Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Snacking Preferences of the Black Consumer - US - September 2012

Some questions answered in the 'Snack Preferences of the Black Consumer - US' report include:

  • How relevant are marketing messages that target Black consumers?
  • Are calorie-controlled snack packs hitting the mark with Black consumers?
  • Why aren’t breakfast snacks marketed as an anytime snack to Black consumers?

According to the U.S. Census Bureau, the Black population is expected to surpass 43 million by 2017, an 11% increase from 2007. Currently at $1 trillion, Black spending power is expected to climb to $1.3 trillion by 2015. Higher education levels, and the resulting higher paying jobs, are the primary drivers behind this increasing purchasing power. Blacks are an increasingly influential consumer group, with a higher-than-average consumption of a variety of snack foods. Although there is much discussion about healthy eating, Black consumers—like all consumers—have been slow in making those changes in their eating habits. Marketers will need to maintain a careful balance between offering the types of snack food most enjoyed by Black consumers and promoting healthy alternatives.

This report covers Blacks’ attitudes and consumption patterns with regard to all major categories of snack foods. It takes a close look at how their choices and behaviors are affected by age, gender, income, and other factors. Discussions and examples of trends and opportunities for marketers, including the role of major retail channels, are provided.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Advertising
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • Snack food preferences of the Black consumer
                        • Preferred types of salty/savory snacks
                          • Figure 1: Top five salty/savory snacks consumed by Black households on a regular basis, April 2012
                        • Preferred types of sweet snacks
                          • Figure 2: Top five sweet snacks consumed by Black households on a regular basis, April 2012
                        • Retail preferences of salty/savory snack consumers
                          • Figure 3: Frequency of purchase by Black consumers of salty/savory snacks, by retailer, April 2012
                        • Retail preferences of sweet snack consumers
                          • Figure 4: Frequency of purchase by Blacks of sweet snacks, by retailer, April 2012
                        • Preferred flavors of salty/savory snacks
                          • Figure 5: Preferred flavors of salty/savory snacks purchased by Black adults, April 2012
                        • Preferred flavors of sweet snacks
                          • Figure 6: Preferred flavors of sweet snacks purchased by Black consumers, April 2012
                        • Likelihood of calorie-controlled snack pack consumption
                          • Figure 7: Calorie-controlled snack packs, by race/Hispanic origin, October 2010-November 2011
                        • The consumer
                          • U.S. Black population
                            • Figure 8: Population, by race/Hispanic origin, 2007-17
                          • Presence and ages of children in the household
                            • Figure 9: Presence and ages of children in the household, by race/Hispanic origin, 2011
                          • What we think
                          • Issues in the Market

                              • How relevant are marketing messages that target Black consumers?
                                • Are calorie-controlled snack packs hitting the mark with Black consumers?
                                  • Why aren’t breakfast snacks marketed as an anytime snack to Black consumers?
                                  • Insights and Opportunities

                                    • Snack food brands need to keep young Black men as their pilots
                                      • Snack food brands can do more to help Black consumers eat smarter
                                      • Trend Applications

                                          • Trend: “Help Me Help Myself”
                                            • Trend: “A Simple Balance for Health”
                                              • 2015 Trend: “Old Gold”
                                              • The Consumer

                                                • Key points
                                                  • Salty/savory snacks
                                                    • Black households regularly consume potato chips and crackers
                                                        • Figure 10: Types of salty/savory snacks consumed by Black households on a regular basis, April 2012
                                                        • Figure 11: Types of salty/savory snacks consumed by Black households on a regular basis, by age, April 2012
                                                        • Figure 12: Other types of salty/savory snacks consumed by Black households on a regular basis, by age, April 2012
                                                      • Sweet snacks
                                                        • Black households are particularly fond of ice cream and freshly baked goods
                                                            • Figure 13: Types of sweet snacks consumed by Black households on a regular basis, April 2012
                                                            • Figure 14: Types of sweet snacks consumed by household on a regular basis, by gender and age, April 2012
                                                            • Figure 15: Other types of sweet snacks consumed by Black households on a regular basis, by gender and age, April 2012
                                                        • Salty/Savory Snacks

