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Soap, Bath and Shower Products - UK - February 2014

“Lifestyle factors present long-term considerations for the soap, bath and shower market with bathing habits changing. A daily shower is becoming increasingly popular as consumers move away from time- and money consuming bathing, despite its relaxing appeal.”

– Charlotte Libby, Senior Beauty Analyst

Some questions answered in this report include:

  • How are changing bathing habits impacting SBS products?
  • What can be done to increase brand loyalty in the SBS market?
  • Which product attributes are of most importance to consumers?

 

In 2013, retail value sales in the soap, bath and shower market declined as consumers have come to rely on price promotions to stock up on soap and shower products at low prices. The bath product market has been further impacted by a trend towards showering replacing bathing due to time constraints and concerns over the rising cost of water and energy bills. New product development has continued at an elevated pace in 2013; however the amount of choice can prove overwhelming, leaving consumers choosing whichever brand is on promotion rather than which best meets their needs.
 
Channels to market are also evolving, with consumers more drawn to discount outlets and taking advantage of online grocery shopping to stock up on products. Consumer research in this report explores what influences consumer product choices in the soap, bath and shower market; their attitudes towards products in the market; their interest in product innovation; and the shopping experience. Products covered in this report.
 
This report covers the UK retail market for soap, bath and shower (SBS) products (including specific male, female and family products – ie those that can be used on babies and children) and includes the following:
  • Toilet soaps in both bar and liquid form, including hand washes
  • Hand sanitisers
  • Bath additives such as foam, crème, oil and bubble bath, bath pearls and beads and solid bath products such as salts, grains, crystals and cubes
  • Shower products such as gels, mousses, body shampoos and body washes
  • Products marketed as soap-free, such as Dove or Oil of Olay moisturising bars, as well as products such as Oilatum, which are formulated specifically for problem skin.
The report excludes facial cleansers such as scrubs and foams, which are included in Mintel’s Facial Skincare - UK, May 2013 report. The report also excludes other bodycare products, used outside of a cleansing routine, as well as wash accessories such as sponges, loofahs, mitts etc.

 

Liqueurs - UK - January 2012

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Table of contents

  1. Introduction

      • Products covered in this report
        • Abbreviations
        • Executive Summary

            • Reliance on promotional offers causes sales decline in 2013
              • Figure 1: Best and worst-case forecast of UK retail value sales of soap, bath and shower products, 2008-18
            • Changing structure of UK population proves challenging
              • New product launches increasing
                • Figure 2: New product development in the soap, bath and shower category, by launch type, 2009-13
              • Shower washes have 85% penetration
                • Figure 3: Consumer purchasing and frequency, December 2013
              • Promotional offers impacting loyalty
                • Figure 4: Attitudes towards shopping for soap, bath and shower products, December 2013
              • What we think
              • Issues in the Market

                  • How are changing bathing habits impacting SBS products?
                    • What can be done to increase brand loyalty in the SBS market?
                      • Which product attributes are of most importance to consumers?
                        • How are retail channels evolving in the SBS market?
                        • Trend Application

                            • Trend: Play Ethic
                              • Trend: Alpha Mothers
                                • Mintel Futures Trend: East Meets West
                                • Market Drivers

                                  • Key points
                                    • Ageing population less likely to bathe
                                      • Figure 5: Trends in the age structure of the UK population, 2008-18
                                    • Families in decline
                                      • Figure 6: Forecast adult population trends, by lifestage, 2008-18
                                    • Over a quarter of adults always take shorter showers
                                      • Figure 7: Green household habits, December 2013
                                    • Product packaging is a consideration for consumers
                                      • Increasing incidence of skin complaints
                                        • Figure 8: Skin condition prescription items dispensed against total prescription items dispensed in England, 2011-13
                                      • Lifestyle factors impacting SBS product use
                                        • Figure 9: Places where consumers perceive they pick up the most germs, December 2012
                                    • Who’s Innovating?

