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Soap, Bath and Shower Products - Europe - March 2011

Sales of soap, bath and shower products have put in a varied performance in the Big 5, partly due to the economic recession. While demand for bath additives is generally declining, growth in shower gels and liquid soap has supported sales. Backed by its bigger population, Germany is the largest market in Europe, with sales of €1.1 billion in 2010.

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Varied performance
                • Shower products lead the way
                  • Au naturel
                    • Caring for skin
                      • Essential shower gels
                        • Tale of two consumer bases
                          • Hands-free soap
                            • Gifting adds creativity
                              • Minerals and metals for men
                                • Child’s play
                                  • Eco shower power
                                    • Showers shape up
                                    • European Market Size and Forecast

                                      • Key points
                                        • Soap, bath and shower products
                                          • Figure 1: Retail value sales of soap, bath and shower products, by country, 2005-14*
                                          • Figure 2: Spend per capita on soap, bath and shower products, France, Germany, Italy, Spain and UK, 2005-10
                                      • Market Segmentation

                                        • Key points
                                          • Key analysis
                                            • Soap, bath and shower products
                                              • Figure 3: Retail value sales of soap, bath and shower market, by sector, Belgium, 2010
                                              • Figure 4: Retail value sales of soap, bath and shower market, by sector, France, 2010
                                              • Figure 5: Retail value sales of soap, bath and shower market, by sector, Germany, 2010
                                              • Figure 6: Retail value sales of soap, bath and shower market, by sector, Italy, 2010
                                              • Figure 7: Retail value sales of soap, bath and shower market, by sector, Netherlands, 2010
                                              • Figure 8: Retail value sales of soap, bath and shower market, by sector, Poland, 2010
                                              • Figure 9: Retail value sales of soap, bath and shower market, by sector, Russia, 2010
                                              • Figure 10: Retail value sales of soap, bath and shower market, by sector, Spain, 2010
                                              • Figure 11: Retail value sales of soap, bath and shower market, by sector, UK, 2010
                                          • Companies and Product Innovation

                                            • Key points
                                              • Key analysis
                                                • Global region
                                                  • Figure 12: % of new product launches in soap, bath and shower products, by region, 2010
                                                • European region
                                                  • Figure 13: % of new product launches in soap, bath and shower products, by European country, 2010
                                                • New product launches by leading claims
                                                  • Figure 14: % of new product launches in soap, bath and shower products by top five claims by the Big 5 European countries, 2010
                                                • Age is more than a number
                                                  • Men’s launches outnumber female products
                                                    • France – Soap, bath and shower products
                                                      • Competitive landscape
                                                        • Figure 15: % of soap, bath and shower product launches, by sub-category, France, 2007-10
                                                        • Figure 16: Top five claims on soap, bath and shower product launches, France, 2008-10
                                                        • Figure 17: Positioning of soap, bath and shower product launches, France, 2007-10
                                                      • Natural is key
                                                        • Exotic and sensual scents
                                                          • Gourmand gels
                                                            • Germany – Soap, bath and shower products
                                                              • Competitive landscape
                                                                • Figure 18: % of soap, bath and shower product launches, by sub-category, Germany, 2007-10
                                                                • Figure 19: Top five claims on soap, bath and shower product launches, Germany, 2008-10
                                                              • Caring for the skin
                                                                • Soap in a tube
                                                                  • Free-from formulations
                                                                    • Italy – Soap, bath and shower products
                                                                      • Competitive landscape
                                                                        • Figure 20: % of soap, bath and shower product launches, by sub-category, Italy, 2007-10
                                                                        • Figure 21: Top five claims on soap, bath and shower product launches, Italy, 2008-10
                                                                      • Liquid success
                                                                        • Artisanal bar soaps
                                                                          • Men in focus
                                                                            • Spain – Soap, bath and shower products
                                                                              • Competitive landscape
                                                                                • Figure 22: % of soap, bath and shower product launches, by sub-category, Spain, 2007-10
                                                                                • Figure 23: Top five claims on soap, bath and shower product launches, Spain, 2008-10
                                                                              • Own labels grow in importance
                                                                                • Extra moisturisation
                                                                                  • Novel format
                                                                                    • Clean hands
                                                                                      • UK – Soap, bath and shower products
                                                                                        • Competitive landscape
                                                                                          • Figure 24: % of soap, bath and shower product launches, by sub-category, UK, 2007-10
                                                                                          • Figure 25: Top five claims on soap, bath and shower product launches, UK, 2008-10
                                                                                          • Figure 26: Positioning of soap, bath and shower product launches, UK, 2007-10
                                                                                        • Botanical and herbal products
                                                                                          • Men only
                                                                                            • Ethical considerations
                                                                                            • The Consumer

