Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Snacks - China - April 2012

“China’s snacks market has grown strongly thanks to increased consumer spending power, busier lifestyles and increasingly varied leisure pursuits. Consumer interest in new products has fuelled a massive expansion in the number of companies and products involved in the market.
 
– Matthew Crabbe – Asia-Pacific Research Director


In this report we answer the key questions:

  • Who the key consumer groups for snacks are and how their differing lifestyles shape their demand for snacks?
  • How the industry needs to face imminent and inevitable consolidation with creative branding and marketing to engage better with the key consumer groups.
  • What the threat from snack food retail chains and modern grocery chain private label is doing to the competitive landscape in the snacks market.
  • Whether the snacks industry is meeting the health demands of Chinese people in light of increased worries among consumers about food safety, obesity and nutrition
  • Are manufacturers beginning to understand how premiumisation could raise their profile and appeal amongst consumers, and help them to survive the oncoming period of consolidation?


Report Introduction::

China’s snacks market has grown strongly thanks to increased consumer spending power, busier lifestyles and increasingly varied leisure pursuits. Consumer interest in new products has fuelled a massive expansion in the number of companies and products involved in the market. But that growth has now created such a bewildering mass of products and brands that all of the products now struggle to stand out from the crowd.
 
Consumers faced with a wall of products come to view all of the products as the same, leading to many sectors becoming viewed as just commodities. That has left the door open for snack food retail chains and modern grocery chains to develop retail brands and private-label brands that compete successfully where manufacturers’ brands have stalled. They provide uniformity of brand image that stands out from the crowd in a way the manufacturers’ brands mostly had not, and the manufacturers now face competition from retailers as well as each other, raising the competitive temperature.Consolidation in the snacks industry is therefore inevitable.
 
We are already seeing leading snacks makers gear up for that consolidation by beginning to innovate in their branding, packaging, marketing and advertising. They are also already showing signs of having identified key consumer groups to target, and adapting their products and strategies to focus on increasing consumer interest among those key groups so as to establish much more sustainable market share in the future
 
 

 

Liqueurs - UK - January 2012

Take a look inside a sample report

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

Download now

 

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
      • Executive Summary

        • The market
          • The forecast
            • Figure 1: Forecast – Volume sales of snack foods in China, 2006-16
            • Figure 2: Forecast – Value sales of snack foods in China, 2006-16
          • Companies
            • Figure 3: Forecast – Value sales of snack foods in China, 2011
          • Issues
            • High fragmentation hinders market differentiation
              • Figure 4: Repertoire of brands of potato chips every bought in the last 3 months, December 2011
            • Changing lifestyles create more snacking opportunities
              • Figure 5: Location of eating snacks, December 2011
            • Potential snacking super-brands begin to emerge
              • Figure 6: Brands of potato chips ever bought in the last 3 months, December 2011
            • Building snack brands on a health proposition
              • Figure 7: Top 10 health claims by new product launches, 2009-11
            • Premium products begin to rise above the throng
              • Figure 8: Attitudes towards bulk and discount buying of snacks, December 2011
          • The Market: A Snapshot

            • The slowing of rapid snacks market growth means significant, imminent consolidation
              • Figure 9: China – Snacks: Market volume and value annual growth, by sector, 2007-11
              • Figure 10: China – Snacks: Market volume and value, by sector, 2007-11
            • The leading companies
              • Figure 11: Total snacks market shares, 2009-11
              • Figure 12: China: Leading potato snack company total market shares, 2009-11
            • China’s snacking target consumer groups
                • Figure 13: The key target snacks consumer groups, December 2011
                • Figure 14: The key target snacks consumer groups’ snacking attitudes, December 2011
            • Fragmentation Hinders Market Development

              • Key issues
                • Snack products proliferate without a clear strategy
                  • Figure 15: Breakdown of new products surveyed, by type, 2007-11
                  • Figure 16: Brands of potato chips bought in the last 3 months, December 2011
                  • Figure 17: Repertoire of brands of potato chips bought in the last 3 months, December 2011
                  • Figure 18: Percentage points growth/decline in significance within new product launches, 2007-11
                  • Figure 19: % breakdown of snacks volume & value sectors and percentage point growth/decline, 2007-11
                  • Figure 20: Period sector value & volume growth rates, 2007-11
                • Fragmentation hinders brand loyalty
                  • Figure 21: Key snack markets value growth compared with snacks, 2007-11
                  • Figure 22: Snack product launches, by type of launch, 2008-11
                  • Figure 23: Snacks annual % growth rates, by sector, 2007-11
                • Case study: Laiyifen and commodity snack retailing
                  • What does it mean?
                  • Changing Lifestyles Create More Snacking Opportunities

