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Snacking Preferences of Black Consumers - US - November 2014

“Despite the fact that Blacks are heavy snackers, there is very little advertising aimed at reaching this consumer. While the motivation for snacking may be consistent with other consumers, the types of snacks vary considerably when compared to other consumer groups. Given the health disparities among Blacks, very few companies are reaching out to Blacks in a way that resonates with Blacks. Relatability and authenticity are important.”
– Tonya Roberts, Multicultural Analyst

This report answers the following questions:

  • What are the leading snacks among Black consumers? What role does culture play in the snacks they eat?
  • What are some of the triggers for snacking? How can marketers leverage what is important to Blacks in advertising?
  • What role is health playing in the snacks Blacks eat?

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Abbreviations and terms
              • Abbreviations
                • Terms
                • Executive Summary

                    • Snacking triggers
                      • Figure 1: Top motivations for buying snacks for household, by gender, September 2014
                    • Snack retailers
                      • Figure 2: Top retailers where snacks are most often purchased for household (top three), September 2014
                    • Snack imagery
                      • Key factors for choosing snacks
                        • Figure 3: top five decision factors for choosing snacks, September 2014
                      • General snack consumption
                        • Potato chips, pretzels, popcorn and corn, tortilla chips or cheese snacks
                          • Figure 4: Potato chip, pretzels, popcorn, and corn, tortilla chips or cheese snacks household consumption, by all versus Blacks, April 2013-June 2014
                        • Dips, crackers, savory snacks, meat snacks, and nuts
                          • Figure 5: Dips, snack crackers, saltines, and graham crackers, meat snacks and beef jerky and nuts household consumption, all versus Blacks, April 2013-June 2014
                        • Cookies, snack cakes, ice cream, and frozen novelties
                          • Figure 6: Ready-to-eat cookies, snack cakes, ice cream and sherbet, frozen novelties household consumption, all versus Blacks, April 2013-June 2014
                        • Chocolate and other candy, yogurt and smoothies
                          • Figure 7: Chocolate and other candy, yogurt and smoothies personal consumption, all versus Blacks, April 2013-June 2014
                        • Fruit and vegetables as snacks
                          • Figure 8: Fruit and vegetables consumed as a snack, by race/Hispanic origin, August 2013
                        • What we think
                        • Issues and Insights

                            • What are the leading snacks among Black consumers? What role does culture play in the snacks they eat?
                              • The issues:
                                • The implications:
                                  • What are some of the triggers for snacking? How can marketers leverage what is important to Blacks in advertising?
                                    • The issues:
                                      • The implications:
                                        • What role is health playing in the snacks Blacks eat?
                                          • The issues:
                                            • The implications:
                                            • Trend Application

                                                • Trend: Fauxthenticity
                                                  • Trend: Life Hacking
                                                    • Trend: Help Me Help Myself
                                                    • Market Drivers

                                                      • Single, time-strapped moms turn snacks into meals
                                                        • Blacks prefer buying in bulk, saves money, fewer store trips
                                                          • Blue collar workers and multiple jobs means quick snacks to tide them over
                                                            • Figure 9: Employed persons by occupation category, Blacks versus all, 2013
                                                        • The Market for the Black Snack Consumer

                                                          • Key points
                                                            • Black buying power more than $1 trillion, growing faster than Whites
                                                              • Figure 10: Top 10 states or areas ranked by share of Black buying power, 2013
                                                            • Some 23 million Blacks in the South; snack preferences vary by region
                                                              • Figure 11: Black geographic concentration, by region, 2010
                                                            • Nearly all Black households eat snacks, consumption is more frequent than the average
                                                              • Figure 12: Past month snack purchases for household consumption by category, September 2014
                                                          • Competitive Context

                                                            • QSRs, fast casual restaurants, and food trucks tap into snack category
                                                              • Push toward healthy eating causing some to pull away from traditional snacks
                                                                • Figure 13: Examples of brands with healthy products, October 2014
                                                            • Leading Companies

