Social Networking - UK - May 2013
“Mobile users will be able to access social networks with a greater frequency, but will likely have a greater fragmentation in their attention span due to conflicting demands on their time whilst out of the house. Quickly absorbed, easily interrupted media content may be more popular than complex social interactions on mobile devices, and networks that include options to accommodate this may see an upturn in out-of-home use.”
– Samuel Gee, Technology Analyst
Some questions answered in this report include:
- How much of an impact will greater mobile use have on social networks?
- Are media networks taking over from social networks?
- Are social networks going to be reduced to messaging services?
- How can brands best manage their social presence?
Social networks and media networks have come to influence an enormous portion of the average user’s digital life. As well as allowing them to share and discover new content, networks act as pathways through which consumers can aggregate services and content, arrange real world trips and events, or interact with brands in an increasingly personal way. However, the once unified “social” sphere is increasingly diverging into social networks, which place consumer-to-consumer networking at the heart of their offering, and media networks, which facilitate social interactions by the sharing of media.
This report looks at which social networks consumers are using, how often they are using them, how often they use them outside of the home, consumer attitudes towards brands on social networks, attitudes towards social networks, and how interested consumers might be in using non-social services on social networks.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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