Snacking Preferences of Black Consumers - US - November 2014
“Despite the fact that Blacks are heavy snackers, there is very little advertising aimed at reaching this consumer. While the motivation for snacking may be consistent with other consumers, the types of snacks vary considerably when compared to other consumer groups. Given the health disparities among Blacks, very few companies are reaching out to Blacks in a way that resonates with Blacks. Relatability and authenticity are important.”
– Tonya Roberts, Multicultural Analyst
This report answers the following questions:
- What are the leading snacks among Black consumers? What role does culture play in the snacks they eat?
- What are some of the triggers for snacking? How can marketers leverage what is important to Blacks in advertising?
- What role is health playing in the snacks Blacks eat?
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