                                                              • Frito-Lay is the industry leader, variety of flavors attributed to appeal
                                                                • Figure 14: Frito-Lay variety, multi-package snacks, 2014
                                                              • Tyson taps into the snack market
                                                              • Innovations and Innovators

                                                                • On-the-go snacks expand snack market, offer convenience and variety
                                                                  • Figure 15: On-the-go snacks, October 2014
                                                                • Small bites, big indulgence
                                                                  • Figure 16: Mini-size snacks, 2014
                                                              • Marketing Strategies

                                                                • Overview of the brand landscape
                                                                  • Brand Analysis: Pepsi-Co
                                                                    • Figure 17: Attitudes and receptivity to targeted advertising, by generation, May 2014
                                                                  • Brand Analysis: Let’s Move!
                                                                    • Overview of Mintel’s Black advertising segments
                                                                      • Cluster #1: Cultural Activist (47% of the Black population)
                                                                        • Cluster #2: Cultural-listics (34% of the Black population)
                                                                          • Cluster #3: Cultural Advocates (19% of the Black population)
                                                                          • Snacking Triggers

                                                                            • Key points
                                                                              • Cravings and snacking between meals leading triggers for buying snacks
                                                                                • Figure 18: Motivations for buying snacks for household, September 2014
                                                                              • Opportunity to introduce women to snacks in recipes, especially if tied to promotions
                                                                                • Figure 19: Motivations for buying snacks for household, by gender, September 2014
                                                                              • Older Blacks more likely to snack between meals, less likely to include in recipes
                                                                                • Figure 20: Motivations for buying snacks for household, by age, September 2014
                                                                            • Snack Retailers

                                                                              • Key points
                                                                                • Supermarkets and Walmart are where majority buy snacks
                                                                                  • Figure 21: Retailers where snacks are most often purchased for household (top three), September 2014
                                                                                • Walmart is drawing in Millennials, older consumers buy snacks from supermarkets
                                                                                  • Figure 22: Retailers where snacks are most often purchased for household (top three), by age, September 2014
                                                                                • There are regional differences in where Blacks shop for snacks
                                                                                  • Figure 23: Retailers where snacks are most often purchased for household (top three), by regions, September 2014
                                                                              • Key Factors for Choosing Snacks

                                                                                • Key points
                                                                                  • Pricing, coupons and promotions win Blacks over, especially on favorite brands
                                                                                    • Figure 24: Top five decision factors for choosing snacks, September 2014
                                                                                  • Women drawn to savings, men more likely to have adventurous taste buds
                                                                                    • Figure 25: Top five decision factors for choosing snacks, by gender, September 2014
                                                                                  • Millennials willing to try variety of flavors, Boomers and older more brand loyal
                                                                                    • Figure 26: Top five decision factors for choosing snacks, by generations, September 2014
                                                                                  • People in Northeast and South are more brand conscious
                                                                                    • Figure 27: Top five decision factors for choosing snacks, by regions, September 2014
                                                                                • Snack Imagery

                                                                                  • Key point
                                                                                    • Frozen snacks and sweet snacks are far more delicious and indulgent
                                                                                      • Figure 28: Word association for snacks, September 2014
                                                                                  • Correspondence analysis

                                                                                      • Frozen snacks=comforting, sweet=indulgent, salty=substitute
                                                                                        • Figure 29: Correspondence analysis of type of snacks and imagery, November 2014
                                                                                    • General Snack Purchases and Consumption

                                                                                      • Key points
                                                                                        • Majority of Blacks buy snacks for themselves, more so than for others
                                                                                          • Figure 30: Who snacks were purchased for in the past month, September 2014
                                                                                        • Women more likely to buy dairy snacks, men want nuts and meat snacks
                                                                                          • Figure 31: Past month snack purchases for household, by gender, September 2014
                                                                                        • Boomers and Swing/WWII Generations seek healthier snack options
                                                                                          • Figure 32: Past month snack purchases for household, by generation, September 2014
                                                                                        • Salty snacks eaten more frequently than other snacks
                                                                                          • Figure 33: Frequency of personal snack consumption, by type, September 2014
                                                                                      • Potato Chips, Pretzels, Popcorn and Corn, Tortilla Chips or Cheese Snacks