                                                          • Key points
                                                            • Retail preferences
                                                              • Blacks regularly purchase salty/savory snacks at the supermarket
                                                                • Figure 16: Frequency of purchase of salty/savory snacks, by retailer, April 2012
                                                              • Young Black men most frequently purchase salty snacks
                                                                • Figure 17: Frequency of purchasing savory snacks at grocery retailers and entertainment venues, by gender and age, April 2012
                                                                • Figure 18: Frequency of purchasing savory snacks where liquor is sold, by gender and age, April 2012
                                                              • Favorite flavors and brands, plus pricing, guide Blacks’ salty snack purchases
                                                                • Figure 19: Key factors among Black adults when choosing savory snacks, April 2012
                                                              • Preferred flavors of salty/savory snacks
                                                                • Barbeque and Cheddar cheese are favorite flavors among Black consumers of salty snacks
                                                                  • Figure 20: Blacks’ preferred flavors of savory snacks purchased, April 2012
                                                                  • Figure 21: Blacks’ preferred flavors of savory snacks purchased, by gender, April 2012
                                                                • Potato chips
                                                                  • Blacks over index in their consumption of potato chips
                                                                    • Figure 22: Household consumption of potato chips, by race/Hispanic origin, October 2010-November 2011
                                                                    • Figure 23: Household consumption of potato chips, by presence of children in the home, October 2010-November 2011
                                                                  • Regular potato chips are the dominant choice among Blacks
                                                                    • Figure 24: Preferred types of potato chips consumed in Black households, by race/Hispanic origin, October 2010-November 2011
                                                                    • Figure 25: Preferred types of potato chips consumed in Black households, by age, October 2010-November 2011
                                                                  • Black households consume a wide variety of potato chip flavors
                                                                    • Figure 26: Preferred flavors of potato chips consumed in Black households, by race/Hispanic origin, October 2010-November 2011
                                                                    • Figure 27: Preferred flavors of potato chips consumed in Black households, by presence of children in the household, October 2010-November 2011
                                                                  • Black households over index in their consumption of major potato chip brands
                                                                    • Figure 28: brand preference of potato chips in Black households, by race/Hispanic origin, October 2010-November 2011
                                                                  • Pretzels
                                                                    • Black households with children are most likely to consume pretzels
                                                                      • Figure 29: Likelihood of pretzel consumption, by race/Hispanic origin, October 2010-November 2011
                                                                      • Figure 30: Likelihood of pretzel consumption in Black households, by presence of children in the household, October 2010-November 2011
                                                                    • Black households prefer Rold Gold, but cost likely trumps brand loyalty
                                                                      • Figure 31: Household brand preference of pretzels, by race/Hispanic origin, October 2010-November 2011
                                                                    • Popcorn
                                                                      • Black households are the most likely to consume popcorn
                                                                        • Figure 32: Likelihood of popcorn consumption in Black households, by race/Hispanic origin, October 2010-November 2011
                                                                        • Figure 33: Likelihood of household consumption of popcorn products, by presence of children in household, October 2010-November 2011
                                                                        • Figure 34: Household popcorn product consumption in the last 30 days, by race/Hispanic origin, October 2010-November 2011
                                                                      • Black households, like all popcorn-consuming homes, prefer Orville Redenbacher
                                                                        • Figure 35: Household brand preference of popcorn products, by race/Hispanic origin, October 2010-November 2011
                                                                      • Corn and tortilla chips and cheese snacks
                                                                        • Black households with children lead in corn, tortilla chip and cheese snack use
                                                                          • Figure 36: Household consumption of corn and tortilla chips and/or cheese snacks, by race/Hispanic origin, October 2010-November 2011
                                                                          • Figure 37: Household consumption of corn and tortilla chips and/or cheese snacks, by presence of children in household, October 2010-November 2011
                                                                        • Doritos dominate in Black households
                                                                          • Figure 38: Household brand preference of corn and tortilla chips and/or cheese snacks, by race/Hispanic origin, October 2010-November 2011
                                                                          • Figure 39: Household consumption of corn and tortilla chips and/or cheese snacks in the last 30 days, by race/Hispanic origin, October 2010-November 2011
                                                                        • Nuts
                                                                          • Black households are most likely to eat nuts as snacks
                                                                            • Figure 40: Likelihood of household consumption of nuts, by race/Hispanic origin, October 2010-November 2011
                                                                            • Figure 41: Preferred household use of nuts, by race/Hispanic origin, October 2010-November 2011
                                                                          • Blue Diamond is a preferred brand by Black consumers
                                                                            • Figure 42: Household brand preference of nuts consumed for snacks, by race/Hispanic origin, October 2010-November 2011
                                                                          • Meat snacks and beef jerky
                                                                            • Black households with children drive consumption of meat snacks
                                                                              • Figure 43: Likelihood of household consumption of meat snacks and beef jerky, by race/Hispanic origin, October 2010-November 2011
                                                                              • Figure 44: Likelihood of household use of meat snacks and beef jerky, by presence of children in household, October 2010-November 2011
                                                                            • Slim Jim is most popular among Black households
                                                                              • Figure 45: Household brand preference of meat snacks and beef jerky, by race/Hispanic origin, October 2010-November 2011
                                                                            • Crackers
                                                                              • Black households are on par with total households in their consumption of crackers
                                                                                • Figure 46: Household consumption of snack crackers, saltine crackers, and graham Crackers, by race/Hispanic origin, October 2010-November 2011
                                                                                • Figure 47: Snack crackers, saltine crackers, and graham crackers, by presence of children in household, October 2010-November 2011
                                                                                • Figure 48: Preferred types of snack crackers, saltine crackers, and graham Crackers consumed, by race/Hispanic origin, October 2010-November 2011
                                                                              • Other types of salty/savory snacks
                                                                                • Pork rinds, onion rings are most popular in Black households
                                                                                  • Figure 49: Household consumption of other salty/savory snacks, by race/Hispanic origin, October 2010-November 2011
                                                                                  • Figure 50: Household brand preference of other salty/savory snacks, by race/Hispanic origin, October 2010-November 2011
                                                                              • Sweet Snacks

