Social Media: Beauty and Personal Care - UK - April 2012
“Social networks have established themselves as integral to the consumer’s digital experience. They not only enrich the brand experience, but also help to integrate real-world brands into users’ digital lifestyles. People are turning to online discussions within social media channels for product recommendations, listening to the opinions of others and increasingly forming networks based on shared interests and tastes. For brands willing to engage with participants within these networks, social networks present an opportunity to communicate with an audience and establish a position via the medium of the digital environment.”
– Alexandra Richmond, Senior Consumer and Lifestyles Analyst
Some questions answered in this report include:
- Which brands are buzzing in social media?
- What is the role of social networks in opinion sharing?
- How is the function of friendship changing?
- What is the role of influence in the beauty and personal care market?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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