                                                                                        • Key points
                                                                                          • Potato chips are leading salty snack among Blacks, more so than other consumers
                                                                                            • Figure 34: Pretzel, potato chip, popcorn, and corn, tortilla chips or cheese snacks household consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                          • Chips
                                                                                            • Blacks eat significantly more potato chips than other consumers
                                                                                              • Figure 35: Amount of potato chips eaten by household in the last 30 days, by race/Hispanic origin, April 2013-June 2014
                                                                                            • People in Midwest eat more potato chips
                                                                                              • Figure 36: Black household potato chip consumption, by region, April 2013-June 2014
                                                                                              • Figure 37: Amount of potato chips eaten by Black households in the last 30 days, by region, April 2013-June 2014
                                                                                            • Asians lead the way in eating healthier chips, Blacks follow
                                                                                              • Figure 38: Types of potato chips consumed by household, by race/Hispanic origin, April 2013-June 2014
                                                                                            • Blacks much more likely than others to eat flavored chips, barbecue leads
                                                                                              • Figure 39: Potato chip flavors consumed by household, by race/Hispanic origin, April 2013-June 2014
                                                                                            • Flavor preferences do vary quite a bit by region
                                                                                              • Figure 40: Flavors of potato chips consumed by Black households, by region, April 2013-June 2014
                                                                                            • Frito-Lay is the leading potato chip brand, more among Blacks than Whites
                                                                                              • Figure 41: Brands of potato chips eaten by household in the last 30 days, by race/Hispanic origin, April 2013-June 2014
                                                                                            • Pretzels
                                                                                              • Blacks eat more pretzels than other consumers, Northeast Blacks are most likely
                                                                                                • Figure 42: Amount of pretzels eaten by household in the last 30 days, by race/Hispanic origin, April 2013-June 2014
                                                                                                • Figure 43: Black household pretzel consumption, by region, April 2013-June 2014
                                                                                              • Rold Gold is leading brand, some differences in other brands Blacks buy
                                                                                                • Figure 44: Brands of pretzels eaten by household in the last 30 days, by race/Hispanic origin, April 2013-June 2014
                                                                                              • Popcorn
                                                                                                • Figure 45: Amount of popcorn eaten by household in the last 30 days, by race/Hispanic origin, April 2013-June 2014
                                                                                              • Popcorn consumption highest among Westerners
                                                                                                • Figure 46: Black household popcorn consumption, by region, April 2013-June 2014
                                                                                                • Figure 47: Amount of popcorn eaten by Black households in the last 30 days, by region, April 2013-June 2014
                                                                                              • Blacks significantly more likely than others to eat Act II, attributed to bulk sizes
                                                                                                • Figure 48: Brands of popcorn eaten by household in the last 30 days, by race/Hispanic origin, April 2013-June 2014
                                                                                              • Corn, Tortilla Chips and Cheese Snacks
                                                                                                • Blacks eat more corn, tortilla chips and cheese snacks than Asians and Whites
                                                                                                  • Figure 49: Amount of corn, tortilla chips or cheese snacks eaten by household in the last 30 days, by race/Hispanic origin, April 2013-June 2014
                                                                                                • Blacks in the Midwest eat significantly more corn, tortilla, and cheese chips
                                                                                                  • Figure 50: Black household corn, tortilla chips or cheese snacks consumption in the last 30 days, by region, April 2013-June 2014
                                                                                                  • Figure 51: Amount of corn, tortilla chips or cheese snacks eaten by Black households in the last 30 days, by region, April 2013-June 2014
                                                                                                • Frito-Lay is the leading brand; Doritos and Fritos lead
                                                                                                  • Figure 52: Brands of corn, tortilla chips or cheese snacks eaten by household in the last 30 days, by race/Hispanic origin, April 2013-June 2014
                                                                                              • Dips