                                      • Key points
                                        • New product launches increasing
                                          • Figure 10: New product development in the soap, bath and shower category, by launch type, 2009-13
                                          • Figure 11: Examples of notable new product launches in 2013
                                        • Paraben-free claims present in a quarter of product launches
                                          • Figure 12: Top 10 product positioning claims in the UK soap, bath and shower market, 2012-13
                                        • Moisturising products blur boundaries between hygiene and care
                                          • Figure 13: Product examples containing the moisturising/ hydrating product positioning claim, 2013
                                        • New bathing formats attempt to boost sales
                                          • Figure 14: Examples of new product launches in the bath additives category, 2013
                                        • Focus on fitness
                                          • Figure 15: Product examples containing sport and fitness themes in the soap, bath and shower category, 2013
                                        • Own-label amongst the most active innovators
                                          • Figure 16: New product launches in the UK soap, bath and shower market, by top 5 companies and other, 2013
                                      • Market Size and Forecast

                                        • Key points
                                          • Sales decline in 2013 due to reliance on promotional offers
                                            • Figure 17: UK retail value sales of soap, bath and shower products, at current and constant prices, 2008-18
                                          • Future growth expectations remain limited
                                            • Figure 18: Best and worst-case forecast of UK retail value sales of soap, bath and shower products, 2008-18
                                          • Forecast methodology
                                          • Segment Performance

                                            • Key points
                                              • Bath products primarily responsible for declining sales
                                                • Figure 19: UK retail value sales of soap, bath and shower products, by segment, 2008-18
                                              • Soap begins to struggle
                                              • Market Share

                                                • Key points
                                                  • Radox maintains leadership of the bath category
                                                    • Figure 20: Brand shares in UK value sales of bath additives, year ending November, 2012-13
                                                  • Own-label grows only in the soap market
                                                    • Figure 21: Brand shares in UK value sales of soap, year ending November, 2012-13
                                                  • Dove appealing to consumers
                                                    • Figure 22: Brand shares in UK value sales of shower products, year ending November, 2012-13
                                                • Companies and Products

                                                  • Avon
                                                    • Background
                                                      • Financial performance and strategy
                                                        • Figure 23: Financial performance of Avon (global), 2011 and 2012
                                                      • Product range and innovation
                                                        • Figure 24: Examples of new product launches from Avon in the UK soap, bath and shower market, 2013
                                                      • Marketing and advertising
                                                        • Colgate-Palmolive
                                                          • Background
                                                            • Financial performance and strategy
                                                              • Figure 25: Financial performance of Colgate-Palmolive (UK) Limited, 2011-12
                                                            • Product range and innovation
                                                              • Figure 26: Examples of new product launches from Colgate-Palmolive in the UK soap, bath and toiletries market, 2013
                                                            • Marketing and advertising
                                                              • Molton Brown
                                                                • Background
                                                                  • Financial performance and strategy
                                                                    • Figure 27: Financial performance of Molton Brown Limited, 2011 and 2012
                                                                  • Product range and innovation
                                                                      • Figure 28: Examples of new product launches from Molton Brown in the UK soap, bath and shower products market, 2013
                                                                    • Marketing and advertising
                                                                      • PZ Cussons
                                                                        • Background
                                                                          • Financial performance and strategy
                                                                            • Figure 29: Financial performance of PZ Cussons (Global), 2012 and 2013
                                                                          • Product range and innovation
                                                                              • Figure 30: Examples of new product launches by PZ Cussons in the UK soap, bath and shower market, 2013
                                                                            • Marketing and advertising
                                                                              • The Body Shop
                                                                                • Background
                                                                                  • Financial performance and strategy
                                                                                    • Figure 31: Financial Performance of The Body Shop (UK), 2011 and 2012
                                                                                  • Product range and innovation
                                                                                    • Figure 32: Examples of new product launches from The Body Shop in the UK soap, bath and shower market, 2013
                                                                                  • Marketing and advertising
                                                                                    • Unilever
                                                                                      • Background
                                                                                        • Financial performance and strategy
                                                                                          • Figure 33: Financial performance of Unilever PLC (Global), 2011 and 2012
                                                                                        • Product range and innovation
                                                                                            • Figure 34: Examples of product launches from Unilever in the UK soap, bath and shower market, 2013
                                                                                          • Marketing and advertising
                                                                                          • Brand Research