                                                                                              • Key points
                                                                                                • Key analysis
                                                                                                  • Liquid soap
                                                                                                    • Figure 27: Trends in frequency of use of liquid soap, France, 2009-10
                                                                                                    • Figure 28: Trends in frequency of use of liquid soap, Germany, 2009-10
                                                                                                    • Figure 29: Trends in frequency of use of liquid soap, Spain, 2009-10
                                                                                                    • Figure 30: Trends in frequency of use of liquid soap, GB, 2009-10
                                                                                                  • Bar soap
                                                                                                    • Figure 31: Trends in frequency of use of bars of soap, France, 2009-10
                                                                                                    • Figure 32: Trends in frequency of use of bars of soap, Germany, 2009-10
                                                                                                    • Figure 33: Trends in frequency of use of bars of soap, Spain, 2009-10
                                                                                                    • Figure 34: Trends in frequency of use of bars of soap, GB, 2009-10
                                                                                                  • Shower gels and bath products
                                                                                                    • Figure 35: Frequency of use of shower gels and bath products, France, 2010
                                                                                                    • Figure 36: Frequency of use of shower and bath products, France, 2010
                                                                                                    • Figure 37: Frequency of use of shower gels and bath products, Germany, 2010
                                                                                                    • Figure 38: Frequency of use of shower and bath products, Germany, 2010
                                                                                                    • Figure 39: Frequency of use of shower gels and bath products, Spain, 2010
                                                                                                    • Figure 40: Frequency of use of shower and bath products, Spain, 2010
                                                                                                    • Figure 41: Frequency of use of shower gels and bath products, GB, 2010
                                                                                                    • Figure 42: Frequency of use of shower and bath products, GB, 2010
                                                                                                • Consumer Attitudes

                                                                                                  • Key points
                                                                                                    • Key analysis
                                                                                                      • Environmental concerns show green shoots
                                                                                                        • Figure 43: Trends in agreement with selected lifestyle statements, France, 2009-10
                                                                                                        • Figure 44: Trends in agreement with selected lifestyle statements, Germany, 2009-10
                                                                                                        • Figure 45: Trends in agreement with selected lifestyle statements, Spain, 2009-10
                                                                                                        • Figure 46: Trends in agreement with selected lifestyle statements, GB, 2009-10
                                                                                                      • Keep young and beautiful
                                                                                                        • Figure 47: Trends in agreement with selected lifestyle statements, France, 2009-10
                                                                                                        • Figure 48: Trends in agreement with selected lifestyle statements, Germany, 2009-10
                                                                                                        • Figure 49: Trends in agreement with selected lifestyle statements, Spain, 2009-10
                                                                                                        • Figure 50: Trends in agreement with selected lifestyle statements, GB, 2009-10
                                                                                                      • Brand loyalty
                                                                                                        • Figure 51: Trends in agreement with selected lifestyle statements, France, 2009-10
                                                                                                        • Figure 52: Trends in agreement with selected lifestyle statements, Germany, 2009-10
                                                                                                        • Figure 53: Trends in agreement with selected lifestyle statements, Spain, 2009-10
                                                                                                        • Figure 54: Trends in agreement with selected lifestyle statements, GB, 2009-10
                                                                                                    • Appendix

                                                                                                        • Figure 55: Buy bath and shower gels by demographics, France, 2010
                                                                                                        • Figure 56: Frequency of use of liquid soap, by demographics, France, 2010
                                                                                                        • Figure 57: Frequency of use of liquid soap, by demographics, Germany, 2010
                                                                                                        • Figure 58: Frequency of use of liquid soap, by demographics, Spain, 2010
                                                                                                        • Figure 59: Frequency of use of liquid soap, by demographics, GB, 2010
                                                                                                        • Figure 60: Frequency of use of bars of soap, by demographics, France, 2010
                                                                                                        • Figure 61: Frequency of use of bars of soap, by demographics, Germany, 2010
                                                                                                        • Figure 62: Frequency of use of bars of soap, by demographics, Spain, 2010
                                                                                                        • Figure 63: Frequency of use of bars of soap, by demographics, GB, 2010
                                                                                                        • Figure 64: Frequency of use of shower gels and bath products, by demographics, France, 2010
                                                                                                        • Figure 65: Frequency of use of shower gels and bath products, by demographics, Germany, 2010
                                                                                                        • Figure 66: Frequency of use of shower gels and bath products, by demographics, Spain, 2010
                                                                                                        • Figure 67: Frequency of use of shower gels and bath products, by demographics, GB, 2010
                                                                                                        • Figure 68: Frequency of use of shower and bath products, by demographics, France, 2010
                                                                                                        • Figure 69: Frequency of use of shower and bath products, by demographics, Germany, 2010
                                                                                                        • Figure 70: Frequency of use of shower and bath products, by demographics, Spain, 2010
                                                                                                        • Figure 71: Frequency of use of shower and bath products, by demographics, GB, 2010
                                                                                                        • Figure 72: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                                                        • Figure 73: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                                                        • Figure 74: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                                                        • Figure 75: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                                        • Figure 76: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                                        • Figure 77: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                                        • Figure 78: Agreement with selected lifestyle statements, by demographics, Spain, 2010
                                                                                                        • Figure 79: Agreement with selected lifestyle statements, by demographics, Spain, 2010
                                                                                                        • Figure 80: Agreement with selected lifestyle statements, by demographics, Spain, 2010
                                                                                                        • Figure 81: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                                        • Figure 82: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                                        • Figure 83: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                                        • Figure 84: Agreement with selected lifestyle statements, by demographics, GB, 2010

                                                                                                    Companies Covered

                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                    Soap, Bath and Shower Products - Europe - March 2011

                                                                                                    £1,877.00 (Excl.Tax)