Women Drive Snacking Occasions

                                          • Men like specialty snacks for lunch, while Millennials like breakfast
                                            • Figure 25: LSR specialty snack shops – Any snacking, by gender, March 2015
                                            • Figure 26: LSR specialty snack shops – Breakfast, by age, March 2015
                                            • Figure 27: LSR specialty snack shops – Lunch, by gender, March 2015
                                        • Specialty Snacks Resonate with Younger Demographics

                                          • Snacking at specialty shops is driven by habit rather than discounts
                                            • Figure 28: Key drivers of visiting Specialty Limited Service Restaurants more, compared to a year ago, March 2015
                                        • Hispanics Using Technology More

                                          • Hispanics like mobile technology more than non-Hispanics
                                            • Figure 29: LSR specialty snack shops – Ordering methods, by race/Hispanic origin, March 2015
                                            • Figure 30: LSR specialty snack shops – Discounts and promotions, by race/Hispanic origin, March 2015
                                            • Figure 31: LSR specialty snack shops – Changes in behavior – More, by race/Hispanic origin, March 2015
                                        • Hispanics Value Health

                                          • They see value in paying for quality foods, but struggle with weight
                                            • Figure 32: LSR Specialty snack shops – Type of shop usage, by race/Hispanic origin, March 2015
                                            • Figure 33: LSR specialty snack shops – Important attributes, by race/Hispanic origin, march 2015
                                            • Figure 34: LSR specialty snack shops – Attitudes toward concepts – Any agree, by race/Hispanic origin, March 2015
                                        • BOGOs Best Serve Adults

                                          • Those aged 25-34 are most interested in loyalty programs
                                            • Figure 35: LSR specialty snack shops – Discounts and promotions, by number of children in household, March 2015
                                            • Figure 36: LSR specialty snack shops – Discounts and promotions, by age, March 2015
                                        • Parents Focused on Freshness

                                          • Children’s schedules detract from family time starting at age 12
                                            • Figure 37: LSR specialty snack shops – Attitudes toward concepts - Any agree, by parents, March 2015
                                            • Figure 38: LSR specialty snack shops – Type of shop usage, by age of children in household, March 2015
                                        • Appendix – Data Sources and Abbreviations

                                          • Data sources
                                            • Sales data
                                              • Fan chart forecast
                                                • Consumer survey data
                                                  • Abbreviations and Terms
                                                    • Abbreviations
                                                      • Terms
                                                      • Appendix – Key Driver Analysis – Methodology

                                                        • Methodology
                                                          • Interpretation of results
                                                            • Figure 39: Key drivers of visiting Specialty Limited Service Restaurants more, compared to a year ago – Key driver output, March 2015
                                                        • Appendix – Market

                                                            • Figure 40: Total US sales and forecast of other limited service restaurants, at current prices, 2009-19
                                                            • Figure 41: US median household income, in inflation-adjusted dollars, 2003-13
                                                            • Figure 42: Median household income of families with children, in inflation-adjusted dollars, 2003-13
                                                            • Figure 43: Median household income, by age of householder, 2013

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                                                        Snacking in Foodservice - US - June 2015

                                                        US $3,995.00 (Excl.Tax)