Snacking in Foodservice - US - June 2015
The limited service specialty snack segment is growing, as consumers continue to snack on-the-go and enjoy the variety of foods and beverages that snack shops offer. Snacking in LSRs (limited-service restaurants) can be healthful or indulgent, but customization is the key focus. Portability and convenience are important in the segment, meaning presentation and packaging also are important considerations. Consumers like the affordability snacks offer, as they are an economical way to enjoy a dining out experience, especially as many consumers still struggle to find more disposable income.
This report looks at the following issues:
- Specialty snack shops have lower appeal among non-Millennials
- Specialty snack shops need to increase appeal among women
- Higher-income consumers reduce snack shop visits
This report focuses on specialty concepts within the LSR segment. This includes singular-focused concepts within the quick service and fast casual segments including: ice cream, frozen yogurt, smoothie, juice, tea, snack, and baked good shops. The report focuses on usage, ordering method, consumption place, changes in behavior, deal motivators, drivers determining operator decision, and attitudes of consumers. Respondents for the survey of this report were asked about their attitudes and behaviors with respect to limited service specialty snack shops, with a focus on restaurant usage, places of consumption, use of promotions and discounts, desired restaurant characteristics, and change in behaviors compared to the previous year.
Consumers are changing the way they eat and this means they have many questions about the ingredients in their food as well as how indulgent items fit into a healthful diet. While specialty snacks shops have been a destination for special, calorie-laden treats, there is a growing consumer desire for delicious indulgences that are healthful, well-balanced, and reasonable within a normal diet. This is where the new opportunities lie.
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