Social Networking - US - August 2011
- This report looks at the following aspects, among others:
- Insights for companies using social media & the leading companies within the sphere
- Current social media marketing strategies
- Who is using what social media streams? What is the impact of race and Hispanic origin in social media usage?
This report builds on the analysis presented in Mintel’s Social Networking—U.S., February 2010. This report analyzes the attitudes toward and use of social networking, with a particular focus on how consumers interact with brands in the social network context. The report also provides comprehensive coverage of feature developments on social networking sites.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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