Soap, Bath and Shower Products - UK - February 2015
"Retail sales declines are evident for the second year in a row in the soap, bath and shower (SBS) market (-1.2% to £638 million in 2014) as the trend of saving money on day-to-day hygiene essentials continues; consumers are maintaining their reliance on price promotions, as well as trading down to cheaper products such as bar soaps."
- Charlotte Libby, Senior Beauty Analyst
This report covers the following areas:
- Bathing falls from fashion
- Bar soaps return to favour
- Prominence of skincare claims increases
Retail sales declines are evident for the second year in a row in the soap, bath and shower (SBS) market as the trend of saving money on day-to-day hygiene essentials continues; consumers are maintaining their reliance on price promotions, as well as trading down to cheaper products such as bar soaps.
Bathing is increasingly viewed as a more costly and time-consuming alternative to showering, with one in five adults now taking fewer baths. This has directly impacted retail value sales in the segment, with bath products falling from 2013-14. Changing consumer perception of bathing is essential to return the market to growth, with opportunities in skincare and beauty claims.
This report covers the UK retail market for soap, bath and shower products (including specific male, female and family products – ie those that can be used on babies and children) and includes the following:
- Toilet soaps in both bar and liquid form, including hand washes
- Hand sanitisers
- Bath additives such as foam, crème, oil and bubble bath, bath pearls and beads and solid bath products such as salts, grains, crystals and cubes
- Shower products such as gels, mousses, body shampoos and body washes
- Products marketed as soap-free, such as Dove or Oil of Olay moisturising bars, as well as products such as Oilatum, which are formulated specifically for problem skin.
The report excludes facial cleansers such as scrubs and foams, which are included in Mintel’s Facial Skincare – UK, May 2014 report. The report also excludes other bodycare products, used outside of a cleansing routine, as well as wash accessories such as sponges, loofahs, mitts etc.
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.