Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Snacking Motivations and Attitudes - US - April 2015

"Nearly all Americans snack, especially younger adult consumers who also are more likely to have increased their snacking frequency over the last year. Snacking may also be replacing standard daily meals, and this behavior is likely to continue. Americans claim a preference toward healthier snacks, specifically those with simple ingredients and low calorie counts; however, they most often snack to satisfy a craving, highlighting the important role taste and flavor play on their snacking behavior. There still is opportunity for manufacturers to offer more conveniently packaged and healthy snacks, which consumers feel are missing from the market."
- Amanda Topper, Food Analyst

This report looks at the following areas:

  • Nearly all US adults are snacking
  • Interest in health impacts snacking behavior
  • Emotional, functional reasons key snacking drivers
  • Focus on cravings, specific occasions to increase snacking among older generations
  • A need for more convenient, healthier snacks
  • Appeal to emotional, functional reasons Millennials snack

Mintel provides a comprehensive analysis of the following factors that have the greatest potential to impact the snacking category:

  • How snacking is defined, especially as its definition has broadened and new food and beverage categories continue to enter this space.
  • Snacking frequency and the main drivers or motivations for snacking occasions, including functional and emotional reasons.
  • The most important features consumers consider when buying snacks related to health, brand, packaging, and flavor.
  • How consumers’ snacking choices differ by occasion, and how snacks fit into consumers’ lifestyles.
  • The snacking retail landscape including other retail channel entry (eg snacking subscription services, non-food retailers).
  • How health, convenience, and eating habits impact consumer attitudes toward snacking.

Nearly all Americans snack, and this eating behavior shows no sign of slowing. An increase in snacking will continue to impact retailing, packaging, and the production of foods and beverages, at both retail and foodservice. This may come in the form of expanded convenience store retailing, single-serve and resealable packaging, and smaller, portable snack options, for example.

Focusing on the key motivations each generation has for snacking can create opportunities for manufacturers to appeal to their specific needs; whether emotional or practical.

Health will continue to play a role in the types of snacks consumers are interested in. However, it’s important to recognize the impact of flavor and satisfying a craving on snacking occasions, which occasionally trump health.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Nearly all US adults are snacking
            • Figure 1: Daily snacking frequency, January 2015
          • Interest in health impacts snacking behavior
            • Figure 2: Snacking behaviors, Top five, January 2015
          • Emotional, functional reasons key snacking drivers
            • Figure 3: Important features when eating a snack, by generations, top five, January 2015
          • The opportunities
            • Focus on cravings, specific occasions to increase snacking among older generations
              • Figure 4: Select reasons for snacking, by generation, January 2015
            • A need for more convenient, healthier snacks
              • Figure 5: Select attitudes toward snacking, by presence of children in household, January 2015
            • Appeal to emotional, functional reasons Millennials snack
              • Figure 6: Select reasons for snacking, by generation, January 2015
            • What it means
            • Key Players – What You Need to Know

              • Health, convenience influencing snack choice
                • Taste and flavor also purchase drivers
                  • Clean label trend impacting product development
                    • A need for BFY snacks
                    • What’s Working?

                      • High in protein
                        • Convenient fruits and veggies
                          • Responsible indulgences
                          • What’s Next?

                            • Clean label
                              • Better-for-you
                              • The Consumer – What You Need to Know

                                • Younger consumers snacking more often
                                  • Consumers mostly snack to satisfy a craving
                                    • Health has a strong influence
                                      • A need for more conveniently packaged snacks
                                      • Daily Snacking Frequency

                                        • Nearly all US adults snack daily
                                          • Figure 7: Daily snacking frequency, January 2015
                                        • Snacking frequency decreases with age
                                          • Figure 8: Daily snacking frequency, by generation, January 2015
                                      • Retail Channels

                                        • Supermarkets most often shopped, room for growth in convenience stores
                                            • Figure 9: Retail channels shopped, top 10, January 2015
                                        • Reasons for Snacking

                                          • Consumers snack to satisfy a craving
                                              • Figure 10: Reasons for snacking, January 2015
                                            • Millennials more likely to snack for energy
                                                • Figure 11: Reasons for snacking, by generation, top 10, January 2015
                                            • Important Features

                                              • Brand, price most important
                                                  • Figure 12: Important features when eating a snack, January 2015
                                                • Women more interested in calories, ingredients
                                                  • Figure 13: Important features when eating a snack, by gender, top five, January 2015
                                              • Attributes Associated with Snacking Occasions

                                                • Indulgence associated with evening snacking
                                                  • Filling, energizing snacks eaten as meal replacements
                                                    • Figure 14: Correspondence Analysis, January 2015
                                                    • Figure 15: Snack attributes associated with snacking occasions, January 2015
                                                • Snacking Behaviors

                                                  • Health a strong impact on snacking behavior
                                                      • Figure 16: Snacking behaviors, January 2015
                                                    • iGeneration/Millennials snacking more this year
                                                      • Figure 17: Select snacking behaviors, by generation, January 2015
                                                  • Attitudes Toward Snacking

                                                    • A need for healthier, more convenient snacks
                                                      • Figure 18: Select attitudes toward snacking, by presence of children in household, January 2015
                                                      • Figure 19: Select attitudes toward snacking, by generations, January 2015
                                                    • Hispanics more likely to snack for calorie control
                                                      • Figure 20: Select attitudes toward snacking, by race and Hispanic origin, January 2015
                                                  • Consumer Segmentation

                                                        • Figure 21: Snacking consumer segments, January, 2015
                                                      • Group one: Super Snackers
                                                        • Group two: Average Snackers
                                                          • Group three: Infrequent Snackers
                                                          • Data Sources and Abbreviations

                                                            • Data sources
                                                              • Consumer survey data
                                                                • Consumer qualitative research
                                                                  • Abbreviations and terms
                                                                    • Abbreviations
                                                                      • Terms
                                                                      • Appendix – The Consumer

                                                                          • Figure 22: Agreement with attitudes toward food, July 2008-September 2014

                                                                      Companies Covered

                                                                      To learn more about the companies covered in this report please contact us.

                                                                      Snacking Motivations and Attitudes - US - April 2015

                                                                      £3,199.84 (Excl.Tax)