                                                                                            • Brand map
                                                                                                • Figure 35: Attitudes towards and usage of brands in the soap, bath and shower products sector, November 2013
                                                                                              • Correspondence analysis
                                                                                                • Brand attitudes
                                                                                                  • Figure 36: Attitudes, by soap, bath and shower products brand, November 2013
                                                                                                • Brand personality
                                                                                                  • Figure 37: Soap, bath and shower products brand personality – Macro image, November 2013
                                                                                                  • Figure 38: Soap, bath and shower products brand personality – Micro image, November 2013
                                                                                                • Brand experience
                                                                                                  • Figure 39: Soap, bath and shower products brand usage, November 2013
                                                                                                  • Figure 40: Satisfaction with various soap, bath and shower products brands, November 2013
                                                                                                  • Figure 41: Consideration of soap, bath and shower products brands, November 2013
                                                                                                  • Figure 42: Consumer perceptions of current soap, bath and shower products brand performance, November 2013
                                                                                                • Brand index
                                                                                                  • Figure 43: Soap, bath and shower products brand index, November 2013
                                                                                                • Target group analysis
                                                                                                  • Figure 44: Target groups, November 2013
                                                                                                  • Figure 45: Soap, bath and shower products brand usage, by target groups, November 2013
                                                                                                • Group One – Conformists
                                                                                                  • Group Two – Simply the Best
                                                                                                    • Group Three – Shelf Stalkers
                                                                                                      • Group Four – Habitual Shoppers
                                                                                                        • Group Five – Individualists
                                                                                                        • Brand Communication and Promotion

                                                                                                          • Key points
                                                                                                            • Total advertising spend in decline
                                                                                                              • Figure 46: Main monitored media advertising expenditure on soap, bath and shower products, 2009-13
                                                                                                            • Liquid hand soap responsible for category decline
                                                                                                              • Figure 47: Main monitored media advertising expenditure on soap, bath and shower products, by product category, 2009-13
                                                                                                            • Unilever increases spend YOY with the return of Dove ‘Real Beauty’
                                                                                                              • Figure 48: Main monitored media advertising expenditure on soap, bath and shower products, by top 5 advertisers and other, 2013
                                                                                                            • TV spend replaced by internet and outdoor
                                                                                                              • Figure 49: Main monitored media advertising expenditure on soap, bath and shower products, by media type, 2011-13
                                                                                                          • Channels to Market

                                                                                                            • Key points
                                                                                                              • Multiple grocers and Boots see the smallest sales declines
                                                                                                                • Figure 50: UK retail value sales of soap, bath and shower products, by outlet type, 2012-13
                                                                                                              • Discounters benefit from savvy shopping
                                                                                                                • Direct selling losing market share
                                                                                                                • The Consumer – Frequency of Purchasing Soap, Bath and Shower Products

                                                                                                                  • Key points
                                                                                                                    • Shower washes have 86% penetration
                                                                                                                      • Figure 51: Consumer purchasing and frequency, December 2013
                                                                                                                    • Growing popularity of hand sanitiser
                                                                                                                      • Promotional offers damaging value sales
                                                                                                                        • Ingredients a greater concern for frequent shoppers
                                                                                                                          • Younger men most likely to buy the full range of SBS products
                                                                                                                            • Figure 52: Repertoire of soap, bath and shower products purchased, by demographics, December 2013
                                                                                                                        • The Consumer – Desired Product Attributes

                                                                                                                          • Key points
                                                                                                                            • Fragrance is the biggest purchase consideration
                                                                                                                              • Figure 53: Factors influencing purchasing of soap, bath and shower products, by product type, December 2013
                                                                                                                            • Branded soaps seen as having milder formulations
                                                                                                                              • Hand sanitiser – a single purpose product?
                                                                                                                                • Gender-specific still holds appeal in bath & shower
                                                                                                                                  • Opportunity for anti-acne shower products
                                                                                                                                  • The Consumer – Shopping for Soap, Bath and Shower Products