                                                                                • Key points
                                                                                  • Retail preferences
                                                                                    • Blacks are most likely to buy sweet snacks at a supermarket
                                                                                      • Figure 51: Frequency of purchase of sweet snacks by Black consumers, by retailer, April 2012
                                                                                    • Young Black men are the most frequent sweet snack buyers
                                                                                      • Figure 52: Incidence of Blacks’ purchase of sweet snacks, by retailer, by gender and age, April 2012
                                                                                    • Favorite flavors drive Black consumers’ sweet snacks purchases
                                                                                      • Figure 53: Key factors among Black adults when choosing sweet snacks, April 2012
                                                                                    • Older Black adults look for “low in” claims when selecting sweet snacks
                                                                                      • Figure 54: Influencers when choosing sweet snacks, by gender and age, April 2012
                                                                                    • Preferred flavors of sweet snacks
                                                                                      • Black adults hold a strong preference for chocolate flavored snacks
                                                                                        • Figure 55: Preferred flavors of sweet snacks purchased by Black adults, April 2012
                                                                                      • Women prefer chocolate and men enjoy apple flavored snacks
                                                                                        • Figure 56: Preferred flavors of sweet snacks purchased in the past month, by gender, April 2012
                                                                                      • Ice cream and frozen novelty treats
                                                                                        • Black households are heavy consumers of frozen novelty items
                                                                                          • Figure 57: Likelihood of household consumption of ice cream and sherbet or frozen novelty treats, by race/Hispanic origin, October 2010-November 2011
                                                                                          • Figure 58: Household consumption of ice cream and sherbet, by presence of children in the household, October 2010-November 2011
                                                                                          • Figure 59: Consumption of frozen novelty treats, by presence of children in household, October 2010-November 2011
                                                                                          • Figure 60: Household consumption of frozen novelty treats, by age, October 2010-November 2011
                                                                                        • Cookies
                                                                                          • Black households are most likely to enjoy cookies as a between-meals snack
                                                                                            • Figure 61: Likelihood of household consumption of cookies, by race/Hispanic origin, October 2010-November 2011
                                                                                            • Figure 62: Cookies, by age, October 2010-November 2011
                                                                                            • Figure 63: Cookies, by presence of children in household, October 2010-November 2011
                                                                                            • Figure 64: Blacks’ preferred types of cookie, by race/Hispanic origin, October 2010-November 2011
                                                                                          • Snack cakes
                                                                                            • Younger Black adults and households with children drive snack cake consumption
                                                                                              • Figure 65: Likelihood of household consumption of snack cakes, by race/Hispanic origin, October 2010-November 2011
                                                                                              • Figure 66: Likelihood of household consumption of snack cakes, by age, October 2010-November 2011
                                                                                              • Figure 67: Snack cakes, by presence of children in household, October 2010-November 2011
                                                                                              • Figure 68: Household brand preference of snack cakes, by race/Hispanic origin, October 2010-November 2011
                                                                                          • Frozen Snack Foods