                    • Key issues
                      • The snacks market gears up for a change in consumer habits
                        • Figure 24: Total snacks market value and annual growth, 2007-11
                      • Breaking with traditional snacking habits
                        • Figure 25: Frequency of snack consumption, by consumer groups, December 2011
                      • On-the-go snacking still in its infancy
                          • Figure 26: Location of eating snacks, December 2011
                          • Figure 27: Frequency of eating snacks, by income group, December 2011
                        • Functional benefits appeal to women
                          • Figure 28: % of new product launches with product claims targeting women, 2007-11
                        • Making snacking manly
                          • Snacks for children
                            • Figure 29: % of new product launches with product claims targeting children, 2007-11
                          • Snacks to suit every lifestyle
                              • Figure 30: New snacks product launches based on usability claims, 2007-11
                            • What does it mean?
                            • Snacking Super-brands Begin to Emerge

                              • Key issues
                                • Brand share development has huge potential for growth
                                  • Figure 31: Total snacks value market shares, 2009-11
                                  • Figure 32: Total nuts and seeds snacks value sector shares, 2009-11
                                  • Figure 33: China leading potato snack company total value market shares, 2009-11
                                • Case study: Qia Qia revamping its tired brand
                                  • Making packaging stand out from the crowd
                                    • Case study: advertising the new message – follow the PepsiCo lead
                                        • Figure 34: Brands of potato chips bought in the last 3 months, December 2011
                                        • Figure 35: Repertoire of brands of potato chips bought in the last 3 months, December 2011
                                      • Tingyi/Calbee New JV Set to Make a Significant Snacks Market Entry
                                        • Private label: the emerging challenge to brand shares
                                          • Figure 36: Retail formats where snacks have been bought in the last 3 months, December 2011
                                          • Figure 37: China top 100 retailers’ forecast sales and private-label sales compared, 2010-14
                                          • Figure 38: Private-label % of new snack product launches, 2009-11
                                          • Figure 39: Top 20 companies based on new product launches, 2009-11
                                        • In-store promotions remains key area
                                          • Deepening brand penetration through new channels
                                            • What does it mean?
                                            • Building Snack Brands on a Health Proposition

                                              • Key issues
                                                • Snack consumers really do care about health as an issue
                                                    • Figure 40: Consumer attitudes to healthy snacking, December 2011
                                                    • Figure 41: Attitudes towards snacks consumption, December 2011
                                                  • What are considered healthy snacks
                                                    • Healthy and ethical products – recent development
                                                      • Figure 42: Top ten health claims, by new product launches, 2009-11
                                                      • Figure 43: Attitudes towards snacks consumption, December 2011
                                                      • Figure 44: % of total new product launches making health claims, 2011
                                                      • Figure 45: % of total new product launches making ethical claims, 2009-11
                                                    • The profound effect of food scares
                                                      • GMO-free
                                                        • No additives
                                                          • Marketing health to snackers
                                                              • Figure 46: Snacks consumption frequency survey results, December 2011
                                                            • What does it mean?
                                                            • Premium Products Begin to Emerge

                                                              • Key issues
                                                                • Improved quality driving increased consumer spending
                                                                  • Product price and the premium shift
                                                                    • Figure 47: Average unit price per kg for snacks, by sector, 2007-11
                                                                    • Figure 48: Attitudes towards bulk and discount buying of snacks, December 2011
                                                                    • Figure 49: Average snacks product prices, by sector, 2008-11
                                                                  • A miscellany of premium features
                                                                    • Premiumisation through packaging
                                                                      • Special-occasion gift packs
                                                                        • What does it mean?
                                                                        • Future of the Snacks Market in China

                                                                          • The market will slow but remain strong
                                                                            • Figure 50: China – Forecast volume market for snacks, 2006-16
                                                                            • Figure 51: China – Forecast value market for snacks, 2006-16
                                                                          • The industry will continue to consolidate
                                                                            • Consumers will respond to more targeted marketing
                                                                            • Appendix – Market Data

                                                                                • Figure 52: Value sales of snack foods in China, 2011
                                                                                • Figure 53: Market size, value 2007-11
                                                                                • Figure 54: Snack market size, volume, 2007-11
                                                                                • Figure 55: Snack market size, value, 2007-11
                                                                                • Figure 56: Snack market share, 2009-11
                                                                            • Appendix – New Product Launches

                                                                                • Figure 57: Proportion of new product launches by snack category, 2006-11
                                                                                • Figure 58: Top 10 health claims by new product launches, 2009-11
                                                                                • Figure 59: New product launch type, 2006-11
                                                                                • Figure 60: % of ’healthy ingredient’ new product launches, 2006-11
                                                                                • Figure 61: New product launch claims, 2006-11
                                                                                • Figure 62: New product launches, by company, 2009-11
                                                                            • Appendix – Consumer – Consumption Habits

