Social Media in Tourism - March 2016
"Social media has profoundly changed how people research and plan trips and how they share travel experiences. It is used at various points during the travel lifecycle, but the extent to which it is used is shaped by different factors."
- Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
- How many people use social media around the world?
- How is social media used by travellers throughout the travel lifecycle?
- What are the leading global social-media platforms?
- How are tourism organisations using social media?
- Who are some of the most successful tourism brands on social media?
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