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Soap, Bath and Shower Products - UK - March 2013

“Changing habits have shown a decrease in the frequency of bathing and an increase in the frequency of showering, translating to a growth in the shower market. This is driven by time constraints and increased water bills but also an ageing population with mobility issues. Extending the shower category to offer greater benefits to the consumer, or even deliver pampering benefits associated with bathing, could grow the market further.”
– Roshida Khanom, OTC and Personal Care Analyst
Some questions answered in this report include:

  • How have changing bathing/showering habits impacted the market?
  • What are the claims opportunities for market?
  • How is own-label performing in this category?
  • How important are ingredients in this category?

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Table of contents

  1. Introduction

      • Definitions
        • Excluded
          • Methodology
            • Consumer research
              • Abbreviations
              • Executive Summary

                  • The market
                    • Figure 1: Best and worst-case forecast of UK retail value sales of soap, bath and shower products, 2007-17
                  • Market factors
                    • Companies, brands and innovation
                      • Figure 2: Percentage share of new product launches in the UK deodorants market, by top 5 claims, 2008-12
                      • Figure 3: Manufacturers’ shares in value soap, bath and shower products, year ending 1st December 2012
                    • The consumer
                      • Figure 4: Soap, bath and shower products purchased in the last 6 months, by gender, November 2012
                      • Figure 5: Attitudes towards shopping for soap, bath and shower products, November 2012
                      • Figure 6: Interest in new product attributes, November 2012
                    • What we think
                    • Issues in the Market

                        • How have changing bathing/showering habits impacted the market?
                          • What are the claims opportunities for market?
                            • How is own-label performing in this category?
                              • How important are ingredients in this category?
                              • Trend Application

                                • Trend: Slow It All Down
                                  • Trend: Minimize me
                                    • Mintel Futures: Old Gold
                                    • Market Drivers

                                      • Key points
                                        • Household budgets will continue to tighten
                                          • Figure 7: GDP, PDI and consumer expenditure, at current prices, 2007-17
                                        • Growth in population will boost the market
                                          • Figure 8: Trends in the age structure of the UK population, 2007-17
                                        • Price over quality
                                          • Figure 9: Trends in level of receptiveness to quality, 2008-12
                                        • Lower environmental involvement
                                          • Figure 10: Attitudes towards the environment, 2012
                                        • Increase in skin complaints resulting in greater focus on skin care
                                          • Figure 11: Trends in incidence of skin complaints and stress in last 12 months, 2008-12
                                      • Strengths and Weaknesses

                                        • Strengths
                                          • Weaknesses
                                          • Who’s Innovating?

                                            • Key points
                                              • Launches by segment
                                                • Figure 12: Trends in soap, bath and shower product launches in the UK, by sector, 2008-12
                                              • Botanical/herbal claims are losing their impact
                                                • Figure 13: Growth index of total launches in the UK soap, bath and shower products market, 2008-12
                                                • Figure 14: Percentage share of new product launches in the UK soap, bath and shower products market, by top 5 claims, 2008-12
                                              • All natural and organic and botanical/herbal launches
                                                • Figure 15: Natural and organic launches in 2012
                                                • Figure 16: Free-from products launched in 2012
                                              • Own-label launches have remained consistent year on year
                                                • Figure 17: Product launches within UK soap, bath and shower products market, percentage branded vs. own- label, 2008-12
                                              • Innovation has little impact on market share
                                                • Figure 18: Product launches within UK soap, bath and shower products, percentage share, by company, 2012
                                              • Few product or packaging innovations
                                                • Figure 19: Product launches within the UK soap, bath and shower products, percentage share, by launch type, 2008-12
                                              • Examples of new product launches
                                              • Market Size and Forecast

                                                • Key points
                                                  • Figure 20: UK retail value sales of soap, bath and shower products, at current and constant prices, 2007-17
                                                • Future growth expectations
                                                  • Figure 21: Best and worst-case forecast of UK retail value sales of soap, bath and shower products, 2007-17
                                                • Shower products predicted to see strongest growth
                                                  • Figure 22: Best and worst-case forecast of UK retail value sales of shower products, 2007-17
                                                • Bath products are the weakest category
                                                  • Figure 23: Best and worst-case forecast of UK retail value sales of bath products, 2007-17
                                                • Soap products will see slow and small growth
                                                  • Figure 24: Best and worst-case forecast of UK retail value sales of soap products, 2007-17
                                                • Forecast methodology
                                                • Segment Performance