                                                                                            • Key points
                                                                                              • Household consumption of frozen snack foods
                                                                                                • Black households are more likely to consume frozen hot snacks
                                                                                                  • Figure 69: household consumption of frozen snack foods, by race/Hispanic origin, October 2010-November 2011
                                                                                                  • Figure 70: Household consumption of frozen hot snacks, by presence of children in household, October 2010-November 2011
                                                                                                • Black households with children drive brand loyalty of frozen hot snacks
                                                                                                  • Figure 71: Household brand preference of frozen hot snacks, by presence of children in household, October 2010-November 2011
                                                                                              • Dips

                                                                                                • Key points
                                                                                                  • Household consumption of snack and vegetable dips
                                                                                                    • Black households that eat dips prefer ready-to-serve varieties
                                                                                                      • Figure 72: Likelihood of household use of dips for snacks and vegetables, by race/Hispanic origin, October 2010-November 2011
                                                                                                    • Dip use is highest in Black homes with children
                                                                                                      • Figure 73: Household consumption of dips for snacks and vegetables, by presence of children in household, October 2010-November 2011
                                                                                                    • Black households prefer dips from Frito-Lay and Hidden Valley Ranch
                                                                                                      • Figure 74: Household brand preference of dips used for snacks and vegetables, by race/Hispanic origin, October 2010-November 2011
                                                                                                  • Nutritional, Diet, and Calorie-controlled Snacks

                                                                                                    • Key points
                                                                                                      • Blacks’ consumption of nutritional snacks
                                                                                                        • Black adults eat fewer nutritional snacks but show brand loyalty
                                                                                                          • Figure 75: Likelihood of personal consumption of nutritional snacks, by race/Hispanic origin, October 2010-November 2011
                                                                                                        • Black men are less likely than Black women to eat nutritional snacks
                                                                                                          • Figure 76: Nutritional snacks (granola, fruit, etc.), by gender, October 2010-November 2011
                                                                                                        • Black households with children are greater consumers of nutritional snacks
                                                                                                          • Figure 77: Nutritional snacks (granola, fruit, etc.), by presence of children in household, October 2010-November 2011
                                                                                                        • Low-fat and fat-free products
                                                                                                          • Black households consume fewer low-fat or fat-free products
                                                                                                            • Figure 78: Likelihood of household use of low-fat/fat-free products, by race/Hispanic origin, October 2010-November 2011
                                                                                                            • Figure 79: Low-fat/fat-free products, by age, October 2010-November 2011
                                                                                                          • Calorie-controlled snack packs
                                                                                                            • One in four Black households consume calorie-controlled snacks
                                                                                                              • Figure 80: Calorie-controlled snack packs, by race/Hispanic origin, October 2010-November 2011
                                                                                                              • Figure 81: Calorie-controlled snack packs, by gender, October 2010-November 2011
                                                                                                          • Marketing Strategies

                                                                                                            • Key points
                                                                                                              • TV advertising
                                                                                                                • Lay’s Potato Chips
                                                                                                                  • Figure 82: Lay’s potato chips, TV ad, September
                                                                                                                • Special K Cracker Chips
                                                                                                                  • Figure 83: Kellogg’s Special K Cracker Chips, TV ad, July 2012
                                                                                                                • Little Debbie Snacks
                                                                                                                  • Figure 84: Little Debbie Snacks, TV ad, September 2011
                                                                                                                • Betty Crocker Fruit Snacks
                                                                                                                  • Figure 85: Betty Crocker Fruit Roll-Ups, TV ad, January 2012
                                                                                                                • Online strategies
                                                                                                                  • Hostess Snacks
                                                                                                                    • Totino’s
                                                                                                                    • U.S. Black Population