                                                                                                                                    • Key points
                                                                                                                                      • Promotional offers impacting loyalty
                                                                                                                                        • Figure 54: Attitudes towards shopping for soap, bath and shower products, December 2013
                                                                                                                                      • Testing fragrance is important
                                                                                                                                        • Unisex appeals to seniors
                                                                                                                                          • New mums willing to pay for relaxation time
                                                                                                                                          • The Consumer – Interest in Product Development

                                                                                                                                            • Key points
                                                                                                                                              • Moisturising products remain a key consumer need
                                                                                                                                                • Figure 55: Consumer interest in new product development, December 2013
                                                                                                                                              • Women look for beauty benefits
                                                                                                                                                • Environmental concerns
                                                                                                                                                • The Consumer – Usage Attitudes

                                                                                                                                                  • Key points
                                                                                                                                                    • Women use a wider product repertoire
                                                                                                                                                      • Figure 56: Consumer usage attitudes, by gender, December 2013
                                                                                                                                                    • Sharing with children
                                                                                                                                                      • Women use SBS products whilst shaving
                                                                                                                                                        • Little real seasonal variation
                                                                                                                                                            • Figure 57: Examples of seasonal soap, bath and shower products launched in 2013
                                                                                                                                                          • Brand matching
                                                                                                                                                          • Appendix – Who’s Innovating?

                                                                                                                                                              • Figure 58: UK soap, bath and shower new product launches, by manufacturer type, 2009-13
                                                                                                                                                              • Figure 59: Product positioning claims of bar and liquid soap, 2013
                                                                                                                                                              • Figure 60: New product development in the soap, bath and shower category, by product type, 2012-13
                                                                                                                                                          • Appendix – Market Size and Forecast

                                                                                                                                                              • Figure 61: Best and worst-case forecast of UK retail value sales of soap, bath and shower products, 2013-18
                                                                                                                                                          • Appendix – Segment Performance

                                                                                                                                                              • Figure 62: Best and worst-case forecast of UK retail value sales of soap products, 2008-18
                                                                                                                                                              • Figure 63: Best and worst-case forecast of UK retail value sales of bath products, 2008-18
                                                                                                                                                              • Figure 64: Best and worst-case forecast of UK retail value sales of shower products, 2008-18
                                                                                                                                                          • Appendix – Brand Research

                                                                                                                                                              • Figure 65: Brand usage, November 2013
                                                                                                                                                              • Figure 66: Brand commitment, November 2013
                                                                                                                                                              • Figure 67: Brand momentum, November 2013
                                                                                                                                                              • Figure 68: Brand diversity, November 2013
                                                                                                                                                              • Figure 69: Brand satisfaction, November 2013
                                                                                                                                                              • Figure 70: Brand attitude, November 2013
                                                                                                                                                              • Figure 71: Brand image – Macro image, November 2013
                                                                                                                                                              • Figure 72: Brand image – Micro image, November 2013
                                                                                                                                                              • Figure 73: Profile of target groups, by demographics, November 2013
                                                                                                                                                              • Figure 74: Psychographic segmentation, by target groups, November 2013
                                                                                                                                                              • Figure 75: Brand usage, by target groups, November 2013
                                                                                                                                                            • Brand index
                                                                                                                                                              • Figure 76: Brand index, November 2013
                                                                                                                                                          • Appendix – Brand Communication and Promotion

                                                                                                                                                              • Figure 77: Main monitored advertising spend in the liquid hand soap market, by brand, 2011-13
                                                                                                                                                          • Appendix – The Consumer - Frequency of Purchasing Soap, Bath and Shower Products