                                                  • Key points
                                                    • Figure 25: UK retail value sales of soap, bath and shower products by category, 2011-12
                                                  • Showering increases in popularity compared with bathing
                                                    • Liquid soaps continue to have greater market share than bar soaps
                                                    • Market Share

                                                      • Key points
                                                        • Unilever and PZ Cussons are the market leaders
                                                          • Figure 26: Manufacturers’ shares in value sales of soap, bath and shower products, (year ending 3rd December 2011 and 1st December 2012)
                                                        • Own-label sees drop in soap sales
                                                          • Figure 27: Manufacturers’ shares in value soap products, year ending 3rd Dec 2011 and 1st Dec 2012
                                                        • Unilever dominates bath products
                                                          • Figure 28: Manufacturers’ shares in value bath products, year ending 3rd Dec 2011 and 1st Dec 2012
                                                        • 14% eroded from own-label share of shower products
                                                          • Figure 29: Manufacturers’ shares in value shower products, year ending 3rd Dec 2011 and 1st Dec 2012
                                                      • Companies and Products

                                                        • Beiersdorf
                                                          • Background and structure
                                                            • Strategy and performance
                                                              • Figure 30: Key financials for Beiersdorf UK Limited, 2010 and 2011
                                                            • Product range and innovation
                                                                • Figure 31: Selected products launched by Beiersdorf in the UK soap, bath and shower products market, 2012
                                                              • Marketing and advertising
                                                                • Procter & Gamble
                                                                  • Background and structure
                                                                    • Strategy and performance
                                                                      • Figure 32: Financial performance of Procter & Gamble (global), 2011 and 2012
                                                                    • Product range and innovation
                                                                      • Figure 33: Selected products launched by P&G in the UK soap, bath and shower products market, 2012
                                                                    • Marketing and advertising
                                                                      • Johnson & Johnson
                                                                        • Background and structure
                                                                          • Strategy and performance
                                                                            • Figure 34: Financial performance of Johnson & Johnson in the UK, 2010 and 2011
                                                                          • Product range and innovation
                                                                            • Colgate Palmolive
                                                                              • Background and structure
                                                                                • Strategy and performance
                                                                                  • Figure 35: Financial performance of Colgate-Palmolive, 2010 and 2011
                                                                                • Product range and innovation
                                                                                  • Figure 36: Selected products launched by Colgate-Palmolive in the UK soap, bath and shower products market, 2012
                                                                                • Marketing and advertising
                                                                                  • PZ Cussons
                                                                                    • Background and structure
                                                                                      • Strategy and performance
                                                                                        • Figure 37: Global financial performance of PZ Cussons, 2011 and 2012
                                                                                      • Product range and innovation
                                                                                          • Figure 38: Selected products launched by PZ Cussons in the UK soap, bath and shower products market, 2012
                                                                                        • Marketing and advertising
                                                                                          • Unilever
                                                                                            • Background and structure
                                                                                              • Strategy and performance
                                                                                                • Figure 39: Global financial performance of Unilever, 2010 and 2011
                                                                                              • Product range and innovation
                                                                                                  • Figure 40: Selected products launched by Unilever in the UK soap, bath and shower products market, 2012
                                                                                                • Marketing and advertising
                                                                                                • Brand Research

                                                                                                  • Brand map
                                                                                                      • Figure 41: Attitudes towards and usage of brands in the soap, bath and shower products sector, December 2012
                                                                                                    • Correspondence analysis
                                                                                                      • Brand attitudes
                                                                                                        • Figure 42: Attitudes by soap, bath and shower products brand, December 2012
                                                                                                      • Brand personality
                                                                                                        • Figure 43: Soap, bath and shower products brand personality – macro image, December 2012
                                                                                                        • Figure 44: Soap, bath and shower products brand personality – micro image, December 2012
                                                                                                      • Brand experience
                                                                                                        • Figure 45: Soap, bath and shower products brand usage, December 2012
                                                                                                        • Figure 46: Satisfaction with various soap, bath and shower products brands, December 2012
                                                                                                        • Figure 47: Consideration of soap, bath and shower products brands, December 2012
                                                                                                        • Figure 48: Consumer perceptions of current soap, bath and shower products brand performance, December 2012
                                                                                                        • Figure 49: Soap, bath and shower products brand recommendation – Net Promoter Score, December 2012
                                                                                                      • Brand index
                                                                                                        • Figure 50: Soap, bath and shower products brand index, December 2012
                                                                                                        • Figure 51: Soap, bath and shower products brand index vs. recommendation, December 2012
                                                                                                      • Target group analysis
                                                                                                        • Figure 52: Target groups, December 2012
                                                                                                        • Figure 53: Soap, bath and shower products brand usage, by target groups, December 2012
                                                                                                      • Group One – Conformists
                                                                                                        • Group Two – Simply the Best
                                                                                                          • Group Three – Shelf Stalkers
                                                                                                            • Group Four – Habitual Shoppers
                                                                                                              • Group Five – Individualists
                                                                                                              • Brand Communication and Promotion

