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Soap, Bath and Shower Products - Europe - August 2010

While some personal care categories have been affected to some extent by the economic uncertainty of the last year, bath and shower products have been given a clean bill of health. Personal cleansing items are regarded as daily essentials and consumers are unwilling to cut back on their usage for both social and economic reasons.

NPD has therefore concentrated on both these drivers. Manufacturers try to maintain interest in the category by introducing products that appeal to men’s and women’s desire to look and smell good, as well as clean. What might be considered as commodities are now positioned as beauty or grooming products aimed at specific skin conditions, age groups, genders and attitudes, and intended for different seasons, occasions or time of day.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

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Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

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Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Germany cleans up
                • Continued value growth
                  • Active new product development
                    • Soap on the ropes?
                    • European Market Size and Forecast

                      • Key points
                        • Soap, bath and shower products
                          • Figure 1: Retail value sales of soap, bath and shower products, by country, 2004-13
                          • Figure 2: Retail value sales of soap, bath and shower products, by country, 2004-13
                          • Figure 3: Spend per capita, by country, 2004-09
                      • Market Segmentation

                        • Key points
                          • Soap, bath and shower products
                            • Figure 4: Market segmentation, by value, France, 2009
                            • Figure 5: Market segmentation, by value, Germany, 2009
                            • Figure 6: Market segmentation, by value, Italy, 2009
                            • Figure 7: Market segmentation, by value, Spain, 2009
                            • Figure 8: Market segmentation, by value, UK, 2009
                            • Figure 9: Market segmentation, by value, Belgium, 2009
                            • Figure 10: Market segmentation, by value, Netherlands, 2009
                            • Figure 11: Market segmentation, by value, Norway, 2009
                            • Figure 12: Market segmentation, by value, Romania, 2009
                        • Companies and Product Innovation

                          • Key points
                            • Global region
                              • Figure 13: Percentage of new product launches, by region, 2009
                            • European region
                              • Figure 14: Percentage of new product launches, by top ten European countries, 2009
                            • Launches driven by extensions
                              • Figure 15: Percentage of new products by launch type, 2009
                            • Soap, bath and shower products by top claims
                              • Figure 16: Percentage of new product launches by top ten claims by the ‘Big 5’ European countries, 2009
                            • Soap, bath and shower products by top fragrances
                              • Figure 17: Percentage of new product launches by top five fragrances, by the ‘Big 5’ European countries, 2009
                            • France – Soap, bath and shower products
                              • Figure 18: Percentage of new product development, by sub-category, France, 2006-09
                              • Figure 19: Top five claims on new product development, France, 2006-09
                              • Figure 20: Top five fragrances in new product development, France, 2006-09
                            • Gently does it
                              • Expanding organic offer
                                • Limited editions
                                  • Hammam stars
                                    • Equestrian extracts
                                      • Germany – Soap, bath and shower products
                                        • Figure 21: Percentage of new product development, by sub-category, Germany, 2006-09
                                        • Figure 22: Top five claims on new product development, Germany, 2006-09
                                        • Figure 23: Top five fragrances on new product development, Germany, 2006-09
                                      • Aromatherapy care
                                        • Sensual skin care
                                          • Hand sanitisers
                                            • After-sun shower gel
                                              • Character merchandising for kids
                                                • Italy – Soap, bath and shower products
                                                  • Figure 24: Percentage of new product development, by sub-category, Italy, 2006-09
                                                  • Figure 25: Top five claims on new product development, Italy, 2006-09
                                                  • Figure 26: Top five fragrances on new product development, Italy, 2006-09
                                                • Anti-ageing takes a bath
                                                  • Gentle cleansing
                                                    • Multifunctional men
                                                      • Thermal goes nuclear
                                                        • Eye-catching packaging
                                                          • Spain – Soap, bath and shower products
                                                            • Figure 27: Percentage of new product development, by sub-category, Spain, 2006-09
                                                            • Figure 28: Top five claims on new product development, Spain, 2006-09
                                                            • Figure 29: Top five fragrances on new product development, Spain, 2006-09
                                                          • Bulk packs
                                                            • Products for children
                                                              • In search of authenticity
                                                                • Natural winners
                                                                  • UK – Soap, bath and shower products
                                                                    • Figure 30: Percentage of new product development, by sub-category, UK, 2006-09
                                                                    • Figure 31: Top five claims on new product development, UK, 2006-09
                                                                    • Figure 32: Top five fragrances on new product development, UK, 2006-09
                                                                  • Natural additions
                                                                    • Charity links
                                                                      • More than masculine
                                                                        • Sumptuous bath additives
                                                                        • The Consumer