                                                                                                                                                              • Figure 78: Consumer purchasing and frequency, December 2013
                                                                                                                                                              • Figure 79: Attitudes towards shopping for soap, bath and shower products, by consumer purchasing and frequency – Any soap, December 2013
                                                                                                                                                              • Figure 80: Attitudes towards shopping for soap, bath and shower products, by consumer purchasing and frequency – Any shower, December 2013
                                                                                                                                                              • Figure 81: Attitudes towards shopping for soap, bath and shower products, by consumer purchasing and frequency – Any bath, December 2013
                                                                                                                                                              • Figure 82: Attitudes towards shopping for soap, bath and shower products, by consumer purchasing and frequency – Liquid hand soap, December 2013
                                                                                                                                                              • Figure 83: Attitudes towards shopping for soap, bath and shower products, by consumer purchasing and frequency – Bar soap, December 2013
                                                                                                                                                              • Figure 84: Attitudes towards shopping for soap, bath and shower products, by consumer purchasing and frequency – Soap-free bars, December 2013
                                                                                                                                                              • Figure 85: Attitudes towards shopping for soap, bath and shower products, by consumer purchasing and frequency – Shower washes excluding any 2-in-1 hair and body wash, December 2013
                                                                                                                                                              • Figure 86: Attitudes towards shopping for soap, bath and shower products, by consumer purchasing and frequency – Combined hair and body wash, December 2013
                                                                                                                                                              • Figure 87: Attitudes towards shopping for soap, bath and shower products, by consumer purchasing and frequency – Bath oils, December 2013
                                                                                                                                                              • Figure 88: Attitudes towards shopping for soap, bath and shower products, by consumer purchasing and frequency – Liquid bath infusions, excluding bath oils, December 2013
                                                                                                                                                              • Figure 89: Attitudes towards shopping for soap, bath and shower products, by consumer purchasing and frequency – Solid bath infusions, December 2013
                                                                                                                                                              • Figure 90: Attitudes towards shopping for soap, bath and shower products, by consumer purchasing and frequency – Hand sanitiser gel, December 2013
                                                                                                                                                              • Figure 91: Consumer usage attitudes, by consumer purchasing and frequency – Any soap, December 2013
                                                                                                                                                              • Figure 92: Consumer usage attitudes, by consumer purchasing and frequency – Any shower, December 2013
                                                                                                                                                              • Figure 93: Consumer usage attitudes, by consumer purchasing and frequency – Any bath, December 2013
                                                                                                                                                              • Figure 94: Consumer usage attitudes, by consumer purchasing and frequency – Liquid hand soap, December 2013
                                                                                                                                                              • Figure 95: Consumer usage attitudes, by consumer purchasing and frequency – Bar soap, December 2013
                                                                                                                                                              • Figure 96: Consumer usage attitudes, by consumer purchasing and frequency – Soap-free bars, December 2013
                                                                                                                                                              • Figure 97: Consumer usage attitudes, by consumer purchasing and frequency – Shower washes excluding any 2-in-1 hair and body wash, December 2013
                                                                                                                                                              • Figure 98: Consumer usage attitudes, by consumer purchasing and frequency – Combined hair and body wash, December 2013
                                                                                                                                                              • Figure 99: Consumer usage attitudes, by consumer purchasing and frequency – Bath oils, December 2013
                                                                                                                                                              • Figure 100: Consumer usage attitudes, by consumer purchasing and frequency – Liquid bath infusions, excluding bath oils, December 2013
                                                                                                                                                              • Figure 101: Consumer usage attitudes, by consumer purchasing and frequency – Solid bath infusions, December 2013
                                                                                                                                                              • Figure 102: Consumer usage attitudes, by consumer purchasing and frequency – Hand sanitiser gel, December 2013
                                                                                                                                                            • Repertoire
                                                                                                                                                              • Figure 103: Repertoire of soap bath and shower products purchased, December 2013
                                                                                                                                                              • Figure 104: Consumer purchasing and frequency, by repertoire of soap bath and shower products purchased, December 2013
                                                                                                                                                              • Figure 105: Attitudes towards shopping for soap, bath and shower products, by repertoire of soap bath and shower products purchased, December 2013
                                                                                                                                                              • Figure 106: Consumer interest in new product development, by repertoire of soap bath and shower products purchased, December 2013
                                                                                                                                                              • Figure 107: Consumer purchasing and frequency – Any soap, by demographics, December 2013
                                                                                                                                                              • Figure 108: Consumer purchasing and frequency – Any shower, by demographics, December 2013
                                                                                                                                                              • Figure 109: Consumer purchasing and frequency – Any bath, by demographics, December 2013
                                                                                                                                                              • Figure 110: Consumer purchasing and frequency – Liquid hand soap, by demographics, December 2013
                                                                                                                                                              • Figure 111: Consumer purchasing and frequency – Bar soap, by demographics, December 2013
                                                                                                                                                              • Figure 112: Consumer purchasing and frequency – Soap-free bars, by demographics, December 2013
                                                                                                                                                              • Figure 113: Consumer purchasing and frequency – Shower washes excluding any 2-in-1 hair and body wash, by demographics, December 2013
                                                                                                                                                              • Figure 114: Consumer purchasing and frequency – Combined hair and body wash, by demographics, December 2013
                                                                                                                                                              • Figure 115: Consumer purchasing and frequency – Bath oils, by demographics, December 2013
                                                                                                                                                              • Figure 116: Consumer purchasing and frequency – Liquid bath infusions, excluding bath oils, by demographics, December 2013
                                                                                                                                                              • Figure 117: Consumer purchasing and frequency – Solid bath infusions, by demographics, December 2013
                                                                                                                                                              • Figure 118: Consumer purchasing and frequency – Hand sanitiser gel, by demographics, December 2013
                                                                                                                                                              • Figure 119: Repertoire of soap bath and shower products purchased, by demographics, December 2013
                                                                                                                                                          • Appendix – The Consumer – Desired Product Attributes