                                                                                                                • Key points
                                                                                                                  • Advertising spend has seen a decrease in 2012
                                                                                                                    • Figure 54: Main monitored above the line media advertising spend on soap, bath and shower products, 2008-12
                                                                                                                  • Shower gel makes up the majority of ad spend
                                                                                                                    • Figure 55: Main monitored media advertising spend on soap, bath and shower products, by product category, 2012
                                                                                                                  • Unilever and Colgate Palmolive are the biggest spenders
                                                                                                                    • Figure 56: Main monitored media advertising spend on soap, bath and shower products, by advertiser, 2012
                                                                                                                  • Advertising spend by media type
                                                                                                                    • Figure 57: Main monitored media advertising expenditure on soap, bath & shower products, by media type, 2008-12
                                                                                                                • Channels to Market

                                                                                                                  • Key points
                                                                                                                    • Distribution
                                                                                                                      • Figure 58: Retail sales of soap, bath and shower products, by outlet type, 2011and 2012
                                                                                                                  • The Consumer – Usage and Frequency of Soap, Bath and Shower Products

                                                                                                                    • Key points
                                                                                                                      • Liquid soap and shower products staple items
                                                                                                                        • Figure 59: Trends in usage of soap, bath and shower products, by gender, 2012
                                                                                                                      • Shower products are favourable for young, busy adults
                                                                                                                          • Figure 60: Trends in usage of shower gels/cream/body wash, by gender, 2008-12
                                                                                                                        • Largest rise in liquid soap use led by the ladies
                                                                                                                          • Figure 61: Trends in usage of liquid soap/handwash, by gender, 2008-12
                                                                                                                        • Bar soap is preferred by older consumers
                                                                                                                          • Figure 62: Trends in usage of bar of soap, by gender, 2008-12
                                                                                                                        • Trends in use of bath additives
                                                                                                                          • Figure 63: Trends in usage of bath oils/liquids/additives, by gender, 2008-12
                                                                                                                        • Usage habits for soap, bath and shower products
                                                                                                                          • Figure 64: Attitudes towards soap, bath and shower products, November 2012
                                                                                                                      • The Consumer – Purchase of Soap, Bath and Shower Products

                                                                                                                        • Key points
                                                                                                                          • Purchase habits
                                                                                                                            • Figure 65: Soap, bath and shower products purchased in the last 6 months, by demographics, November 2012
                                                                                                                          • Bath products can command a higher price to men as well as women
                                                                                                                            • Figure 66: Amount spent on soap, bath and shower products purchased in the last 6 months
                                                                                                                          • Price promotions expected from soap, bath and shower products
                                                                                                                            • Figure 67: Attitudes towards shopping for soap, bath and shower products
                                                                                                                        • The Consumer – Factors Influencing Purchase of Soap, Bath and Shower Products

                                                                                                                          • Key points
                                                                                                                            • Moisturising is key for bath and shower products
                                                                                                                              • Figure 68: Factors influencing purchase of soap, bath and shower products, November 2012
                                                                                                                            • Men more likely to seek out gender specific products
                                                                                                                              • Anti-bacterial properties are most popular when it comes to soap and hand sanitisers
                                                                                                                              • The Consumer – Interest in New Products

                                                                                                                                • Key points
                                                                                                                                  • Long lasting fragrances provide future opportunities for shower and bath products
                                                                                                                                    • Figure 69: Interest in new product attributes for shower/bath products, November 2012
                                                                                                                                  • Opportunities for liquid hand soap
                                                                                                                                    • Figure 70: interest in new product attributes for liquid/bar soap/hand sanitiser, November 2012
                                                                                                                                • Consumer Typologies