                                                                                                • Key points
                                                                                                  • Black and Whites eat more dips, Frito-Lay leads among Blacks
                                                                                                    • Figure 53: Household dips use, by race/Hispanic origin, April 2013-June 2014
                                                                                                    • Figure 54: Brands of dips used by households, by race/Hispanic origin, April 2013-June 2014
                                                                                                  • Southerners more likely to eat dips, Frito-Lay is the leader
                                                                                                    • Figure 55: Black household dips use, by region, April 2013-June 2014
                                                                                                    • Figure 56: Brands of dips used by Black households, by region, April 2013-June 2014
                                                                                                • Snack Crackers and Other Savory Snacks

                                                                                                  • Key points
                                                                                                    • Blacks more likely to eat graham, butter, and cheese-flavored crackers
                                                                                                      • Figure 57: Snack crackers, saltines, and graham crackers household consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                      • Figure 58: Types of snack crackers, saltines, and graham crackers consumed by household, by race/Hispanic origin, April 2013-June 2014
                                                                                                    • Black households are heaviest cracker users
                                                                                                      • Figure 59: Amount of snack crackers, saltines, and graham crackers eaten in the last 30 days, by race/Hispanic origin, April 2013-June 2014
                                                                                                    • Pork rinds are the leading other savory snacks among Blacks
                                                                                                      • Figure 60: Other savory snacks household consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                      • Figure 61: Types of other savory snacks consumed by household, by race/Hispanic origin, April 2013-June 2014
                                                                                                    • Pork rinds consumed more in Midwest and West
                                                                                                      • Figure 62: Black household other savory snacks consumption, by region, April 2013-June 2014
                                                                                                      • Figure 63: Types of other savory snacks consumed by Black households, by region, April 2013-June 2014
                                                                                                  • Meat Snacks

                                                                                                    • Key points
                                                                                                      • Blacks prefer smoked, barbecue, or spicy meat snacks
                                                                                                        • Figure 64: Meat snacks and beef jerky household consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                        • Figure 65: Flavors of meat snacks and beef jerky eaten by household, by race/Hispanic origin, April 2013-June 2014
                                                                                                      • Slim Jim is the leading meat snack brand among Blacks
                                                                                                        • Figure 66: Brands of meat snacks and beef jerky eaten by household, by race/Hispanic origin, April 2013-June 2014
                                                                                                      • Blacks in the West more likely to eat meat snacks, flavors vary by region
                                                                                                        • Figure 67: Black household meat snacks and beef jerky consumption, by region, April 2013-June 2014
                                                                                                        • Figure 68: Types of meat snacks and beef jerky eaten by Black households, by region, April 2013-June 2014
                                                                                                      • Regionality impacts brand use
                                                                                                        • Figure 69: Brands of meat snacks and beef jerky eaten by Black households, by region, April 2013-June 2014
                                                                                                    • Nuts

                                                                                                      • Key points
                                                                                                        • Peanuts and cashews are leading nuts Blacks eat
                                                                                                          • Figure 70: Nut household consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                          • Figure 71: Varieties of nuts consumed by household, by race/Hispanic origin, April 2013-June 2014
                                                                                                        • Blacks less likely than others to eat store brand nuts
                                                                                                          • Figure 72: Brands of nuts consumed by household, by race/Hispanic origin, April 2013-June 2014
                                                                                                        • Peanuts leading nut, except in West where cashews are number one
                                                                                                          • Figure 73: Black household nut consumption, by region, April 2013-June 2014
                                                                                                          • Figure 74: Varieties of nuts consumed by Black households, by region, April 2013-June 2014
                                                                                                        • Planters is leading brand, except in West where Blue Diamond is on top
                                                                                                          • Figure 75: Brands of nuts consumed by Black households, by region, April 2013-June 2014
                                                                                                      • Cookies and Snack Cakes

