Snacking Preferences of the Black Consumer - US - September 2012
Some questions answered in the 'Snack Preferences of the Black Consumer - US' report include:
- How relevant are marketing messages that target Black consumers?
- Are calorie-controlled snack packs hitting the mark with Black consumers?
- Why aren’t breakfast snacks marketed as an anytime snack to Black consumers?
According to the U.S. Census Bureau, the Black population is expected to surpass 43 million by 2017, an 11% increase from 2007. Currently at $1 trillion, Black spending power is expected to climb to $1.3 trillion by 2015. Higher education levels, and the resulting higher paying jobs, are the primary drivers behind this increasing purchasing power. Blacks are an increasingly influential consumer group, with a higher-than-average consumption of a variety of snack foods. Although there is much discussion about healthy eating, Black consumers—like all consumers—have been slow in making those changes in their eating habits. Marketers will need to maintain a careful balance between offering the types of snack food most enjoyed by Black consumers and promoting healthy alternatives.
This report covers Blacks’ attitudes and consumption patterns with regard to all major categories of snack foods. It takes a close look at how their choices and behaviors are affected by age, gender, income, and other factors. Discussions and examples of trends and opportunities for marketers, including the role of major retail channels, are provided.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.