                                                                                                                                  • Key points
                                                                                                                                      • Figure 71: Soap, bath and shower consumer typologies, November 2012
                                                                                                                                    • The Simple Life (48%)
                                                                                                                                      • Who are they?
                                                                                                                                        • Marketing message
                                                                                                                                          • Average Jo(e) (30%)
                                                                                                                                            • Who are they?
                                                                                                                                              • Marketing message
                                                                                                                                                • Beauty Claim Queens (22%)
                                                                                                                                                  • Who are they?
                                                                                                                                                    • Marketing message
                                                                                                                                                    • Appendix – Market Drivers

                                                                                                                                                        • Figure 72: Level of receptiveness to quality, by demographics, 2012
                                                                                                                                                        • Figure 73: Attitudes towards the environment, 2012
                                                                                                                                                        • Figure 74: Attitudes towards the environment, by demographics, 2012
                                                                                                                                                        • Figure 75: Incidence of skin complaints and stress in last 12 months, by demographics, 2012
                                                                                                                                                    • Appendix – Who’s Innovating

                                                                                                                                                        • Figure 76: Number of soap, bath and shower product launches in the UK, by sector, 2008-12
                                                                                                                                                    • Appendix – Market Share

                                                                                                                                                      • Soap products
                                                                                                                                                        • Figure 77: Manufacturers’ shares in value soap products, year ending 3rd Dec 2011 and 1st Dec 2012
                                                                                                                                                        • Figure 78: Value shares of top brands bar soap products, year ending 3rd Dec 2011 and 1st Dec 2012
                                                                                                                                                        • Figure 79: Value shares of top brand liquid soap products, year ending 3rd Dec 2011 and 1st Dec 2012
                                                                                                                                                      • Bath products
                                                                                                                                                        • Figure 80: Manufacturers’ shares in value bath products, year ending 3rd Dec 2011 and 1st Dec 2012
                                                                                                                                                        • Figure 81: Value shares of top brands bath products, year ending 3rd Dec 2011 and 1st Dec 2012
                                                                                                                                                      • Shower products
                                                                                                                                                        • Figure 82: Manufacturers’ shares in value shower products, year ending 3rd Dec 2011 and 1st Dec 2012
                                                                                                                                                        • Figure 83: Value shares of top brands shower products, year ending 3rd Dec 2011 and 1st Dec 2012
                                                                                                                                                    • Appendix – Brand Research

                                                                                                                                                        • Figure 84: Brand usage, December 2012
                                                                                                                                                        • Figure 85: Brand commitment, December 2012
                                                                                                                                                        • Figure 86: Brand momentum, December 2012
                                                                                                                                                        • Figure 87: Brand diversity, December 2012
                                                                                                                                                        • Figure 88: Brand satisfaction, December 2012
                                                                                                                                                        • Figure 89: Brand recommendation, December 2012
                                                                                                                                                        • Figure 90: Brand attitude, December 2012
                                                                                                                                                        • Figure 91: Brand image – macro image, December 2012
                                                                                                                                                        • Figure 92: Brand image – micro image, December 2012
                                                                                                                                                        • Figure 93: Profile of target groups, by demographics, December 2012
                                                                                                                                                        • Figure 94: Psychographic segmentation, by target groups, December 2012
                                                                                                                                                        • Figure 95: Brand usage, by target groups, December 2012
                                                                                                                                                      • Brand index
                                                                                                                                                        • Figure 96: Brand index, December 2012
                                                                                                                                                    • Appendix – The Consumer Usage and Frequency of Soap, Bath and Shower Products