                                                                                                        • Key points
                                                                                                          • Blacks more likely to eat cookies, consume far more than Whites
                                                                                                            • Figure 76: Ready-to-eat cookie household consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                            • Figure 77: Amount of ready-to-eat cookies eaten by household in the last 30 days, by race/Hispanic origin, April 2013-June 2014
                                                                                                          • Soft chocolate chip and vanilla wafers leading cookies among Blacks
                                                                                                            • Figure 78: Types of ready-to-eat cookies consumed by household, by race/Hispanic origin, April 2013-June 2014
                                                                                                          • Blacks more likely to eat snack cakes, eating more of them as well
                                                                                                            • Figure 79: Ready-to-eat snack cakes household consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                            • Figure 80: Amount of ready-to-eat snack cakes eaten by household in the last 30 days, by race/Hispanic origin, April 2013-June 2014
                                                                                                        • Ice Cream and Frozen Novelties

                                                                                                          • Key points
                                                                                                            • Blacks significantly more likely than others to eat sherbet
                                                                                                              • Figure 81: Ice cream and sherbet household consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                              • Figure 82: Amount of ice cream or sherbet eaten by household in the last 30 days, by race/Hispanic origin, April 2013-June 2014
                                                                                                              • Figure 83: Types of ice cream and sherbet consumed by household, by race/Hispanic origin, April 2013-June 2014
                                                                                                            • Blacks more likely to eat novelty bars, Klondike and Popsicle are leaders
                                                                                                              • Figure 84: Frozen novelty treats household consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                              • Figure 85: Brands of frozen novelty treats consumed by household, by race/Hispanic origin, April 2013-June 2014
                                                                                                          • Chocolate and Other Candy

                                                                                                            • Key points
                                                                                                              • Eight in 10 Blacks eat chocolate or other candy, consumption is heavy
                                                                                                                • Figure 86: Chocolate and other candy personal consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                                • Figure 87: Amount of chocolate and other candy personally consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
                                                                                                              • Individual, regular sized candy or chocolate is preferred
                                                                                                                • Figure 88: Types of chocolate and other candy personally consumed, by race/Hispanic origin, April 2013-June 2014
                                                                                                              • Black women are more likely than men to eat chocolate and other candy
                                                                                                                • Figure 89: Blacks’ chocolate and other candy personal consumption, by gender, April 2013-June 2014
                                                                                                                • Figure 90: Amount of chocolate and other candy Blacks personally consumed in the last 30 days, by gender, April 2013-June 2014
                                                                                                                • Figure 91: Types of chocolate and candy Blacks’ personally consumed, by gender, April 2013-June 2014
                                                                                                            • Yogurt and Smoothies

                                                                                                              • Key point
                                                                                                                • Black significantly more likely than others to drink smoothies
                                                                                                                  • Figure 92: Yogurt and smoothies personal consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                                  • Figure 93: Forms of yogurt and smoothies personally consumed, by race/Hispanic origin, April 2013-June 2014
                                                                                                                  • Figure 94: Amount of yogurt and smoothies personally consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
                                                                                                                • Women prefer spoonable yogurt, men want drinkable smoothies
                                                                                                                  • Figure 95: Blacks’ yogurt and smoothies personal consumption, by gender, April 2013-June 2014
                                                                                                                  • Figure 96: Forms of yogurt and smoothies personally consumed by Blacks, by gender, April 2013-June 2014
                                                                                                                  • Figure 97: Amount of yogurt and smoothies Blacks personally consumed in the last 30 days, by gender, April 2013-June 2014
                                                                                                              • Fruits and Vegetables as Snacks