                                                                                                                                                              • Figure 120: Factors influencing purchase of bath and shower products, December 2013
                                                                                                                                                              • Figure 121: Consumer interest in new product development, by most popular factors influencing purchase of bath and shower products, December 2013
                                                                                                                                                              • Figure 122: Consumer interest in new product development, by next most popular factors influencing purchase of bath and shower products, December 2013
                                                                                                                                                              • Figure 123: Consumer usage attitudes, by most popular factors influencing purchase of bath and shower products, December 2013
                                                                                                                                                              • Figure 124: Consumer usage attitudes, by next most popular factors influencing purchase of bath and shower products, December 2013
                                                                                                                                                              • Figure 125: Factors influencing purchase of soap products, December 2013
                                                                                                                                                              • Figure 126: Consumer interest in new product development, by most popular factors influencing purchase of soap products, December 2013
                                                                                                                                                              • Figure 127: Consumer interest in new product development, by next most popular factors influencing purchase of soap products, December 2013
                                                                                                                                                              • Figure 128: Consumer usage attitudes, by most popular factors influencing purchase of soap products, December 2013
                                                                                                                                                              • Figure 129: Consumer usage attitudes, by next most popular factors influencing purchase of soap products, December 2013
                                                                                                                                                              • Figure 130: Factors influencing purchase of hand sanitiser, December 2013
                                                                                                                                                              • Figure 131: Consumer interest in new product development, by most popular factors influencing purchase of hand sanitiser, December 2013
                                                                                                                                                              • Figure 132: Consumer interest in new product development, by next most popular factors influencing purchase of hand sanitiser, December 2013
                                                                                                                                                              • Figure 133: Consumer usage attitudes, by most popular factors influencing purchase of hand sanitiser, December 2013
                                                                                                                                                              • Figure 134: Consumer usage attitudes, by next most popular factors influencing purchase of hand sanitiser, December 2013
                                                                                                                                                              • Figure 135: Most popular factors influencing purchase of bath and shower products, by demographics, December 2013
                                                                                                                                                              • Figure 136: Next most popular factors influencing purchase of bath and shower products, by demographics, December 2013
                                                                                                                                                              • Figure 137: Most popular factors influencing purchase of soap products, by demographics, December 2013
                                                                                                                                                              • Figure 138: Next most popular factors influencing purchase of soap products, by demographics, December 2013
                                                                                                                                                              • Figure 139: Most popular factors influencing purchase of hand sanitiser, by demographics, December 2013
                                                                                                                                                              • Figure 140: Next most popular factors influencing purchase of hand sanitiser, by demographics, December 2013
                                                                                                                                                          • Appendix – The Consumer – Shopping for Soap, Bath and Shower Products