                                                                                                                                                      • Product usage – men
                                                                                                                                                        • Figure 97: Usage of bath oils/liquids/additives, by demographics, 2012
                                                                                                                                                        • Figure 98: Usage of shower gels/cream/body wash, by demographics, 2012
                                                                                                                                                        • Figure 99: Usage of bar of soap, by demographics, 2012
                                                                                                                                                        • Figure 100: Usage of liquid soap, by demographics, 2012
                                                                                                                                                      • Product usage – women
                                                                                                                                                        • Figure 101: Usage of bath oils/liquids/additives, by demographics, 2012
                                                                                                                                                        • Figure 102: Usage of shower gels/cream/body wash, by demographics, 2012
                                                                                                                                                        • Figure 103: Usage of bar of soap, by demographics, 2012
                                                                                                                                                        • Figure 104: Usage of liquid soap, by demographics, 2012
                                                                                                                                                      • Attitudes towards soap, bath and shower products
                                                                                                                                                        • Figure 105: Attitudes towards soap, bath and shower products, November 2012
                                                                                                                                                        • Figure 106: Most popular attitudes towards soap, bath and shower products, by demographics, November 2012
                                                                                                                                                        • Figure 107: Next most popular attitudes towards soap, bath and shower products, by demographics, November 2012
                                                                                                                                                    • Appendix – The Consumer, Purchase of Soap, Bath and Shower Products

                                                                                                                                                      • Soap, bath and shower products purchased in the last 6 months
                                                                                                                                                        • Figure 108: Soap, bath and shower products purchased in the last 6 months, November 2012
                                                                                                                                                        • Figure 109: Most popular soap, bath and shower products purchased in the last 6 months, by demographics, November 2012
                                                                                                                                                        • Figure 110: Next most popular soap, bath and shower products purchased in the last 6 months, by demographics, November 2012
                                                                                                                                                      • Amount spent
                                                                                                                                                        • Figure 111: Amount spent on soap, bath and shower products purchased in the last 6 months, November 2012
                                                                                                                                                      • Attitudes towards shopping for soap, bath and shower products
                                                                                                                                                        • Figure 112: Attitudes towards shopping for soap, bath and shower products, November 2012
                                                                                                                                                        • Figure 113: Most popular attitudes towards shopping for soap, bath and shower products, by demographics, November 2012
                                                                                                                                                        • Figure 114: Other attitudes towards shopping for soap, bath and shower products, by demographics, November 2012
                                                                                                                                                        • Figure 115: Attitudes towards shopping for soap, bath and shower products, by most popular soap, bath and shower products purchased in the last 6 months, November 2012
                                                                                                                                                        • Figure 116: Attitudes towards shopping for soap, bath and shower products, by next most popular soap, bath and shower products purchased in the last 6 months, November 2012
                                                                                                                                                    • Appendix – The Consumer, Factors Influencing Purchase of Soap, Bath and Shower Products

                                                                                                                                                        • Figure 117: Factors Influencing purchase of soap, bath and shower products, November 2012
                                                                                                                                                        • Figure 118: Most popular factors influencing purchase Shower/Bath products, by demographics, November 2012
                                                                                                                                                        • Figure 119: Next most popular factors influencing purchase Shower/Bath products, by demographics, November 2012
                                                                                                                                                        • Figure 120: Others factors influencing purchase Shower/Bath products, by demographics, November 2012
                                                                                                                                                        • Figure 121: Most popular factors influencing purchase of liquid/bar soap and hand sanitisers, by demographics, November 2012
                                                                                                                                                        • Figure 122: Next most popular factors influencing purchase of liquid/bar soap and hand sanitisers, by demographics, November 2012
                                                                                                                                                        • Figure 123: Other factors influencing purchase of liquid/bar soap and hand sanitisers, by demographics, November 2012
                                                                                                                                                    • Appendix – The Consumer, Interest in New Products

                                                                                                                                                        • Figure 124: Interest in new product attributes, November 2012
                                                                                                                                                      • Shower products
                                                                                                                                                        • Figure 125: Most popular interest in shower products attributes, by demographics, November 2012
                                                                                                                                                        • Figure 126: Next most popular interest in shower products attributes, by demographics, November 2012
                                                                                                                                                        • Figure 127: Other interest in shower products attributes, by demographics, November 2012
                                                                                                                                                      • Bath products
                                                                                                                                                        • Figure 128: Most popular interest in bath products attributes, by demographics, November 2012
                                                                                                                                                        • Figure 129: Next most popular interest in bath products attributes, by demographics, November 2012
                                                                                                                                                        • Figure 130: Other interest in bath products attributes, by demographics, November 2012
                                                                                                                                                      • Liquid/bar soap
                                                                                                                                                        • Figure 131: Most popular interest in liquid/bar soap attributes, by demographics, November 2012
                                                                                                                                                        • Figure 132: Next most popular interest in liquid/bar soap attributes, by demographics, November 2012
                                                                                                                                                        • Figure 133: Other interest in liquid/bar soap attributes, by demographics, November 2012
                                                                                                                                                      • Hand sanitiser
                                                                                                                                                        • Figure 134: Most popular interest in hand sanitiser attributes, by demographics, November 2012
                                                                                                                                                        • Figure 135: Next most popular interest in hand sanitiser attributes, by demographics, November 2012
                                                                                                                                                      • Interest in shower product attributes by amount spent
                                                                                                                                                        • Figure 136: Interest in attributes for shower products, by amount spent on shower/bath in the last 6 months, November 2012
                                                                                                                                                    • Appendix – Consumer Typologies