                                                                                                                • Key points
                                                                                                                  • Blacks more likely than Whites to eat more fruit/vegetable snacks per day
                                                                                                                    • Figure 98: Fruit and vegetable consumed as a snack, by race/Hispanic origin, August 2013
                                                                                                                    • Figure 99: Daily consumption of vegetables as a snack, by race/Hispanic origin, August 2013
                                                                                                                    • Figure 100: Daily consumption of fruit as a snack, by race/Hispanic origin, August 2013
                                                                                                                  • Blacks eat a variety of fruits, more likely than Whites to eat citrus fruits
                                                                                                                    • Figure 101: Types of fruit consumed, by race/Hispanic origin, July 2014
                                                                                                                  • Cherries, avocado, and kiwi popular among three out of 10 Blacks
                                                                                                                    • Figure 102: Other types of fruit consumed, by race/Hispanic origin, July 2014
                                                                                                                  • Blacks turn to fruits and vegetables for health benefits
                                                                                                                    • Figure 103: Attitudes toward fruit and vegetables, by race/Hispanic origin, July 2014
                                                                                                                  • Blacks have very different opinions about produce than Whites
                                                                                                                      • Figure 104: Attitudes toward eating fruit and vegetables, by race/Hispanic origin, August 2013
                                                                                                                  • Appendix – The US Black Population

                                                                                                                      • Key points
                                                                                                                        • Buying power
                                                                                                                          • Figure 105: Buying power trends among Black consumers, 1990-2018 (projections)
                                                                                                                        • Black buying power is growing at a faster rate than that of White consumers
                                                                                                                          • Figure 106: Changes in buying power, by race, June 2013
                                                                                                                        • Black buying power more than $1 trillion
                                                                                                                          • Figure 107: Top 10 states or areas ranked by share of Black buying power, 2013
                                                                                                                        • Top 10 states with highest buying power represent two thirds of buying power
                                                                                                                          • Figure 108: Top 10 states ranked by value of Black buying power, 2013
                                                                                                                        • Population statistics
                                                                                                                          • Black population growing at a faster rate than Whites
                                                                                                                            • Figure 109: Population by race and Hispanic origin, 2009-19
                                                                                                                          • Black population growth slows
                                                                                                                            • Figure 110: Asian, Black, and Hispanic populations, 1970-2020
                                                                                                                          • Children under 18-years-old account for 27% of Black population
                                                                                                                            • Figure 111: Black population, by age, 2009-19
                                                                                                                          • Geographic concentration
                                                                                                                            • Majority of Blacks reside in the South; a different marketing approach may be needed
                                                                                                                              • Figure 112: Black geographic concentration, by region, 2010
                                                                                                                            • Population grows in the South, reverse migration may be occurring
                                                                                                                              • Figure 113: Top 20 states or areas with highest Black population and percentage change from 2000-10, 2010
                                                                                                                            • New York, Chicago, Philadelphia, Detroit, and Houston are top Black metros
                                                                                                                              • Figure 114: Top 10 cities with the largest number of Blacks, 2010
                                                                                                                            • More than 80% of Detroit’s and Jackson’s population is Black
                                                                                                                              • Figure 115: Top 10 cities with the highest percentage of Blacks, 2010
                                                                                                                            • Gender
                                                                                                                              • Figure 116: Men by race and Hispanic origin, 2009-19
                                                                                                                              • Figure 117: Women by race and Hispanic origin, 2009-19
                                                                                                                            • Generations
                                                                                                                              • iGeneration and Millennials represent nearly half of Black population
                                                                                                                                • Figure 118: Population of generations, by race/Hispanic origin, 2014
                                                                                                                                • Figure 119: Distribution of population by race and generation, 2014
                                                                                                                              • Marital status
                                                                                                                                • Only one third of Blacks are married, compared to 50% or more of others
                                                                                                                                  • Figure 120: Percentage of married and not married people aged 18 or older, by race and Hispanic origin, 2013
                                                                                                                                • Blacks twice as likely never to marry
                                                                                                                                  • Figure 121: Marital status of adults aged 18 or older, by race/Hispanic origin, 2013
                                                                                                                                  • Figure 122: Marital status of Blacks, by age, 2013
                                                                                                                                  • Figure 123: Marital status of Black adults, by gender, 2013
                                                                                                                                • Parental status
                                                                                                                                  • One third of Black households are headed by women
                                                                                                                                    • Figure 124: Households type, by race of householder, 2013
                                                                                                                                  • More Black children born to unmarried women in 2012
                                                                                                                                    • Figure 125: Fertility rate, by race and Hispanic origin of mother, 2002-12
                                                                                                                                    • Figure 126: Percentage of births to unmarried mothers, by race and Hispanic origin of mother, 2002 and 2012
                                                                                                                                    • Figure 127: Households with own children, by race and Hispanic origin of householder, 2013
                                                                                                                                    • Figure 128: Who children live with, by race and Hispanic origin, 2012
                                                                                                                                    • Figure 129: Black households, by presence and ages of own children, 2013
                                                                                                                                  • Education
                                                                                                                                    • Majority of Blacks seek college, while others may be relying on entrepreneurship
                                                                                                                                      • Figure 130: Educational attainment of Blacks aged 25 or older, by age, 2012
                                                                                                                                    • Income
                                                                                                                                      • Blacks have lower household incomes, attributed to several factors besides occupation
                                                                                                                                        • Figure 131: Median household income, by race and Hispanic origin of householder, 2012
                                                                                                                                        • Figure 132: Household income distribution by race and Hispanic origin of householder, 2012
                                                                                                                                    • Appendix – Other Useful Consumer Tables