                                                                                                                                                              • Figure 141: Attitudes towards shopping for soap, bath and shower products, December 2013
                                                                                                                                                              • Figure 142: Consumer purchasing and frequency, by most popular attitudes towards shopping for soap, bath and shower products, December 2013
                                                                                                                                                              • Figure 143: Consumer purchasing and frequency, by next most popular attitudes towards shopping for soap, bath and shower products, December 2013
                                                                                                                                                              • Figure 144: Factors influencing purchase of bath and shower products, by most popular attitudes towards shopping for soap, bath and shower products, December 2013
                                                                                                                                                              • Figure 145: Factors influencing purchase of bath and shower products, by next most popular attitudes towards shopping for soap, bath and shower products, December 2013
                                                                                                                                                              • Figure 146: Factors influencing purchase of soap products, by most popular attitudes towards shopping for soap, bath and shower products, December 2013
                                                                                                                                                              • Figure 147: Factors influencing purchase of soap products, by next most popular attitudes towards shopping for soap, bath and shower products, December 2013
                                                                                                                                                              • Figure 148: Factors influencing purchase of hand sanitiser, by most popular attitudes towards shopping for soap, bath and shower products, December 2013
                                                                                                                                                              • Figure 149: Factors influencing purchase of hand sanitiser, by next most popular attitudes towards shopping for soap, bath and shower products, December 2013
                                                                                                                                                              • Figure 150: Most popular attitudes towards shopping for soap, bath and shower products, by demographics, December 2013
                                                                                                                                                              • Figure 151: Next most popular attitudes towards shopping for soap, bath and shower products, by demographics, December 2013
                                                                                                                                                          • Appendix – The Consumer – Interest in Product Development

                                                                                                                                                              • Figure 152: Consumer interest in new product development, December 2013
                                                                                                                                                              • Figure 153: Most popular consumer interest in new product development, by demographics, December 2013
                                                                                                                                                              • Figure 154: Next most popular consumer interest in new product development, by demographics, December 2013
                                                                                                                                                              • Figure 155: Other consumer interest in new product development, by demographics, December 2013
                                                                                                                                                          • Appendix – The Consumer – Usage Attitudes

                                                                                                                                                              • Figure 156: Consumer usage attitudes, December 2013
                                                                                                                                                              • Figure 157: Consumer purchasing and frequency, by most popular consumer usage attitudes, December 2013
                                                                                                                                                              • Figure 158: Consumer purchasing and frequency, by next most popular consumer usage attitudes, December 2013
                                                                                                                                                              • Figure 159: Factors influencing purchase of bath and shower products, by most popular consumer usage attitudes, December 2013
                                                                                                                                                              • Figure 160: Factors influencing purchase of bath and shower products, by next most popular consumer usage attitudes, December 2013
                                                                                                                                                              • Figure 161: Factors influencing purchase of soap products, by most popular consumer usage attitudes, December 2013
                                                                                                                                                              • Figure 162: Factors influencing purchase of soap products, by next most popular consumer usage attitudes, December 2013
                                                                                                                                                              • Figure 163: Factors influencing purchase of hand sanitiser, by most popular consumer usage attitudes, December 2013
                                                                                                                                                              • Figure 164: Factors influencing purchase of hand sanitiser, by next most popular consumer usage attitudes, December 2013
                                                                                                                                                              • Figure 165: Consumer interest in new product development, by most popular consumer usage attitudes, December 2013
                                                                                                                                                              • Figure 166: Consumer interest in new product development, by next most popular consumer usage attitudes, December 2013
                                                                                                                                                              • Figure 167: Most popular consumer usage attitudes, by demographics, December 2013
                                                                                                                                                              • Figure 168: Next most popular consumer usage attitudes, by demographics, December 2013

                                                                                                                                                          Soap, Bath and Shower Products - UK - February 2014

                                                                                                                                                          US $2,648.76 (Excl.Tax)