Social Media and Networking - UK - May 2011
- How should businesses extend their marketing efforts in social media and social networks?
- How important is social networking on the go?
- Will concerns over privacy and personal data affect the behaviour of social network users?
- Will social commerce outshine e-commerce?
- Will Facebook continue to dominate the social networking landscape?
The term ‘social media’ encompasses a large collection of Web 2.0 technology that caters for the creation and facilitation of user-generated content. For example, a social network, an online platform that allows a person to interact with other users, is one form of social media.
Social media can take many forms. This report covers communication, information, multimedia, entertainment, and commerce shared socially but primarily focuses on social networking.
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