                                                                          • Key points
                                                                            • Penetration of soap, bath and shower products
                                                                              • Figure 33: Penetration of soap, by country, 2009
                                                                              • Figure 34: Penetration of bath and shower products, by country, by women, 2009
                                                                              • Figure 35: Penetration of bath and shower products, by country, by women, 2009
                                                                              • Figure 36: Penetration of bath and shower products, by country, by men, 2009
                                                                              • Figure 37: Penetration of bath and shower products, by country, by men, 2009
                                                                            • Frequency of using soap, bath and shower products
                                                                              • Figure 38: Frequency of using liquid soap, by country, 2009
                                                                              • Figure 39: Frequency of using bar soap, by country, 2009
                                                                              • Figure 40: Frequency of using bath and shower products, by country, by women, 2009
                                                                            • Trends in penetration of soap, bath and shower products
                                                                              • Figure 41: Trends in penetration of soap, France, 2005-09
                                                                              • Figure 42: Trends in penetration of soap, Germany, 2005-09
                                                                              • Figure 43: Trends in penetration of soap, Spain, 2005-09
                                                                              • Figure 44: Trends in penetration of soap, GB, 2005-09
                                                                              • Figure 45: Trends in penetration of bath and shower products, by women, France, 2005-08
                                                                              • Figure 46: Trends in penetration of bath and shower products, by men, France, 2005-08
                                                                              • Figure 47: Trends in penetration of bath and shower products, by women, Germany, 2005-08
                                                                              • Figure 48: Trends in penetration of bath and shower products, by men, Germany, 2005-08
                                                                              • Figure 49: Trends in penetration of bath and shower products, by women, Spain, 2005-08
                                                                              • Figure 50: Trends in penetration of bath and shower products, by men, Spain, 2005-08
                                                                              • Figure 51: Trends in penetration of bath and shower products, by women, GB, 2005-08
                                                                              • Figure 52: Trends in penetration of bath and shower products, by men, GB, 2005-08
                                                                            • Penetration of soap, bath and shower products by demographics
                                                                              • Figure 53: Use of soap, bath and shower products, by demographics, by women, France, 2009
                                                                              • Figure 54: Use of soap, bath and shower products, by demographics, by women, Germany, 2009
                                                                              • Figure 55: Use of soap, bath and shower products by demographics, by women, Spain, 2009
                                                                              • Figure 56: Use of soap, bath and shower products, by demographics, by women, GB, 2009
                                                                              • Figure 57: Use of soap, bath and shower products, by demographics, by men, France, 2009
                                                                              • Figure 58: Use of soap, bath and shower products, by demographics, by men, Germany, 2009
                                                                              • Figure 59: Use of soap, bath and shower products, by demographics, by men, Spain, 2009
                                                                              • Figure 60: Use of soap, bath and shower products, by demographics, by men, GB, 2009
                                                                            • Consumer attitudes
                                                                              • Figure 61: Attitudes towards appearance, by country, by women, 2009
                                                                              • Figure 62: Attitudes towards appearance, by country, by men, 2009
                                                                          • Appendix – Market Size and Forecast Data

                                                                              • Figure 63: Retail value sales of soap, bath and shower products, by country, 2004-13
                                                                              • Figure 64: Retail value sales of soap, bath and shower products, by country, 2004-13
                                                                              • Figure 65: Spend per capita, by country, 2004-09

                                                                          Companies Covered

                                                                          To learn more about the companies covered in this report please contact us.

                                                                          Soap, Bath and Shower Products - Europe - August 2010

                                                                          £1,877.00 (Excl.Tax)