                                                                                                                                      • Overall use by race/Hispanic origin
                                                                                                                                        • Figure 133: Household dips use, by race/Hispanic origin, April 2013-June 2014
                                                                                                                                        • Figure 134: Snack crackers, saltines, and graham crackers household consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                                                        • Figure 135: Meat snacks and beef jerky household consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                                                        • Figure 136: Nut household consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                                                        • Figure 137: Ready-to-eat cookie household consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                                                        • Figure 138: Ready-to-eat snack cakes household consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                                                        • Figure 139: Chocolate and other candy personal consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                                                        • Figure 140: Ice cream and sherbet household consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                                                        • Figure 141: Frozen novelty treats household consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                                                        • Figure 142: Yogurt and smoothies personal consumption, by race/Hispanic origin, April 2013-June 2014
                                                                                                                                      • Gender
                                                                                                                                        • Figure 143: Retailers where snacks are most often purchased for household (top three), by gender, September 2014
                                                                                                                                        • Figure 144: Past month snack purchases for adult consumption, by gender, September 2014
                                                                                                                                        • Figure 145: Past month snack purchases for children consumption, by adult gender, September 2014
                                                                                                                                      • Age
                                                                                                                                        • Figure 146: Top five decision factors for choosing snacks, by age, September 2014
                                                                                                                                        • Figure 147: Past month snack purchases for household consumption, by age, September 2014
                                                                                                                                        • Figure 148: Past month snack purchases for adult consumption, by age, September 2014
                                                                                                                                        • Figure 149: Types of snacks adults buy for children in household, by age of adult, September 2014
                                                                                                                                      • Generation
                                                                                                                                        • Figure 150: Motivations for buying snacks for household, by generation, September 2014
                                                                                                                                        • Figure 151: Retailers where snacks are most often purchased for household (top three), by generation, September 2014
                                                                                                                                        • Figure 152: Past month snack purchases for adult consumption, by generation, September 2014
                                                                                                                                        • Figure 153: Past month snack purchases for children consumption, by adult generation, September 2014
                                                                                                                                      • Household Income
                                                                                                                                        • Figure 154: Retailers where snacks are most often purchased for household (top three), by household income, September 2014
                                                                                                                                      • Type of Snack
                                                                                                                                        • Figure 155: Motivations for buying snacks for household, by snacks purchased for household consumption – Part I, September 2014
                                                                                                                                        • Figure 156: Motivations for buying snacks for household, by snacks purchased for household consumption – Part II, September 2014
                                                                                                                                        • Figure 157: Retailers where snacks are most often purchased for household (top three), by snacks purchased for household consumption – Part I, September 2014
                                                                                                                                        • Figure 158: Retailers where snacks are purchased most often for household (top three), by snacks purchased for household consumption – Part II, September 2014
                                                                                                                                        • Figure 159: Top five decision factors for choosing snacks, by snacks purchased for household consumption – Part I, September 2014
                                                                                                                                        • Figure 160: Top five decision factors for choosing snacks, by snacks purchased for household consumption – Part II, September 2014