                                                                                                                      • Key points
                                                                                                                        • U.S. population by race/Hispanic origin
                                                                                                                          • Figure 86: Population, by race and Hispanic origin, 2007-17
                                                                                                                          • Figure 87: Population, by race/Hispanic origin, 1970-2020
                                                                                                                          • Figure 88: Asian, Black, and Hispanic populations, 1970-2020
                                                                                                                        • Age
                                                                                                                          • Generations by race
                                                                                                                            • Figure 89: Generations, by race/Hispanic origin, 2011
                                                                                                                          • Black population by age
                                                                                                                            • Figure 90: U.S. Black population, by age, 2007-17
                                                                                                                            • Figure 91: U.S. Population, by age, 2007-17
                                                                                                                          • U.S. Black geographic concentration
                                                                                                                            • Figure 92: Black geographic concentration, by region, 2007
                                                                                                                          • Black population by state
                                                                                                                            • Figure 93: States with largest Black population, 2011
                                                                                                                            • Figure 94: States with largest Black population, by distribution, 2008
                                                                                                                          • Population by geographic concentration
                                                                                                                            • Figure 95: States (including District of Columbia) ranked with the highest share of Black residents, 2011
                                                                                                                          • Black metros
                                                                                                                            • Figure 96: Metropolitan status of Black households, 2006 and 2011
                                                                                                                            • Figure 97: States ranked by change in black population, 2000-10
                                                                                                                            • Figure 98: Top 10 metropolitan areas with the largest number of Black residents, 2010
                                                                                                                          • Black purchasing power
                                                                                                                            • Black income
                                                                                                                              • Figure 99: Median household income, by race and Hispanic origin of householder, 2011
                                                                                                                              • Figure 100: Household income distribution for all households and Black households, 2011
                                                                                                                            • Income of Black households versus total U.S. households
                                                                                                                              • Figure 101: Share of Black households with incomes of $50K or more versus total U.S. households, 2001, 2006, and 2011
                                                                                                                            • Purchasing power by race/Hispanic origin
                                                                                                                              • Figure 102: Purchasing power, by race/Hispanic origin, 1990-2015
                                                                                                                              • Figure 103: Purchasing power, by race/Hispanic origin, 1990-2015
                                                                                                                              • Figure 104: Top 10 states/regions with the largest share of Black buying power, 2012
                                                                                                                              • Figure 105: Top 10 states, by rate of growth of Black buying power, 2000-12
                                                                                                                            • Affluent Blacks
                                                                                                                              • Black households
                                                                                                                                • Figure 106: Average household size, by race/Hispanic origin/race of householder, 2001 and 2011
                                                                                                                                • Figure 107: Presence and ages of children in the household, by race/Hispanic origin, 2011
                                                                                                                                • Figure 108: Marital status, by race and Hispanic origin, 2011
                                                                                                                            • Appendix—Additional Consumer Tables

                                                                                                                                • Figure 109: Types of sweet snacks consumed by Black households on a regular basis, by household size, April 2012
                                                                                                                                • Figure 110: Additional sweet snacks consumed by Black households on a regular basis, by household size, April 2012
                                                                                                                                • Figure 111: Key factors among Black adults when choosing savory snacks, by gender and age, April 2012
                                                                                                                            • Appendix—Trade Associations

                                                                                                                              Companies Covered

                                                                                                                              • Blue Diamond
                                                                                                                              • ConAgra Foods, Inc
                                                                                                                              • Del Monte Foods
                                                                                                                              • Entenmann's Inc
                                                                                                                              • Frito-Lay, Inc
                                                                                                                              • General Mills Inc
                                                                                                                              • Krispy Kreme Doughnuts Inc.
                                                                                                                              • Newman's Own Inc.
                                                                                                                              • Pepperidge Farm Inc.
                                                                                                                              • Procter & Gamble USA
                                                                                                                              • Quaker
                                                                                                                              • SAM's Club
                                                                                                                              • Sara Lee Corporation
                                                                                                                              • Smithfield Foods Inc.
                                                                                                                              • Tyson Foods Inc.
                                                                                                                              • Walgreen Co
                                                                                                                              • Whole Foods Market Inc

                                                                                                                              Snacking Preferences of the Black Consumer - US - September 2012

                                                                                                                              £3,277.28 (Excl.Tax)