                                                                                • Figure 63: Frequency of eating snacks, December 2011
                                                                                • Figure 64: Frequency of eating snacks, December 2011
                                                                                • Figure 65: Location of eating snacks, December 2011
                                                                                • Figure 66: Location of eating snacks, by demographics, December 2011
                                                                                • Figure 67: Time of day snacks are typically eaten, by demographics, December 2011
                                                                                • Figure 68: Time of day snacks are typically eaten, December 2011
                                                                                • Figure 69: Frequency of eating snacks, by time of day snacks are typically eaten, December 2011
                                                                                • Figure 70: Most popular frequency of eating any snacks, by demographics, December 2011
                                                                                • Figure 71: Next most popular frequency of eating any snacks, by demographics, December 2011
                                                                                • Figure 72: Most popular frequency of eating nuts, by demographics, December 2011
                                                                                • Figure 73: Next most popular frequency of eating nuts, by demographics, December 2011
                                                                                • Figure 74: Most popular frequency of eating seeds, by demographics, December 2011
                                                                                • Figure 75: Next most popular frequency of eating seeds, by demographics, December 2011
                                                                                • Figure 76: Most popular frequency of eating preserved fruits, by demographics, December 2011
                                                                                • Figure 77: Next most popular frequency of eating preserved fruits, by demographics, December 2011
                                                                                • Figure 78: Most popular frequency of eating meat snacks, by demographics, December 2011
                                                                                • Figure 79: Next most popular frequency of eating meat snacks, by demographics, December 2011
                                                                                • Figure 80: Most popular frequency of eating dried fish/seafood snack, by demographics, December 2011
                                                                                • Figure 81: Next most popular frequency of eating dried fish/seafood snack, by demographics, December 2011
                                                                                • Figure 82: Most popular frequency of eating potato chips, by demographics, December 2011
                                                                                • Figure 83: Next most popular frequency of eating potato chips, by demographics, December 2011
                                                                                • Figure 84: Most popular frequency of eating rice-based snacks, by demographics, December 2011
                                                                                • Figure 85: Next most popular frequency of eating rice-based snacks, by demographics, December 2011
                                                                                • Figure 86: Most popular frequency of eating other puffed foods, by demographics, December 2011
                                                                                • Figure 87: Next most popular frequency of eating other puffed foods, by demographics, December 2011
                                                                            • Appendix – Consumer– Purchasing Habits

                                                                                • Figure 88: Source of buying snacks, December 2011
                                                                                • Figure 89: Most popular source of buying snacks, by demographics, December 2011
                                                                                • Figure 90: Next most popular source of buying snacks, by demographics, December 2011
                                                                                • Figure 91: Average weekly spending on snack, December 2011
                                                                                • Figure 92: Brands of potato chips ever bought in the last 3 months, December 2011
                                                                                • Figure 93: Brands of potato chips ever bought in the last 3 months, by most popular frequency of potato chips, December 2011
                                                                                • Figure 94: Brands of potato chips ever bought in the last 3 months, by next most popular frequency of potato chips, December 2011
                                                                                • Figure 95: Brands of potato chips bought most often, December 2011
                                                                                • Figure 96: Brands of potato chips bought most often, by most popular brands of potato chips bought second most often, December 2011
                                                                                • Figure 97: Brands of potato chips bought most often, by next most popular brands of potato chips bought second most often, December 2011
                                                                                • Figure 98: Most popular brands of potato chips ever bought in the last 3 months, by demographics, December 2011
                                                                                • Figure 99: Next most popular brands of potato chips ever bought in the last 3 months, by demographics, December 2011
                                                                                • Figure 100: Most popular brands of potato chips bought most often, by demographics, December 2011
                                                                            • Appendix – Consumer – Attitudes

                                                                                • Figure 101: Attitudes towards snacks consumption, December 2011
                                                                                • Figure 102: Most popular attitudes towards snacks consumption, by demographics, December 2011
                                                                                • Figure 103: Next most popular attitudes towards snacks consumption, by demographics, December 2011
                                                                                • Figure 104: Agreement with the statements ‘I try to avoid snacks with artificial ingredients’ and ‘I try to limit the amount of snacks I eat’, by demographics, December 2011
                                                                                • Figure 105: Agreement with the statements ‘I eat them as a meal replacement’ and ‘I tend to buy in bulk to save money’, by demographics, December 2011
                                                                                • Figure 106: Agreement with the statements ‘I trust Chinese branded snacks more than foreign brands’ and ‘I tend to buy what’s on special offer’, by demographics, December 2011
                                                                                • Figure 107: Agreement with the statements ‘I prefer fried over non-fried snacks’ and ‘I tend to avoid MSG when buying snacks’, by demographics, December 2011
                                                                            • Appendix – Repertoire Analysis

                                                                                • Figure 108: Repertoire of brands of potato chips every bought in the last 3 months, December 2011
                                                                                • Figure 109: Repertoire of brand preference, by demographics, December 2011
                                                                            • Appendix – Cluster Analysis

                                                                                • Figure 110: Target groups, December 2011
                                                                                • Figure 111: Target groups, by demographics, December 2011
                                                                                • Figure 112: Frequency of eating snacks, by target groups, December 2011
                                                                                • Figure 113: Location of eating snacks, by target groups, December 2011
                                                                                • Figure 114: Time of day snacks are typically eaten, by target groups, December 2011
                                                                                • Figure 115: Source of buying snacks, by target groups, December 2011
                                                                                • Figure 116: Brands of potato chips ever bought in the last 3 months, by target groups, December 2011
                                                                                • Figure 117: Attitudes towards snacks consumption, by target groups, December 2011

                                                                            Companies Covered

                                                                            To learn more about the companies covered in this report please contact us.

                                                                            Snacks - China - April 2012

                                                                            US $3,990.00 (Excl.Tax)