                                                                                                                                                        • Figure 137: Soap, bath and shower products purchased in the last 6 months, by target groups, November 2012
                                                                                                                                                        • Figure 138: Target groups, by demographics, November 2012
                                                                                                                                                      • Amount spent
                                                                                                                                                        • Figure 139: Amount spent on soap, bath and shower products purchased in the last 6 months, by target groups, November 2012
                                                                                                                                                        • Figure 140: Amount spent on soap, bath and shower products purchased in the last 6 months, by target groups, November 2012
                                                                                                                                                        • Figure 141: Amount spent on soap, bath and shower products purchased in the last 6 months, by target groups, November 2012
                                                                                                                                                        • Figure 142: Amount spent on soap, bath and shower products purchased in the last 6 months, by target groups, November 2012
                                                                                                                                                        • Figure 143: Amount spent on soap, bath and shower products purchased in the last 6 months, by target groups, November 2012
                                                                                                                                                        • Figure 144: Amount spent on soap, bath and shower products purchased in the last 6 months, by target groups, November 2012
                                                                                                                                                        • Figure 145: Amount spent on soap, bath and shower products purchased in the last 6 months, by target groups, November 2012
                                                                                                                                                        • Figure 146: Amount spent on soap, bath and shower products purchased in the last 6 months, by target groups, November 2012
                                                                                                                                                        • Figure 147: Amount spent on soap, bath and shower products purchased in the last 6 months, by target groups, November 2012
                                                                                                                                                      • Factors influencing purchase
                                                                                                                                                        • Figure 148: Factors influencing purchase of soap, bath and shower products, by target groups, November 2012
                                                                                                                                                        • Figure 149: Factors influencing purchase of soap, bath and shower products, by target groups, November 2012
                                                                                                                                                      • Interest in new products
                                                                                                                                                        • Figure 150: Interest in new product attributes for shower products by target groups, November 2012
                                                                                                                                                        • Figure 151: Interest in new product attributes for bath products by target groups, November 2012
                                                                                                                                                        • Figure 152: Interest in new product attributes for liquid/bar soaps by target groups, November 2012
                                                                                                                                                        • Figure 153: Interest in new product attributes for hand sanitisers by target groups, November 2012
                                                                                                                                                      • Attitudes towards soap, bath and shower products
                                                                                                                                                        • Figure 154: Attitudes towards soap, bath and shower products, by target groups, November 2012
                                                                                                                                                        • Figure 155: Attitudes towards shopping for soap, bath and shower products, by target groups, November 2012

                                                                                                                                                    Companies Covered

                                                                                                                                                    • Advertising Standards Authority
                                                                                                                                                    • BabyCenter, L.L.C.
                                                                                                                                                    • Beiersdorf UK Ltd
                                                                                                                                                    • Colgate-Palmolive UK Ltd
                                                                                                                                                    • Dolce & Gabbana
                                                                                                                                                    • Facebook, Inc.
                                                                                                                                                    • Gillette UK Ltd
                                                                                                                                                    • Gucci Group N.V.
                                                                                                                                                    • Hugo Boss
                                                                                                                                                    • Johnson & Johnson
                                                                                                                                                    • Johnson & Johnson Ltd
                                                                                                                                                    • Lifescan
                                                                                                                                                    • McNeil Healthcare (UK) Limited
                                                                                                                                                    • Nivea
                                                                                                                                                    • Olay Company, Inc.
                                                                                                                                                    • Procter & Gamble UK & Ireland
                                                                                                                                                    • PZ Cussons
                                                                                                                                                    • Unilever Plc
                                                                                                                                                    • YouTube, Inc.

                                                                                                                                                    Soap, Bath and Shower Products - UK - March 2013

                                                                                                                                                    £1,995.00 (Excl.Tax)