                                                                                                                                      • Region
                                                                                                                                        • Figure 161: Amount of pretzels consumed by Black households in the last 30 days, by region, April 2013-June 2014
                                                                                                                                        • Figure 162: Past month snack purchases for adult consumption, by region, September 2014
                                                                                                                                        • Figure 163: Past month snack purchases for children consumption, by region, September 2014
                                                                                                                                        • Figure 164: Past month snack purchases for household consumption, by region, September 2014
                                                                                                                                        • Figure 165: Types of potato chips consumed by Black households, by region, April 2013-June 2014
                                                                                                                                        • Figure 166: Snack crackers, saltines, and graham crackers Black household consumption, by region, April 2013-June 2014
                                                                                                                                        • Figure 167: Types of snack/graham crackers consumed by Black households, by region, April 2013-June 2014
                                                                                                                                        • Figure 168: Amount of snack crackers, saltines, and graham crackers eaten by Black households in the last 30 days, by region, April 2013-June 2014
                                                                                                                                        • Figure 169: Ready-to-eat cookies Black household consumption, by region, April 2013-June 2014
                                                                                                                                        • Figure 170: Types of ready-to-eat cookies consumed by households, by region, April 2013-June 2014
                                                                                                                                        • Figure 171: Amount of ready-to-eat cookies eaten by Black households in the last 30 days, by region, April 2013-June 2014
                                                                                                                                        • Figure 172: Ready-to-eat snack cakes consumption by Black households, by region, April 2013-June 2014
                                                                                                                                        • Figure 173: Amount of ready-to-eat snack cakes eaten by Black households in the last 30 days, by region, April 2013-June 2014
                                                                                                                                        • Figure 174: Chocolate and other candy personal consumption, by region, April 2013-June 2014
                                                                                                                                        • Figure 175: Types of chocolate and candy Blacks personally consume, by region, April 2013-June 2014
                                                                                                                                        • Figure 176: Amount of chocolate and other candy eaten by Black consumers in the last 30 days, by region, April 2013-June 2014
                                                                                                                                        • Figure 177: Black household ice cream and sherbet consumption, by region, April 2013-June 2014
                                                                                                                                        • Figure 178: Types of ice cream and sherbet Black household consume, by region, April 2013-June 2014
                                                                                                                                        • Figure 179: Black household frozen novelty treats consumption, by region, April 2013-June 2014
                                                                                                                                        • Figure 180: Brands of frozen novelty treats consumed by Black households, by region, April 2013-June 2014
                                                                                                                                        • Figure 181: Blacks’ yogurt and smoothies personal consumption, by region, April 2013-June 2014
                                                                                                                                        • Figure 182: Forms of yogurt and smoothies personally consumed by Blacks, by region, April 2013-June 2014
                                                                                                                                        • Figure 183: Amount of yogurt and smoothies Blacks personally consumed in the last 30 days, by region, April 2013-June 2014
                                                                                                                                    • Appendix – Trade Associations

                                                                                                                                      Companies Covered

                                                                                                                                      • Facebook, Inc.
                                                                                                                                      • Frito-Lay, Inc
                                                                                                                                      • Subway
                                                                                                                                      • Taco Bell Corp.
                                                                                                                                      • Tyson Foods Inc.

                                                                                                                                      Snacking Preferences of Black Consumers - US - November 2014

                                                                                                                                      £3,199.84 (Excl.Tax)